Kodi timapeza bwanji bizinesi yotsika mtengo?
CJDropshipping ndi amodzi mwamakampani oyamba otsika mtengo ku China ndipo amayesetsa kupereka yankho limodzi mwamabizinesi omwe akufuna. Poyambira ngati wopanga zodzikongoletsera pa alibaba.com ndi aliexpress.com, CJ Dropshipping idakula mwachangu kukhala ogulitsa ma niche angapo padziko lonse lapansi.
Tidapeza mtundu wamabizinesi otsika tikamakwaniritsa zomwe wachita bizinesi inayake. Juan (Co-Founder ku Trafilea) akuchokera ku Iceland, panthawiyo anali wophunzira m'chaka chake chatsopano ku yunivesite nthawi zonse akugulitsa mazana FAST ndi Furious Necklace.
Tidadabwa kuti bwanji munthu m'modzi angagule mikanda yochuluka chonchi ndikuitumiza padziko lonse lapansi, makamaka kupempha kuti asatumize katunduyo ndi invoice. Pambuyo pake tidalankhula ndi Juan kudzera pa Skype ndipo posakhalitsa tidakonza zokakumana kulikulu lathu ku China. Tidapitilizabe kukhala mabizinesi mpaka kalekale ndipo tidagulitsa malonda mamiliyoni ambiri
Awa anali masiku oyambilira a dropshipping, mtundu wabizinesi unalibe ngakhale dzina loyenera panthawiyo. Ndipo chifukwa chakuti inali idakali yatsopano, inali yosayendetsedwa ndi malamulo. Zinali ngati “kumadzulo chakuthengo,” kumene pafupifupi chilichonse chinkapezeka. Ndipo mofanana ndi apainiya ambiri, mumakonda kupita kumene kuli ndalama.
Kugulitsa malonda odziwika mosavuta
Pankhani ya dropshipping, izi zikutanthauza kuti mutha kugulitsa zinthu zodziwika bwino popanda kufunikira laisensi. Kumeneko kunali malo otuwa, koma tinapitabe kugulitsa matani a Harry Potter mikanda. Komabe, patapita nthawi Juan anakumana ndi mavuto ndi njira yake yolipira, ndipo pasanapite nthawi yaitali Facebook itatseka akaunti yake. Zinali zoonekeratu kuti kugwira ntchito m'dera la imvi sikungakhale kosatha. Ndipo mwamsanga anasiya kugulitsa zinthu zodziwika bwino pofuna kutheka.
Ndiyenera kunena kuti Trafilea yakula kukhala kampani yayikulu kuyambira 2016. Amakhala akatswiri pakutsatsa ndikudziyendetsa bwino kwambiri kotero kuti adakwanitsa kufikira momwe akugwirira lero. Ataganiza zosintha zinthu, Juan adangogulitsa zotsatsa pilo ya njovu.
Kupeza zinthu zopambana
Komabe ichi chinali chinthu china cha imvi, popeza IKEA inali kugulitsa chinthu chofanana kwambiri panthawiyo. Koma Juan ankadziwa kutsatsa malonda ndipo ndinkadziwa kumene akupangidwira, choncho mwamsanga tinali ndi wopambana wina m'manja mwathu. Tinkatumiza mapaketi ngati openga, zinali zopambana kwa tonsefe. Ndi masauzande a mayunitsi ogulitsidwa tsiku ndi tsiku pa chinthu chokhacho. Mutha kuwona ndendende momwe zinalili zopenga Pano.
Inali miyezi ingapo yodabwitsa kwa onse a Trafilea ndi CJ Dropshipping. Tonse tawona kukula kwakukulu kuchokera kuzinthu zochepa zomwe zapambana. Sindifotokoza mwatsatanetsatane njira zake, koma Juan amadziwa bwino kusankha opambana. Ndikutsimikiza kuti adakhala maola ambiri akufufuza ndikuyesa zinthu ndi ma niches awo. Koma posakasaka chinthu chomwe ndi "chobiriwira" Juan ku Trafilea adatha kupeza niche ina yayikulu - MAWonekedwe A Thupi
Ife pano ku CJ timalankhula ndi anthu otsika mtengo ndipo ambiri aiwo amapeza kuti ndizovuta kugulitsa mosasintha chaka chonse. Siyani kuchoka pa niche imodzi / omvera omwe mukufuna. Choncho lingaliro lakuti chinthucho chikhoza kukhalabe "chobiriwira" m'chaka chonse chimamveka ngati nthano kwa anthu ambiri.
Vuto ndiloti anthu ambiri amakonda kugulitsa zinthu zomwe zimakhala ndi nthawi yochepa. Kutanthauza kuti pakapita nthawi chinthucho kapena kagawo kakang'ono kamakhala kodzaza. Amalonda anzeru asintha pogulitsa zinthu zozungulira zida zosiyanasiyana. Chogulitsa chikachotsedwa amangosinthana ndi china ndikuyambitsanso ntchito yonse yotsatsa. Ena amangonyalanyaza malo awo ogulitsa kwa miyezi ingapo popeza amangogulitsa gawo lina pachaka.
Kuyesa mankhwala
Kugulitsa zovala zowoneka bwino kunali kopambana kwa Juan, pomwe mtundu wake woyamba unali EMPETUA. Poyamba adayesa kuthekera kwake pogwiritsa ntchito Aliexpress. Anapeza chinthu choyenera koma sanakhutire ndi nthawi zosagwirizana ndi zotumiza. Pambuyo pake kusankha CJ Dropshipping monga momwe timatha kupezera makasitomala mwachangu sabata imodzi.
