Categories
Marketing Strategies

How does iOS 14 Affect Facebook Ads? Tips for Dropshipping Biz

Intro:

If you are an iPhone user, you may have noticed that these days when you use an App, a pop-up of whether to allow this app to track your activity or not will show up. This is due to Apple’s new privacy policy updated with iOS 14 which gives iPhone users the control to disallow data-tracking by third-party networks.

This is boom news for ad networks like Facebook and their advertisers who rely on this user data. With users choosing “opt-out” of being tracked, leaving major blind spots in performance data, hindering the ability to target, limiting data sets off, Facebook advertising performance would be affected deeply. Facebook ad is a major method dropshippers use to draw traffic to the store, this privacy update could throw a wrench in your dropshipping market strategy.

Four effects iOS 14 made on Facebook ads

1. Impact on Audiences

When Apple users opt-out of data tracking, they’ll be basically impossible to track and add to re-targeting audiences which means your re-targeting audiences and results will start to shrink. This is going to seriously affect how effective your dropshipping ads can be with re-marketing and re-targeting on Facebook and Instagram.

2. Ad Event Limits

Advertisers can only configure up to 8 unique conversion events per website domain that can be used for campaign optimization. Ad sets optimizing for a conversion event that’s not one of the 8 events you’ve selected for optimization will be paused. This limit includes both standard pixel events and custom conversions, and will not allow for events like page view or custom events.

3. Domain Verification Required

Advertisers will have to “verify” each domain they plan on driving ads to through their Facebook Business Settings. Verifying a domain basically lets Facebook know you actually has control over your website or domain. By installing a few lines of code in your site’s back-end, you let Facebook know you’re actually the one holding the keys to your site.

4. Attribution Changes

Several attribution windows will no longer be supported (including 28-day click-through, 28-day view-through, and 7-day view-through), and the new default will be a simple 7-day click-through attribution. Getting a full picture of your user journey will be much more difficult because of this change. A lot of the data Facebook uses for reporting will be based on statistical models.

Strategy Adjustment

When it comes to Facebook ads, there are a few easy strategies you can implement to make sure your strategies stay strong through the iOS 14 roll-out:

1. Prioritize your Events & Conversions

Be more decisive when it comes to which events you’ll be tracking and optimizing your ad campaigns for, since there’s only 8 pixel events to choose from. It’s time to decide which are most important, and which will provide the biggest benefit.

2. Straighten out your domains

Make sure your domains are verified and properly connected to your Facebook Ad accounts. If you can’t verify your domains or currently use more than 8 conversion events per domain, you should consider optimizing for upper funnel optimizations like landing page views. Landing page views aren’t subject to the 8 conversion event per domain limitation.

3. Change your audience building strategy

If you’ve been relying on Facebook pixel to build re-targeting audiences for your ad campaigns, now is the time to reconsider your strategy. There are a few alternatives of your Facebook pixel, like Custom Audiences (uploaded from your existing customer lists), Lookalike Audiences (based on your Custom Audiences or your engaged fans on Facebook).

4. Self-exam your reporting metrics

All advertisers are going to see declines in metrics such as conversions and event completions as a result of the iOS 14 privacy changes. But that doesn’t mean your ads aren’t working, you just need to rethink the way you interpret the results.

Are the changes of iOS 14 really bad for dropshipping business?

The answer here is “NO”.

First of all, activity-tracking is used to deliver personalized content, people who opt-out may notice their content-feed become less and less relevant over time. There definitely will be users reverse their decision and re-enable tracking to improve their experience on the apps they use. So what the real long-term opt-in ratio will be is still up in the air .

Secondly, dropshippers need to accept the fact that individualized tracking is going to a closure. Customers nowadays are more concerned about their privacy than ever. You simply can’t fight the tide turning against data-tracking. The sooner dropshippers can adjust to broader, more cohort-focused marketing, the better.

