eCommerce Xov Xwm Lub Limtiam Hloov Tshiab Vol 38.
Lub lim tiam no peb npaj tsib lub xov xwm eCommerce rau koj kom tau txais.
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Lub ntiaj teb cov khoom siv saw hlau tau yooj yim rau lub Ob Hlis
Kev lag luam thoob ntiaj teb kev lag luam kev lag luam tau yooj yim nyob rau lub Ob Hlis raws li kev xa rov qab thiab lub sijhawm xa khoom tau zoo dua hauv ntau lub khw tseem ceeb thiab kev ntsuas ntawm cov nqi hauv hiav txwv tau poob qis, raws li cov ntaub ntawv tshiab tshaj tawm hnub Thursday los ntawm New York Fed.
Yog tias qhov no txuas ntxiv mus, nws yuav yog qhov hloov pauv tseem ceeb rau Tsoom Fwv Teb Chaws Reserve thiab lwm lub tsev txhab nyiaj hauv nruab nrab hauv lawv cov kev siv zog los tswj kev nce nqi.
Cov neeg tsim cai lij choj tau ntaus nqi ntau ntawm cov nqi tsis ntev los no nce rau cov teeb meem hauv ntiaj teb cov saw hlau. Yog tias cov teeb meem no txhim kho nyob rau lub sijhawm, kev nce nqi yuav yooj yim, thiab cov tsev txhab nyiaj hauv nruab nrab yuav tau ua me ntsis los daws qhov teeb meem los ntawm kev nce nqi paj los txwv kev thov.
Kev xaiv khoom: Cov khoom muag kub tshaj plaws rau xyoo 2021 tau tso tawm
Tsis ntev los no, cov xov xwm txawv teb chaws Wicked Reports tau sau cov ntaub ntawv los ntawm Statista e-lag luam kev lag luam hauv xyoo 2021, thiab txheeb xyuas cov pawg raws li lawv cov nyiaj tau los, ntawm cov khoom muag saum toj kawg nkaus yog raws li hauv qab no.
Zam qeb: $ 180.5 nphom hauv tag nrho kev muag khoom hauv 2021, nce 24.7% los ntawm 2020.
Electronics: tag nrho cov muag khoom ntawm $ 161 nphom hauv 2021, nce 12.6% los ntawm 2020.
Cov khoom ua si, DIY, nyiam: tag nrho cov muag khoom ntawm $ 105.6 nphom hauv 2021, nce 14.3% los ntawm 2020.
Cov khoom vaj khoom tsev: $ 132.7 nphom hauv 2021, nce 10.9% los ntawm 2020.
Kev loj hlob ntau yam! Kev muag khoom txhua xyoo ntawm cov khoom siv hauv chaw ua haujlwm hauv Asmeskas tau txog $ 14.5 billion
Tsis ntev los no, lub tuam txhab tshawb fawb NPD tshaj tawm kev muag khoom ntawm cov chaw ua haujlwm khoom siv hauv Teb Chaws Asmeskas rau 2021. Zuag qhia tag nrho, kev muag khoom tau nthuav tawm ob tus lej loj hlob xyoo tas los.
NPD cov ntaub ntawv qhia tau hais tias US chaw ua haujlwm muab kev lag luam (tsis suav nrog kev tu thiab cov khoom siv tawg) yuav ncav cuag US $ 14.5 nphom hauv kev muag khoom hauv 2021,
nce 11% ntawm xyoo dhau los thiab 12% hauv 2019, nrog NPD hais tias qhov kev loj hlob yog vim muaj kev rov qab los rau cov neeg siv khoom txaus siab rau qee yam khoom uas raug kev txom nyem "lull" hauv 2020. Tsis tas li ntawd, cov nqi muag khoom nruab nrab siab dua kuj yog qhov tseem ceeb. .
Etsy cov nqi hloov pauv kom nce rau lub Plaub Hlis
Etsy tau tshaj tawm tias nws yuav nce nws cov nqi pauv ntawm 5% mus rau 6.5% pib lub Plaub Hlis 11, 2022.
Lub tuam txhab tau hais tias feem ntau ntawm cov nyiaj tau los ntawm kev nce nqi no yuav raug nqis peev hauv peb qhov chaw: kev lag luam thiab kev siv, cov cuab yeej muag khoom, thiab txhim kho cov neeg siv khoom.
Raws li qhov cuam tshuam ntawm kev sib kis qeeb qeeb, Etsy tab tom nrhiav ntxiv cov nyiaj tau los ntawm lub platform, ntxiv rau kev txuas ntxiv nyiam cov neeg yuav khoom txaus siab rau kev yuav khoom.
Cov duab qhia tau hais tias lub platform pom 16.2% cov nyiaj tau los ntawm lub xyoo nce hauv lub quarter thib plaub ib leeg. Tab sis txhawm rau ua tiav qhov no, nws yuav tsum tau nqis peev, uas yog ib qho ntawm cov laj thawj rau lub platform txoj haujlwm nce siab.
Cov khoom lag luam Asmeskas cov menyuam yaus pom kev loj hlob hauv lub sijhawm tom qab kis mob
Raws li NPD Group, Asmeskas cov menyuam yaus cov khoom lag luam tau tsim kom loj hlob los ntawm 13% hauv 2021, nrog rau chav muag khoom kuj qhia txog kev loj hlob ntawm 8% piv rau xyoo 2020.
Nyob rau hauv 20 pawg, cov neeg ua yeeb yam zoo tshaj plaws yog cov menyuam yaus mus ncig, uas tau nce 17% xyoo dhau los, ua raws li cov menyuam yaus noj thiab cov menyuam yaus cov hlaws dai thiab chav da dej, txhua qhov kev muag khoom loj hlob ntawm XNUMX% xyoo dhau los.
Qhov no tau ua raws li cov menyuam yaus pub mis thiab menyuam cov hlaws dai thiab chav da dej, nrog kev muag khoom nce 17% thiab 13% raws li piv rau xyoo dhau los.
Tsis muaj qhov tsis ntseeg tias thaum muaj kev sib kis tau zoo dua, cov neeg siv khoom xav tau rau cov khoom siv me nyuam yaus, suav nrog cov khoom ua si sab nraum zoov, yuav nce ntxiv.
