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How to Build an eCommerce Brand–CJ’s First Facebook Free Live Video Training Follow Up

CJ had its first successful free live video training on CJ’s Facebook Group yesterday. Demi from CJ was the host and David Popovich, leader of the biggest eCommerce community in Israel, was the speaker. This training was mainly focused on niche and product finding, and eCommerce brand building. David kindly shared many valuable experiences with the audiences, and people asked a lot of considerable questions, left many great comments as well. We all believe it was a meaningful event for everyone.

What is branding

Before talking about branding, positioning is the basis of understanding how to build a brand. According to Wikipedia, positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. The key was to find ways to differentiate your brand from others and leave impressions to customers. Another concept was the difference between marketplace (Amazon, eBay) and independence brand (Shopify, Woocommerce): Impulsive buying VS. Intent buying. Impulsive buying is the tendency of a customer to buy products without planning in advance, while intent buying happens when customers know what they want and actively search for it. With that being said, you should try to implement different branding strategies for your online shops on different eCommerce platforms. For example, if you are selling a very unique product that a customer does not even know existed, impulsive buying is the way to go.

Maintain the repeat customers

The big money is mostly from repeat customers. David showed the audience screenshots of his store orders where the same customer had placed several orders in a short period of time. It is important to explore new customers; nevertheless, maintain the customers you already have is somewhat more crucial. And the value of a brand is to bring these customers back to your stores with less advertisement needed.

Build the brand to leave impressions to customers

How to build a brand and branding your stores were the most compelling topics for audiences. Keeping consistency in messages and visualization is important when building your brand. In fact, no matter in which aspects, consistency is important when creating a brand. David showed his stores to the audiences during the live training. The theme color of his store is white and blue, which is consistent throughout the store; the product type and descriptions are also consistent. This is a good way to leave images and impressions in customer’s minds.

Find the niche that can attract customer

This niche-finding method is practical and worth learning. Firstly, you could open some profiles of random people on Facebook to begin with. Then you can go to the Likes section in those profiles. By browsing the pictures in their Likes, you will be able to discover the person’s hobbies and interests. For instance, if you see a lot of pictures about puppies in one of the profiles you randomly chose, you could easily tell that the person is really into dogs or pets. Therefore, this person would be a potential customer of a pet or dog-related products. However, it is not possible to decide on a niche only based on one customer. In order to make the final decision, it is more than necessary to collect more information. You should consider this information-collecting activity as a daily activity, and when you have around 300 pieces of information, you then could look for the patterns in the list, and the patterns are the niches you could choose. By choosing the niche this way, you can see the actual interests of people so that it will be easier to find or even create demand.

Build community to keep potential customers

Building a community to attract and keep customers. And you really need to feel what the passion is in the community. He suggested to start with a narrow and focused community where everyone has common interests, and you can share relevant contents for people to view, and create discussions. All the people in the community would likely be your future customers.

Find winning products and alternative ways to improve AOV

How to find the winning product has always been a popular problem in the dropshipping industry, and here are two useful articles that might be helpful: 12 Websites to Find Trending Products for Dropshipping, 5 Amazing Websites to Spy on Product Data-Product Research. Moreover, there are some alternatives, even if you cannot find many winning products. A winning product can help you to gain a lot of money, but after a couple of days, the competitors would start selling the same products and take away part of the profits. Then you would have to find another hot-selling product to repeat the process. However, finding winning products is not easy. By creating a special and unique offer for the customer would be helpful sometimes. It could be an extra value-added bundle or a discount or free shipping for the order. The final goal here is to differentiate your stores from other competitors and improve the AOV.

Excellent product + great shopping experience + fast shipping = beyond expectation (and a nice gift or coupon code can always help). This formula includes the three most important factors in the whole dropshipping process, and David explained it during the live training. More details can be found in the recorded video training.

Last words

If you unfortunately missed the live session and still want to see the complete video, we have it recorded here. Please join CJ’s Facebook page first before accessing the video: https://www.facebook.com/groups/cjdropshipping. Additionally, CJ will regularly host free live video training in the future, and we plan to have the next event on March 18th, 2021. The topic for the second live video training is listed below and it will be on how to find winning products and dropshipping Q&A. Please come and join us to share and learn. Hope you will have an easier and better dropshipping career!

CJ Facebook Group Live Webinar with David Popovich EP.2

How to find winning products | Dropshipping Q & A


Language: English

Date & Time: 5:00-6:00 pm (GMT+8, Beijing Time)March 18, 2021

Question-master: Demi from CJdropshipping

Mentor: David Popovich-Leader of the biggest eCom community in Israel

Facebook Group Discussion

4 days ago

Hey, I want to the account instagram 🇺🇸 Dm if you interested 🙏 ... See MoreSee Less

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9 hours ago

Hi there !
I would like to praise my new agent June Chen ! I work with CJ almost 3 years and CJ changed me more then 30 agents during this time but my new agent is the best agent which I ever had !

She is soo kind, polite and she is soo sacrificed !
Still if she dont work and if she have free days, she non stop helping me and she go to office becuase she want to help me !
To be honest, I never seen anyting like that and I am proud to see this!
Today was storm in China and she go to office and she was wet and she worked all day still if she dont have obligations to do that !

Looks like Andy Zhou has the best worker !

Lady like June is proof great people still exist and her wish for helping is indescribable !

She giving 120% of her effort ! To be honest, I am happy now becuase I see agent like June becuase she remind me on my first agent which was moved to another department!

I pray and I ask CJ to hold me this amazing agent for lifetime !
And big thank you for Eva Diao which probably forwarded me to amazing June !

Thank you June ! You are the best agent ever 😍!
Cheers 😍🥂🎩
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1 day ago

anyone who can help me with my shopify store? ... See MoreSee Less

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9 hours ago

Hello Ebay Sellers,

Please guide me.

I have a question, if i dropship from Cjdropshipping and sell on my ebay. While updating tracking details, there is no option to select cjpacket services. How people are doing who are selling to ebay ? How they are updating tracking details ?

Could you please help me ?
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23 hours ago

1.000.000 this year. cj be ready. 😎🤣 ... See MoreSee Less

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