CJ yanga ichibata mambure webinars nguva dzose neakasiyana ekudonhedza varapi pane CJ's Facebook boka. Uye musi waApril 12th, CJ yakakoka Ethan Dobbins, muzvinabhizimisi anotevedzana, uye eCommerce nyanzvi ine hunyanzvi mukudzidzisa nzira dzekushambadzira, kuti ave murairidzi.
Ethan akanyatso gadzirira PowerPoint yakadzama, uye yainyanya kuvhara kukurumidza kutanga kweFacebook ads. Akapindurawo mimwe mibvunzo yakakosha kubva kuvateereri, uye tinotenda kuti chaive chiitiko chine musoro kumunhu wese. Ichi chinyorwa chichabata mamwe akanyanya kukosha maonero anokurukurwa panguva yewebhu webinar.
Mashandisiro ekushandisa iyo RMS nzira kugadzira ekukunda kushambadza?
RMS inomirira yakanatswa kushambadzira chirevo. Inogona kushandiswa kugadzira kuhwina ads kune chero mhando yechigadzirwa chauri kutengesa. Mufananidzo uri pazasi unoratidza fomula yeRMS. Ethan akapa muenzaniso wekushandisa chirevo kugadzira ad inokunda.
Kana iwe uri kutengesa kupisa kwemabvi brace, saka vateereri ve niche vangave vanhu vane kurwadziwa kwemabvi. Chishuvo chavo chaizova chokubvisa ronda, kuoma, uye kurwadza kwemabvi. Uye marwadzo angave majekiseni anodhura kana kuvhiyiwa uye chero kusagadzikana kwakaunzwa nekuvhiyiwa.
Kuzvibatanidza zvose, RMS yaizova seizvi: Ndinobatsira vanhu vane marwadzo emabvi kubvisa maronda, kuoma kana kurwadza kwemabvi pasina majekiseni anodhura kana kuvhiyiwa kuburikidza nekushandisa bhandi remabvi rinopisa. Iyo nzira yeRMS inonangana pamarwadzo evateereri vese niche, ichiita kuti ive yakanyanya kushambadzira chishandiso chekushandisa. Nekudaro, dambudziko rave nzira yekuwana vateereri niche uye zvishuwo zvezvigadzirwa zvako.
Nzira yekuwana sei niche vateereri uye zvishuwo zvezvigadzirwa zvako?
Unogona kudzidza vateereri vako uye izvo vatengi vako vanoda muzvigadzirwa zvako nekutsvaga kumwe chete. Kana iwe uri kutengesa bhendi rekupokana rinova reimba yekurovedzera niche, saka nzira yakanakisa ndeyekutarisa ongororo yevatengi pane zvakafanana zvigadzirwa online. Mushure mekunge maverenga kuburikidza nedzimwe wongororo, unogona kushandisa nzira yeRMS kugadzira ads. Semuenzaniso, iyi ongororo yevatengi pane yekupokana band set. The niche vateereri vanhu vanofarira kuita maekisesaizi.
Zvishuwo zvavo zvingave zvekuchengeta chimiro kana hutano, uye chinorwadza ndechekuti vateereri havakwanise kuenda kugym nekuda kwekunetsekana kwenguva asi vachiri kuda kurovedza muviri. Zvichaita sezvizvi: Ndinobatsira vanhu vanofarira kuita maekisesaizi vari pamba zviri nyore kunyangwe vasina nguva yakakwana yekuenda kujimu vachishandisa bhendi rekurwisa. T
iye kiyi yakakosha apa kuita tsvagiridzo uye nekuwana ruzivo rwakafanira. Ethan akakurudzira kutsvaga wongororo paAmazon nekuti ine yakazara inotsanangura zvakanyanya ongororo yevatengi. Uye ita shuwa kuti iwe unotarisa zvigadzirwa zvakafanana uye uwane chishuwo uye marwadzo mapoinzi evangangove vatengi.
Nzira yekuwana iyo chaiyo demographic yevanonongedzera vateereri?
Kana iwe uchinge wauya neRMS yako, kunyora ako ekuhwina ads kunova nyore kwazvo…kunyangwe iwe uri wekutanga. Uye ikozvino zvaunoziva kugadzira kuhwina ads, hazvina basa kuti Facebook ad nzira yaunoshandisa kuyedza zvigadzirwa, kuhwina ads KUCHAGARA kushanda zvisinei nezano. Zvino ngatiendei mukutsvaga iyo chaiyo demographic kune yedu chinangwa chevateereri.
Ngatitorei bhandi rinopisa remabvi semuenzaniso zvakare. Kana iwe uchida kutsvaga iyo demographic yevateereri vako vaunotarisira chechigadzirwa ichi, sarudza izwi rekutanga rinouya mupfungwa dzako. "Knee" inogona kutanga kubuda seiyi kiyi yechigadzirwa ichi. Uye iwe unogona kutsvaga izwi rekuti "ibvi" paFacebook Audience Insights. Pazasi mhedzisiro Facebook inotiratidza nezvevateereri vedu pasi peizwi rekuti "ibvi". Nzvimbo yegrey inomiririra vanhu paFacebook uye nzvimbo yebhuruu ndiyo vateereri vatsva.
