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How To Write Powerful Product Descriptions That Sell?

When you start a dropshipping business and open a store on Shopify or WooCommerce or other ecommerce platforms, you will add many products on your store, absolutely with the product description. The product description is the marketing copy that explains what a product is and why it’s worth purchasing to customers. And it is one of the most important aspects that will affect the product’s conversion. 87% of consumers rate product content extremely or very important when deciding to buy. If your product descriptions are both informative and persuasive, the customer will be encouraged to buy. Furthermore, Write powerful product descriptions is really high-return and low investment. The article will introduce 9 ways to write powerful product descriptions that sell.

1. Define Your Target Audiences

Define your target audiences because the best product descriptions address your target audience directly and personally. To define your target audiences, you need to understand your buyer persona, which will help you know the features that are most valuable to your customers. What’s more, the buyer persona can give you an indication of which words might sell better for your target audience. A buyer persona is a break down of the characteristics of your potential customers. And it is necessary for you to know some information about your target audiences, such as location, age, gender, interests, education level, income level, and language.

In addition, ask yourself the following questions to understand your target audiences.

  • Who are my target audiences? What’s their situation?
  • Why do they want to buy my product? What needs do product meet or pain points do product reduce?
  • Why would they prefer your products instead of your competitor’s products?
  • What features or benefits would interest this person the most?
  • Are there any words or phrases that they use to describe your products?
  • What objection would prevent them from buying your product?

Remember to target only 1 kind of audience with each product description in case you might fail to achieve some meaningful results.

2. Entice With ProductBenefits

Different from product features, which are a factual statement about the product that provides technical information, product benefits show how the product can improve the buyer’s life. Buyers are interested in product benefits rather than product features. Thus you need to highlight the benefits of each feature on your product description to convince your target audiences that it will improve their lives in obvious, measurable ways. Be sure to list the features that will appeal to your target audiences. And for every feature that you list, figure out how this will directly benefit the buyers. This will help you write more persuasive product descriptions and more quickly.

3. Highlight The Experience OUsing The Product

The best way to sell any product to your target audiences is to make them imagine they’re already using it. This can elicit emotions and increase their desire to purchase the product. To let them imagine themselves already having and using your product successfully, you need to do the following things.

  • Use words like “imagine”, “picture yourself”.
  • Explain how the buyers will feel when using the product.
  • Use future and present tenses to let your buyers feel like they have bought your product already.
  • Let buyers imagine their current needs being met by using your product.
  • Use sensory language and words to integrate the five senses into the writing (sight, sound, taste, touch, and smell)

4. Define Your Tone

Your tone can differentiate you from your competitors. And it gives audiences a strong impression of your organization’s culture and personality. To define your tone, consider what you are and what you’re not. In addition, your product description should be something that you will say to your friend about the product. It is a good idea to use the natural tone that you will use in a real conversation help your target audiences connect with your brand. And use a consistent tone that matches the brand that builds trust with the target audiences and makes certain brands much more memorable than thousands of others on Shopify.

5. Make it Easy to Scan

Try to make it easy for customers to scan to reduce the possibility to lose a potential customer. They may have no time or patience to read everything carefully. In fact, they have short attention spans and read-only about 16% of what’s on the page. To make your product descriptions easy to scan, you can take advantage of bullet points, short paragraphs made up of just a few sentences each, lots of white space, and different size fonts. So writing your product descriptions, there are some things to focus on.

  • Entice your web visitor with headlines.
  • Use easy-to-scan bullet points.
  • Include plenty of white space.
  • Increase your font size to promote readability.

6. Use Powerful Words

Use power words that naturally elicit an emotional response in audiences and convince your target audiences to take the leap and make the purchase, thus increase sales. There is a list of powerful words in the image below. When you need descriptive words in your product descriptions, use these powerful words instead of words like “nice” or “high-quality”. Thus, you are subtly convincing your target audiences that your products are exciting, impressive, and worth the purchase.

7. Cut Through Rational Barriers With Mini-stories

Cut through rational barriers with mini-stories and your target audiences will forget that they are being sold to. Including mini-stories in your product descriptions can lower rational barriers against persuasion techniques.

When it comes to telling a story in your product description, try to ask yourself these questions:

  • Who originally made this product?
  • What inspired creating the product?
  • How was the product tested?
  • What obstacles did you need to overcome to develop the product?
  • How would this product look at the buyer’s day-to-day life?

8. Optimize for Search Engines

You should optimize your product descriptions for search engines. SEO is the easiest way to attract potential customers to your page and make your product easier to be found. Begin optimization with keywords. Keywords are usually the search term that customers use to find the product that they need. And place keywords in your product descriptions. For a better idea of keywords, you can also make use of keywords generator, such as Google Keyword Planner. In addition, you can optimize your product images by using your key phrase in the file name, image description, and alt tag.

9. Use Good Images

You need to have quality images to go with your product descriptions. Because 63% of customers think that a product image is more important than the description or even the reviews. Be sure to provide quality photos of your product. Quality photos will show the customer all of the key features and benefits of your product. They will also allow the customers to imagine having the products in their life.

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Dropshipping Business Earthquake, after one of the dropshipping tools Shopmaster shut down. Oberlo is shutting down too. Dropshippers have to find alternatives.

Oberlo Is Shutting Down – What Are the Best Alternatives to Oberlo?
CJ Dropshipping
May 17, 2022
Oberlo Is Shutting Down – What Are the Best Alternatives to Oberlo?
What should dropshippers do?
What are the best Oberlo alternatives?
1. DSers
2. CJ Dropshipping
3. NicheDropshipping
4. Spocket
5. Printify
Today we got breaking news for dropshippers. Oberlo, one of the most well-known apps on Shopify will officially close its entry on June 15th, 2022.

