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POD Marketing Tips Print on Demand

Ways to Drive Traffic to Dropshipping or Print on Demand Stores

Traffic is the most important matter in your dropshipping or print on demand business. Traffic generation can help an online ecommerce store to skyrocket sales and earn more profits. And according to the State of Inbound, generating traffic and leads is the leading challenge facing companies today. If you want to get sales, you must have visitors who enter their store and show interest in your products. It is necessary to know about the different ways to drive traffic to your dropshipping or print on demand stores. The following will introduce this and building up a consistent stream of visitors takes time and effort.

Optimize SEO

If you don’t want to pay for traffic, SEO is a good choice. By optimizing your store for search engines like Google, you can drive a huge amount of FREE traffic.

First, you should optimize your site, especially your product descriptions and images. Once you optimize those elements, when someone searches for a product, your product could rank number 1 on search result pages. In specific, you should add relevant keywords to the product description to make it informative and SEO-friendly. And for image optimization, use keywords for your image names, optimize alt attributes carefully, choose image dimensions and product angles wisely, reduce the file size of images.

Second, encourage reviews and comments also improve SEO. To get more customer reviews and comments on your product, you can add some call to action buttons for customers to leave a review on your store. And you can make your review process easy and make it mobile. You can also give your customers something valuable in exchange for reviews and comments.

Third, Write and update blog posts helps increase the chances of visitors stumbling upon your blog when searching for something on Google. And you can also give your customers a useful piece of information about benefits, tips, and tricks to use your products better.

Run Ads

You can run Facebook video ads, Instagram ads, and Google ads. Facebook video ads can target audiences and when running them, remember to use how-to videos and tie UGC into them. And on Instagram, you can run photo ads, video ads, carousel ads, slideshow ads, and stories ads and select from unique CTA buttons. You can also run Google ads which include display advertising and search advertising.

Review On Other Websites

QuoraReddit are good websites for you to participate in to drive a huge amount of traffic to your store. You can answer questions related to dropshipping or print on demand business or products on Quora. And on Reddit, you can submit store links that are relevant to each specific community. You can also comment on it. What’s more, you can leave valuable comments on some dropshipping or print on demand blogs or videos by YouTube relevant experts. The earlier you review, the more traffic it will bring to your store.

Create Videos

Create videos on your YouTube channel is a good idea to get free traffic. And you can create customer testimonial videos, product review videos, and educational videos. Except for YouTube, you can also place your videos on other platforms, such as your other social networks, DailymotionVimeo or even 9GAG TV.

Email Marketing

Building an engaging email list is one of the most effective methods for driving traffic to your online shop. Using OptinMonster, you can create a personalized marketing campaign addressing the needs of individual users. For example, you can encourage new visitors to sign up for your list, target existing customers with personalized promotional campaigns, and even target abandoned customers to complete their transactions.

Facebook Group Discussion

14 hours ago

Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.

---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards---
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15 hours ago

𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠⁣..

1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚⁣

When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.⁣

In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.⁣

So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.⁣

Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.⁣

2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚

Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.⁣

Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.⁣

To optimize the conversion of your Facebook ads, these are the most important metrics to look at:⁣

- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)⁣
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)⁣
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬⁣
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)⁣

If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!⁣

After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.⁣

3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝⁣

There’s one thing that you should remember when advertising on Facebook:⁣

Test, test, and test!⁣

So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.⁣

You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.⁣

Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.⁣

When testing different ads, remember to try out different marketing angles as well.⁣

I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.

#shopifydropshipping #shopifydropship #facebookadsexpert #facebookadstips #facebookadsmanager #digitalmarketingagency #digitalagency #agencywebsite #business101 #business2022 #shopifymarketing #salestips #dropshippingtips #shopifyexpert #fbadstips #fbadsmastery #fbadsexpert #fbadsmarketing
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2 days ago

Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less

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2 days ago

#CJWarehouses #moment
another working day ☕️☕️☕️
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6 days ago

I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less

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