The dropshipping world is always changing and expanding, so if you want to make it big, it’s so important to know what people are looking for now, and what else they might want to know more.
Talking about what types of niches will be welcomed by people in this Q4, you may want to be able to catch a glimpse of people’s mentality and study their behavior first.
The first keyword seems very obvious. Q4 means that families will stay together and celebrate the end of a year since there are so many big festivals are on the way. People want to find gifts to send out to each other as well as looking forward to receiving something meaningful from others for various occasions.
People are waiting for the annual big sales in Q4, like “Black Friday”, and “Cyber Monday” to send “less” and take “more”. Retailers will put lots of discounts on their products and advertise them. Sometimes, these discounts can go as high as 70%.
The decreasing product prices are one of the most appealing motivations for people to purchase more in Q4. The last Black Friday had created a record of $9 billion in online sales in the US according to the data from CNBC, can you imagine that?
No. 3 Feeling “Normal”
Covid-19 is an unexpected disaster. But it is also a chance for eCommerce business. For people in 2021, after 18 months of quarantining, job uncertainty, and grave concerns for the health of family and loved ones. People are longing to find ways to feel “normal”, to feel everything is alright now.
You can see the desire from people by the growth in spending on home furnishings, health care, and so on.
To sum up, the features of niches that are with potential for Q4 sellings can be:
· High perceived value
· Can be put in a set
|Find more about Five Effective Ways to Find Winning Products for Dropshipping here!|
Top 5 Niche Recommendations for Q4, 2021
Niche 1. Health and Personal Care
According to the US eCommerce Forecast, 2021 from eMarketer, health and personal care will be one of the niches that grow more than 20% in 2021.
Source: INSIDER INTELLIGENCE
At the same time, as we mentioned just now, after going through the quarantine, people are paying more attention to their health. You can see the rising of such related searching on Amazon, not only for people themselves, but they are also likely to place orders for their families, friends, lovers as a gift to show how much they care about each other.
Example 1. Sleeping-Friendly Pillows
People focus more on their health with this pandemic, so things like healthier pillows, anti-snoring devices, and just about anything related to sleep end up being great sellers.
Example 2. Smart Watch
Not everyone can afford those expensive devices from famous brands like Apple, but people’s demand for such smartwatch devices is obvious- more and more people are relying on wearable gadgets to track their fitness regime, health stats, and instant messages. And that’s the point for dropshippers can do something.
Niche 2. Home Decoration and Furnishings
This niche is the other one being expected to grow in 2021 by eCommerce Forecast, 2021 from eMarketer, which is also worth a try for Q4 selling events. People have more time spent in their homes compared with any other period since 2019, which makes home decoration a proven niche for online stores.
People’s desire to build a comfortable space for ourselves and our family after going through the dark moments leads to the increasing demand for home furnishings. They would like to order related products for their house to create a more comfortable atmosphere to live with families or themselves, especially there are many big sales during Q4.
Example. Decoration Candles
The decoration candle is a good choice for both gifts and festival decorations. They have always been on Americans’ Halloween and Christmas shopping lists of decorations.
Females, in particular, are easier to fall in love with these little things so much by both appealing looks and the good smell. From the perspective of health, anxiety-ridden people can seek calm and comfort from scents and dancing flames. No wonder that they are sold so well. Of course, there are many other items in the home decoration niche which are also ideal for dropshippers to have a try.
Niche 3. Jewelry
The jewelry niche has always been a hot niche, by 2023, global online jewelry sales are expected to reach 340 billion U.S. dollars, and by 2035 it will reach 480.5 billion U.S. dollars according to a new report.
Source: Grand View Research
This niche will also do great in Q4 since it is a perfect gift choice that can carry so much more good and unique meanings, easy to be taken to anywhere with people, express unique personal beliefs with aesthetic value.
At the same time, if you still remember the features of potential niches for Q4, the jewelry niche has a high perceived value, meanwhile, they are easy to dropship with little sizes and wights themselves.
Example. Personalized Necklaces
To express uniqueness, people are more likely to look for personalized items now, as well as for jewelry.
