What is the first thing that comes to mind when we talk about leadership? Is it about making people follow you? Or is it about having the skill and capacity to run an organization? Is it the ability to influence or persuade others to be better?
If we are to search for its definition online, we will be faced with several different definitions available, mostly from experts and gurus who have a lot of experience in leadership.
There are a lot of leadership styles and approaches that one can acquire, imbibe, or be inspired to be able to do something. But here, the focus will be on the most basic thing about leadership. And that is the challenge of leading yourself
Sounds a bit awkward, right? Why would you have to leade yourself? Shouldn’t it already come with the territory – to be self-motivated while motivating others?
As I observe it, leading oneself is quite as difficult as leading others – if not more – because you have the freedom to choose if you will do it or not.
Some people do well whenever there is someone leading them. However, it’s another thing when you are all by yourself and making the decisions for you.
From the moment you wake up, to the end of the day, you are leading yourself. Unless you are aware of it, there may be chances that you are being led by other’s opinions, beliefs, and experiences. This is why it’s best to be aware that you are the leader of yourself.
Here are some tips for you to be aware that you are leading yourself.
Remember that you are a leader everyday
There may be chances that you miss out on this thought, especially if you are under a supervisor that has a stronger personality than yours. Once you are outrun by others who lead you or better yet, authoritative leaders, there is a chance that you neglect that you are a leader by leading yourself.
Leading oneself means having a vision of where you want to go and ensuring that you are on the right track in getting there.
In order for you to lead yourself, you need to have a deep foundation on your beliefs. Beliefs are the things that you learn, accept, and experience that you accept to be true.
In order for you to lead yourself, these beliefs must be the paddle of your boat towards your established vision and not use another’s paddle. Waking up every morning and remembering that you are an everyday leader spells the difference for those who are just waiting for others to lead them. Again, from the moment you wake up until the end of the day, make sure that you are able to lead yourself.
If you are already a leader of others, challenge yourself to be a leader of self.
So, they say that it’s easy to lead others than to lead oneself. This is generally true because when you are leading others, you are holding certain standards that will apply to them that you can actually tiptoe around and not do yourself.
Unless you are the type of person who wants to do it first, then make others do it. But the reality is that when a person is in the position, there are times that personal discipline is neglected and leading others becomes the main thing to do.
Don’t forget that it’s how you lead yourself that has placed you in the position to lead others. There are a lot of managers and supervisors who shifted from being a hands-on leader to being passive because of the position.
Always remember that when leading oneself in the form of personal discipline is neglected, your drive as a leader of yourself and of others will be greatly affected as well.
Leading oneself is more of mental fortitude rather than the strength of a physical aspect. For those people who have developed their minds to withstand every discouragement or challenge that comes from within, they have the capacity to make their body follow what their mind says.
Whatever the motivation may be, leading yourself will allow you to see the best version of yourself. Once you achieve this, leading others will follow.
Skills will be learned with determination. People will be attracted to the quality you can bring in both your work and in your life. You can easily be a positive influence on others.
Remember, it starts with how you are leading yourself every day.
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Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.
---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards--- ... See MoreSee Less
𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠..
1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚
When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.
In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.
So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.
Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.
2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚
Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.
Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.
To optimize the conversion of your Facebook ads, these are the most important metrics to look at:
- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)
If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!
After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.
3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝
There’s one thing that you should remember when advertising on Facebook:
Test, test, and test!
So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.
You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.
Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.
When testing different ads, remember to try out different marketing angles as well.
I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.
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Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less
another working day ☕️☕️☕️ ... See MoreSee Less
I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less