TikTok tab tom yuav ua nws tus kheej eCommerce platform
Hauv ib nrab xyoo dhau los, TikTok tau koom ua ke nrog Shopify, thiab nyiam ntau lab tus neeg lag luam ywj pheej, tsim cov yeeb yaj kiab khw muag khoom. Hauv kev ua tiav sai, nws tau sim nyob streaming muag nrog Walmart. Thaum Lub Ob Hlis 2021, TikTok tau pib ua lub laub yuav khoom thaum lub sijhawm nyob hauv Indonesia raws li kev sim. TikTok's eCommerce expansion project-TikTok Khw kuj tseem npaj txhij.
TikTok Shop tau ua tus thawj coj hauv kev tshaj tawm TikTok Khw Muag Khoom University rau cov neeg muag khoom hauv Indonesia. Raws li cov lus piav qhia los ntawm lub vev xaib raug cai, TikTok Khw Muag Khoom University yog lub chaw cob qhia uas pab cov neeg muag khoom tsim kev lag luam ntawm TikTok. Nws tsuas yog muab tag nrho cov chav kawm ntawm cov cuab yeej muag khoom, cov cai tswj hwm lub platform, thiab kev hloov tshiab hauv khw.
Tus naj npawb ntawm cov neeg siv tau nce geometrically, lub app version tau hloov kho tas li. Thiab cov yam ntxwv ua lag luam tau noj ntau dua - qhov no yog qhov kev txhim kho ntawm TikTok hauv ob xyoos dhau los. Hauv 2019, TikTok lub ntiaj teb cov neeg siv hauv paus tau nce 267% piv rau 2018. Hauv 2020, TikTok tau dhau Facebook hauv ib qho poob qis, dhau los ua cov app rub tawm tshaj plaws ntawm iOS thiab Android platforms hauv 2020.
Tib lub sijhawm, TikTok txoj kev lag luam kev lag luam tau dhau los ua kom pom tseeb, thiab nws tau tsim sai sai los ntawm kev them nyiaj tshaj tawm platform mus rau eCommerce platform. Raws li kev ntsuam xyuas lub zog ntawm ByteDance, lub tuam txhab uas muaj TikTok, TikTok yuav yog qhov thib peb loj tshaj plaws eCommerce platform tom qab Amazon thiab Shopify.
TikTok tsis yog tam sim no tsuas yog them nqi them tshaj tawm platform, nws tab tom txhim kho mus rau hauv kev lag luam eCommerce platform
Hais txog kev tshaj tawm kev lag luam hauv kev ua lag luam txawv teb chaws, Facebook tau kwv yees li $ 84.2 billion, thiab Google tau txog kwv yees $ 146.9 nphom hauv xyoo 2020. Hauv kev sib piv, TikTok feem lag luam tseem tsawg, tab sis cov kev cia siab yog qhov zoo heev. Nrog txoj kev loj hlob sai ntawm cov neeg siv xov tooj, TikTok yog khi ua rau muaj kev hem thawj rau lwm cov eCom giants, thiab TikTok's eCommerce layout yog lub teeb liab tseem ceeb.
Yav dhau los, TikTok kev tshaj tawm kev lag luam tau muab faib tshwj xeeb qhib kev tshaj tawm kev tshaj tawm, kev sib tw thiab cov ntaub ntawv ntws. Thaum Lub Kaum Ob Hlis 2020, nws tau pib ua "plhaub taum pauv" (hom nyiaj them rau kom yuav cov tsheb ntiag tug) hauv Nyiv, Indonesia, thiab Thaib. Hais txog kev lag luam eCommerce, txij li kev koom tes nrog Shopify thaum Lub Kaum Hli 2020, ib tus lej me me tau qhib qhov kev yuav khoom txuas.
Ntxiv rau qhov kev sim pib ua lag luam hauv Tebchaws Meskas, thaum pib ntawm 2021, lub laub ua haujlwm rau Indonesian nyob video tau raug tso tawm, uas tuaj yeem xa rov qab mus rau Cov Neeg Esxias Qab Teb Hnub Tuaj eCommerce platform xws li Shopee. Nws tau hais tias kev ua lag luam lub laub yuav ua tiav hauv Q3 2021. TikTok thiab Shopify koom tes rau cov tub lag luam hauv Asmeskas tam sim no, tab sis nws yuav tsum qhib rau cov tub lag luam hauv UK thiab lwm qhov chaw nyob sab Europe yav tom ntej.
