Kodi munamvapo za Temu kugula app? Mu 2022, pulogalamu yatsopanoyi yaku China eCommerce idabwera pamsika waku US ndipo mwadzidzidzi idakhala imodzi mwamapulogalamu odziwika kwambiri ogulitsa. Popeza Temu idasindikizidwa mwalamulo ku US, zidangotenga masiku 15 kuti pulogalamu yogulitsirayi ikhale pulogalamu yotsitsa kwambiri musitolo ya Apple.

Ndiye Temu ndi chiyani kwenikweni? Kodi pulogalamuyi ikukhala yodziwika bwanji pakanthawi kochepa chonchi? Ngati mukugwiritsa ntchito eCommerce pano, nkhaniyi ili pano kuti mudziwe zambiri za Temu.

Kodi Temu ndi chiyani?

Kale ndi pulogalamu yotchuka yogulitsira yomwe idakhazikitsidwa ku US kumayambiriro kwa Seputembala 2022. Monga msika watsopano womwe umabweretsa zinthu zopangidwa ku China kwa ogula aku Western, Temu ikufuna kupereka ntchito yabwino yotumizira komanso mwayi wogula kwambiri kwa makasitomala ake.

Anthu ambiri amayerekezera Temu ndi Shein chifukwa onsewa ndi malo otchuka ogulira pa intaneti m'zaka zaposachedwa. Komabe, mosiyana ndi Shein yemwe amadziwika kwambiri popereka zovala kwa azimayi, Temu amapereka mazana amitundu yosiyanasiyana kuyambira zovala, ziweto, ndi zida zakukhitchini mpaka zamagetsi. Kwenikweni, mutha kupeza chilichonse chomwe mungafune pamoyo wanu watsiku ndi tsiku pa Temu.

Kuphatikiza apo, zinthu zonse pa Temu ndizotsika mtengo kwambiri poyerekeza ndi nsanja zina zogulira pa intaneti monga Amazon ndi eBay. Ngakhale zinthu zina zili zotsika mtengo kwambiri poyerekeza ndi zomwe zili pamsika, Temu angaperekebe kuchotsera zambiri pazinthuzi.

Ndi mawonekedwe onse ampikisano, Team mwadzidzidzi idakopa anthu ambiri. Ndipo popeza Temu adawonekera pamsika, zikuwoneka kuti msika wa US eCommerce womwe Amazon wakhala ukulamulira kwa zaka zambiri usintha.

Chiyambi cha Temu

Temu idakhazikitsidwa ndi PDD Holdings, kampani yomweyi yomwe idapeza pulogalamu yotchuka yaku China ya Pinduoduo. Temu asanabwere pamsika, ogula ambiri akumadzulo mwina anali asanamvepo dzina lakuti Pinduoduo. Koma ku China, Pinduoduo ndi pulogalamu yodziwika bwino yogula kuyambira 2016.

Mothandizidwa ndi mamiliyoni ambiri ogulitsa ma network ku China, Pinduoduo idakwanitsa kukula kodabwitsa kwa bizinesi chaka ndi chaka. Ndipo kupambana uku kwa PDD Holdings kumatengera njira zake zotsatsa komanso njira zamitengo.

Nthawi ikafika 2022, PDD Holdings ikuganiza zokulitsa bizinesi yake mumsika waku US ndikulowa nawo muzamalonda apadziko lonse lapansi. Choncho, kuphunzira kuchokera kupambana kwa Shein ndi Aliexpress, Temu amadziwitsidwa kwa ogula a US.

Chifukwa chiyani Temu Products ndi yotsika mtengo?

Mukalowa patsamba lovomerezeka la Temu, mutha kupeza chilichonse chomwe chili patsamba lanu chikukuuzani kuti zinthuzo ndizotsika mtengo. Pa Temu, makasitomala amatha kugula mwachindunji zinthu pamitengo yamba, zomwe ndizotsika mtengo kwambiri kuposa zomwe zili ku Amazon.

Kwa otsika mtengo komanso mabizinesi abizinesi, kupeza zinthu zotsika mtengo kuchokera kwa ogulitsa aku China sikovuta, chifukwa amalonda nthawi zambiri amatha kupeza mitengo yamtengo wapatali kuchokera kwa omwe akuwapatsa. Komabe, kwa ogula ambiri, kugula zinthu pamtengo wamba akadali lingaliro latsopano.

Chifukwa chake, Temu atalowa mumsika ngati malo ogulira mabizinesi kwa makasitomala, malamulo okhazikika amitengo yamisika yaku US eCommerce adasinthidwa mwadzidzidzi.

Popanga mitengo yamalonda a eCommerce, amalonda ambiri amayenera kuganizira za kuphatikiza mtengo wamalonda ndi zolipiritsa zotumizira, ndiye kuti bizinesiyo ikhoza kukhala yopindulitsa. Koma pa Temu, zinthu zambiri zikuwoneka kuti zikugulitsidwa pamitengo popanda kuganizira zandalama zilizonse zamalonda ndi phindu.

