Puas yog cov neeg siv khoom muaj peev xwm dhia tawm ntawm koj lub vev xaib eCommerce yam tsis tau ua ib qho kev yuav khoom? Koj puas muaj ntau tus neeg tuaj xyuas koj lub khw tab sis tsis muag ntau? Yog tias koj cov neeg tuaj saib tsis hloov pauv txhua, lossis muaj qhov poob sai sai ntawm qhov hloov pauv, koj cov kab hauv qab yuav raug kev txom nyem los ntawm nws.
Txhawm rau zam qhov xwm txheej zoo li no, thawj kauj ruam koj yuav tsum ua yog txhawm rau txheeb xyuas qhov laj thawj. Muaj ntau ntau qhov laj thawj rau cov neeg tsis txaus siab yuav los ntawm koj tom qab lawv mus ntsib koj lub khw hauv online. Hauv tsab xov xwm no, peb yuav txheeb xyuas cov teeb meem feem ntau vim li cas cov neeg siv khoom yuav tsis ua kev yuav khoom tom qab lawv tuaj xyuas. Tom qab ntawd koj tuaj yeem txhim kho koj lub khw los ntawm kev zam tag nrho cov neeg tua neeg hloov pauv.
ntev Lub vas sab Chaw Thau Khoom Sijhawm
Lub vev xaib thauj khoom ceev yog qhov tseem ceeb heev. Qhov ceev koj qhov chaw thauj khoom, qhov zoo dua thiab txhua tus account thib ob. Cov vev xaib uas thauj khoom hauv 2 vib nas this muaj qhov nruab nrab bounce tus nqi ntawm 9%, thaum lub vev xaib uas thauj khoom hauv 5 vib nas this muaj qhov bounce tus nqi uas skyrockets siab dua 38%.
Ib qhov chaw thauj khoom qeeb yuav ua rau cov neeg siv tsis tshua muaj kev koom tes thiab nce tus nqi bounce. Li no, nws yog qhov tseeb tias koj lub vev xaib eCommerce yuav tsum tau thauj khoom sai kom tsis txhob poob ntawm kev muag khoom.
Muaj ntau txoj hauv kev uas koj tuaj yeem txhim kho xws li kev hloov pauv tus nqi killer thiab xaus rau kev txhim kho koj qhov chaw thauj khoom ceev, xws li rub tawm lub ntsiab lus nrawm thiab teb, siv cov duab compressed, txo cov apps nruab rau hauv koj lub xaib txij li ntau lub apps khiav hauv keeb kwm yav dhau. koj qhov chaw zoo li yuav qeeb qeeb. Thiab thaum kawg, txo qis redirects thiab tawg txuas.
Cov khoom lag luam tsis zoo duab thiab cov lus piav qhia cov khoom lag luam
Dluab teeb meem rau kev hloov dua siab tshiab. Qhov zoo dua koj cov khoom lag luam cov duab saib, koj tus nplooj ntawv hauv cov khoom lag luam yuav hloov ua ntau yam. Txav me me, qhov zoo, cov duab fuzzy nyob rau hauv dej siab ntawm cov loj, meej, thiab cov duab ntxim nyiam yog tias koj xav tau los txhim kho hloov dua siab tshiab. Koj tseem tuaj yeem siv cov khoom siv yeeb yaj kiab los yeej rau cov neeg siv khoom; video pov thawj los ua kom muaj kev sib koom tes ntau ntxiv, thiab cov neeg ntev los lo ib ncig, lawv yuav hloov dua siab tshiab npaum li cas.
Nws tsis yog qhov zoo ntawm cov duab cov khoom uas yog qhov tseem ceeb, koj cov khoom piav qhia tseem ceeb thiab. Txoj kev koj sau koj cov khoom piav qhia yog qhov tseem ceeb heev. Kev sau cov lus piav qhia cov khoom tsis zoo yog lub sijhawm poob loj heev los rub koj cov neeg siv khoom muaj peev xwm mus yuav koj cov khoom vim tias koj poob lub sijhawm los qhia koj zaj dab neeg thiab sib txawv koj cov khoom los ntawm koj cov neeg sib tw.
Qhov kev daws teeb meem nkaus xwb rau qhov no yog sau cov lus piav qhia khoom zoo dua li tsis muaj cov lus tsis muaj ntsiab lus ze li koj cov lus piav qhia. Tsis tas li ntawd, cov lus piav qhia zoo yuav pab koj SEO zoo dua thiab txhim kho koj qhov qeb duas ntawm kev tshawb fawb xyaw.
