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What is eBay’s new main image video feature? Shopify partnered with MailChimp | eCommerce Weekly News

Dropshipping News Weekly Update Vol 22.
This week we prepared five dropshipping news for you to catch up with.

Dropshipping News Weekly Update Vol 22.

This week we prepared five dropshipping news for you to catch up with.

1. Shopify partnered with MailChimp to help merchants grow their holiday sales

Shopify recently announced that it has partnered with MailChimp to provide a new way for merchants to drive more traffic through email marketing, driving demand and boosting holiday sales.

MailChimp is a free email delivery tool that allows registered users to send 12,000 emails per month to 2,000 people for free.

When the two platforms work together, both existing and new Shopify and MailChimp users will be able to connect directly to their accounts, eliminating the need for third-party tools and manual data transfers. Sellers can also directly send emails through buyers’ purchasing accounts for product marketing, which greatly improves the communication efficiency between sellers and buyers.

2. Tik Tok online shopping is becoming popular in the UK

According to a recent survey, 10% of UK consumers are or have used TikTok to make online purchases.

TikTok is being downloaded more than a million times a month in the UK, with more than 19.4 million monthly active users, and the largest group of users are 18-24-year-olds, who spend an average of nearly 85 minutes a day on TikTok. With the launch of the shopping cart feature, TikTok is gradually enabling users to shop.

It is suggested that sellers arrange stores according to TikTok’s audience groups and popular categories on the platform so that the conversion rate and yield rate will be higher.

3. eBay’s new main image video feature

eBay said it decided to introduce the main image video feature to provide a more engaging shopping experience and help sellers expand their market. By the middle of this year, the main image video feature was available on eBay’s U.S. and U.K. sites. After a few months, eBay announced that it would open the main image video function in Germany, Australia, and Canada.

Videos are generally reviewed within 48 hours after they are uploaded, and no more than seven working days in case of special circumstances. After successful approval, buyers will be able to view the video on eBay, currently supported on eBay’s mobile client and mobile browser.

4. Holiday shopping season: More than 20% of American consumers turn to e-commerce

With the holiday season fast approaching, more than a third of the American shoppers say they worry about online orders not arriving on time, according to a new survey by Coresight Research. Despite such concerns, 78.2 percent of shoppers expect to buy gifts online this holiday season.

According to the survey, nearly 20 percent of consumers plan to shift some or all of their spending from offline stores to online this holiday season, while 11.6 percent plan to move from e-commerce channels to brick-and-mortar stores.

5. Global e-commerce market Q3 sales up 13%

According to Salesforce‘s latest report, global e-commerce sales grew 13% in the third quarter from a year earlier and 2% from the previous quarter.

Although the sales figures increased, a comparison of the figures showed that part of the increase was due to a sharp increase in product prices, which rose by about 12%. In terms of overall orders, the number of orders declined, by about two percent.

Among them, furniture saw the biggest price increase, with an increase of about 32 percent. It was followed by electronics and toys, both up 21% from last year.

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𝐃𝐫𝐨𝐩𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐈𝐬 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞…. 𝐃𝐨 𝐓𝐡𝐢𝐬 𝐓𝐨 𝐁𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥.⁣

Most people fail with their dropshipping store because they are not unique.⁣

There are so many people starting with dropshipping right now, it’s no longer the secret way of making money online but has become very mainstream.⁣

Everyone wants a piece of it because so many of these “gurus” advertised it as an easy way to earn money online. ⁣

But do you know what the sad thing is?⁣

Most of them don’t put any effort into their dropshipping store.⁣

They open their store, import some products without changing anything, and start advertising.⁣

This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.⁣

Of course, having the same product is not a bad thing yet, but to also have the same images, descriptions, and so on will definitely not help you!⁣

So you might be asking yourself “HOW DO I SUCCEED WITH DROPSHIPPING THEN”⁣

Here are a few tips to help you out: ⁣

𝟏 - 𝐁𝐞 𝐔𝐧𝐢𝐪𝐮𝐞⁣

Don’t try to copy everything to save some time! I see people literally copy and paste descriptions from aliexpress suppliers, take content from other stores and copy/paste it on their store and then wonder why they are not getting sales. ⁣

It’s because you are stealing content from other unsuccessful stores, you need to be unique and different and make everything on your store specific to your brand and at the same time personalise it to your customers and buyer persona. ⁣

Some key areas to focus on and unique at with your store are: ⁣

Product Images - Product Descriptions - Site Design - Brand Persona etc⁣

𝟐 - 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟⁣

Here’s a sales secret for you, people always buy what others are buying and what that shows us is people look at other customers' opinions and experience before deciding if they should buy your product or not. ⁣

In order to win here, you need to have product reviews and ratings.

A study found that 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say positive reviews make them trust businesses more.⁣

Millennials, in particular, trust user-generated content 50% more than other media.⁣

This should be enough reason for you to understand how important reviews are and if you want to build a successful store, you need to have reviews. ⁣

𝟑 - 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐬𝐞 & 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭

Look at what your competition is doing, what is working for other people, what other stores lack and then improve your store based on your findings. ⁣

This is an easy way to dominate any market and in relation to a dropshipping store, here are a few examples of what I mean: ⁣

- If your competitor doesn’t offer PayPal for checking out, then offer PayPal.⁣

- If your competitor doesn’t have trust badges, then add trust badges.⁣

- If your competitor doesn’t have the basic pages like a refund policy, then add those pages (note: you should always have these pages).⁣

And there are many more examples!⁣

I hope you get my point.⁣

Those were 3 of many tips on how to succeed with dropshipping despite it becoming more and more competitive. ⁣

Hope this helps you, if you have any questions leave them in the comments below and i’d be happy to answer them. ⁣

Wish you all the best.⁣

#shopifydropshipping #shopifytips #dropshippingtips #dropshippingexpert #shopifyexpert #shopifydeveloper #shopifymarketing #dropshippingbusiness #facebookadsexpert
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