Lub community launch ntawm TikTok Kav yog qhov tseeb yog lub sijhawm tseem ceeb rau kev nyiam ntau tus neeg koom nrog koom nrog hauv-hauv e-commerce lag luam muaj nuj nqi. Ntxiv rau kev sib txuas cov khoom lag luam ntawm cov lag luam sab nrauv lag luam los ntawm cov khoom lag luam, cov tub lag luam kuj tuaj yeem qhib cov khw muag khoom ncaj qha ntawm TikTok (tam sim no tsuas yog rau cov neeg muag hauv Indonesia).
Raws li cov lus qhia tseem ceeb ntawm TikTok Shop Seller University, cov tub lag luam uas koom nrog TikTok Shop tuaj yeem xa cov ntaub ntawv khoom lag luam, tau txais kev txiav txim, ua tiav kev muag khoom thiab kev them nqi, taug qab thiab tswj cov xaj, thiab cov txheej txheem rov qab los tom qab. Tus neeg muag khoom yuav tsum muab:
- Cov ntaub ntawv ntxaws ntxaws ntawm tus kheej xws li qhov chaw, tus lej xov tooj, thiab email chaw nyob;
- Cov ntaub ntawv lag luam yooj yim xws li lub npe khw muag khoom thiab chaw nyob hauv tsev;
- Cov ntaub ntawv sau npe ua lag luam.
Tom qab tsim nyog rau kev muag khoom, cov tub lag luam tuaj yeem ua haujlwm thiab tswj cov khoom npe thiab cov khoom xaj hauv chaw muag khoom. Tom qab sau npe ua tus TikTok Khw tub luam, koj tus account TikTok yuav cia li pauv mus rau tus lej lag luam. Lub TikTok Khw khawm yuav tshwm rau ntawm kem thib ob ntawm nplooj ntawv tus as-qhauj profile. Nyem rau hauv lub khw kom pom tag nrho cov khoom lag luam.
TikTok Lub khw tam sim no muaj cov txheej txheem kev muag khoom tshwj xeeb, suav nrog cov txheej txheem sau npe, cov cai tswj hwm kev txawj ntse, txwv cov khoom lag luam, txwv cov khoom lag luam, cov khoom txee tshwj xeeb, kev txiav txim thauj khoom tshwj xeeb, khaws cov ntsiab lus qhia, thiab xa rov qab cov lus qhia tshwj xeeb.
Piv txwv li, TikTok Shop txwv tsis pub muag tshuaj, khoom siv kho mob, zaub mov, cawv / luam yeeb, thiab lwm yam khoom lag luam, thiab qee yam khoom xws li cov hniav nyiaj hniav kub, watches, thiab cov khoom siv yuav tsum tau txais TikTok qeb kev pom zoo ua ntej muag.
Tam sim no, cov tub lag luam tuaj yeem muag cov khoom lag luam ntawm TikTok platform hauv ob txoj kev: ib qho yog muag los ntawm nplooj ntawv tus kheej, thiab lwm qhov yog nrhiav cov neeg muaj npe nrov los txhawb nqa cov khoom muag los ntawm TikTok affiliate.
Cov tub lag luam tuaj yeem muag cov khoom lag luam los ntawm lawv tus kheej nplooj ntawv thiab tso saib cov khoom txuas hauv cov yeeb yaj kiab luv luv thiab cov yeeb yaj kiab nyob. Lwm tus neeg siv tuaj yeem nyem qhov txuas mus yuav khoom kom nkag mus rau nplooj ntawv qhia ntxaws ntawm cov khoom sib xws thaum saib cov ntsiab lus video lossis saib cov yeeb yaj kiab nyob.
Tsis tas li ntawd, TikTok affiliate program tso cai rau cov tub lag luam koom tes nrog KOLs ntawm lub platform los txhawb cov khoom. Cov tub lag luam tuaj yeem xa cov ntaub ntawv khoom muag mus rau lub chaw muag khoom thiab teeb tsa lub phiaj xwm nce qib. Lawv kuj tuaj yeem saib KOL cov npe thiab lawv qhov tshwj xeeb los ntawm TikTok Creator Market, thiab xaiv KOL tsim nyog rau kev koom tes.
