Hapana chikonzero chekusimbisa kuti zvakakosha sei mazuva ano kuve nehurongwa hwekushambadzira kwebhizinesi. Kunyanya muindastiri yekudonhedza, inokwikwidza zvakanyanya bhizinesi modhi nekuda kwengozi yakaderera uye kureruka. Traffic ndiyo kiyi, kana vanhu vakawanda vachipinda muchitoro chako, mukana wepamusoro wechitoro chako unofarirwa.

Nhasi tava kuzokurukura kutanga sei kushambadzira kwakabhadharwa uye yakawanda sei mari? Heino vhidhiyo yeYouTube yatakagadzira yemusoro uyu, inzwa wakasununguka kuitarisa.

Tisati taenda mberi, tinoda kuziva kuti kune akasiyana mapuratifomu ekushambadzira epamhepo, kunyanya Facebook ads, uye Google ads. Aya ndiwo maviri makuru ekushambadza chikuva iwe aungade kuisa ako ads, uye akasiyana kubva kune mumwe nemumwe.

Kana ndikashandisa mazwi akareruka kutaura kuti ndeupi musiyano mukuru pakati peGoogle ads uye Facebook ads ndiyo Mutengi mutengi.

google ads

Mashambadziro eGoogle akanakira kusvika kune vatengi vanoratidza chinangwa chekutenga zvakanyanya. Chinangwa chekushambadzira paGoogle ndechekuratidza kushambadzira kunoenderana chaizvo nezviri kutsvagwa nevanhu. Semuenzaniso, kana ukanyora "kitchen wear" paGoogle, ad yechigadzirwa chebanga remukicheni inogona kuoneka kwauri, inooneka nekuti une chinangwa chekutenga. Yekubikira banga yekushambadza haizomboonekwa kune vanhu vari kutsvaga "yakanakisa toyi yevana".

Facebook ads

Asi Facebook Ads akasiyana. Facebook inoita kuti ukwanise kushambadza kune vanhu vasiri ivo vari kutsvaga chigadzirwa chako, asi ivo vachiri kuwana pachena kune yako kushambadzira mune yavo nhau feed. Semuenzaniso, kana iwe uri amai vevana, zvinonzwisisika kuti iwe unoona zvese banga chigadzirwa zvigadzirwa uye matoyi ekushambadzira, uye kunyange zvimwe zvigadzirwa zvausina kumbofunga kutenga.

Kusvika padanho rino, takanga tatova nekunzwisisa kwekutanga kwekusiyana pakati pemapuratifomu maviri aya. Mashambadziro eGoogle akanakira kusvika vatengi panguva iyo vanenge vachiratidza chinangwa chekutenga chepamusoro. Zvinovabatsira nezvavanotoda.

Kune rimwe divi, Facebook Ads inopa zvine simba zvinongedzo kugona uye zvinokutendera iwe kuti usvike kune vanhu vasingatozive kuti chigadzirwa chako chiripo. Iyo inokubatsira iwe kunanga kune avo vanogona kunge vari vatengi vako. Ivo havana chinangwa chekutenga zvigadzirwa zvako, asi shambadziro yako inogona kuve inonakidza kwavari.

Saka ndeapi mapuratifomu ekushambadza andinofanira kusarudza? Google kana Facebook?

Zvakanaka, zvinoenderana, iwe unosarudza zvichienderana nechinangwa chako. Ini ndinoda kugadzirisa kuti hapana chaiwo "akanakisa" mapuratifomu, ese ane zvaakanakira nezvaanokanganisa, uye pane zvakawanda zvezvinhu zvinosiyana kune akasiyana mamiriro. 

Asi kazhinji, kana bhizinesi rako riri reB2B modhi senge chigadzirwa chako chiri kupa mamwe mabhizinesi, ini ndinokupa zano kuti usarudze Google ads kutanga nayo. Asi kune vakawanda vanodonhedza vatakuri, Facebook kushambadzira isarudzo yakanaka yekutanga nayo.

Ita bvunzo yekushambadzira

Usati wadyara mari yakawanda mumashambadziro, unofanirwa kuve nechokwadi kuti chaunoda kushambadza ndicho chigadzirwa icho vanhu vanoda kutenga. Zvikasadaro, unogona kutambisa zviuru zvemadhora pane ads asi usingawane kutengesa.

