Kusiya ngoro ishoko rinoshandiswa muCommerce kutsanangura mamiriro ezvinhu apo vatengi vanowedzera zvigadzirwa kungoro yavo yepamhepo kana kutotanga maitiro ekubhadhara, asi siya saiti isati yapedza kutenga. Vatengi vazhinji vanoshanyira chitoro chako chekudonhedza paShopify kana WooCommerce kana mamwe mapuratifomu eCommerce vanosiya ngoro dzavo vasati vapedza kutenga.
Avhareji yekusiya mwero i68%, zvichibva pane data rakaunganidzwa kubva kuzvidzidzo makumi matatu nematatu zvakasiyana pakusiiwa kwengoro yekutenga. Kusiiwa kwengoro nderimwe rematambudziko akanyanya kukosha ekudonhedza mabhizinesi kuti akunde. Uye zvakakosha sekutyaira traffic kuchitoro chako kuburikidza nzira dzakasiyana-siyana dzekutengesa kana kugadzira saiti inoyevedza nekusarudza madingindira anoshamisa.
Pane zvinhu zvinoverengeka zviri nyore zvaunogona kuita kuti uchengetedze mitengo yengoro yako yakasiiwa pasi. Chinyorwa chichasuma nzira gumi dzekudzikisa kusiiwa kwengoro yechitoro chako.
Govera Akawanda Ekubhadhara Sarudzo
Pane data kubva pachikamu cheshanu kuti 56% yevatengi vepamhepo vanosarudza kuona akasiyana ekubhadhara sarudzo pakubuda. Izvo zvakakosha kuti uzive nezve yekubhadhara gedhi uye wako mutengi persona kuti asarudze akasiyana akakurumbira ekubhadhara sarudzo.
Iwo ekutanga makadhi anosanganisira Visa, Mastercard, American Express, PayPal, etc. Uye nhare dzekubhadhara masisitimu akadai seApple Pay neGoogle Wallet ari kuramba achizivikanwa, kunyanya pakati pevadiki. Edza kupa sarudzo dzekubhadhara dzakawanda sezvinobvira kuti vatengi vasarudze kubva.
Vaka Chivimbo Mune Iyo Yekutenga Maitiro
Kuvimba kwakakosha kana vatengi vakatenga pane yako dropshipping chitoro. Uye vatengi vanopa ruzivo rwavo rwemunhu uye rwemari kuti vavimbe uye vanoda kumwe kuvimbiswa kuti data ravo rakachengeteka. Vatengi vazhinji vanosiya ngoro dzavo nekuti trust logos yaive isipo.
Ita shuwa kuti unoratidza matrust logos anozivikanwa uye akajairika seVerisign, PayPal Yakasimbiswa, nezvimwe zvinozivikanwa chengetedzo logos. Pamusoro pezvo, usakanganwe kuva nechitupa cheSSL chakakodzera. Kana isiri yemazuva kana kuiswa zvisina kunaka, vatengi vako vanozoona meseji yambiro mubrowser yavo kuti chinongedzo chinogona kunge chisina kuchengetedzwa.
Gadzirira Yako Peji YeMutoro Nguva
Pane data kubva kuVisual Webhusaiti Optimizer iyo eCommerce yekutenga ngoro yekushandura mitengo inodonha 7% yekunonoka kwesekondi imwe chete mukurodha peji rako. Saka zvinodikanwa kukwirisa peji rako rekutakura nguva uye edza kuzviita nekukurumidza sezvinobvira.
Semuenzaniso, mapeji ako ekutarisa anofanirwa kuve akakwenenzverwa sezvinobvira kudzivirira mamiriro ayo anononoka mutoro unokumbira vatengi vasina moyo murefu kuti vaende kunotenga kune imwe nzvimbo. Mukuwedzera, mifananidzo yako inofanira kuenzanisa kunaka uye kukurumidza. Uye iwe unogona zvakare kudzikisira kushandiswa kwema ad network trackers, ma tag asina kunyatso shandiswa, social plugins, uye imwe bloat kukwirisa peji rako rekutakura nguva.
Deredza Kutumira Mutengo Kuvhunduka
Vatengi vazhinji vanosiya ngoro dzavo dzekutenga nekuda kwemitengo inodhura yekutumira. Ita shuwa kuti mari yako yekutumira iri pachena apo mutengi ari kubhurawuza kuburikidza nezvigadzirwa zvako. Iwe unofanirwa kuseta chaiyo yekutakura chiyero chechitoro chako chekudonhedza uye kupa yemahara kutumira ipfungwa yakanaka. Uye kutumira pachena hakusi kusununguka.
Wedzera mari yekutumira kumutengo wechigadzirwa uye shandisa kutumira kwemahara seimwe yenzvimbo huru dzekutengesa. Kupa kutumira kwemahara ndeimwe yeakanyanya-anokurudzirwa eCommerce ekushambadzira mazano. Vatengi vanogona kuwedzera zvimwe zvinhu kungoro yavo yekutenga kuti vatumire mahara uye vanogona kugamuchira inononoka kutumira sarudzo nekuti ndeyemahara.
