eBay is a popular e-commerce platform for buying and selling. But it also opens up the possibility of scams and cons. Whether you’re a frequent buyer or seller on eBay or just an occasional user, there are a lot of ways you can get scammed through online retail.
This article will guide you through the 8 most common buyer & seller scams that you need to look out for, as well as how can you avoid them.
1. eBay Buyer Scams
Buying products through eBay is usually straightforward, but some scammers work to defraud innocent people who are just trying to get a good deal. Remember that if an offer looks too good to be true, it probably is.
Here are some of the most common eBay scams for eBay buyers:
1) Photo Scam
This is a classic yet devious scam. It will leave buyers no recourse and an astounding amount of regret. This scam works by offering a product for a usually low (but possible) rate. Often, these listings are accompanied by quality pictures and a decent description. Everything suggests that it is a perfect bargain. Until you don’t receive the item at all. Soon enough, you’ll go back and find a tiny statement that is buried deep in the description, such as, “Photo of item”, “item box only,” “item sold separately.” It’s a photograph, box, or other accessories instead of the item itself.
2) Payment Outside of eBay
eBay’s security systems can only protect buyers and sellers when transactions occur directly on the website. Illegitimate sellers may offer an item for sale but then request that the payment is sent outside of the platform. For example, they may ask for cash, bank transfer, check, money order, or even gift cards. Once the scammer has your money through untraceable means, they will stop communicating with you and will not send the item. eBay will not assist with a transaction that occurred beyond its purview.
3) Seller Uses Incorrect Name
For this eBay scam, the seller will list a normal item, generally with a “buy now” option, and once you purchase it and send them the money, the scammer will intentionally botch your name. By spelling your name incorrectly enough, you as the buyer will likely return it to the post office – thinking it isn’t yours – unfortunately getting it marked “refused” or “returned” and effectively cutting you off from the option of the eBay “money-back guarantee.”
Once you are unable to get your money back, the scammer will have succeeded in getting your cash and their package back. And, as an added insult to injury, you won’t be able to leave any feedback since the transaction will be considered a resolved dispute.
4) Gift Card Scam
Gift card scammers reach out to victims by phone, email, or social media. They offer some sort of limited-time discount to create a sense of urgency. The scammer will ask for your gift card number to use as payment. For example, they will contact you and tell you that eBay will pay half of their cable bill if you pay six months upfront using eBay gift cards. or ask you to confirm payment in advance with a gift card, perhaps in return for faster shipping or a discount. But once they have the code, they disappear and make off with your gift card balance.
2. eBay Seller Scams
As an eBay seller, you may come across more problems or scams every day. And it’s far too easy for scammers to hit sellers without much fear of repercussion because eBay is more likely to side with buyers.
To stay safe when selling on eBay, you’ll need to be able to spot these issues before they happen. Read on to find the five most common scams you need to be aware of.
1) Empty Box Claim
Empty box scam also appears to sellers. This time, you sent out the package with the products in it. But after receiving the package, the buyer intentionally claims that you sent him an empty box. Then he files a fraud claim with eBay, which demands a return from the buyer. At the end of this scam, you receive the empty box you used to ship the item in, and the buyer gets to keep the product, as well as the money eBay takes back from your account and refunds the buyer.
2) Overpay Offer
Overpay scams are a persistent problem that plagues online selling. Here’s how it works: after you post a listing for an item online, a normal-seeming “prospective buyer” will contact you and purchase your item at a higher price than stated. At first, it might seem foolish to pass up a generous offer, but often it’s a trap. The buyer will pay with a fraudulent check. You send the item promptly but days later you find that the check bounces, leaving you with nothing.
Another situation is that the buyer overpays you and then asks for some of their money back. After you return the money, however, the initial payment will turn out to be false, as the check or transfer will be denied.
This scam will make you lose the difference between the phony payment and the cost of your item, as well as the item itself.
3) Fake PayPal Account
Selling an item, you receive the customary email notification from PayPal that your buyer has made payment. So you duly sent out the goods. But you’ve been scammed – the email was a carefully designed hoax, and there’s no money in your account.
Unfortunately, the only real way to avoid this scam is to check your PayPal balance directly and not to click any links in the confirmation email. This way, you can see if they’ve paid you without compromising your safety by opening any sketchy links.
4) Broken Replica Scam
A customer purchases your product through eBay, pays for it, and you ship it, so there’s nothing to think of it. However, after receiving the package, the buyer claims that the product you sent to them is broken and may even show you pictures of the broken product(which is just a photo of a broken replica).
Following up, they dispute the transaction with eBay, claiming that you’ve sent them a broken item, and may provide them with the same photos they’ve shown to you. As a result, eBay may ask you to issue a return and refund the buyer. In this scenario, you lose both the real products and the money, only receive a broken replica.
3. How to Avoid eBay Scams
Whether you are a buyer or seller, if you think you’ve been scammed then get eBay involved ASAP.
But the best way is always to avoid these scams in the first place. For sellers, as a general rule, don’t ship your item until you’ve received payment – a lot of scams are done by missing this step and can cost you big. As a buyer, be vigilant in analyzing the listings, using common sense, and never (ever!) giving out sensitive information like personal information or bank account numbers without verifying beforehand.
In general, never provide information over email with important details about yourself or your bank account – and be very wary of emails that ask you to perform actions with links to click on. Be on the lookout when using money transferring services like PayPal or wire transfer services for fake emails or accounts and always be sure to check on your verified app or account for transactions (not emails).
Last but not least, be sure to check out eBay’s security page and stay up-to-date on their policies, whether listing or buying items.
Although eBay and PayPal offer handy seller and buyer protection programs, scammers still count on human error to bend rules to their benefit. So whether you’re a seller or a buyer on eBay, you must be able to spot these tricks. Knowing what people most often do to take advantage of others could help you avoid scams as well as share your knowledge and best practices with others in need.
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𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠..
1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚
When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.
In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.
So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.
Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.
2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚
Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.
Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.
To optimize the conversion of your Facebook ads, these are the most important metrics to look at:
- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)
If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!
After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.
3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝
There’s one thing that you should remember when advertising on Facebook:
Test, test, and test!
So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.
You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.
Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.
When testing different ads, remember to try out different marketing angles as well.
I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.
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