Kushambadzira kana Kushambadzira chikamu chikuru chebhizinesi rako, uye zvakakosha kuti uzive sarudzo dzese dzaunowanikwa. Kushambadzira kunobvumidza iwe kusvika kune vangangove vatengi uye vatengi pasi rese uye inogona kubatsira kuvaka yako brand uchityaira kukura. Izvi zvinotevera zvinosuma nzira gumi nembiri dzekushambadzira dzekukubatsira iwe kuwana vateereri.
Izvi zvinosanganisira Email Marketing, Content Marketing, Social Media Marketing, Word-of-Mouth Marketing, Experience Marketing, Search Engine Marketing, Event Marketing, Relationship Marketing, Personalized Marketing, Chikonzero Marketing, Co-Branding Marketing, uye Promotional Marketing.
1. Email Marketing
Mazhinji mabhizinesi akakura anoshandisa email kushambadzira senzira yakananga uye inoshanda yekubatana nevatengi. Iwe unogona kutumira maemail ane akasiyana marudzi ezvinyorwa kune runyorwa rwevanyoreri, senge ruzivo nezve kutengesa, kuderedzwa, makuponi makodhi, zvigadzirwa zvekutengesa uye zvichingodaro.
Izvi zvemukati zvinogona kushanda kugadzira webhusaiti traffic, inotungamira, kana kunyangwe zvigadzirwa kusaina-ups kune bhizinesi. Maemail ekushambadzira anobudirira anogona kushandura tarisiro kuva vatengi, uye kushandura vatengi venguva imwe chete kuva vakavimbika, vanofarira mafeni. Pazviratidziro zveindasitiri zvekutengeserana, varairidzi veIBM vanowanzoonekwa vachichinjana ruzivo rweemail nezvavanotarisira. Uye kune mishumo inoratidza email ine yepamusoro ROI yechero nzira yekushambadzira iripo.
2. Zvokutengesa Zviripo
Kushambadzira kwemukati kwakanakira kugadzira buzz. Zvinosanganisira kugadzirwa uye kugoverwa kwezvinhu zvepamhepo izvo zvinogona kusasimudzira zvakananga mhando asi kuunza kufarira kune zvigadzirwa kana masevhisi.
Kazhinji munyika yeCommerce, iwe unowanzo kuona "chigadzirwa chekuongorora" mavhidhiyo. Nekudaro rudzi urwu rwekushambadzira haruna kuganhurirwa kune iyi fomati, kazhinji inowedzera mumablog uye masocial media posts. Kunyangwe iyi nzira isingazovimbise shanduko inonyatso kutyaira traffic. Iyo inogona kukuisa iwe kumusoro mumajini ekutsvaga mukufamba kwenguva uchivaka vateereri.
Isu tinokurudzira kubatanidza iyi nzira muzvikamu zvekutanga zvekushambadzira kwako. Asi kwete nzira dzega dzekushambadzira, chikamu chimwe chete muhurongwa hwakazara.
3. Social Media Marketing
Bhizinesi rega rega rine social media account iyo inogara ichishandiswa pakushambadzira zvigadzirwa kana masevhisi. Facebook, Twitter, Youtube, uye Instagram kazhinji ndiyo nzira yakanakisa yekusvika kune vako vangangove vatengi. Chikuva chega chega chakasiyana uye chinowanzoita kune yakatarwa mhando yezvinyorwa.
PaFacebook, mablogiki ndiwo akakosha emukati. PaYouTube, vhidhiyo inotonga. Uye pa Instagram, mifananidzo inokunda zuva. Mazhinji emasocial media mapuratifomu ane zvakare akavakirwa-mukati data analytics maturusi, ayo anogonesa makambani kuona mafambiro uye kuita kwead mishandirapamwe.
Uye makambani akaita seSouthwest Airlines ane madhipatimendi evanhu vanopfuura makumi matatu vane basa rekutanga kudyidzana nevatengi pasocial media.