Raws li lub vev xaib raug cai ntawm TikTok Khw Muag Khoom Tsev Kawm Qib Siab, TikTok tam sim no tsub nqi TikTok Cov neeg muag khoom tus nqi tes ntawm 2% ntawm kev sib pauv ntim ntawm txhua qhov kev txiav txim. Tsis tas li ntawd, TikTok lossis nws cov koom tes tseem yuav muab cov tub lag luam nrog cov khoom xa thiab them nqi thiab them nqi pabcuam.
TikTok Khw yuav yog tus neeg sib tw muaj zog ntawm Amazon, Facebook, thiab Shopify
TikTok tau nkag mus rau thoob ntiaj teb kev lag luam thaum Lub Yim Hli 2017. Lub Xya Hli 2018, TikTok tshaj tawm tias nws tau dhau los ua daim ntawv thov luv luv uas nrov tshaj plaws hauv Nyiv, Indonesia, Is Nrias teb, Lub Tebchaws Yelemees, thiab lwm lub tebchaws. Thaum kawg ntawm 2019, TikTok tau dhau los ua qhov thib ob rub tawm ntau tshaj plaws hauv ntiaj teb.
Thaum kawg ntawm 2020, TikTok tshaj Facebook hauv ib qho poob qis thiab dhau los ua lub ntiaj teb rub tawm app tshaj plaws ntawm iOS thiab Android platforms. Tus naj npawb ntawm cov neeg siv nquag tau nce peb npaug piv rau 2018. Nws xav tias los ntawm 2021, tus naj npawb ntawm cov neeg siv txhua hli yuav ntau dua 1.2 billion.
Qhov ua npaws ntawm TikTok kuj yuam kom tsim kev tshaj tawm xov xwm hauv kev koom tes xws li YouTube, Facebook, thiab Snapchat los tsim cov haujlwm luv yees duab zoo sib xws hauv xyoo 2020.
Hais txog kev lag luam eCommerce, TikTok sim los tsim kev ua lag luam thib peb uas nyuaj dua Facebook Cov Khw. Ntxiv mus, TikTok muaj cov caj ces zoo heev hauv kev ua yeeb yaj kiab luv luv thiab khov kho ntes cov xyoo txhiab thiab Z tiam. Nov yog lub neej tom ntej, thiab nws yog qhov tseeb Facebook yuav tsum tsis ntshai.
Nws yuav tsum raug sau tseg tias TikTok lub eCommerce layout yuav muaj qhov cuam tshuam rau qhov qub ruaj khov, meej meej txhais eCommerce ua lag luam thoob ntiaj teb.
Hauv ntiaj teb kev lag luam eCommerce qauv: Amazon tuav txoj haujlwm tseem ceeb ntawm platform eCommerce. Shopify loj hlob ywj pheej chaw nres tsheb ecology, thiab tsheb khiav platforms xws li Google thiab Facebook muab eCommerce portals.
Cov qauv ecological ntawm platform eCommerce, chaw nres tsheb ywj pheej, thiab kev tshaj xov xwm yog qhov ruaj khov, thiab cov ciam teb ntawm lawv yog qhov tseeb. Qhov tshwm sim ntawm TikTok tau nrawm hloov pauv hauv ntiaj teb kev lag luam eCommerce.
Raws li cov ntsiab lus sib txawv hauv platform, TikTok tsis yog tsuas yog mus rau kev ua lag luam eCommerce, tab sis kuj npaj rau nws tus kheej eCommerce platform. TikTok Khw yuav yog tus qauv sau cia. Ntxiv mus, nyob hauv TikTok lub phiaj xwm eCommerce, koom tsis tsuas yog cov tub lag luam cov tub lag luam thiab cov neeg muag khoom-suav cov ntsiab lus tsim khoom / KOLs tau tsim cov kev sib cais ntawm cov tsheb tshiab, uas yog, faib tawm.
Hauv lwm lo lus, TikTok ua rau cov ciaj ciam ntawm cov ntsiab lus, kev sib raug zoo, thiab eCommerce tsis paub meej, thiab nws yog kev sib xyaw ntawm peb hom no.
