Academy Open Stores Select Platforms

Top 6 Shopify Alternatives Help you Build a Business

If you are a dropshipper or eCommerce entrepreneur, you must have heard of Shopify. The No.1 eCommerce platform for online stores and retail point-of-sale system. It offers retailers a suite of services, including payments, marketing, shipping, and customer engagement tool. Shopify is one of the leading eCommerce platforms, but not necessarily your only choice. In this article, I will introduce the top 6 alternatives of Shopify, and explain their pros and cons in detail. Because everyone has their own opinion about these apps, so I took the top 6 on Google search results. They are BigCommerce, WooCommerce, Shift4Shop, Big Cartel, Volusion, and Wix.


BigCommerce is a strong competitor against Shopify. It was founded in 2009, an open SaaS(software as a service) eCommerce builder. It has more built-in sales tools than any of its competitors and combines these features with advanced SEO and fantastic multi-channel integration. However, for beginners, BigCommerce is not that easy to use, especially when you are used to apps like Shopify. The build-in features could also limit your spending. If you’re looking forward to scaling your business, then BigCommerce is the better choice. Let’s take a look at the pros and cons.


No transaction fees

Unlike Shopify takes a certain amount of your profit, BigCommerce won’t touch your cake. It won’t charge any percentage of your sales.

Strong market features

Its advanced marketing features allow you to promote your product on the web and increase the conversion rate. Especially, its abandon cart recovery feature can even win back 12%-15% of customers.

Multi-channel selling

Multi-channel selling with BigCommerce allows you to manage stores on Amazon, eBay, Facebook, and Pinterest.

Strong SEO performance

 Extensive SEO capabilities, such as fully customizable URLs, allow you to gain free traffic and give the store exposure.

Fantastic theme designs

 It has more than 100 stunning themes among other platforms.


Not easy to start up with

 If the quick startup is your priority, better to check out other platforms. The massive and powerful features also mean a long time to be invested in learning how to use Bigcommerce.

Less free themes

 Only 12 themes are free to use across the industry. Bigcommerce charges monthly for high-volume stores by revenue. The more income you got, the higher you will need to pay.


The second most popular platform is WooCommerce – the free plugin of WordPress. Launched in 2011, is an open-source plugin that can transfer WordPress and blogs into an eCommerce store. Powerful SEO features and organic traffic from blogs let your store surpassed others in the beginning. So let’s check out the pros and cons.


Free and no transaction fee

 The plugin itself is completely free to use with any WordPress site. And WooCommerce won’t deduct any transaction fees from your sale.


Open-source means limitless customization. As long as you know to code, you can create all kinds of customization as you wish.

Great freedom. You will have 100% of ownership and full control of the content.

Powerful SEO and content marketing

Since WooCommerce is based on WordPress, it will also enjoy lots of powerful SEO plugins and unique custom URL service, leading your links easier to be searched by the search engine.


Not beginner-friendly

If you are totally new to WordPress and have limited or no IT knowledge, WooCommerce may not be suitable for you. You may not be able to enjoy the benefit of open source and instead have to struggle with the building process.

Costly hosting

Even though WooCommerce is free to use, you’ll still respond for domain hosting costs, an SSL certificate, and extensions. And these things aren’t cheap.

Check these estimated prices:   

Hosting ($35 – $50/month)

Security ($0 – $200/year)

Domain ($10 – $20/year)

Extension fees ($0 – $100/month)


Founded in 1997, Shify4shop has offered eCommerce software with a focus on SEO. Back to 2020, Shift4 acquired 3DCart and decided to make the platform 100% free when using Shift4 as the main payment processor. If you are an SEO junkie, Shift4shop will be a better choice for you.


No transaction fee

 Shift4shop supports more than 160 payment gateway and there is no transaction fee.

Strong SEO tool

A variety of SEO tools like Google AMP and 301 redirects make sure you rank higher and earn more traffic. Build-in blog feature allows gaining organic traffic.

Free domain name

 A free domain name comes with your plan. Unlike Shopify, you will need to register a domain with cost or response for all domain hosting costs, SSL certificate of WooCommerce.

More features access

For the basic plan, Shift4shop users have more access than Shopify.


Limited staff users

You will need to pay an extra $10 per month for per additional user.