Izi ndichifukwa m'malo mogula, Temu amadziwa kupeza makasitomala ndikofunikira kwambiri papulatifomu yatsopano yogulira pa intaneti. Polipira ndalama zogulira zokwera mtengo komanso zotsika mtengo zotumizira padziko lonse lapansi, Temu amagwiritsa ntchito ndalama zambiri zoperekedwa ndi PDD Holdings kuti akweze madera awo ogula. Chifukwa chake pakadali pano, zinthu zambiri za Temu zimagulitsidwa pamitengo yomwe ilibe phindu lililonse kwa ogulitsa.

Koma nchifukwa ninji PDD Holdings idasankha kuchita izi ngakhale zingawononge bizinesi yawo? Kuti timvetse izi, tiyenera kuyang'ana njira ya Bizinesi ya Temu.

Kodi Temu's Bussiness Strategy ndi chiyani?

Colin Huang, woyambitsa ndi CEO wakale wa Pinduoduo, nthawi ina adanena mu kuyankhulana ndi atolankhani kuti "Chinsinsi chopambana cha Pinduoduo sichimalimbana ndi mitengo ndi nsanja zina, m'malo mwake, mfundo yofunika kwambiri ndi momwe mumakhudzira khalidwe la ogula popangitsa makasitomala kukhala okhutira. ”. Lingaliro ili likugwirizana ndendende ndikufotokozera njira zamalonda za Temu pamsika waku US.

Tsopano, tiyeni tiwone njira zenizeni zomwe Temu amagwiritsa ntchito kuti achite bwino.

Khutitsani Ogula ndi Mitengo Yotsika mtengo

Gawo loyamba lomwe Temu amachita kuti akwaniritse ogula ndikutsimikizira mitengo yotsika mtengo komanso kuchotsera. Kuti achite izi, a Temu akuyenera kuchepetsa ndalama zomwe zimagwiritsidwa ntchito pogula chilichonse momwe angathere. Chifukwa chake, mothandizidwa ndi netiweki yayikulu ya PDD Holdings, Temu amasankha zinthu zotsika mtengo kwambiri pamsika waku China.

Ndiye ngati ogulitsa akufuna kugwirizana ndi Temu, akuyenera kupikisana pamtengo wina ndi mnzake. Ndipo yekhayo amene ali ndi mtengo wotsika kwambiri angagulitse katundu wawo kwa Temu. Chifukwa chake, ogulitsa a Temu amakhala opanda mphamvu yosankha mitengo yazinthuzo.

Kupatula apo, poyambirira polowa msika wapadziko lonse lapansi, PDD Holdings idalipira ndalama zotsatsa komanso mitengo yotumizira zinthu zambiri pa Temu. Chifukwa chake makasitomala aku US amatha kusangalala ndi ntchito yotsika mtengo kapena yaulere popanda ndalama zowonjezera pogwiritsa ntchito Temu.

Chifukwa chake, makasitomala akamayitanitsa zinthu kuchokera ku Temu, apeza kuti zinthuzo zikugulitsidwa zotsika mtengo modabwitsa. Makasitomala akazolowera mitengo yotsika mtengo ndi ntchito zoperekedwa ndi Temu, zidzakhala zovuta kuti abwerere kukugwiritsa ntchito nsanja zina.

Khalani ndi zizolowezi za Makasitomala

Kutumiza kwaulere, kubwerera mosavuta, ndi kuchotsera koyamba kogula, mawu awa siatsopano kwa ogula aku US. Pa nsanja yogulitsira pa intaneti, nthawi zina ndikofunikira kukhala ndi imodzi kapena zonsezi. Pofuna kupititsa patsogolo luso lakasitomala, Temu akuti atha kupereka zonsezi.

Sitikukayika kuti kampani ya Temu iyesetsa kuyesetsa kukwaniritsa mautumikiwa koyambirira kwa bizinesiyo. Komabe, kuti ogula azolowere kugula pa Temu nthawi zonse, PDD Holdings ikufunika kuchita zambiri kuposa kungopereka zofunikira.

Chifukwa chake, Kutengera ndi mfundo ya Pinduoduo, Temu amalola makasitomala kupempha kubweza ndalama zivute zitani. Kupatulapo ndi mitundu itatu iyi yazinthu.

• Zovala zomwe zavala, kuchapidwa, zowonongeka, zokhala ndi ma tag, zopakira, kapena zomata zaukhondo zachotsedwa kapena zosakwanira.
• Zinthu zomwe zalembedwa kuti sizingabwezedwe.
• Mphatso zaulere.