4. Shoko-reMuromo Kushambadzira
Shoko-re-muromo Kushambadzira ndiko kupfuudza ruzivo kubva kumunhu kuenda kumunhu kuburikidza neinternet uye pasina Indaneti. Chikonzero chinonyanya kukosha ndechekuti mutengi akasangana nechimwe chinhu chinopfuura zvinotarisirwa.
Chingave icho chigadzirwa kana sevhisi pachayo kana kudyidzana pakati pebhizinesi nemutengi. Iwe unozowanzoona mhedzisiro yeshoko-ye-muromo kushambadzira kana mutengi achigovera ruzivo rwavo pasocial media kana blog post. Vanhu vanofarira kugovera, kunyanya zvinhu zvine chekuita nefandom yavo. Uye vatengi vazhinji vanowana zvazvinoreva mukugovana nyaya dzezvigadzirwa zvavo zvavanofarira uye masevhisi.
Webhusaiti yekuongorora iyo yakapetwa kaviri sehumbowo hwemagariro zvakare inzira yeshoko-ye-muromo. Inogona kukubatsira kukwezva uye kushandura vatengi vakawanda.
5. Chiitiko Chekushambadzira
Kushambadzira ruzivo inzira inokoka vatengi kuti vatore chikamu mukushanduka kwemhando kuburikidza nekuita kwakanangana. Mune mamwe mazwi, inoreva pfungwa yekushandisa chiitiko chaicho kugadzira chinongedzo chinongedzo pakati pemutengi nemhando.
Funga maererano nemakwikwi, kusangana, kana Alternate Reality Game. Izvi zviitiko izvo zvinopedzisira zvafambisa ruzivo rwemhando, kuvimbika, uye kubatanidzwa kwemanzwiro. Uyezve, kushandisa inobatanidzwa, maoko-on, uye inobatika branding zvinhu, bhizinesi rinogona kuratidza vatengi varo kwete izvo zvinopihwa nekambani, asi zvarinomiririra.
6. Kutsvaga Injini Kushambadzira
Injini yekutsvaga yekushambadzira idhijitari yekushambadzira nzira inoshandiswa kuwedzera kuoneka kwewebhusaiti pamapeji ekutsvaga injini mapeji. Kugadzira zvakasarudzika, zvakakosha, uye zvinofambiswa nedata zvemukati zvinogona kuita kuti zvemukati zviwedzere kunakidza kumainjini ekutsvaga.
Iwe unogona zvakare kugadzira yakakura ROI kuburikidza nekutsvaga injini optimization. Izvo zvinoshanda kukwirisa mameta tag ako, mifananidzo, uye zvimwe zviri pa-peji kuitira kuti vanhu vawane zvemukati kuburikidza ne-refu-muswe keywords. Inosanganisirawo PPC kushambadzira inova maitiro ekuwana webhusaiti traffic nekutenga ads pamainjini ekutsvaga uye inobhadharwa nekudzvanya.
7. Chiitiko Kushambadzira
Kushambadzira kwechiitiko ndipo apo bhizinesi rinogadzira chiratidziro chine themed, kuratidza, kana ratidziro yekusimudzira chigadzirwa, sevhisi, chikonzero, kana sangano nekusimudzira mu-munhu kuita.
Kugadzira zviitiko inzira yakanaka yekuwana kutariswa uye kutyaira kutengesa uye ine yakanaka yekutaurirana maitiro. Vatengi vanowanzoda chikonzero chekutenga uye zviitiko zvinowanzopa chikonzero chakakwana. Zviitiko zvinogona kuitika online kana zvisiri pamhepo uye zvinogona kubatanidzwa, kuitirwa, kana kutsigirwa.
8. Ukama Kushambadzira
Kushambadzira kwehukama kunotarisa pakuvaka hukama nevatengi vayo uye kuve nekuita kwenguva refu kwevatengi. Izvo zvishoma zvekutengesa pane zvechinyakare nzira dzekushambadzira.
