I know that Filipinos are very hardworking people and I know a lot whos working 7 days a week without any rest days. I also have some friends who work 12hours a day for 6 days a week and just earning around 10,000PHP (200USD) per month. I asked them why and their answers to me are that they don’t have any other work options. Well, here in the Philippines, that’s what you will earn if you work as a factory worker. And if you can work in the BPO industry, you will be lucky enough because you can earn from 15,000PHP to 30,000PHP (300USD to 600USD).
Now, I want to introduce this dropshipping business idea to my fellow Filipinos so you can have additional income and if the results are good, you can do it full time because you can earn high in this business. I know some dropshippers and they are earning 6-digits (PHP) every month, so if they can do it, maybe you can do it too! I know some of you are not yet familiar in this industry so let me guide on how you can start in this business.
Step 1: Choosing a Dropshipping Niche – Maybe this is one of the hardest parts when starting a dropshipping business, it’s choosing your niche or your target market. Maybe some of you are thinking about what would be the best customers to target or what would be the best products to sell. Well, for me it can be divided into two parts. The first one is choosing the industry/niche you are passionate about and the second one is just to find the trending products that don’t matter whether you like it or not and just sell them.
We have to keep in mind that it is hard to sell something if you don’t like the product itself, right? Well, this is a good point. But let me tell you something, I have a lot of friends and they are selling products even if they don’t use them personally and they are earning enough! I know a guy who sells ladies’ accessories and he’s successful in it. I have a friend who’s selling iPhone cases and he is not even a fan of iPhones and he’s earning now 6 digits per month (PHP). Well, my point here is you can sell any product as long as there is a market on it, and also let’s consider your marketing strategies.
Step 2: Finding a Dropshiping Supplier – For many aspiring eCommerce entrepreneurs, it is very hard to find a reliable supplier. There are so many dropshipping suppliers out there, but choosing your supplier can give you a big break or maybe an outbreak into your business. So where do you find the right supplier? Well for me, you have to consider a lot of things to consider if a supplier can be reliable. You can check these criteria below:
A. They have quality products
B. Provide fast shipping
C. They have fast customer support response
D. They don’t charge huge fees or any hidden fees
E. Has good Refund Policy
On finding these suppliers, you can just search it online and look for reviews or if you have any friends who’re already in dropshipping business, you can just personally ask them. Or, another option you can do is to join Facebook groups and look for reliable suppliers out there that dropshippers already using.
Step 3: Perform Competition research – For competition research, it can be divided into two parts. The first one is that you will sell a product that is not yet trending right now so you can have less competition. And the second one is that you will find the trending products right now and sell them but you have a lot of competitors.
As I checked, most dropshippers prefer to find trending products with more competitors. Because with this, it means that there are already buyers for this product and all you have to do is to have good marketing for those products.
But how and where can you find the trending products? Let me give you some tips. You can check top selling products in Amazon, eBay, Shoppe, Lazada, and even on Facebook. On Facebook, when you browse your newsfeed, you can see some sponsored products right? So now, don’t just ignore it, you can check their Facebook page, check their sales, and read some reviews. In Lazada or with Shopee, check some products there and good thins with those stores is that you can see how many sales they already made with specific products.
Step 4: Build your Website or Page – When starting a dropshipping business, most sellers create their website or account in-store platforms like Lazada, eBay, Shopify and Shopee. And with the technology right now, you don’t need to be techy just to have your own website. Most store platforms have their own pre-made websites so it will be very friendly for anyone who doesn’t have any IT background. But if you are not comfortable or not yet ready to have a website, you can also start by just selling on Facebook. Because on Facebook, you can just post your items thereby creating a Facebook page or by just posting using your own personal account.
Step 5: You can Create your Own Brand – Having your own brand in your dropshipping business will add more value to your products. If you will ask me, I prefer a dropshipping supplier that can provide you with custom packaging and labeling. Also, based on the study, customers prefer to buy items with own branding compared to items who don’t have any labelling or logos. Having your own brand will also add more trust and credibility to your products.
Step 6: Implementing a Customer Acquisition Strategy – Now that you have your own store and you have your products, the next step is to make awareness for your customers that you have an existing store and products.
When you build your store, imagine that it is on a remote island where no one can see it because all of your customers are on the neighbor island. And that’s what marketing do, to inform your customers that you have an existing store and products.
The most common marketing in e-commerce business is facebook marketing. You can search online on how to do it or you can hire your own facebook ads manager to do it for you.
Below are some example strategies to increase your customer acquisition:
- Use Facebook Ads
- Provide Discounts
- Provide Free Shipping
- Make Videos for your products
- You can have give-aways
- Improve your website and email engagement`
- Run SEO