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6 Proven Strategies to Make High-Converting Product Pages

In this article, we are going to drill down in how to optimize product pages with 8 proven strategies to make your product pages sell.

The product page is a crucial part of your Shopify store. It is where you show your customers the value of your products, and why they need to buy the products from your store. It is also where customers make the final decision to place an order or to leave your store. Unfortunately, compared to the craze for driving traffic to the store, many store owners are not laying enough effort into product page optimization. So in this article, we are going to drill down in how to optimize product pages with 8 proven strategies to make your product pages sell.

6 Proven Strategies to Make High-Converting Product Pages

1. Improve site speed

Speed is the first impression of your product pages. In order to keep browsers on your site and decrease bounce rate, your product pages must be responsive and speedy. Ideally, the loading time of your pages should be less than 3 seconds. For Shopify store owners, it’s convenient to use free apps like Page Speed Optimizer to speed up your site.

2. Adopt high-quality images & videos

1) Images

A good product image can help your customer to decide whether to buy the product or not and also what to expect when they arrive in the package. So instead of using stock photos that are bland, provide your consumers with high-definition images available in different angles and for different variants. If you want to go beyond that, consider using a 360-degree viewing option to give your customers a complete virtual view of the product.

2) Videos

Videos are great ways to keep your visitors engaged and display how the products look in real-life scenes. For complicated products, videos are also good “instructions” to educate visitors on what it is, what it does, and how to use it. Besides, videos are also good for SEO, helping the page to rank higher in search results.

Note that you should be careful not to use images or videos that are too large for the website to load. Try to keep your images or videos at the smallest size possible without sacrificing quality.

3. Make compelling product descriptions

1) Add an extract of the product

Use a single, crisp paragraph above the fold, and place a detailed description explaining it down the fold. You can enrich each feature in the following content with rich context, explanation, and images to help the description be more convincing.

2) Adopt descriptions that address customers pain points

A product description that has strong selling power must be the description that addresses customers’ pain points. So you need to understand your customers’ motivations for buying your product as well as what concerns are preventing them from buying. Instead of stack some nearly meaningless sentences together, try to do some customer research and figure out what’s your customers’ pain points and write your description accordingly. Another way is to look at your competitors’ product page, especially their customer reviews, and see how your competitors are people like and dislike the product.

3) Consider page SEO

Remember, you’re not only writing to your audience but also the web crawlers. And product description is an excellent way to insert keywords to your page that have high searching volume.

4. Add social proofs

Social proof is a psychological theory in which consumers will adapt their ideas according to what other people are doing. Types of social proof include on-site or off-site customer ratings, celebrity endorsements, expert proof, testimonials, etc.

When shopping online, customers are not able to physically touch, grab or experience the products themselves, that’s why social proofs, as a relatively genuine, third-party endorsement, can have great impacts on customer purchasing decisions. By adding compelling and relevant social proofs to your product page, you can build brand trust and significantly boost online conversions.

An easy way to do that is to start by emailing your customers for reviews or using experience after their purchase. Once you have enough social proof material, you can post it on your product page to make your description more convincing.

5. Use upsell & cross-sell

Upselling means to suggest a more expensive product or service than the one the visitor is currently viewing. Cross-selling is about displaying complementary pieces to encourage shoppers to consider buy them together. These two ways can both connect additional products to what the customer is looking at and increase conversion rate as well as average order value.

One thing to note is that either upselling or cross-selling cannot be used in a too pushy way, or else the visitors may feel uncomfortable.

For Shopify store owners, there is a convenient way to upsell and cross-sell, which is to use apps. For example, “You may also like”, “frequently bought together”, “product bundles”, etc.

6. Optimize for mobile

According to Statista, the share of mobile retail commerce sales in the overall U.S. retail e-commerce sales is expected to reach 53.9%. The importance of mobile retail commerce can never be overlooked. In fact, there is even a word called “m-commerce”. So if you want your product pages to maximize conversion rates, you’ll have to climb aboard the “m-commerce” train.

There are many great page builders to help you easily configure your website for mobile use. But you need to know what parts should you focus on while doing mobile optimization. For beginners, there are mainly 4 things to consider:

· Optimize your tap targets from the user experience(UX) point of view

· Simplify your store navigation to (For instance, reduce the number of navigational layers)

· Optimize the page font and text typography for easy reading

· Keep your call-to-action button visible at all times

Bottom line

The product page is the place customers make the final decision of whether to buy the products. While a poorly presented or unstructured product page will frustrate your customers and prevent them from purchasing, a compelling product page separates you from your competition and convert your site visitors into buyers better than ever before.

Facebook Group Discussion

14 hours ago

Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.

---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards---
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15 hours ago

𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠⁣..

1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚⁣

When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.⁣

In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.⁣

So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.⁣

Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.⁣

2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚

Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.⁣

Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.⁣

To optimize the conversion of your Facebook ads, these are the most important metrics to look at:⁣

- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)⁣
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)⁣
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬⁣
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)⁣

If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!⁣

After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.⁣

3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝⁣

There’s one thing that you should remember when advertising on Facebook:⁣

Test, test, and test!⁣

So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.⁣

You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.⁣

Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.⁣

When testing different ads, remember to try out different marketing angles as well.⁣

I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.

#shopifydropshipping #shopifydropship #facebookadsexpert #facebookadstips #facebookadsmanager #digitalmarketingagency #digitalagency #agencywebsite #business101 #business2022 #shopifymarketing #salestips #dropshippingtips #shopifyexpert #fbadstips #fbadsmastery #fbadsexpert #fbadsmarketing
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2 days ago

Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less

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2 days ago

#CJWarehouses #moment
another working day ☕️☕️☕️
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6 days ago

I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less

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