Kusiya ngolo ndi liwu lomwe limagwiritsidwa ntchito mu eCommerce kufotokoza momwe zinthu zilili makasitomala akamawonjezera zinthu pangolo zawo zapaintaneti kapenanso kuyamba njira yolipirira koma kusiya tsambalo asanamalize kugula. Makasitomala ambiri omwe amayendera malo anu ogulitsira amasiya ngolo zawo asanamalize kugula.

Avereji ya osiyidwa ndi 68%, kutengera zomwe zapangidwa kuchokera ku maphunziro 33 osiyidwa amangolo zogulira. Kusiyidwa kwa ngolo ndi imodzi mwamavuto ofunikira kuti mabizinesi akugwetsa athane nawo. Ingoganizirani kuchuluka kwa magalimoto omwe mumayendetsa kupita ku sitolo yanu potsatsa, SEO, kutsatsa zinthu, kutsatsa pazama TV, kapena kupanga tsamba lokongola kudawonongeka pakugula. Pali zinthu zambiri zosavuta zomwe mungachite kuti muchepetse mitengo yamangolo osiyidwa.

1. Perekani Zosankha Zolipira Zambiri

Pali zidziwitso zomwe 56% yamakasitomala apaintaneti amakonda kuwona njira zosiyanasiyana zolipirira potuluka. Ndikofunikira kudziwa za njira yolipira ndipo wogula wanu ayenera kusankha pamitundu ingapo yotchuka yolipira. Makhadi oyambira ndi monga Visa, Mastercard, American Express, PayPal, ndi zina zambiri komanso njira zolipirira mafoni monga apulo kobiri ndi Google Pay ayamba kutchuka, makamaka pakati pa mibadwo yachinyamata. Yesetsani kupereka njira zambiri zolipirira momwe makasitomala angasankhire.

2. Limbitsani Chikhulupiriro pa Njira Yogula

Kukhulupirira ndikofunikira kwambiri makasitomala akagula pa malo ogulitsira. Ndipo makasitomala amapereka zidziwitso zawo zaumwini ndi zachuma kuti akhulupirire ndipo amafuna kutsimikiziridwa zambiri pachitetezo cha data. Makasitomala ambiri amasiya ngolo zawo chifukwa magulu okhulupirira anali kusowa.

Onetsetsani kuti mukuwonetsa magulu odalirika omwe amadziwika komanso ofala, monga Verisign, PayPal Verified, ndi zina zodziwika bwino zachitetezo. Kupatula apo, musaiwale kukhala ndi satifiketi yovomerezeka ya SSL. Ngati yachikale kapena kuyikidwa molakwika, makasitomala anu adzawona uthenga wochenjeza mumsakatuli wawo kuti kulumikizanaku kusakhale kotetezeka.

3. Konzani Tsamba Lanu Lolemetsa Nthawi

Pali deta yochokera ku Visual Website Optimizer yomwe mitengo yosinthira ngolo za eCommerce imatsika 7% pakuchedwa kwa sekondi imodzi iliyonse pakutsitsa tsamba lanu. Chifukwa chake ndikofunikira kukhathamiritsa nthawi zodzaza tsamba lanu ndikuyesera kuti likhale lofulumira momwe mungathere. Mwachitsanzo, masamba anu otuluka ayenera kukonzedwa bwino momwe mungathere.

Yesetsani kupeŵa mkhalidwe woti katundu wake wapang'onopang'ono amapempha makasitomala osaleza mtima kupita kukagula kwina. Kuphatikiza apo, zithunzi zanu ziyenera kulinganiza bwino komanso liwiro. Ndipo mutha kuchepetsanso kugwiritsa ntchito ma tracker ad network, ma tag osakhazikitsidwa bwino, mapulagini ochezera, ndi ena kuti muwongolere nthawi zolemetsa patsamba lanu.

4. Chepetsani Kugwedeza Mtengo Wotumiza

Makasitomala ambiri amasiya ngolo zawo zogulira zinthu chifukwa chokwera mtengo. Onetsetsani kuti mtengo wanu wotumizira ndi wowonekera pomwe kasitomala akusakatula zinthu zanu. Kukhazikitsa mtengo wotumizira sitolo yanu ndikupereka kutumiza kwaulere zonse ndi zosankha zabwino. Ndipo kutumiza kwaulere sikuli kwenikweni "kwaulere."

Onjezani mtengo wotumizira pamtengo wazogulitsa ndikugwiritsa ntchito kutumiza kwaulere ngati imodzi mwamalo ogulitsa kwambiri. Kupereka kutumiza kwaulere ndi imodzi mwa njira zotsatiridwa kwambiri zamalonda za eCommerce. Makasitomala atha kuwonjezera zinthu zambiri pangolo yawo yogulira kuti azitumiza kwaulere ndipo ambiri amakonda kuvomereza kusankha kocheperako.