Sezvauri kuona, vanhu vari pasi pemakore makumi matatu nemashanu havanyanyi kutsvaga zvine chekuita nemabvi, asi vanhu vari pakati pemakore makumi matatu nemashanu kusvika makumi matanhatu nemashanu+ ndivo vane mukana wekudaro. Uye hapana musiyano mukuru pakati pevarume. Pachigadzirwa ichi, unofanirwa kuita vese varume nevakadzi pakati pemakore makumi matatu nemashanu kusvika makumi matanhatu nemashanu+. Kazhinji, kana vanopfuura 35% yevateereri vako vari munhurume mumwe chete, tsanangura nemunhurume iyeye; kana anopfuura makumi manomwe neshanu muzana ezera rako akafukidzwa ne35-65 zera mbiru, tsanangura neiyo zera bracket.
Nzira yekugadzira uye kuedza chigadzirwa?
Paunenge wapedza nekugadzirira kwese, inguva yekuyedza zvigadzirwa. Ethan akagadzira dhizaini yemuti kuratidza nzira yake yekuyedza zvigadzirwa.
Mushandirapamwe Chikamu chepamusoro chekushambadzira kwako, ndipo paunosarudza icho chinangwa chiri chekushambadzira kwako. Mune ino kesi, ndeyekutenga, zvinoreva kushandurwa.
Ad set: Chikamu chechipiri chekushambadzira kwako. Apa ndipo paunosarudza wauri kushambadzira, kwaunoda kuti ma ads ako aoneke, uye kuti yakawanda sei yaunoda kushandisa.
Zita: Apa ndipo paunogadzira mufananidzo wako, vhidhiyo, kana carousel ad, pamwe nekunyora musoro uye yekutanga kopi. Izvi ndizvo zvichaonekwa nema ad seti paunosimudzira chigadzirwa chako kwavari. Ethan akapawo nzira yake yekuyedza, inoratidzwa pamufananidzo.
Nguva yekuuraya kana kuyera ma ad seti?
Pane mimwe mitemo yakataurwa naEthan yaunofanirwa kutevedzera pakuuraya kana kuyera ma ad seti.
Kutanga, mitemo ye kuuraya ad seti:
- Kana ad set yashandisa madhora mashanu pasina 5 link yekudzvanya kana kuwedzera kungoro/kutenga, unoiuraya.
- Kana iyo ad seti yashandisa madhora gumi pasina kuwedzera kune chiitiko chengoro kana kutenga, unoiuraya.
- Kana seti yekushambadzira yashandisa madhora gumi nemashanu kana makumi mashanu muzana emutengo wako wekuputsa, unoiuraya.
Mutengo weBreakeven = Mutengo wako - mutengo wemutengesi
Kana uri kutengesa necklace ne$50 uye mutengesi ari kubhadharisa madhora mashanu. Mutengo wako webreakeven i$5. Saka mune ad set scenario, kana yako ad set yakashandisa 45% yemutengo wako webreakeven ($ 50), pasina kutengesa, unoiuraya.
Mitemo yekuwedzera ma ad seti:
1. Mushure memazuva maviri ekutanga ekuyedza chigadzirwa, kana uine akawanda ad seti nekutenga, unofanirwa kuramba uchimhanyisa ads kune icho chigadzirwa.
2. Zuva nezuva, Ethan aigadzira 2 vateereri vatsva pamadhora mashanu pazuva anoedza zvitsva zvaunofarira. Pachigadzirwa chega chega chinokunda, iwe unoda kuyedza zvingangoita makumi mashanu zvinofarirwa, zita remutambo riri kuwana akawanda ane pundutso zvishuwo sezvinobvira. Ita shuwa yekuuraya ad seti isiri kusangana negwara rataurwa.
3. Kana ad set ine 2 kana kupfuura inotenga pamusoro pebreakeven point yako, unofanira kutevedzera ad set uye kaviri bhajeti iri pane itsva ad set uye usaite shanduko kune yekutanga ad set.
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Ethan akaitawo mushandirapamwe chaiwo panguva yewebhuinar, uye kana iwe wakasuwa wakasuwa chikamu chenguva uye uchiri kuda kuona mushandirapamwe kana vhidhiyo izere, isu takazvinyora. pano. Ndokumbira utore CJ's Facebook group kutanga usati wawana vhidhiyo: https://www.facebook.com/groups/cjdropshipping.
Pamusoro pezvo, CJ inogara ichitambira emahara ewebhu webinars mune ramangwana, uye isu tinoronga kuve nechiitiko chinotevera muna Kubvumbi 19.th, 2021. Ruzivo rwakadzama rweinotevera live webinar inoratidzwa pazasi mune poster. Ndokumbirawo muuye muzobatana nesu kugovana nekudzidza. Ndinovimba uchave uine nyore uye zvirinani kudonhedza basa!