Simbisa Zvakanakira MuKutarisa Kwese
Iwe unofanirwa kusimbisa iyo mabhenefiti mukati mekutarisa kuti kukurudzira vatengi vako 'chishuwo chekutenga. Iwo mabhenefiti mukati mekutarisa anowedzerawo ruzivo rwevatengi. Kana iwe ukashandisa "Uri kutenga izvi…" panzvimbo ye "Order Summary" pamusoro pechigadzirwa chigadzirwa pakutenga, unosimbisa sarudzo yevatengi yekutenga uye nekunyengedza kukanganisa kwavo kuona kwevaridzi. Uye iwe unogona kuratidza yemahara kutumira meseji mukutarisa kwese.
Gadzira Navigation Kubva kuShop To Cart Zviri Nyore
Vatengi vazhinji vanosiya ngoro nekuda kwekunyanyisa kuomesa. Izvo zviri nyore iwe kuita zvekufambisa, ivo vanowanzoita vatengi vanonamatira nayo uye vobva vatarisa. Pane nzira shoma dzinogona kukubatsira kuti kufamba kuve nyore.
Ziva zvakadonhedzwa kubva kune mutengi kuyerera mushumo uye wozvigadzirisa.
Gadzira isina musono ruzivo rwekutenga kune ako vatengi. Usavaite kuti vanyore bhatani rekumashure mushure mekuwedzera chigadzirwa kungoro.
Chengetedza ngoro inoonekwa pane peji rega rega kuitira kuti vatengi vako vakwanise kudzokera kungoro yako kuti vanopedzisa Checkout panguva yavo.
Shandisa Ngoro Kurega Maemail
Unogona kushandisa maemail ekusiya ngoro kana vatengi vasiya webhusaiti vasina kupedza kutenga kwavo. Uye iwe unogona kushandisa akatevedzana anopfuura 1 email kuramba uchitevera nevatengi kudzamara ngoro yapora. Vatengi vazhinji vanosiya ngoro yavo vasingazivi nekuda kwezviitiko zvekunze zvakaita sekuparara kwesaiti, kunonoka kurodha, kana nguva yesaiti.
Mumamiriro ezvinhu aya, maemail ekusiya ngoro anoshanda mukutengesa fani nekuti anoyeuchidza uye anotungamira vatengi kudzokera kusaiti kunopedzisa kutenga. Mukuwedzera, iwe unogona kupa dhigirii kana yemahara kodhi yekutumira sechinhu chinokurudzira kune vatengi vanosiya ngoro dzavo.
Wedzera Zvemagariro Zviratidzo
Humbowo hwemagariro hunoratidza mabudiro aunoita zvigadzirwa zvako kune vamwe kudzikisira kunetsekana kwavanogona kudemba nekutenga zvigadzirwa. Unogona kuwedzera humbowo hwemagariro kuchitoro chako nenzira dzakasiyana.
Tevera nevatengi uye vakumbire kuti vanyore ongororo yechigadzirwa. Feature wongororo pamapeji echigadzirwa uye rondedzero yezvipupuriro pane mamwe mapeji ekumhara esaiti yako. Wedzera zvikumbiro seZivisa kuchitoro chako kuratidza vatengi kuti ndiani mumwe ari kutenga zvigadzirwa zvako.
Shandisa Kumakisazve
Kumwe kusiiwa hakugone kudziviswa, asi unogona kushandisa nzira yekushambadzira kudzoreredza vashanyi vekukuki vakamboshanyira webhusaiti yako, nemasevhisi ekushambadzira. Retargeting inobatsira iwe kuwedzera ruzivo rwemhando yako uye kushandura vashanyi kuve vatengi vanobhadhara.
Uye kuita zvekugarisana pasocial media mapuratifomu seFacebook, Twitter, uye Linkedin zvinoburitsa zvirinani kubatikana nemhedzisiro nekuti vanhu vanogona kufarira, kugovana, uye kukurukura nezve ads post. Ipa ads ane simba kune avo vatengi vanosiya zvingoro zvichibva pane zvigadzirwa zvavakaona kuti vaedze vozvihwina zvakare.
Ziva Kudonha Mune Rako Rairo
Izvo zvinodikanwa kudhirowa seyakadzama yekushandura funnel kubva ku traffic kuenda kune yakabudirira kubhadhara sezvinobvira kuitira kuti iwe ugone kuziva maitiro uye kuona kuvuza. Iwe unogona kuongorora mafambiro emushanyi uye nzira dzekushandura muGoogle Analytics kuti uone kuvuza mune yako yekushandura funnel.
Izvi zvinogona kukuratidza mabhodhoro pamapeji echigadzirwa uye mapoinzi uko traffic yako iri kudonha usati wasvika kungoro. Ipapo iwe unogona kunanga iwo mapeji kuti uone kuti ndedzipi gadziridzo dzinoda kuitwa kuti uvandudze ruzivo rwemushandisi.