Oberlo has been a successful dropshipping app. It provides a convenient method for store owners to fulfill orders with AliExpress.

Among all the various dropshipping apps on the market, Orberlo has got a great reputation in the community. It has helped countless people become successful entrepreneurs.

However, the sites will officially shut down on June 15th. For the people who are currently on a paid Oberlo subscription plan, they can cancel it now and get a refund.

What should dropshippers do?
There are many possibilities for Oberlo to make such a decision. And shutting down the Oberlo app doesn’t mean the Oberlo company is going to shut down.

We will talk about this topic in our latest articles and share some insights about the dropshipping industry in the short future.

For now, Oberlo will shut down soon. If you are one of the entrepreneurs who have been using Oberlo, you need to think about what to do next and find a solution for the incoming event as soon as possible.

In this article, we will present some best dropshipping sites as alternatives for Oberlo. If you wish to take this challenge as an opportunity with a new service provider, this is the chance.

If you are not using Oberlo, the event may also lead you to some deep thoughts about the industry. In case your current supplier or service provider got the same situation in the future, preparing in advance is always a good choice.

What are the best Oberlo alternatives?
1. DSers
On the official Oberlo FAQ page, Oberlo has suggested the users migrate to a trusted Shopify partner, DSers.

DSers is a dropshipping app that provides multistore management. You can use it to manage most dropshipping platforms such as Shopify, Wix, and Woocommerce.

Just like Oberlo, DSers allows you to sync orders from your store to AliExpress and then fulfill the orders in a more convenient way.

Also, you can use DSers to source the products on AliExpress. Instead of sourcing products on your own, using DSers will save you a lot of time to locate the specific product you want among the massive category.

In addition, DSers is also available for data transferring from Oberlo. If you wish to migrate your Oberlo account data to DSers, you can do it directly on the Oberlo admin home page.

What makes DSers unique?
Good Chrome extension
Multiple store order manage
Optimizing sourcing time
Allow data migration from Oberlo
Good chrome extension
Still, DSers is not the best choice if you wish to save your budget and justify the cost. This is because if you want to fully use the functions of DSers to manage more than 3 stores, you will need to subscribe to the paid plan first.

2. CJ Dropshipping
CJ Dropshipping is a one-stop dropshipping platform that provides a complete Dropshipping service.

The service of CJ dropshipping covers sourcing, shipping, order management and even filming ad videos.

CJ Dropshipping has both features of Oberlo and AliExpress, you can find products that come from various international suppliers at cheap prices on the site. By using this sourcing feature, you can easily find better suppliers different from AliExpress.

If you need some information about the recent trendy products or best-selling products, you can also explore the trendy products recommendation columns on the CJ Dropshipping site. Every season there will be brand new innovative products for you to choose from.

Besides, the overall shipping time of CJ Dropshipping is faster than AliExpress suppliers. This is because many suppliers on CJ Dropshipping got their own international warehouses.

Also, if your business volume is big, you can actually have your own private inventory in CJ warehouses. Then your orders can be shipped out within 1 to 2 days.

If you are not only looking for a store integration service provider but also suppliers with better prices, CJ Dropshipping will be a good choice for you. Unlike other paid-to-use platforms, most functions on CJ Dropshipping are completely free to use.

What makes CJ Dropshipping unique?
Free sourcing for better suppliers
Trendy products recommendation
Faster shipping time than AliExpress
International warehouses
Bulk order management
Various extended services (POD, Photography)
3. NicheDropshipping
Niche dropshipping is a site that combines sourcing agents and dropshipping suppliers. You can find various product collections on their site just like searching for products on AliExpress.

When you want to search for any products with better quality or price, you can directly consult the agents of NicheDropshipping to find the product you want.

If some products got higher prices than you expected, you can also negotiate with the agents. Agents of Niche dropship are also professional in getting the best quotation from the suppliers.

Besides, Niche Dropshipping got international warehouses in both China and the USA. So if your market is in the US and you wish to optimize the processing time of the products, you can also choose to bulk purchase the products to stock in their USA warehouse. Once products are stocked in the USA, shipping and processing time can be amazingly fast.

In addition, the photography service is available if you wish to see the actual quality of the products. You can also request photos or videos for advertisement usage. But keep in mind this service is paid, the cost will depend on your request content.

What makes NicheDropshipping unique?
Free product sourcing quote
China & USA warehouses
Automated dropshipping service
Photography service
4. Spocket
Spocket is a high-rated dropshipping platform that allows you to connect with suppliers all over the world.

Most of the suppliers on Spocket are from the USA & the EU. This special feature makes it an excellent tool to search for products within the US and the EU.

The best thing about domestic suppliers is the shipping time. If you buy products from domestic suppliers, shipping will only need takes 2-5 days to deliver. This is why international warehouses are also recommended by other dropshipping platforms

Still, the limitation of domestic suppliers is the product variety. If your wish to expand your business, you will need to explore more international supplier platforms.

If your target market is in the US or in the EU, Spocket is a great choice for you to find the supplier you prefer to work with.

What makes Spocket unique?
Available US & EU suppliers
High-quality products with samples
Winning products recommendation
Support multiple platforms (Shopify, Woocommerce, Wix)
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On Printify, you can source a wide range of customizable products including hoodies, accessories, T-shirts, and so on.

Wish to see the effect picture? You can simply upload the picture to the platform then the editor will automatically generate an example picture.

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So if you are running a general store with various product categories, Printify may not be the best option.

If you are looking for customizable products or wish to brand your products with store logos, you check out Printify to make your own products.

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Specialized in POD products
Wide range of customizable products collection
No extra charges except product and POD fee
Simple editor for designers
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