Limited free theme

 Despite the Shift4shop have many free theme options, these free themes all have a very similar design and not as modern as other platforms.

Big Cartel

Big Cartel was founded in 2005, its mainly target is to provide a free, easy-to-use product-selling service. It has no requirement on coding experience since it integrates with

Google Analytics, Facebook and PayPal. Limited features narrowed their audience group to small store owners. If you have fit their niche perfectly, Big Cartel is quite competitive.


Low price

It starts with a free plan to $29.99 per month Titanium plan. The free plan allows 5 products and 1 image each.

No transaction fee

There is no extra charge for Big Cartel.

Simple interface and easy to use

Since Big Cartel is mainly aiming at artists and creators, there aren’t many features that made it easy to use and newbie-friendly.


Big Cartel doesn’t need credit card information to get access to their service. They integrate with PayPal for quick check-out.


Limited features

 It has very limited features compare with other platforms. So if you are a big company owner, it won’t be a great choice for you.

Poor marketing tools

 Compared with other platforms, Big Cartel has very limited marketing tools.


Volusion is a cloud-based shopping cart which has helped over 200,000 businesses. You can access additional product video feature and tag suggested products feature without extensions. It has inventory monitor with just one click and has more than 1000 apps to access.


More shipping integration

Volusion has more shipping integration, includes real-time shipping rates for USPS, UPS, FedEx, while Shopify only includes USPS.

No transaction fee

There is no extra charge for Volusion.

Free theme available

There are many theme options on Volusion and many of which are available. If you don’t want to spend hundreds of dollars on the theme, then Volusion will be a great alternative to Shopify.

Have CRM(customer relationship management) system

 It can improve the business relationship and help with the analyze customer data.


Coding skills required

 Volusion is a cloud-based platform like Shopify. Even though the interface is quite straightforward, however, it still requires some coding experience for a better access.

Limited product

The basic plan for Volusion limited product to 100. Since the basic price is the same price as Shopify, why do we go with these 100 products instead of the Shopify unlimited products?


The final platform is WIX, found in 2006. It’s a hosted solution with nothing to install and doesn’t require coding experience. With WIX ads running on your store you can start your website for free. Wix is much easier to use than WooCommerce and gives you more freedom than Big Cartel. However, Wix is also lacking in eCommerce features and doesn’t work with many different payment methods.


Easy to use

 Drag-and-drop style makes building and running your on WIX very easy. No coding experience required makes the entry barrier much lower than other web builders.

Unique design

WIX has more than 500 templates are available.

Low price and free domain

The eCommerce plan starts from $17 to $35 per month. And this plan fee is much lower than most paid web builders. And each of paid plans for eCommerce sites offers a free domain for one year.


Limited access with the free plan

We usually check out the website performance on Google Analysis. In order to get access to this feature, you will need to upgrade to a paid plan.

Limited app for eCommerce

Although WIX has many additional apps, most apps have nothing to do with eCommerce.

Untransferrable website

The biggies drawback for WIX is that you can’t export your website. If you want to switch WIX into other platforms, you’ll have to pay tons of efforts to rebuild a website and transfer all of your data, which will be a huge headache.


Above are the introduction of the top 6 Shopify alternative web builders. There sure are more competitors in the market. But no matter what reason you want to choose a web builder other than Shopify, maybe the SEO, transaction cost, or the complex catalog. You can definitely find the most suitable platform among these six.

Facebook Group Discussion

15 hours ago

Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.

---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards---
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16 hours ago

𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠⁣..

1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚⁣

When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.⁣

In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.⁣

So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.⁣

Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.⁣

2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚

Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.⁣

Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.⁣

To optimize the conversion of your Facebook ads, these are the most important metrics to look at:⁣

- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)⁣
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)⁣
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬⁣
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)⁣

If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!⁣

After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.⁣

3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝⁣

There’s one thing that you should remember when advertising on Facebook:⁣

Test, test, and test!⁣

So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.⁣

You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.⁣

Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.⁣

When testing different ads, remember to try out different marketing angles as well.⁣

I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.

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2 days ago

Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less

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2 days ago

#CJWarehouses #moment
another working day ☕️☕️☕️
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6 days ago

I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less

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