Ndi njira yabwino kuyesa chinthu ndi Aliexpress ndikukulitsa ndi CJ mukapeza wopambana. Mukhoza kuwerenga zambiri za ndondomekoyi Pano. Si kawirikawiri kuti timakwaniritsa mazana a malamulo kuyambira popita. Ndipo ndimanena kuti kupambana kwake komweko kumatengera kupanga chinthucho chisanayambike.
Pambuyo pakufufuza komanso kuyesa kwa maola kuti awone ngati chinthucho chinali chotheka, adauza ma Sourcing Agents athu kuti alumikizane ndi opanga ambiri kuti apange siginecha ya zovala zowoneka bwino. Inali njira yosinthira kukula kwake kuti igwirizane ndi misika yonse yaku Europe ndi America. Titha kutumiza masilhouette omaliza kwa opanga osiyanasiyana omwe amwazikana kudera lonselo, kuchokera ku Guangzhou, Fujian, Shenzhen, Yiwu, Zhuji, ndi Jiangxi kuti tipeze mitengo yabwino kwambiri.
Ma prototypes akapangidwa timayang'ana mtundu wake tisanatumize zabwino kwambiri kwa Juan kuti zivomerezedwe. Sizinali zophweka, koma tinkadziwa kuti Juan anali ndi chinachake chapadera ndipo anali wokhoza kugulitsa malonda molondola. Ndi mankhwala ake apamwamba ndi chidziwitso mu malonda wophatikizidwa ndi luso lathu kupereka kutumiza mwachangu, tinakhalanso ndi wopambana wina m'manja mwathu.
Zinsinsi za mtundu wopambana
Chinthu chimodzi chomwe chinawonetsetsa kuti akuchita bwino chinali kulongedza mwamwambo. Sitinangothandizira gwero la malondawo komanso tinali ndi otumiza makalata ndi ma paketi opangidwanso. Pafupifupi palibe aliyense wa mpikisano wa Juan yemwe anali ndi izi. Zomwe zidamupangitsa kuti aziwoneka bwino ndikupangitsa kuti kampani yake ikhale yodalirika. Makasitomala ake adachita chidwi, nthawi zambiri amatumiza zomwe adagula pa Facebook ndi Instagram.
Mu 2017, EMPETUA idangotsika kuchokera ku China. Izi zikutanthauza kuti maoda nthawi zambiri amatenga masiku 20+ kuti afike. Iwo anali kulandira madandaulo, omwe si abwino kwa bizinesi. Mu 2018 iwo anali ndi cholinga chotenga njira yapakhomo yochepetsera.
Ife kuno ku CJ tinali titatsegula malo athu oyamba kukwaniritsidwa ku US nthawi imeneyo. Chifukwa chake mwachilengedwe, tidawona vuto lina lopambana kwa aliyense. Adafunsa makasitomala awo aku America ngati angalipire 5 madola ochulukirapo pakutumiza kwamasiku 2-5. Ndipo zotsatira zake zinapereka inde modabwitsa. M'miyezi ya 3 adalembanso dzina ndikusamutsa zonse zomwe adalemba ku US ndikutumizidwa kumayiko ena.
Kukulitsa bizinesi ndi njira yabwino yotsatsa
Tsopano yemwe amadziwika kuti Shapermint, Juan adatha kukulitsa bizinesi yake kuchoka pa lingaliro chabe kupita ku imodzi mwamakampani ochita bwino kwambiri pa intaneti pa intaneti. Poyamba sizinali zopindulitsa ndipo zinkafunikanso ndalama zambiri.
Koma chifukwa cha malonda apamwamba komanso malonda opangidwa mwamakonda, Juan adatha kupanga chiwongoladzanja chosunga makasitomala. Osati kokha kuti anali ndi chinthu chomwe mungathe kudutsa Shappermint, koma makasitomala nthawi zambiri amagula mayunitsi angapo chaka chonse. Chifukwa chakuti adatha kupanga kudalirika kwa mtundu wake.
Pogwiritsa ntchito zotsatsa za FB/IG, kutsatsa kwa maimelo, ndikuwoneka pamanetiweki akuluakulu ndi zofalitsa, Shappermint kwenikweni amalamulira niche yopanga thupi. Ndipo ndi chithandizo chamakasitomala chapadera, amatha kupangitsa makasitomala kukhala osangalala motero amatha kubwereranso kuti akagule zambiri.
Monga momwe zilili panopa komanso m'tsogolomu, ma brand okha amatha kufika pamtunda wokhazikika. Kungakhale kwanzeru kuphatikiza izi mu njira yanu yonse. Ndikofunikira kuti amalonda azikhala ndi mtundu wina wa Malangizo Otsatsa, Njira Yotsatsa, ndi Njira Yokulitsira Asanayambe bizinesi yatsopano.
Zolemba zitatuzi zikuthandizani kuti mukwaniritse bwino kwambiri. Ngakhale zingasinthe pakapita nthawi, zimakhala zabwino nthawi zonse kuyambira kwinakwake. Ndikofunikiranso kuganizira momwe mumapangira bizinesi yanu. Mwamphindi pang'ono, mutha kutsika kuwirikiza mtengo pa yuniti iliyonse, koma ngati muyika chizindikiro molondola, kasitomala amatha kugula mayunitsi angapo pakuchitapo kanthu ndikubwezanso zina.
Izi zitha kupangidwa motere (Branding strategy=Ndalama zochepera pa kugula kamodzi+Mphepete zazikulu pa mayunitsi angapo omwe amagulitsidwa pakuchitapo kanthu+Kusunga Makasitomala kutengera Kukhulupilika kwa Brand) Ichi ndi chitsanzo chimodzi chokha cha kuthekera kosatha kwa momwe mungapangire mabizinesi ndi matembenuzidwe. Ife pano ku CJ dropshipping tikukupemphani kuti mukonze dongosolo lomwe limakuchitirani bwino.
