There are many ecommerce platforms and WooCommerce is the second-best ecommerce platforms following Shopify. Many people who start a dropshipping business choose WooCommerce to open a store. WooCommerce has many advantages among the ecommerce platforms. It doesn’t come with a recurring fee or additional costs such as the transaction charges every time the customer buys from you. Furthermore, getting it to work is simple and you without any coding skills can add and configure it on your site all by yourself. In addition, you have more flexibility and full control of your store because it is set on WordPress. Due to this you can customize or tailor the store in ways other platforms can’t offer. So how to open a dropshipping store on WooCommerce? The article will introduce the 6 steps to open a dropshipping store on WooCommerce.
1. Get Domain, Hosting, And SSL
To open your store, you need to get a domain name, web hosting, and an SSL certificate. It is necessary to choose and buy a domain name which is your website’s address on the internet. And knowing how to choose a domain will help you. Next, you need to buy a web hosting where your website lives on the internet. It allows you to store all your website content and make it accessible for any Internet user. Then, make sure that you get an SSL certificate so that you can accept credit card payments on your website. It adds a special security layer on your website thus you can accept sensitive information such as credit card numbers and other personal information.
You can buy a domain name from Namecheap and go for Bluehost to buy a web hosting. Namecheap also provides web hosting and setting up a WordPress site on it is as easy as pie. Bluehost is an official WordPress and WooCommerce recommended hosting provider and take care of your site’s maintenance, updates, and security with SSL. And you can get started for $19.95 / month basically. You can also buy a domain name from other registers and use other web hosts such as SiteGround, Hostgator, WP engine. But be sure that you go for a reputable hosting company to avoid hosting-related problems such as downtimes, poor security, and low resources.
2. Setting Up WordPress
Set up WordPress using your preferred web hosting provider and your domain name. First, download the latest version of WordPress, and upload it to your web server. Next, you can fill in some information in settings, including setting up your WordPress site title and description and change your WordPress Address and Site Address to use https instead of http.
3. Setting Up WooCommerce Store
Then you need to launch the WooCommerce setup wizard on your WordPress admin pages. Next, you can set up a few things include page, store locale, shipping &tax, payment. Just confirm and fill relevant information and click continue button on every step.
WooCommerce has few essential pages for cart, account, shop, and checkout and needs to be filled with where your store is located and which currency and unit measures to use. And you can choose whether to shipping physical goods or not. You also need to answer the tax question so that WooCommerce can help you automatically calculate and add taxes to your prices. In addition, you need to choose a payment method for your online store among PayPal, PayPal Standard, and Stripe payment gateways. Using the PayPal Standard is the easiest way to accept payment. Actually, there are many other payment methods available for WooCommerce that you can install later if you need.
4. Add And Manage Products
You can visit Products » Add New page to add a new product. In specific, you can fill a title, detailed description, and short description, product-related information like pricing, inventory, shipping, linked products, etc. Pay special attention to writing catchy product descriptions and choosing good-looking images. Furthermore, you can choose a product category and add the main product image and a product gallery. Proper product categories and taps help to make it easier for your clients to navigate the store and make a purchase decision. It also helps to achieve good results SEO. Don’t forget to click on the Publish button to make it live on your website. And you need to repeat the process to add more products. If you have lots of products to add, you will need to spend lots of time to do the repeat things. However, if you have corporate with CJDropshipping, you will be able to sync products from CJDropshipping to your store in one button.
5. Choose A Theme
Themes control how your WordPress sites look to the users when they visit it. And they also control how your products are displayed on the WooCommerce store. There are a huge variety of paid and free themes available. And you can see them on WooCommerce Theme Store page. The most popular theme offered by WooCommerce is Storefront with 3411784 downloads so far. It is free, intuitive, flexible, responsive, and fully localized that make Storefront so popular.
If you want to get a theme from an independent developer, be sure that it is:
- Professionally designed
- Easy to use and navigate for store visitors
- Responsive, good-looking and functional on any type of devices (mobile phone, laptops, PCs, tablets, smartphones, etc.)
- Suitable for your dropshipping store structure and niche
- Support options for when you need help
And you can refer to how to select a Shopify theme for your dropshipping store, there is some common consideration between different ecommerce platforms to choose a theme.
6. Use Plugins And Extensions
To further customize, you can use plugins and extensions to add new features to your website. There are over 46,000 WordPress plugins available. Some features aren’t built into WooCommerce. For example, follow up with the buyers who didn’t complete the purchase, offer dynamic pricing and coupons, enable customers to calculate shipping costs before placing an order. For these, you need to use free or premium WooCommerce plugins.
To handle cart abandonment and recover the potential revenue loss from cart abandonment, you can use Abandoned Cart Lite for WooCommerce or WooCommerce Recover Abandoned Cart. Most niches offer customers lots of options. And to add advanced product filtering like colors, sizes, materials, brands and more, you can use WooCommerce Products Filter (WOOF) or WooCommerce Products Filter. In addition, to control shipping, pricing, and discounts, you can use WooCommerce Extended Coupon Features, WooCommerce Dynamic Pricing & Discount Rule, or WooCommerce Advanced Shipping. Try to find the proper plugins that you need according to your demand for the feature.