CJ tau muaj nws thawj zaug ua tiav kev kawm ua yeeb yaj kiab nyob dawb ntawm CJ Pawg Facebook nag hmo. Demi los ntawm CJ yog tus tswv tsev thiab David Popovich, tus thawj coj ntawm lub zej zog kev lag luam loj tshaj plaws hauv tebchaws Israel, yog tus hais lus.
Qhov kev cob qhia no tau tsom mus rau niche thiab cov khoom nrhiav, thiab eCommerce brand tsev. David ua siab zoo qhia ntau yam txuj ci tseem ceeb rau cov neeg tuaj saib, thiab tib neeg nug ntau cov lus nug tseem ceeb thiab tawm ntau cov lus zoo ib yam. Peb txhua tus ntseeg tias nws yog qhov xwm txheej tseem ceeb rau txhua tus.
Dab tsi yog Branding
Ua ntej tham txog kev tsim khoom lag luam, kev tso npe yog lub hauv paus ntawm kev nkag siab yuav ua li cas los tsim lub hom. Raws li Wikipedia, kev tso npe yog hais txog qhov chaw uas lub hom lag luam nyob hauv lub siab ntawm cov neeg siv khoom thiab yuav ua li cas nws txawv ntawm cov khoom ntawm cov neeg sib tw thiab txawv ntawm lub tswv yim ntawm kev paub txog hom lag luam. Tus yuam sij yog nrhiav txoj hauv kev los sib txawv koj lub hom phiaj los ntawm lwm tus thiab tawm hauv kev xav rau cov neeg siv khoom.
Lwm lub tswv yim yog qhov sib txawv ntawm kev ua lag luam (Amazon, eBay) thiab cov khoom lag luam ywj pheej (Shopify, Woocommerce): Impulsive purchase VS. Kev xav yuav. Kev yuav khoom tsis txaus ntseeg yog qhov nyiam ntawm cov neeg siv khoom yuav khoom yam tsis tau npaj ua ntej, thaum lub siab xav yuav tshwm sim thaum cov neeg siv khoom paub qhov lawv xav tau thiab nquag tshawb nrhiav nws.
Nrog rau qhov tau hais tias, koj yuav tsum sim siv cov tswv yim sib txawv rau koj lub khw hauv online ntawm ntau eCommerce platforms. Piv txwv li, yog tias koj tab tom muag ib yam khoom tshwj xeeb uas tus neeg siv khoom tsis paub txawm tias muaj, impulsive yuav yog txoj hauv kev mus.
Tuav cov qhua tuaj noj mov dua
Cov nyiaj loj yog feem ntau los ntawm cov neeg siv khoom rov qab. David tau qhia cov neeg tuaj saib screenshots ntawm nws lub khw xaj uas tib tus neeg siv khoom tau tso ntau qhov kev txiav txim hauv lub sijhawm luv luv. Nws yog ib qho tseem ceeb los tshawb nrhiav cov neeg siv khoom tshiab; Txawm li cas los xij, kev tswj hwm cov neeg siv khoom koj twb muaj yog qhov tseem ceeb dua me ntsis. Thiab tus nqi ntawm ib lub hom phiaj yog coj cov neeg siv khoom no rov qab rau koj lub khw muag khoom nrog kev tshaj tawm tsawg dua.
Tsim lub hom phiaj kom tawm impressions rau cov neeg siv khoom
Yuav ua li cas los tsim ib lub hom phiaj thiab ua kom koj lub khw muag khoom yog cov ntsiab lus tseem ceeb tshaj plaws rau cov neeg tuaj saib. Ua kom sib xws hauv cov lus thiab kev pom yog qhov tseem ceeb thaum tsim koj lub hom phiaj. Qhov tseeb, tsis muaj teeb meem nyob rau hauv qhov twg, qhov sib xws yog qhov tseem ceeb thaum tsim lub hom. David tau qhia nws lub khw rau cov neeg tuaj saib thaum lub sijhawm cob qhia nyob. Lub ntsiab xim ntawm nws lub khw yog dawb thiab xiav, uas zoo ib yam thoob plaws hauv lub khw; yam khoom thiab cov lus piav qhia kuj zoo ib yam. Qhov no yog ib txoj hauv kev zoo los tawm cov duab thiab kev xav hauv cov neeg siv khoom lub siab.
Nrhiav lub niche uas tuaj yeem nyiam cov neeg siv khoom
Txoj kev nrhiav niche no yog qhov siv tau thiab tsim nyog kawm. Ua ntej, koj tuaj yeem qhib qee qhov profile ntawm cov neeg random hauv Facebook, pib nrog. Tom qab ntawd koj tuaj yeem mus rau seem Nyiam hauv cov profiles. Los ntawm kev tshawb xyuas cov duab hauv lawv Cov Kev Nyiam, koj tuaj yeem tshawb pom tus neeg nyiam thiab nyiam.
Piv txwv li, yog tias koj pom ntau cov duab ntawm cov menyuam dev nyob rau hauv ib qho ntawm cov profiles uas koj randomly xaiv, koj tuaj yeem qhia tau yooj yim tias tus neeg no yeej yog dev los yog tsiaj. Yog li ntawd, tus neeg no yuav yog ib tus neeg muaj peev xwm ntawm cov khoom siv tsiaj los yog dev. Txawm li cas los xij, nws tsis tuaj yeem txiav txim siab ntawm lub niche nkaus xwb raws li ib tus neeg siv khoom. Txhawm rau txiav txim siab zaum kawg, nws yog qhov tsim nyog los sau cov ntaub ntawv ntau dua.