Kupatula apo, ngati ogula sakukhutitsidwa ndi kugula kwawo koyamba pa Temu, atha kupezanso ntchito zobwezera kwaulere mkati mwa masiku 90 mutagula.

Zoyeserera zonsezi zimapangidwira kukulitsa zizolowezi zamakasitomala zogwiritsa ntchito Temu nthawi zonse pogula zinthu zatsiku ndi tsiku. Makasitomala akagwiritsidwa ntchito pogula pa Temu, nsanjayo iyamba kupangira zinthu zokhala ndi mitengo yokwera kuti mupeze phindu lanthawi yayitali.

Kutsatsa Kwachilombo

Njira yotsatsira ma virus ya Temu idafanizira kupambana kwa Pinduoduo ku China. Pogwiritsa ntchito ndalama zenizeni ngati mphotho, Temu amalimbikitsa ogula kuitana anzawo kuti agwiritse ntchito nsanja. Kupyolera mu maitanidwe zikwizikwi kuchokera kwa ma hommy ndi abwenzi, ogwiritsa ntchito Temu akuchulukirachulukira tsiku lililonse.

Kuti alandire mphotho "yaulere", anthu ena adayika zoyitanira zomwezo pamawebusayiti monga Reddit kuti anthu ambiri alowe nawo mumchitidwewu. Palinso mavidiyo ovina ambiri TikTok kukopa anthu kuti apeze ndalama pogwiritsa ntchito Temu. Ndipo anthu ena amangopanga ntchito yaganyu kuti azipeza ndalama zokhazikika.

Pogwiritsa ntchito njira yotsatsira ma virus yotere, Temu ikupanganso pang'onopang'ono nkhokwe yake yamakasitomala kuti ikule mtsogolo.

Kodi Temu Imakhudza Bwanji Makampani Ogwetsa?

Popeza Temu ikuwonekera pamsika, mwadzidzidzi yakhala imodzi mwamapulogalamu otchuka kwambiri ku US ndipo idatsutsanso Amazon. Otsitsa ambiri amawona kuti ikuwopseza kwambiri makampani otsitsa. Ngati makasitomala onse ayamba kugwiritsa ntchito Temu, msika wamsika wa eCommerce wakale ku US sudzakhalaponso.

Komabe, kuwuka kwa Temu sikutanthauza imfa ya dropshipping. Kupatula apo, gulu lamakasitomala lomwe mukufuna pakati pa dropshippers ndi Temu lili ndi kusiyana kwakukulu.

Temu asanabwere pamsika, nsanja monga Aliexpress ndi Wish zilipo kale pamsika kwanthawi yayitali. Ngati makasitomala amakonda zinthu zotsika mtengo kwambiri ndikuganiza kuti mtengo ndiye wofunika kwambiri pazogulitsa, ndiye kuti amatembenukira ku Aliexpress poyambira.

Chifukwa chake ngakhale ndizowona kuti Temu atha kutenga makasitomala ambiri pamsika waku US, sizisinthabe maziko amakampani a eCommerce.

Kuphatikiza apo, m'zaka zapitazi, nsanja zambiri zogulira pa intaneti zakwera ndikugwa. Malo omaliza ogula pa intaneti omwe amagwiritsa ntchito njira zamabizinesi omwewo monga Temu ali ndikukhumba. Chifukwa cha kuchepa kwa ogula komanso ndalama zomwe zikuchulukirachulukira, mitengo ya Wish ikutsikabe mpaka pano. Kodi Temu adzakhala Wish ina kutsogoloku? Pakali pano, palibe amene anganene.

Kodi Dropshippers Angagwiritse Ntchito Temu Monga Dropshipping Supplier?

Vuto lalikulu lakutsika kuchokera ku Temu ndikuyika. Chifukwa Temu nthawi zambiri amasindikiza logo yake kunja kwa paketiyo, ndizosatheka kutsitsa akhungu kwa otsitsa ambiri.

Ngati mumagwiritsa ntchito Temu ngati ogulitsa katundu wanu, makasitomala amatha kudziwa komwe wogulitsa akuchokera. Ndiye kuti phukusi lililonse lomwe mungatumize likhoza kukupangitsani kutaya makasitomala. Chifukwa chake, dropshipping kuchokera ku Temu ndizotheka ndipo dropshipers amathanso kuchita. Koma ikadali njira yoyipa pabizinesi yotsika kwanthawi yayitali, ndipo mwina ndichifukwa chake pulogalamu ya Temu dropshipping imangovoteledwa ngati 3.7 mu Shopify app store.

Mosiyana ndi Temu, Kuchotsa imapereka ntchito zaulere zotsitsa zakhungu zomwe siziphatikiza ma invoice kapena zambiri za ogulitsa phukusi. Poyerekeza ndi Temu, CJdropshipping imagwiranso ntchito ndi amalonda a eCommerce. Chifukwa chake, CJdropshipping imamvetsetsa zomwe zimafunikira mabizinesi a eCommerce. Ngati mukuyang'ana ogulitsa otsika mtengo ndi mtengo wabwino kwambiri, CJdropshipping ndiye chisankho chabwinoko.

