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Important Update on FB Ads Settings! | About Targeting Expansion and Conversions API

Recently, there are some adjustments on ads settings from Facebook from September 21st, 2021. The new updates might bring difficulties for advertisers who are trying to use audience data to increase customer insights. And in this article, let’s walk through what kind of changes it will bring us.

Recently, there are some adjustments on ads settings from Facebook from September 21st, 2021. The new updates might bring difficulties for advertisers who are trying to use audience data to increase customer insights. And in this article, let’s walk through what kind of changes it will bring us.

 Find more about FB ads tips here!  

1 .Update on Targeting Expansion: 

Facebook will automatically apply Targeting Expansion to Detailed Targeting (including demographics, interest, or behaviors) and lookalike Expansion based on performance.

2 . Update on Conversions API Settings:

You will be prompted to set up the conversion API under the Pixel setting option.

About update on Targeting Expansion

In general: So far, part of Facebook advertising accounts are still able to run under the previous audience expansion settings, meanwhile, some others have already begun to open the new audience expansion. From a long-term perspective, the trend will finally turn to the new audience expansion mode and this may not be turned off anymore.

  • Detailed Targeting Expansion and Lookalike Expansion

In terms of the explanation from Facebook: 

Targeting expansion can help improve your campaign performance by allowing our system to reach a broader group of people than you defined in your detailed targeting selections.

You can use this option when you want us to show your ad to additional people who we think would get you more and/or cheaper results. Our system implements targeting expansion when it determines that doing so could improve performance.

Depending on your campaign objective, targeting expansion is either automatically enabled (and can’t be changed) or is turned off by default (but can be enabled).”

The former version of Detailed Targeting is open by default, yet it can be turned off manually. But in the updated settings, the option can not be closed anymore.

  • Official explanations

The official explanation is like: “Our ad delivery system uses the demographics, interests, and behaviors you select through detailed targeting as a guide for ad delivery, while also dynamically assessing performance.

If our system finds better performance opportunities outside your defined audience, targeting expansion allows us to dynamically make updates that reflect where we’re seeing the better performance and we may expand your audience further to include similar opportunities.”

To put it simply: Facebook predicts that advertisers should expect to see campaign performance stay relatively the same or even improve. 

If you want to test it, you can run some ads samples and wait to see the outcome. To narrow the targeting range down, you can start from Exclude, Location, Age, Gender, and Language.

Update on Conversions API Settings:

  • How the Conversions API works

According to the official explanations: “The Conversions API is designed to create a direct and reliable connection between marketing data (such as website events and offline conversions) from your server, website platform or CRM to Facebook. This marketing data helps power ad personalization, optimization, and measurement on Facebook so that your ads are shown to people who are more likely to be interested in them.

There are several options you can use to set up the Conversions API. Many integrations don’t require a developer, and if you use a commerce platform such as Shopify you can set up the Conversions API in just a few clicks.”

You will be prompted to set up the conversion API under the Pixel setting option. And actually, that is what users recommended to do since it will be good for Pixel to capture more missing data and to improve the online ads.

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5 hours ago

𝐃𝐫𝐨𝐩𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐈𝐬 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞…. 𝐃𝐨 𝐓𝐡𝐢𝐬 𝐓𝐨 𝐁𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥.⁣

Most people fail with their dropshipping store because they are not unique.⁣

There are so many people starting with dropshipping right now, it’s no longer the secret way of making money online but has become very mainstream.⁣

Everyone wants a piece of it because so many of these “gurus” advertised it as an easy way to earn money online. ⁣

But do you know what the sad thing is?⁣

Most of them don’t put any effort into their dropshipping store.⁣

They open their store, import some products without changing anything, and start advertising.⁣

This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.⁣

Of course, having the same product is not a bad thing yet, but to also have the same images, descriptions, and so on will definitely not help you!⁣

So you might be asking yourself “HOW DO I SUCCEED WITH DROPSHIPPING THEN”⁣

Here are a few tips to help you out: ⁣

𝟏 - 𝐁𝐞 𝐔𝐧𝐢𝐪𝐮𝐞⁣

Don’t try to copy everything to save some time! I see people literally copy and paste descriptions from aliexpress suppliers, take content from other stores and copy/paste it on their store and then wonder why they are not getting sales. ⁣

It’s because you are stealing content from other unsuccessful stores, you need to be unique and different and make everything on your store specific to your brand and at the same time personalise it to your customers and buyer persona. ⁣

Some key areas to focus on and unique at with your store are: ⁣

Product Images - Product Descriptions - Site Design - Brand Persona etc⁣

𝟐 - 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟⁣

Here’s a sales secret for you, people always buy what others are buying and what that shows us is people look at other customers' opinions and experience before deciding if they should buy your product or not. ⁣

In order to win here, you need to have product reviews and ratings.

A study found that 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say positive reviews make them trust businesses more.⁣

Millennials, in particular, trust user-generated content 50% more than other media.⁣

This should be enough reason for you to understand how important reviews are and if you want to build a successful store, you need to have reviews. ⁣

𝟑 - 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐬𝐞 & 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭

Look at what your competition is doing, what is working for other people, what other stores lack and then improve your store based on your findings. ⁣

This is an easy way to dominate any market and in relation to a dropshipping store, here are a few examples of what I mean: ⁣

- If your competitor doesn’t offer PayPal for checking out, then offer PayPal.⁣

- If your competitor doesn’t have trust badges, then add trust badges.⁣

- If your competitor doesn’t have the basic pages like a refund policy, then add those pages (note: you should always have these pages).⁣

And there are many more examples!⁣

I hope you get my point.⁣

Those were 3 of many tips on how to succeed with dropshipping despite it becoming more and more competitive. ⁣

Hope this helps you, if you have any questions leave them in the comments below and i’d be happy to answer them. ⁣

Wish you all the best.⁣

#shopifydropshipping #shopifytips #dropshippingtips #dropshippingexpert #shopifyexpert #shopifydeveloper #shopifymarketing #dropshippingbusiness #facebookadsexpert
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