Koj yuav tsum xav txog qhov kev sau cov ntaub ntawv no ua haujlwm txhua hnub, thiab thaum koj muaj nyob ib ncig ntawm 300 cov ntaub ntawv, koj tuaj yeem nrhiav cov qauv hauv cov npe, thiab cov qauv yog cov niches koj xaiv. Los ntawm kev xaiv lub niche li no, koj tuaj yeem pom qhov kev txaus siab tiag tiag ntawm tib neeg kom nws yuav yooj yim dua los nrhiav lossis txawm tsim kev thov.
Tsim ib lub zej zog kom muaj peev xwm cov neeg siv khoom
Tsim lub zej zog kom nyiam thiab ceev cov neeg siv khoom. Thiab koj xav tau tiag tiag xav tias dab tsi lub siab nyiam nyob hauv zej zog. Nws tawm tswv yim kom pib nrog lub zej zog nqaim thiab mob siab uas txhua tus neeg muaj kev txaus siab koom, thiab koj tuaj yeem qhia cov ntsiab lus tsim nyog rau cov neeg tuaj yeem saib, thiab tsim kev sib tham. Txhua tus neeg hauv zej zog yuav zoo li koj cov neeg yuav khoom yav tom ntej.
Pom cov khoom yeej thiab lwm txoj hauv kev los txhim kho AOV
Yuav ua li cas thiaj li nrhiav tau cov khoom lag luam yeej ib txwm muaj cov teeb meem nrov hauv kev lag luam dropshipping, thiab ntawm no yog ob qho lus qhia uas yuav pab tau:
- 12 Cov Vev Xaib kom Pom Cov Khoom Uas Raug Rau Dropshipping
- 5 Cov Vev Xaib Zoo Tshaj rau Cov Neeg soj xyuas rau Kev Tshawb Xyuas Cov Ntaub Ntawv-Khoom Siv Khoom
Ntxiv mus, muaj qee qhov kev xaiv, txawm tias koj nrhiav tsis tau ntau yam khoom yeej. Cov khoom lag luam yeej tuaj yeem pab koj kom tau nyiaj ntau, tab sis tom qab ob peb hnub, cov neeg sib tw yuav pib muag cov khoom qub thiab tshem tawm ib feem ntawm cov txiaj ntsig.
Tom qab ntawd koj yuav tsum nrhiav lwm yam khoom kub muag kom rov ua cov txheej txheem. Txawm li cas los xij, nrhiav cov khoom yeej tsis yooj yim. Tsim kom muaj kev tshwj xeeb thiab tshwj xeeb rau cov neeg siv khoom yuav pab tau qee zaum. Nws tuaj yeem yog cov khoom muaj nqis ntxiv lossis luv nqi lossis dawb shipping rau qhov kev txiav txim. Lub hom phiaj kawg ntawm no yog kom sib txawv koj lub khw los ntawm lwm tus neeg sib tw thiab txhim kho AOV.
Cov khoom zoo + khoom lag luam zoo + kev xa khoom ceev = ntau dhau kev cia siab (thiab khoom plig zoo lossis daim coupon xa nrog yeej ib txwm pab). Cov qauv no suav nrog peb qhov tseem ceeb tshaj plaws nyob rau hauv tag nrho cov txheej txheem ua ntws, thiab David tau piav qhia nws thaum lub sijhawm kev cob qhia nyob. Ntau cov ntaub ntawv tuaj yeem pom nyob hauv kaw ua yeeb yaj kiab video.
Cov lus kawg
Yog tias koj tsis nco qhov kev sib tham nyob thiab tseem xav pom qhov ua tiav video, peb tau kaw nws noCov. Thov koom nrog CJ tus Facebook nplooj ua ntej nkag mus saib cov yees duab: https://www.facebook.com/groups/cjdropshippingCov. Tsis tas li ntawd, CJ yuav niaj zaus qhia cov kev kawm ua yeeb yaj kiab pub dawb nyob rau yav tom ntej, thiab peb npaj kom muaj qhov kev tshwm sim tom ntej no thaum Lub Peb Hlis 18th, 2021.
Lub ntsiab lus rau kev cob qhia thib ob nyob hauv video tau teev tseg hauv qab no thiab nws yuav ua li cas thiaj nrhiav tau cov khoom lag luam yeej thiab dropshipping Q&A. Thov tuaj koom nrog peb los qhia thiab kawm. Vam tias koj yuav muaj txoj haujlwm yooj yim dua thiab zoo dua dropshipping!
CJ Facebook Group Live Webinar nrog David Popovich EP.2
Yuav ua li cas thiaj pom cov khoom yeej | Dropshipping Q&A
Lus: Askiv
Date & Time: 5:00-6:00 pm (GMT+8, Beijing Time)March 18, 2021
Cov lus nug-tus tswv: Demi los ntawm CJdropshipping
Tus Saib Xyuas: David Popovich-Tus Thawj Coj ntawm lub zej zog loj tshaj plaws eCom hauv tebchaws Ixayees