Hauv kev lag luam eCommerce thoob ntiaj teb, qhov txawv ntawm Tuam Tshoj yog tias muaj ntau lub chaw nres tsheb ywj pheej txhawb nqa los ntawm Shopify hauv qhov xwm txheej no. Tab sis qhov no tsis cuam tshuam rau TikTok "loj fusion" thiab "loj spoiler" nthuav dav-nws tuaj yeem tsim kev sib tw nrog txhua tus neeg ua lag luam eCommerce. Yog li ntawd, koj tuaj yeem pom tias ntawm ib sab, nws koom tes nrog Shopify kom nqus tau txhua yam ntawm cov chaw nres tsheb ywj pheej uas muaj nyob rau hauv cov ntaub ntawv ntawm tus kheej. Thiab ntawm qhov tod tes, ncav mus rau eCommerce platforms xws li Wal-Mart. Nyob rau tib lub sijhawm, nws tseem muaj ntau chav los tsim nws tus kheej eCommerce platform. Rau
TikTok tau tsim qhov kev lag luam hauv eCommerce ecological kaw lub voj voos nyob hauv Suav teb, thiab rau TikTok, TikTok txoj kev lag luam eCommerce txoj kev loj hlob tuaj yeem rov ua dua tshiab, thiab cov kev xav ntau dua qub. Hauv lub sijhawm ntev, TikTok yuav dhau los ua cov neeg sib tw loj rau cov tuam txhab kev sib raug zoo thoob ntiaj teb, cov tuam txhab tshaj tawm lag luam, thiab txawm tias eCommerce platform.
Yuav ua li cas cov neeg muag online tau txeeb lub sijhawm?
Kev tshaj tawm ntawm TikTok Khw tsis muaj kev poob siab rau lub sijhawm rau cov muag online.
Ntawm ib sab, nws yog lub platform eCom tshiab piv rau Amazon thiab FB + Shopify, kev sib tw yuav tsis coj nruj heev, thiab nws yooj yim dua rau cov neeg pib tshiab.
Ntawm qhov tod tes, cov neeg muag khoom muaj kev xaiv ntau dua. Thaum koj tsis tuaj yeem ua tiav nrog Shopify, tej zaum koj tuaj yeem nce nrog TikTok Khw. Thiab nrog TikTok Khw nkag mus rau hauv kev sib tw eCommerce platform, lwm lub platform xws li Amazon, eBay, FB Ads, thiab Google Ads tej zaum yuav kho lawv cov tswv yim, thiab txo tus nqi tshaj tawm kom txeeb tau ntau lub lag luam.
Nkag mus rau qhov kev ua si ua ntej lwm tus players ua.
Rau yuav luag txhua qhov kev lag luam, qhov ua ntej koj nkag mus rau hauv kev ua lag luam, koj muaj qhov zoo ntawm cov neeg tuaj lig: kev sib tw tsawg dua hauv kev ua lag luam, thiab sijhawm txaus rau kev sib sau.
Ua kev tshawb fawb kev lag luam
Tsis zoo li Facebook, qhov twg cov neeg siv yog los ntawm txhua pawg hnub nyoog, thiab cov hnub nyoog nruab nrab ntawm cov neeg siv FB loj hlob txhua xyoo, feem ntau cov neeg siv TikTok yog cov hluas. Yog li nws yog ib qho tseem ceeb heev uas yuav tsum tau tshawb fawb txog kev lag luam ua ntej koj nkag mus rau hauv kev ua lag luam, zoo li qhov muag zoo ntawm cov tub ntxhais hluas, thiab cov khoom sib tw ntawm TikTok Tuam Tshoj.
Nrhiav ib txhim khu kev qha tsum ua kom tiav koj cov lus txib
Tam sim no TikTok tsis muaj peev xwm muab kev txiav txim thiab xa cov kev pabcuam, thiab nws tsis zoo li tsim cov kev pabcuam yav tom ntej, nrhiav tus neeg muag khoom uas txhawb nqa cov khoom lag luam, kev txiav txim, thiab kev xa khoom thoob ntiaj teb pab ntau nrog kev nce koj cov khoom. kev lag luam. CJdropshipping tam sim no yog qhov zoo tshaj plaws pib xaj ua tiav platform nrog cov khoom pheej yig dua li AliExpress thiab lub sijhawm xa khoom sai.
Kuv tuaj yeem pib & teev nrog TikTok × li cas CJdropshipping?
CJdropshipping yog kev sib koom ua ke los ntawm kev tso cov yeeb yaj kiab uas muaj cov kev pab cuam xws li pib yuam kev ua tiav, cov khoom xa khoom, cov khoom muag, cov xa khoom, thiab cov zoo li. Koj tsis tas yuav yog qhov pib & cov khoom lag luam ua ntej, ntim khoom, lossis xa cov khoom xaj, txhua yam koj yuav tsum tau ua yog kev lag luam thiab cov neeg siv khoom.