Qhov Tsis Paub Zoo Lub Khw Hauv Khw
Nws tsis muaj qhov txawv txav li cas feem ntau cov neeg yuav khoom hauv online tsis nco qab txog cov khoom lawv tau ntxiv rau lawv lub tawb nqa khoom. Raws li Shopify, qhov no feem ntau yog ua txhaum rau qhov muaj lub tawb nqa khoom uas tsis tig mus rau nws tus kheej. Qhov no yog ib qho ntawm kev hloov pauv hloov tua nrog cov lag luam xa hluav taws xob feem ntau.
Ib txoj hauv kev los kho qhov no yog los ntawm kev siv lub pop-up lossis ib qho me me animation los tso saib thiab ua rau lub laub pom tseeb dua. Koj tseem tuaj yeem muaj "txuas ntxiv mus yuav khoom / tshev tawm" hu rau kev nqis tes ua kom ceeb toom cov neeg yuav khoom hauv online tias lawv muaj cov khoom hauv lub laub. Lwm qhov kev daws teeb meem yuav yog txhim kho lub checkout khawm app hauv koj lub khw. Cov app zoo li no yuav ceeb toom cov neeg yuav khoom thaum nws ntxiv cov khoom rau lawv lub laub.
Kev Cuam Tshuam Kev Tso Npe
Yog tias koj lub khw xav kom cov neeg siv khoom tshiab los tsim ib tus as khauj ua ntej kev yuav khoom, koj tab tom txiav koj tus nqi hloov pauv. Raws li kev sab laj, 25% ntawm cov neeg yuav khoom hauv online tso tseg lawv cov kev yuav khoom sai li sai tau thaum lawv raug yuam kom tsim ib tus account. Yuav kom nkag siab ntau npaum li cas ntawm buzzkill qhov no, saib qhov teeb meem los ntawm tus neeg yuav khoom qhov kev xav. Cov neeg yuav khoom tuaj rau koj qhov chaw mus yuav cov khoom lag luam thiab pib mus rau kev txiav tawm. Tom qab ntawd lawv raug hais kom tsim ib tus account, tsim tus password, thiab txuas lawv email chaw nyob. Qhov kev ua no twv yuav raug hu ua kev tig tawm thiab xaus nrog cov neeg yuav khoom tawm hauv koj qhov chaw yam tsis ua tiav qhov kev yuav khoom.
Txhawm rau ua koj cov kev txheeb xyuas cov txheej txheem hloov dua siab tshiab-yooj yim, koj yuav tsum ua tus account tsim kev xaiv. Yog tias cov nyiaj qiv nyiaj tau ntev yog ib feem ntawm koj cov phiaj xwm muab siab npuab, koj tuaj yeem caw lawv kom tsim ib tus as khauj los ntawm lawv cov email tom qab lawv tau ua kev yuav khoom. Feem ntau hauv online khw muaj kev xaiv checkout ua qhua / qhua yog li ntawd cov neeg siv khoom tsis tas yuav tsim kom tau ib tus as khauj ua ntej lawv yuav khoom. Hauv qab no yog Macy cov nplooj ntawv txheeb xyuas online ntawm nplooj ntawv, thiab nws yog ib qho piv txwv ntawm cov tswv yim no.
Txheej Txheem Tshawb Xyuas
Coob tus ntawm koj cov neeg siv khoom zoo yuav tso lawv lub laub thiab yuav mus deb ntawm koj lub vev xaib thiab yeej tsis ua tiav cov txheej txheem yog tias cov txheej txheem nyuaj thiab tsis zoo. Yog tias koj tuaj yeem txhim kho koj cov txheej txheem txheeb xyuas nyiaj, koj yuav txhim kho koj cov kev muag khoom nrog lub npoo loj loj.
Nov yog qhov koj tuaj yeem txhim kho koj cov txheej txheem txheeb xyuas nyiaj thiab ua kom nws nyiam cov neeg siv khoom:
- Nws zoo tsis tas muaj ntau nplooj ntawv txheeb xyuas cov txheej txheem tab sis khaws nws meej thiab yooj yim.
- Nco ntsoov tias nws yog qhov tseeb qhov twg cov neeg yuav khoom yuav nyob rau hauv cov txheej txheem txheeb npe tawm, piv txwv li, muaj kev ntsuas ntxiv.
