ECommerce News Weekly Update Vol 35. N'izu a, anyị kwadebere ozi eCommerce ise ka ị nweta.
Oké ifufe nke oge na-aga n'ihu na-eti US, eBay ga-agbatị Mmemme Nchekwa ọkwa ndị na-ere ere.
Na njedebe nke Jenụwarị nke afọ a, n'ihi mmetụta nke ihu igwe siri ike na mpaghara East Coast nke United States, eBay kwupụtara na ọ ga-echebe ọkwa arụmọrụ nke ndị na-ere ahịa na mpaghara ahụ.
N'akụkụ a, eBay na-atụ aro ka ndị na-ere ahịa dị na mpaghara ndị metụtara na enweghị ike ibuga ndị na-azụ ahịa na-ekwurịta okwu n'ọdịnihu ma gwa ha eziokwu, ma ọ bụrụ na oge ịbịarute oge a na-atụ anya na-egbu oge, ndị na-ere ahịa nwere ike ịgbatị oge nhazi nke ndepụta ahụ.
Ọ bụrụ na emetụta azụmahịa nke onye na-ere ere, eBay ga-echekwa metrik arụmọrụ onye na-ere ya na-akpaghị aka, gụnyere ọnụego mbupu egbu oge, nleba anya nke ọma nke bulite ozi, wdg.
Ahịa ụlọ ahịa ihe egwuregwu ụmụaka US ga-eru $28.6 ijeri na 2021
Ụlọ ọrụ nyocha NPD kwuru na ụlọ ọrụ ihe egwuregwu ụmụaka US na-ere ahịa nke ijeri $28.6 na 2021, gbagoro pasenti 13, ma ọ bụ ijeri $3.2, site na ijeri $25.4 na 2020; mmụba 8 pasent na ahịa ma e jiri ya tụnyere 2020; na nkezi ọnụahịa ere nke $12.37, gbagoro pasent 4 site na 2020.
Ihe egwuregwu ụmụaka n'èzí na egwuregwu na-aga n'ihu na-abụ ụdị kachasị ukwuu, na-ere ihe ruru ijeri $ 5.9 na 2021, na ihe egwuregwu ụmụaka na-eme nchọpụta na ihe egwuregwu ndị ọzọ nwere nnukwu uto na obere enwe, na $ 557 nde. Nchọgharị na ihe egwuregwu ụmụaka ndị ọzọ nwere CAGR kachasị ukwuu nke 24% ma e jiri ya tụnyere 2019, egwuregwu / egwuregwu egwuregwu sochiri na 23%.
Etsy itinye ego nde $50 na nkwado ndị ahịa
N'ịgbaso arịrịọ nke ihe karịrị ndị na-ere ahịa 20,000 na-arịọ Etsy ka ọ kwalite nkwado ndị ahịa ya maka ndị na-ere ahịa, Etsy kwupụtara n'oge na-adịbeghị anya na ọ ga-etinye $ 50 nde na 2022 iji kwalite nkwado ndị ahịa maka ndị na-azụ ahịa na ndị na-ere ahịa nakwa na ụlọ ọrụ ahụ na-arụ ọrụ iji kwado nkwado iji zute mgbanwe mgbanwe. mkpa nke ndị na-ere ya.
Etsy na-ekwu na ọ na-eme ugbu a, gụnyere iji teknụzụ iji kwalite nkwado: dị ka ịgbasa ebe enyemaka ndị na-ere ere na imeziwanye ibe igodo ya; na-eme ka ọ dịrị ndị na-ere ahịa mfe ịnweta akụkọ na ọdịnaya iji jikwaa akaụntụ ha na ọrụ onwe ha nke ọma iji dozie obere nsogbu ndị nwere ike ibilite, wdg.
Amazon Platform 93% nke ndị na-ere ahịa N'ihi Mmebi Mmebi nke Chain Chain
Dabere na nyocha ọhụrụ Jungle Scout, 93% nke ndị na-ere Amazon na-ekwu na ọgba aghara n'usoro ọkọnọ emewo ka ha tufuo ego ha na-enweta, yana ọtụtụ azụmaahịa na-enwe igbu oge ngwa ahịa nke ọnwa 2 ma ọ bụ karịa.
Pasent iri anọ na ise nke obere azụmaahịa buru amụma na mkpokọta ahịa ha furu efu n'ihi okwu inyefe ihe na-erughị $ 5,000, mana pasent 30 tụfuru n'etiti $ 5,001 na $ 25,000 na mkpokọta.
Ọ bụ ezie na eriri ọkọnọ nke US agbagoro n'afọ a, a ka nwere nnukwu ụgbọ mmiri na-ebu ibu na West Coast, ụkọ ngwaahịa na ndị ọrụ, yana ịrị elu ọnụ ahịa ibu ka bụ nsogbu.
Ngụkọta ọnụ ahịa US nloghachi na 2021 karịrị ijeri $760, yana 10% na-alaghachi azụ aghụghọ.
Ire ahịa azụmaahịa US ruru $458.3 nde na 2021. N'ime nke a, ọnụ ahịa ngwa ahịa eweghachiri na ndị na-ere ahịa bụ ijeri $761, ma ọ bụ ihe dị ka 16.6% nke ọnụ ahịa ngwa ahịa niile.
N'ime ngwongwo ndị a weghachiri eweghachi, ijeri $778.4 (10.3%) bụ nloghachi aghụghọ. Nke a pụtara na maka $100 ọ bụla nke ngwa ahịa eweghachiri anabatara, ndị na-ere ahịa tụfuru $10.30 n'ihi nloghachi wayo.
Ụdị nwere nloghachi kachasị njọ yiri nke ahụ na 2020: akụkụ ụgbọ ala (19.4%), uwe (12.2%), na akwa akwa na arịa ụlọ (11.5%).