5. Limbikitsani Ubwino Wake Pomaliza Kulipira

Zingakuthandizeni ngati mungalimbikitse zabwinozo panthawi yonse yolipira kuti mulimbikitse chidwi cha makasitomala anu kugula. Ubwino panthawi yonse yolipira umathandiziranso makasitomala. Ngati mugwiritsa ntchito "Mukugula izi…" m'malo mwa "Chidule Chachidule" pamwambapa pazogulitsa, mudzalimbikitsa chisankho cha makasitomala kugula ndikuwononga malingaliro awo a umwini. Ndipo mutha kuwonetsa uthenga waulere watumizirani pochoka.

6. Pangani Navigation kuchokera ku Masitolo kupita ku Ngolo Yabwino

Makasitomala ambiri amasiya ngolo chifukwa chazovuta kwambiri kuyenda. Mukakhala omasuka kwambiri pakuyenda, makasitomala amatha kukhala nawo ndikuwunika. Pali njira zingapo zomwe zingakuthandizeni kuti navigation ikhale yosavuta. Dziwani zomwe zatsitsidwa kuchokera ku lipoti lamakasitomala ndikuzikonza.

Pangani makasitomala anu kuti azigula zinthu mosavuta. Osawapangitsa kudina tsambalo kutsogolo pambuyo powonjezera chinthu pangolo. Sungani ngolo yowonekera patsamba lililonse kuti makasitomala abwerere mwachangu kungolo yogulira kuti akamalize zolipirira zomwe angakwanitse.

7. Gwiritsani Ntchito Maimelo Osiya Ngololi

Mutha kugwiritsa ntchito maimelo osiyidwa ndi ngolo pamene makasitomala achoka patsambalo osamaliza kugula. Ndipo mutha kugwiritsa ntchito ma imelo angapo kuti mutsatire makasitomala mpaka ngoloyo itabwezedwa mosalekeza. Makasitomala ambiri amasiya ngolo yawo mwangozi chifukwa cha zochitika zakunja monga kuwonongeka kwa malo, kuthamanga kwapang'onopang'ono, kapena kutha kwa malo.

Zikatero, maimelo osiyidwa ndi ngolo ndi othandiza chifukwa amakumbutsa ndikuwatsogolera makasitomala kubwerera patsamba kuti akamalize kugula kwawo. Mutha kuperekanso kuchotsera kapena nambala yotumizira kwaulere ngati chilimbikitso kwa makasitomala omwe amasiya ngolo zawo. Pulogalamu ya Shopify Kuyenda pakati itha kukuthandizani ndikukumbutsani makasitomala pambuyo pa ola limodzi / tsiku limodzi kuti asiye ngolo yawo kumbuyo.

8. Onjezani Umboni Wachikhalidwe

Umboni wa anthu ukuwonetsa momwe zinthu zanu zathandizira ena kuchepetsa nkhawa zomwe anganong'oneze nazo bondo pogula zinthuzo. Mutha kuwonjezera umboni wapagulu ku sitolo yanu m'njira zosiyanasiyana. Tsatirani makasitomala ndikuwafunsa kuti alembe ndemanga zamalonda.

Onetsani ndemanga pamasamba azogulitsa ndikulemba maumboni pamasamba ena ofikira patsamba lanu. Onjezani mapulogalamu kuti mulowetse ndemanga zamakasitomala ndi zithunzi kuti muwonetse makasitomala omwe akugula zinthu zanu komanso momwe zimawonekera.

9. Gwiritsani Ntchito Kutsatsanso

Zina zosiyidwa ndi ngolo sizingalephereke, koma mutha kugwiritsa ntchito njira yogulitsiranso kubweza alendo omwe adabwerako patsamba lanu ndi zotsatsa. Retargeting imakuthandizani kukulitsa chidziwitso cha mtundu wanu ndikusinthira alendo kukhala makasitomala olipira.

Ndipo kuchita masewera ochezera a pawebusaiti monga Facebook, Twitter, ndi Pinterest kumapanga chiyanjano ndi zotsatira zabwino chifukwa anthu amatha kukonda, kugawana, ndikukambirana zotsatsa. Perekani zotsatsa zamphamvu kwa makasitomala omwe amasiya ngolo kutengera zomwe amawona kuti ayese kuwawinanso.

10. Dziwani Zomwe Zimatuluka Munthano Yanu

Ndikofunikira kufotokozera mwatsatanetsatane njira yosinthira kuchokera pamagalimoto kupita kumalipiro opambana kuti mukhale ndi chithunzi chowonekera bwino ndikuzindikira kutayikira. Mutha kuyang'ana kayendedwe ka alendo ndi njira zosinthira mu Google Analytics kuti muwone kutayikira mumayendedwe anu otembenuka.

Izi zitha kukuwonetsani zovuta patsamba lazogulitsa ndi malo omwe magalimoto anu akutsikira musanakwere ngolo. Kenako mutha kulunjika pamasambawo kuti muwone zomwe zikuyenera kupangidwa kuti muwongolere luso la ogwiritsa ntchito.