Kodi Ogulitsa Ayenera Kuchita Chiyani Kuti Apikisane ndi Temu?

Ngakhale maziko amakampani otsitsa sangasinthe chifukwa cha chikoka cha Temu, akadali opikisana nawo ambiri otsitsa chifukwa zitenga gawo lalikulu la keke pamsika waku US. Chifukwa chake, nawa upangiri wothandiza kwa dropshippers kuti adziwe kupikisana ndi Temu.

Yang'anani pa Kusiyanitsa Kwazinthu

Kusiyanitsa kwazinthu ndiye chinsinsi choyamba chakuchita bwino. Popeza Temu akuyang'ana kwambiri kugulitsa zinthu zotsika mtengo zatsiku ndi tsiku zomwe zimangotengera madola angapo, zikutanthauza kuti katundu wawo akhoza kupezeka paliponse pamsika. Zogulitsa zoterezi sizosiyana ndipo nthawi zambiri zimawoneka zotchipa ndi mwayi waukulu wokhala ndi zolakwika.

Chifukwa chake, nthawi zambiri Temu sangathe kukhutiritsa makasitomala omwe akutenga moyo wabwino. Choncho njira yabwino yokhutiritsira makasitomalawa ndikupereka zinthu zapadera zamtengo wapatali. Mwachitsanzo, kugulitsa zodzikongoletsera zapamwamba komanso zamagetsi zapamwamba ndi njira yabwino yokopa makasitomala omwe akufuna kukhala ndi moyo wapamwamba ngati anthu ambiri pa Instagram.

Kuti muwonjezere phindu pazogulitsa, mutha kusankhanso kugwiritsa ntchito kulongedza mwamwambo pazogulitsa kuti zinthu zanu ziziwoneka zapadera komanso zokongola.

Pewani Nkhondo ya Mtengo

Ubwino waukulu wa Temu ndi ndalama zake zambiri zoperekedwa ndi PDD Holdings. Chifukwa chake ndi ndalama zazikuluzikulu zoyambira, Temu ikhoza kupereka mtengo wotsika kwambiri pamsika ngakhale izi zingapangitse kuti phindu liwonongeke. Chifukwa chake, popeza ambiri otsika amakhala othamanga pawokha kapena mabizinesi ang'onoang'ono amakampani. Ndikosatheka kuti aliyense wotsitsa apambane pankhondo yamitengo yolimbana ndi mgwirizano waukulu ngati Temu.

Choncho, njira yanzeru ingakhale kupewa mtundu uliwonse wa nkhondo yamtengo wapatali yolimbana ndi Temu. Kupatula apo, mabizinesi ambiri amafuna kupanga phindu. Ngati palibe phindu lopeza, ndiye kuti palibe chifukwa chopanga bizinesi poyamba. Ngati mupeza kuti Temu akugulitsanso zomwe mumachita, m’malo moti muyambe kutsitsa mtengo, yesani kuganizira njira zina zokopa makasitomala.

Zoyipa za Temu

Komanso, ngakhale Temu atha kupeza wotchipa kwambiri waku China, koma wotsika mtengo siwopambana. Chifukwa Temu nthawi zonse amasankha kuchokera kwa ogulitsa otsika mtengo, zimakhalanso zovuta kuti mafakitale ambiri aku China azigwira nawo ntchito.

Ku China, vuto la zinthu za Pinduoduo limadziwikanso pakati pa ogula aku China. Popeza ogulitsa samapeza phindu pogwira ntchito ndi PDD Holdings, ogulitsa ambiri angakonde kupanga zinthu zolakwika kuti apeze phindu pang'ono. Kudulira kotereku pamapeto pake kunapangitsa kuti makasitomala ambiri alandire zinthu zosakhala bwino.

Kuchokera pamawunikidwe amakasitomala a Temu, zikuwoneka kuti vutoli likadalipo litakhazikitsidwa miyezi ingapo. Mwachitsanzo, pa Kudalira, pali ndemanga zoipa zambiri za momwe makasitomala amapezera zokumana nazo zosagula bwino pa Temu.

Kuti tifotokoze mwachidule, ngakhale Temu ndi pulogalamu yogula bwino yomwe ingatsogolere makampani a eCommerce ku US kunthawi yatsopano, idakali ndi zovuta zambiri zomwe zikufunika kukonza. Ngati Temu akufuna kusunga bizinesi yanthawi yayitali ndikukweza ku US, m'malo mongopereka mitengo yotsika mtengo, PDD Holdings iyenera kuyesetsa kwambiri kuti ikwaniritse dongosolo labwino komanso ntchito yotumizira.