eCommerce News Weekly Update Vol 26.
This week we prepared five eCommerce news for you to catch up with.
1. Total U.S. Online Retail Sales to Reach $886.2 Billion in 2021
Last year, the epidemic changed the retail landscape, and now, as changes in the industry accelerate, research shows that：
Strong holiday sales will drive total U.S. online retail sales to $886.2 billion in 2021, Digital Commerce 360 estimates: Total U.S. online retail sales will increase 16.2% this year from $762.68 million in 2020 and jump 53.2% from $578.5 billion in 2019.
Currently, online sales account for about 20 percent of U.S. retail sales. And with Amazon and its competitors eBay, Walmart, Wish, and others investing heavily in e-commerce, online sales market share will continue to grow even as consumers return to brick-and-mortar stores to make purchases.
2. Beware of scams! eBay Germany suspends RatePay payment method
According to the media, eBay Germany has announced the temporary removal of the RatePay direct payment option. The reason for this is that there are some unauthorized purchases and payment requests made by RatePay.
This means that consumers who are not careful are likely to suffer from the risk of fraud, theft of funds, and leakage of personal information.
For their part, eBay said they are working with RatePay to solve this problem. To prevent more consumers and sellers from suffering losses, the RatePay direct debit system will not be available as a payment option for now.
3. With the massive shutdown of US routes, air freight prices continue to rise
Under the role of a variety of situations, some people in the industry are already expected to increase the price of sea freight in December. Not only the situation of sea transport is serious, but the situation of air transport is also not optimistic.
Some freight forwarders have issued a delay notice, saying that due to the cancellation of flights by airlines and the delivery of epidemic prevention materials and other real problems, coupled with the space burst, cargo delivery time may be delayed.
For many sellers, logistics is the most prone to problems, but also the seller’s preparation cycle, it can be said that the impact is very large.
In such a situation, in recent times there is a demand for shipping sellers can prepare in advance, combined with their own needs to choose a suitable shipping method, reduce logistics costs at the same time, but also as early as possible to ship and shelves.
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4. Consumer shopping trends in the U.S. market to 2022
The survey found that because of the severe epidemic situation this year, most Americans’ life and work plans have been disrupted, and U.S. consumers have more to look forward to next year.
Among them, 68% of U.S. consumers said they will pay more attention to the quality of life next year; 55% of the group said they will make up for the loss and shopping experience caused by the epidemic next year; 46% of consumers have already determined their travel plans for next year.
Based on these consumer survey interview data, we are also able to predict some trend changes in the U.S. consumer market in 2022, part of the category demand will rise, including home office furniture, sales may increase by 157%; small kitchen appliances are likely to grow by 22%; indoor carpet sales may increase by 29%.
5. Etsy will automatically inform buyers of delivery dates
Etsy has made a new announcement that it will increase the granularity of its peak season shopping delivery estimates by showing buyers how peak season shopping delivery estimates will be made.
In the announcement, Etsy noted that buyers want to know that their orders will be delivered on time, which is especially important during the busy gift-giving season.
To calculate the estimated delivery date that Etsy will show shoppers, Etsy will take information from the seller’s shipping profile, such as processing time, carrier information, and mail category, and combine it with shipping time data to come up with a final delivery date for the package after the delay.
Facebook Group Discussion
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𝐃𝐫𝐨𝐩𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐈𝐬 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞…. 𝐃𝐨 𝐓𝐡𝐢𝐬 𝐓𝐨 𝐁𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥.
Most people fail with their dropshipping store because they are not unique.
There are so many people starting with dropshipping right now, it’s no longer the secret way of making money online but has become very mainstream.
Everyone wants a piece of it because so many of these “gurus” advertised it as an easy way to earn money online.
But do you know what the sad thing is?
Most of them don’t put any effort into their dropshipping store.
They open their store, import some products without changing anything, and start advertising.
This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.
Of course, having the same product is not a bad thing yet, but to also have the same images, descriptions, and so on will definitely not help you!
So you might be asking yourself “HOW DO I SUCCEED WITH DROPSHIPPING THEN”
Here are a few tips to help you out:
𝟏 - 𝐁𝐞 𝐔𝐧𝐢𝐪𝐮𝐞
Don’t try to copy everything to save some time! I see people literally copy and paste descriptions from aliexpress suppliers, take content from other stores and copy/paste it on their store and then wonder why they are not getting sales.
It’s because you are stealing content from other unsuccessful stores, you need to be unique and different and make everything on your store specific to your brand and at the same time personalise it to your customers and buyer persona.
Some key areas to focus on and unique at with your store are:
Product Images - Product Descriptions - Site Design - Brand Persona etc
𝟐 - 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟
Here’s a sales secret for you, people always buy what others are buying and what that shows us is people look at other customers' opinions and experience before deciding if they should buy your product or not.
In order to win here, you need to have product reviews and ratings.
A study found that 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say positive reviews make them trust businesses more.
Millennials, in particular, trust user-generated content 50% more than other media.
This should be enough reason for you to understand how important reviews are and if you want to build a successful store, you need to have reviews.
𝟑 - 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐬𝐞 & 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭
Look at what your competition is doing, what is working for other people, what other stores lack and then improve your store based on your findings.
This is an easy way to dominate any market and in relation to a dropshipping store, here are a few examples of what I mean:
- If your competitor doesn’t offer PayPal for checking out, then offer PayPal.
- If your competitor doesn’t have trust badges, then add trust badges.
- If your competitor doesn’t have the basic pages like a refund policy, then add those pages (note: you should always have these pages).
And there are many more examples!
I hope you get my point.
Those were 3 of many tips on how to succeed with dropshipping despite it becoming more and more competitive.
Hope this helps you, if you have any questions leave them in the comments below and i’d be happy to answer them.
Wish you all the best.
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