Facebook Group Discussion

2 hours ago

CjDropshipping.com
Winning product of today!🏆Baby Name StampDropship for $5.06 shipped👇cutt.ly/8LqAYHcDesigned for baby clothing mark for kindergartens, daycares, nursing homes! customize any name and number you want! ... See MoreSee Less
View on Facebook

1 day ago

CjDropshipping.com
Winning product of today!🏆Ready-to-go Breakfast CupDropship for $8.11 shipped👇cutt.ly/CK7xh10🥦Take your favorite breakfast like salads or yogurt with you!🍅No ore soggy salads🥑Fits in most of the lunch bags with a fork & salad dressing container🥥BPA Free - 100% safe coming with 4 color options! ... See MoreSee Less
View on Facebook

1 day ago

CjDropshipping.com
looking for new dropshipping opportunities? check these trending product ideas inspired by the latest hot topics🔥🔥👇youtu.be/KdXTsZB03Ek#dropshippingwinningproducts #dropshipping #CJdropshipping ... See MoreSee Less
View on Facebook

4 days ago

CjDropshipping.com
Winning product of today!🏆Electric Scalp MassagerDropship with global shipping now👉https://cutt.ly/QKMy51G✅Simulates the touch of real fingertips!✅Dot-matrix design of massage heads: 14 independent massage heads are fully wrapped to effectively relax!✅Can be worn by the whole family: suitable for different groups of people✅Polymer lithium battery Large capacity: long battery life, wireless portable, rechargeable!#CJdropshipping #winningproducts #dropshippingwinningproducts ... See MoreSee Less
View on Facebook

5 days ago

CjDropshipping.com
Winning product of today!🏆Foldable Camping FanDropship at only $5.62 with global shipping now👉https://cutt.ly/BKXnvJY✅7200 mAH built-in battery, lightweight, easy to carry, wide-range application, expandable height, multiple modes of use all in one!✅Wireless using for 5 to 10 hours, enjoy the cool breeze anytime, anywhere!✅Adjustable speed and angle: with 4 effective and powerful settings (low/medium/high/natural), the wind speed can be adjusted freely by turning the knob.✅Easy to carry! Suitable for all kinds of occasions: office, family, kitchen, barbecue, beach, camping, hiking, travel, etc.#CJdropshipping #winningproducts #dropshippingwinningproducts ... See MoreSee Less
View on Facebook

6 days ago

CjDropshipping.com
WINNING PRODUCT OF TODAY👇Mini USB FanDropship at only $0.54: cutt.ly/DKKBOlp✅Best Helper for summer travel!✅Can be used not only on mobile power sources but also on desktop computers, notebooks, USB connectors, chargers and other devices equipped with USB interfaces! #dropshippingproducts #winningproducts #shopifydropshipping ... See MoreSee Less
View on Facebook

1 week ago

CjDropshipping.com
Trending Product of this Summer🏆"I Dissent" Brooch Pins Find the product with 5-8 days free shipping👇cutt.ly/1KF2fCj✅ Another trending fashion item that is inspired by Justice Ruth Bader Ginsburg as the symbol of feminist ideals.✅Product with potential which contains historical meaning. A good gift choice for people especially ladies who support feminist right. ... See MoreSee Less
View on Facebook

1 week ago

CjDropshipping.com
Trending Product of This Summer🏆🏆🏆"I Dissent" RBG Collar NecklaceCheck the product page👇👇👇cutt.ly/6KAk02Q✔️As one of the top current trending products, the "I Dissent" RBG Collar Necklace was inspired by the iconic collar worn by Supreme Court Justice Ruth Bader Ginsburg on the day when she disagreed with the court’s ruling.✔️The best gift for people especially ladies who care about feminists, self-love, freedom on anniversaries, birthdays, festivals, and other special days alike.#winningproducts #dropshippingwinningproducts #dropshipping ... See MoreSee Less
View on Facebook

1 week ago

CjDropshipping.com
Winning products of this week!🏆Find the products and dropship now👇👇👇youtu.be/TqDA-yrMHHE00:17 - Baby Fruit Feeder00:56 - Body Rubbing Sponge 01:34 - Silicone Building Blocks 02:16 - Magic Flying Ball02:57 - Courtyard Solar LED03:31 - Mini Magnetic Charger04:08 - Refrigerator Pet Lock04:45 - Multi-function Sharpener04:59 - Motion Sickness Glasses05:14 - Honey Dispenser ... See MoreSee Less
View on Facebook

2 weeks ago

CjDropshipping.com
Winning product of today!👶Silicone Building Blocks Dropship from factory now🤑https://cutt.ly/YKEsdOI✅【Safe Material】BPA Free,100℃ high temperature boiled without deformation, no fading. Ideal for infants and toddlers.✅【Soft Building Blocks】Soft blocks and easy to squeeze for toddlers and babies to play with. Easy for baby's little hands to hold.✅【Multi-purpose education toy】Encourage building, balancing, and counting. The carved number is a good way for kids to learn numbers and problems solving skills.✅【Wonderful design】The 12 pieces of baby building blocks are all completely different designs.#CJdropshipping #winningproducts #dropshippingwinningproducts ... See MoreSee Less
View on Facebook