- Nco ntsoov cov neeg lawv tau yuav dab tsi, nrog cov khoom lag luam nyob ntawm nplooj ntawv txheeb npe tawm.
- Xws li kev ntseeg siab ntim thiab cov ntaub ntawv xa tawm, yog li lawv paub tseeb tias lawv tau them nyiaj li cas.
Cov neeg muas zaub yuav tsum tau them rau Shipping
Cov nqi thauj khoom tua tau hloov dua siab tshiab. Yog vim li cas thiaj li eCommerce coob tus xaib xa khoom dawb. Coob leej neeg tso tseg cov khoom lag luam vim cov nqi siab, tshwj xeeb yog cov nqi thauj khoom. Cov neeg siv khoom tsis nyiam them tus nqi ntxiv, yog tias koj tab tom them nqi thauj khoom, xav txog kev ua kom nws dawb (lossis txawm tias ntxiv tus nqi thauj khoom rau tus nqi khoom). Thiab yog tias koj twb muaj kev thauj khoom dawb, nco ntsoov tias txhua tus neeg tuaj yeem pom nws los ntawm kev tso nws rau ntawm txhua nplooj ntawv ntawm koj lub xaib.
Tsis Muaj Txoj Kev Them Nqi
Txais ntau txoj kev them nyiaj yog qhov tseem ceeb heev. Xav txog tias ib tus neeg siv khoom lag luam tau ntxiv cov khoom lag luam rau hauv lub laub thiab xav kuaj tawm, tab sis tom qab ntawd nws paub tseeb tias nws tsis tuaj yeem them nqi vim tias koj lub khw tsis kam txais qee txoj kev them nyiaj. Qhov ntawd yuav nyuaj siab rau koj thiab koj cov neeg siv khoom. Cov platform xws li Shopify ib txwm tuaj nrog lawv cov kev them nyiaj lawv thiaj li yog tias koj lub vev xaib tsis muaj ib txoj kev them nyiaj tseem yog txhua yam koj xav tau ua yog qhib ib qho ntawm txoj kev them nyiaj, uas suav nrog: Shopify them nyiaj, them nyiaj los ntawm nyiaj ntsuab, thiab 3rd cov neeg zov tog them nyiaj xws li PayPal.
Tsis muaj Retargeting thiab Remarketing cov tswv yim
Remarketing yog ib feem tseem ceeb ntawm txhua txoj kev hloov pauv eCommerce. Nws yog ib txoj hauv kev kom tau txais kev mloog ntawm cov neeg tuaj rau koj qhov chaw thiab tawm mus yam tsis ua tiav kev yuav khoom. Qhov no yog qhov tseem ceeb vim tias feem ntau cov neeg yuav tsis npaj yuav khoom ntawm lawv thawj zaug mus ntsib koj qhov chaw. Puas tau pom li cas thaum koj tawm ntawm qhov chaw thiab tom qab ntawd mus rau Facebook, koj pom ib qho kev tshaj tawm rau tib lub xaib hauv lub sidebar?
Qhov ntawd yog remarketing hauv kev nqis tes ua, thiab nws tau zoo heev, nce kev koom tes thiab kev hloov pauv. Koj tseem tuaj yeem khiav ib qho email retargeting phiaj los nqis tes los muab rau cov neeg uas tau mus rau koj qhov chaw ua ntej, thiab nthuav qhia txog kev muag khoom rau cov neeg tuaj saib koj lub xaib. Muab txoj cai muab tso rau pem hauv ntej ntawm cov neeg raug cai ntawm lub sijhawm yuav ua rau kom tus nqi hloov dua siab tshiab.
Cov lus kawg
Tau txais kev nkag mus rau koj lub khw tsuas yog kev sib ntaus sib tua ib nrab. Lwm tus ib nrab cuam tshuam txog kev hloov pauv organic lossis them nyiaj rau hauv kev them nyiaj rau cov neeg siv khoom thaum lawv nyob ntawm koj lub xaib. Thiab tib txoj kev ua ntawd yog los ntawm kev ua kom zoo ntawm koj lub vev xaib hloov dua siab tshiab thiab tau tshem ntawm cov kev sib hloov ua siab tshaj. Thov ua tib zoo saib rau hauv tsab xov xwm no vim nws tuaj yeem pab koj txhim kho koj lub khw thiab koj qhov hloov pauv hloov zoo heev.
