Longing for creating appealing Facebook Ads but don’t know how? Couldn’t find attractive materials to create one? This article with tools listed for making Facebook Ads might help you out!
We listed a series of websites from the following categories, and a comparison between the same catalog will be shown.
- Material Websites for Facebook Ads
Creating an attractive advertisement is like building a house, and you need bricks and stones to start from scratch. Materials websites will provide a flock of “bricks and stones” needed for creating your own ads. Here is detailed information about these three material websites.
Unsplash powers more people and products than any other visual search engine in the world. Beautiful, free images are gifted by the world’s most generous community of photographers. Over 2 million free high-resolution images will be brought to you by the world’s most generous community of photographers.
Free photos for everyone without registration
Access to over a million photos
Filter and search the specific photos you want
Similar recommendations: Pexel, Pixabay
Gettyimages can help to tell your brand stories with exclusive, compelling images or videos. A professional team is ready to create images just for your brand that can be found nowhere else. It offers content from over 75,000 exclusives, global contributors, as well as expertly art-directed collections that connect with consumers everywhere.
Content created exclusively for you
Powered by visual expertise
Videos, music, and visual story-telling are all available
Similar recommendations: Imgur, Flickr
Shutterstock helps creative professionals from all backgrounds and businesses of all sizes to produce their best work with incredible content and innovative tools, all on one platform.
Access to 360 million images.
No copyright risk
Similar recommendations: Dreamtime
|Unsplash||★★★★||Beginner||Loose||Free to download||Brands is exclusive for enterprises|
|Getty Images||★★||Businessmen||Strict||Paid to download||800 USD for 5 packs of small image|
|Shuttstock||★★★★||Advanced||Loose||Pro can share the photos for free and store 1,000 photos||29 USD for Annual membership 10 times of download pictures|
Note: Rating stands for user experience; restriction represents copyright authorization.
- Creating Tools for Facebook Ads
It is impossible to create an appealing advertisement with materials only. You still need tools for editing photos, copy-writings and videos to create a unique and special advertisement.
It is hard to discover a perfect photo for your advertisement, so the following photo-editing websites can help you to create the photos you need.
Adobe can provide many visual elements for you, including beautiful fonts, background pictures, illustrations, and overall theme color matching.
Abode has a series of other professional software, from illustration to graphic design.
With abundant advanced designs, a unique style can be easily created.
Crello is specifically designed for Facebook ads, with 700+ pictures and 25,000+ templates. You can also GIF with Animation Maker.
GIF is available
Transiting effects and dynamic backgrounds
Flexible sizes for your specific needs
|Adobe||★★★||Advanced||Strict||Free to download||Free trial for 30 daysPro 12.95 USD|
|Crello||★★★★||Beginner||Loose||Paid to download||10 free downloadsPro 9.99 USD|
A small grammatical mistake in ads can negatively affect the ads. Here are two free websites to help with your ad copy-writing and grammar checking.
Grammarly can identify grammatical errors and proofread any posts/articles, and give suggestions to increase text readability. At the same time, it can also customize the writing style. It will put forward different suggestions for improvement according to different writing styles.
2. Sharethrough Headline Analyzer
Sharethrough Headline Analyzer can polish the headlines, and it is free to use. Additionally, it can analyze the effect of your headlines in terms of advertising purpose and list suggestions for improvement.
Grammarly mainly focuses on grammar check and Sharethrough Headline Analyzer focuses on headline engagement. Other than that, these two websites are similar.
Creating an eye-catching video is always a great way to advertise, here are some websites that can help you to create compelling videos.
Magisto can edit videos intelligently; you don’t even have to do anything to make a video. You can adjust it manually as well if you are not satisfied with the automatic editing. All you need to do is to upload the materials and subtitles, and the AI editor can help you with the rest.
AI editing can help you with all the materials
Resourceful editing formats
Animoto has a bunch of materials and templates for eCommerce videos, which can be shared on social media including Facebook, Instagram, and YouTube.
Suitable templates for story-telling, particularly promotional videos
A simple user interface allows you to edit videos swiftly.
Biteable puts the power of video in your hands. Regardless of budget and skills, it helps you create professional videos in minutes. Videos are so stunning that they’ll make your message irresistible.
A broad library of animations and footage
Only need 3 steps to create a Facebook ad, selecting a format, editing subtitles, and adjusting the pictures and colors.
|Magisto||★★★★||Beginner||Loose||Few materials||Premium 9.99 USDProfessional 19.99 USDBusiness 69.99 USD|
|Animoto||★★★★||Beginner||Loose||Quite a few||Professional 19.99 USDTeam 79 USD|
|Biteable||★★★★||Beginner||Loose||Quite a few||Plus 29 USDUltimate 29 USD|
- Checking Tools for Facebook Ads
Before creating and releasing an attractive advertisement, you still need to know the proper way to release it. It is crucial to know the customer’s needs in order to differentiate yourself from other competitors. And use checking tools smartly can have more people see your advertisements.
MobilMonkey will help companies convert leads into customers by automating personalized bookings via a conversational interface. It makes marketing automation for the Facebook Messenger channel straightforward.
Similar recommendations: Chatfuel, Manychat
2. Facebook Ads Manager
In Ads Manager, you can select campaign parameters such as your objective and audience. You can also manage creative work: upload your ad creative, write ad copy and review how your ads look on different devices. Two methods for creating an ad: quick creation and guided creation.
Quickly duplicate your ads, and advertising campaigns.
Edit all your ads settings, such as targeting and budgeting, from one place.
Analyze results and make informed changes to your ads and campaigns.
Customize your graphs and tables to see the metrics that are most important to you.
3. Facebook Ad Library
The Ad Library is a place where you can search for ads that are running across Facebook apps and services.
You can use it to get information about the ads you see.
You can search for ads that are currently active on the Facebook apps and services.
The two platforms focus on different aspects. The former is designed for management
while the latter foucuses on source searching.
All in all, we have listed 13 useful tools for you to create an eye-catching advertisement. An attractive and successful advertisement requires a lot of effort; from gathering materials to editing videos, from searching active ads to analyzing the competitiveness. The tools mentioned above are useful to create compelling ads of your own. Hope they are meaningful for you and wish you the best in your businesses.
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𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠..
1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚
When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.
In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.
So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.
Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.
2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚
Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.
Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.
To optimize the conversion of your Facebook ads, these are the most important metrics to look at:
- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)
If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!
After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.
3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝
There’s one thing that you should remember when advertising on Facebook:
Test, test, and test!
So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.
You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.
Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.
When testing different ads, remember to try out different marketing angles as well.
I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.
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