Unogona kuwana zvigadzirwa zvekuhwina nekumhanyisa "ad bvunzo" yechigadzirwa chako. Semuyenzaniso, kana uine zvimwe zvitsva zviri muruoko, unogona kugadzira ads dzakasiyana dzezvigadzirwa zvakasiyana kuti uzive kuti ndezvipi zvigadzirwa zvinoshanda zvakanyanya.

Kazhinji, ndingakurudzira kuti uise madhora mashanu / zuva kune chimwe nechimwe chigadzirwa, uye ugare kwemazuva mana kuti uone mhedzisiro. Mushure memazuva mana, kana chigadzirwa ichi chikasakuitira purofiti, ingo misa iyo ad womhanya imwe.

Saka bvunzo yega yega yechigadzirwa inokubhadhara iwe $20. Ngatiite masvomhu. Kana uine makumi maviri zvigadzirwa muruoko, izvo zvichave $20*20=$20. Iyi ndiyo mari yawakashandisa pakushambadza pakuongorora chigadzirwa.

Chengetedza izvo zvinosiyana

Asi rangarira kuti iwe unofanirwa kudzora shanduko paunenge uchiita bvunzo, zvikasadaro, iwe hausi kuyedza chero chinhu panguva ino nenguva. Ita shuwa kuti une zvigadzirwa zvakafanana kana vateereri vakafanana muyedzo kuitira kuti iwe ugone kuona nyaya mune chimwe chazvo kuitira kugadzirisa.

Unogona kuedza chigadzirwa chimwe nevateereri vakawanda kana unogona kuyedza zvigadzirwa zvakasiyana nerudzi rumwe rwevateereri.

Kuedza uye kukanganisa

Kana iwe uchangotanga kunze, zvinogona kutora nguva kuwana kuti kuhwina chigadzirwa, uye kutarisa kune iwo epamusoro-anotamba ads, inzira yekuyedza uye kukanganisa. Iwe unoda imwe mari yemaitiro ese ekuburitsa ads kutanga uye wobva wauraya mamwe ads asingashande, uye tarisa kune ads anowana budiriro.

Zvaunogona kuita kuisa madhora mashanu pazuva kune chigadzirwa uye kunanga vateereri vakasiyana, ona kana chero yeaya kushambadzira ari kuita chero shanduko, uye ratidza kuti ndedzipi dziri kuwana huwandu hwepamusoro hwekudzvanya, kubatanidzwa kwakawanda, uye kutsausa traffic kune yako webhusaiti. . Misa iwo ads ayo asiri kukupa chero mabhenefiti.

Chinangwa ndechekutora data

Iwe unofanirwa kuziva kuti chinangwa chekushambadzira kwako hachisi kungoita kutengesa. Chinangwa ndechekuita tsvakiridzo yemusika uye kujairana nevateereri vako. Pakutanga, dhora rega rega raunodyara mukushambadza nderekutenga data raunoda, uye data rakanakisa rauchawana kana iwe ukabatidza ads yako, tarisa zviri kuitika, uye kunzwa kunze kwemusika.

Ramba uchimhanyisa ads izvo zviri kuita purofiti. Dzokorora uye wedzera aya ads kumusoro. Semuyenzaniso, kana uri kutumira madhora mashanu pazuva pane ad uye iri kuita mashoma kutengesa uye kukupa purofiti, ita ad yakafanana uye shandisa madhora gumi pazuva pane iyo ad iri kuita mari. Yechipiri ad ingangowana budiriro.

Mashoko ekupedzisira

Mamwe mazwi ekupedzisira. Huwandu hwemari yaunofanirwa kuisa mune ads hunoenderana nekuti yakawanda sei bhajeti yako. $5 dhora inokwana uye inodhura-inoshanda nzira yekutanga, enda uye kuyedza zvigadzirwa, uwane ruzivo rwaunoda, chii chinoshanda uye chisinganzwe kunze kwemusika. $5 haikupe iwe $10,000 zuva nezuva purofiti, ndicho chiitiko chakakosha.

Nzira yaunodzidza nayo iyo ad system ndeyekusangana nayo. Zvakafanana nekudzidza kushambira, hauzombodzidzi kushambira nekuona mavhidhiyo eYouTube chete, unofanirwa kusvetukira mudziva rekushambira, uye kunzwa kunze kwemvura. Paunowedzera ruzivo, ndipo paunowedzera kuziva-kuita. Zvakafanana nekuita bhizinesi.