A personalized necklace can be an ideal gift for families, lovers, friends on a festival or anniversary, with their name or other touching words on it. For them, there’s only one special necklace in the world and it can not be found in any physical store.
Niche 4. Pets
Pets niche is also one of the evergreen niches for online stores. When people are shopping for products as presents for their families, many of them consider their pets as a part of the family and will therefore purchase a gift for their pets too.
When people are feeling stressed or anxious during lock-down, their pets are always here to stay close and accompany them. Pets are so important, pet owners will definitely purchase something for them as gifts, and that’s a chance for dropshippers.
Example. Christmas Pet Collar
These little decorations especially with festival concept design can be a wonderful choice for people to choose.
As you can see the search on this kind of pet collar is rising, to show people’s interest. What’s more, these little items can be sold in packs to increase the average value, so it is also can be a good choice for dropshipppers.
Niche 5. Toys
For families with kids, toys for kids as surprise presents on Halloween, Thanksgiving, Christmas will also do a good job during Q4 selling campaigns.
When there’s a motivation, there will always be a demand. Parents like to buy their kids a lot of toys and it’s one of the days in the year when kids get gifted the most amount of toys, at the same time online sellers can make more sales in the toy niche.
Example. Magic Writing Mat
This kind of magic writing mat can be a perfect gift for children on holidays. It will add more fun when there are more kids to play together, or for parents to have a happy parent-child time with their kids. Besides, this kind of toy can help the kids to develop more creative thinking as well as their abilities of imagination.
It is not only a gift for the child but also for the whole family. And this is our last product as an example. For dropshippers, if you are willing to dig in these potential niches for Q4 to sell, there will be more promising winning products here for your store.
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𝐇𝐨𝐰 𝐓𝐨 𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐒𝐚𝐥𝐞𝐬 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐒𝐭𝐨𝐫𝐞
A big part of a successful store is it’s ability to convert traffic into sales, and this is where most store’s fail. Their conversion rate is low and that means, it doesn’t matter if you send high quality traffic to your store, you will still not get any sales.
If this is you, here are a few tips to help you increase your conversion rate:
- 𝙊𝙛𝙛𝙚𝙧 𝙁𝙧𝙚𝙚 𝙎𝙝𝙞𝙥𝙥𝙞𝙣𝙜
This is a great and easy way to instantly increase your conversion rate.
People are more likely to buy something which cost’s $30 + Free shipping compared to a product that costs $25 + $5 Shipping.
It’s a psychological trigger and you need to take advantage of it.
You can argue that this will eat up your profit but there is a simple walkaround it, add the shipping cost into the selling price of the product, as simple as that.
If you already offer free shipping on your store, make it known to the people. Have it mentioned in banners and different places where everyone can see it.
- 𝘼𝙙𝙙 𝙍𝙚𝙫𝙞𝙚𝙬𝙨:
People buy based on what others are buying and reviews are a huge way to sway a potential customer into a paying customer.
One study found that 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say positive reviews make them trust businesses more.
Millennials, in particular, trust user-generated content 50% more than other media.
Also make sure you add picture reviews to your store and not just text reviews because they have more credibility and people will trust them more.
Also choose reviews that are relatable and connect with the reader as that will have more conversions.
- 𝘾𝙧𝙚𝙖𝙩𝙚 𝙎𝙘𝙖𝙧𝙘𝙞𝙩𝙮 & 𝙐𝙧𝙜𝙚𝙣𝙘𝙮
Scarcity and urgency are two great marketing strategies that you could use to increase your conversion rate.
In case you don’t know what these terms mean, this is for you!
Really simply said, scarcity means that you only have a limited amount of that product (“Buy now, only 100 left in stock”).
This means that your store visitor needs to buy it now or might regret it later on when the product is out of stock.
And urgency means that there is a time limit on a product sale, for example.
For example, when you have a 50% discount on a product and you say that it will only be there for the next 24 hours.
After that, the price will return to the normal price again.
These are very effective if done properly, just make sure they seem genuine and not spammy.
Those are 3 quick tips to help you increase your conversion rate and get more sales.
Hope this helps you, if you have any questions leave them in the comments below and I’d be happy to answer them.
Wish you all the best.
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