Haisi laser-yakatarisana nekuvhara imwe kutengesa kana kuita imwe shanduko. Chinangwa chekushambadzira kwehukama ndechekugadzira yakasimba, kunyangwe manzwiro, hukama hwevatengi kune brand inogona kutungamira kune inoenderera bhizinesi, yemahara yeshoko-ye-muromo kukurudzira, uye ruzivo kubva kune vatengi vanogona kuburitsa zvinotungamira.
Vatengi vanoda mhando yako zvakanyanya uye vane kuvimbika kwechiratidzo vachashandisawo mari yakawanda nemhando yako.
9. Kushambadzira Kwega
Kushambadzira kwakasarudzika, kunozivikanwawo seye-kune-imwe kushambadzira kana kushambadzira kwega, ndeyekupa mutsauko wechigadzirwa kana kuendesa mameseji ega kune vatengi vakasiyana zvinoenderana nezvavanoda kana zvavanoda.
Personalization inoedza kugadzira yakasarudzika mutengi wega wega. Kushambadzira kwakasarudzika ndiyo inonyanya kutariswa nzira yekushambadzira kwakanangwa pane kukwezva kune yakakura demographic kana vateereri. Chinangwa chayo ndechekuita zvechokwadi vatengi kana vangangove vatengi nekutaurirana nemunhu wega wega.
Iyi nzira inowanzoshanda zvakanyanya pazvinhu zvematikiti mahombe kana masevhisi uye inowanzoshanda tandem nekushambadzira kwehukama.
10. Chikonzero Kushambadzira
Chikonzero chekushambadzira chinoda mubatanidzwa unobatsira mapato ese. Izvo hazvingobatsiri zvisina purofiti uye zvakakosha zvikonzero asiwo zvinobatsira mhando kusiyanisa uye kutyaira bhizinesi.
Imhando yebasa remubatanidzwa, umo mushandirapamwe wekambani yekusimudzira une chinangwa chekuwedzera purofiti uchivandudza nzanga. Kureva kuti, mabhurendi anogadzira purofiti, ane simba epasi rose ane zviwanikwa zvekusimudzira masangano asingabatsiri, uku vachisimudzira chigadzirwa chavo.
Muenzaniso wakanaka weiyi Toms Shoes iyo yakavaka mutengi akasimba anotevera uye mukurumbira wekudzorera nekupa mahara peya yeshangu kune mumwe munhu anoshaiwa kune yega shangu kutenga kunogadzirwa nevatengi vavo.
11. Co-Branding Kushambadzira
Co-branding marketing inoreva kudyidzana pakati pemasangano maviri ane zvido zvakafanana uye vateereri asi asiri vakwikwidzi vakananga. Ivo vanowana mukana kune vateveri vemumwe nemumwe kuburikidza nekubatana-branding kushambadzira.
Zvinobatsira mabhurendi zvakanyanya kana auya pamwechete, kwete kana achisimudzirwa ega. Inogona kuve nzira inoshanda yekuvaka bhizinesi, kuwedzera ruzivo, uye kupinda mumisika mitsva.
12. Kushambadzira Kushambadzira
Kushambadzira kwekushambadzira kwakagadzirirwa kukurudzira mutengi kutenga. Inosanganisira zvakasiyana-siyana zvinokurudzira senge zvidzikiso zvenguva pfupi, makuponi, uye kumusoro-kutengesa.
Chinangwa chekusimudzira kushambadzira ndechekuwedzera kukwezva kwayo kugadzira kutengesa. Uye kushambadzira kwekushambadzira kune mukana wekuve yakakosha kune vese vatengi vatsva uye vatengi varipo. Inopa vatengi vatsva chikonzero chekuyedza chigadzirwa kekutanga uchivaka kuvimbika muvatengi varipo.
