Isu tinowana sei dropshipping bhizinesi modhi?
CJDropshipping ndeimwe yekutanga kudonhedza makambani ekupa muChina uye inoyedza kupa mhinduro-mune-imwe kune vanoda mabhizinesi. Pakutanga kutanga semugadziri wezvishongo paalibaba.com uye aliexpress.com, CJ Dropshipping yakakurumidza kukura kuita yakawanda-niche mutengesi webhizinesi kutenderera pasirese.
Isu takawana iyo inodonhedza bhizinesi modhi pakuzadzisa maodha kune mumwe muzvinabhizinesi. Juan (Co-Muvambi muTrafilea) anobva kuIceland, panguva yaaive mudzidzi mugore rake rekutanga kuyunivhesiti aigara achitengesa mazana FAST uye Furious Necklace.
Takashamisika kuti sei munhu mumwe aigona kutenga mitsipa yakawanda kudaro oita kuti iendeswe kutenderera pasirese, achinyanya kukumbira kuti asatombotumira chinhu icho neinvoice. Isu takazotaura naJuan kuburikidza neSkype uye pasina nguva yakareba takaronga musangano kumuzinda wedu kuChina. Isu takaenderera kuva shamwari dzebhizinesi dzisingaperi uye takatengesa mamirioni ezvigadzirwa
Aya aive mazuva ekutanga ekudonha, iyo bhizinesi modhi yakanga isina kana zita chairo panguva iyoyo. Uye nekuti yaive ichiri nyowani, yaive isina kudzorwa zvakanyanya. Kwakanga kwakafanana ne“musango kumadokero,” uko chinhu chipi nechipi chaibatwa. Uye kufanana nemapiyona mazhinji, unowanzoenda kune mari.
Kutengesa zvigadzirwa zvemhando zviri nyore
Panyaya yekudonhedza, izvi zvaireva kuti unogona kutengesa zviri nyore zvigadzirwa zvemhando pasina kutomboda rezinesi. Zvechokwadi yaive nzvimbo yegrey, asi takaenderera mberi nekutengesa matani eHarry Potter necklace. Zvisinei, nekufamba kwenguva Juan akatarisana nematambudziko negedhi rake rekubhadhara, uye pasina nguva refu Facebook yakavhara account yake. Zvaive zviri pachena kuti kushanda munzvimbo iyi yegrey kwaisazove kwakagadzikana. Uye nekukasira kuregedza kutengesa branded merchive nekuda kwechimwe chinhu chinoshanda.
Ndinofanira kutaura kuti Trafilea yakakura kuva kambani hombe kubva 2016. Ivo chaizvo masters ekushambadzira uye vakazvibata pachavo zvakanaka zvekuti ivo vakakwanisa kukwira kune chinzvimbo chavanobata nhasi. Mushure mekufunga kushandura zvigadzirwa, Juan akabva atarisa kushambadza iyo nzou.
Kutsvaga zvigadzirwa zvinokunda
Ichi zvisinei chaive chimwe chigadzirwa chegrey, sezvo IKEA yaitengesa chimwe chinhu chakafanana panguva iyoyo. Asi Juan aiziva kushambadza uye ini ndaiziva kwazvaigadzirwa, saka nekukurumidza takava nemumwe mukundi pamaoko edu. Taitumira mapackage seanopenga, it was a win-win situation for both of us. Nezviuru zvemayuniti anotengeswa zuva nezuva kune icho chigadzirwa chete. Unogona kuona kupenga chaiko pano.
Yaive mwedzi mishoma inoshamisa kune vese Trafilea uye CJ Dropshipping. Isu tese takaona kukura kwakakura kubva kune mashoma ezvigadzirwa zvekuhwina. Ini handisi kuzotaura zvakadzama nezve nzira dzake, asi Juan ainyatsoziva nzira yekusarudza vakundi. Ndine chokwadi chekuti akapedza maawa achitsvaga nekuyedza zvigadzirwa uye niches yavo. Asi tichitsvaga chigadzirwa chakanyanya "evergreen" Juan kuTrafilea akakwanisa kuwana imwe niche hombe - KUVAKA MUVIRI
Isu pano paCJ tinotaura netani yevanodonhedza uye vazhinji vavo vanoona kuti zvakaoma kuita kutengesa kunoenderana gore rese. Rega kubva pane imwe niche / yakanangwa vateereri. Saka pfungwa yekuti chigadzirwa chinogona kuramba chiri “chakasvibira” mukati megore rose inonzwika sengano kuvanhu vazhinji.
Dambudziko nderekuti vanhu vazhinji vanowanzo tengesa zvigadzirwa zvine hupenyu hushoma hwepasherufu. Zvichireva kuti nekufamba kwenguva chigadzirwa kana niche ichazara. Akangwara mabhizinesi akachinja nekutengesa chinotenderera chinopihwa che akasiyana gadgets. Kana chigadzirwa chadzimwa vanongoichinjira imwe vochitangisa kushambadza kwese zvakare. Vamwe vanongorega kuchitoro chavo kwemwedzi yakati wandei sezvo ivo vachingoita kutengesa mune chimwe chikamu chegore.
Kuedza zvigadzirwa
Kutengesa zvipfeko zvakazopedzisira zvave kuhwina kwaJuan, aine brand yake yekutanga kuve EMPETUA. Pakutanga akaedza kugona kwayo achishandisa Aliexpress. Akawana chigadzirwa chakakodzera asi haana kugutsikana nenguva dzekutumira dzisingaenderani. Gare gare kusarudza CJ Dropshipping sezvo isu taigara tichigona kuunza kune vatengi vhiki nekukurumidza.
Iro zano rakanaka rekuyedza chigadzirwa neAliexpress wobva wayera neCJ kana wawana anokunda. Unogona kuverenga zvakawanda nezve maitiro pano. Hazvisi kazhinji kuti tinozadzisa mazana emirairo kubva pakuenda. Uye ini ndinoti budiriro yake yekukurumidza kugadzira chigadzirwa chisati chatanga.
Mushure memaawa ekutsvagisa uye kuyedzwa kuti aone kana chigadzirwa chacho chaitoshanda, akaita kuti maSourcing Agents edu abatane nevagadziri vakawanda kuti vagadzire siginecha mutsara wezvipfeko. Yaive maitiro ekugadzirisa saizi kuti ikwane ese ari maviri misika yeEurope neAmerica. Isu taizoendesa ekupedzisira silhouettes kune vakasiyana vagadziri vakapararira munzvimbo huru, kubva kuGuangzhou, Fujian, Shenzhen, Yiwu, Zhuji, uye Jiangxi kuti vawane mitengo yakanaka.
Paigadzirwa prototypes taizotarisa mhando tisati tatumira akanakisa kuJuan kuti atenderwe. Zvakanga zvisiri nyore, asi taiziva kuti Juan aive nechimwe chinhu chakakosha uye ainyanya kugona kushambadzira chigadzirwa nemazvo. Nechigadzirwa chake chepamusoro uye ruzivo mukushambadza zvakapetwa nekugona kwedu kupa kukurumidza kutumira, takavezve nemumwe mukundi pamaoko edu.
Zvakavanzika kune yakabudirira brand
Chinhu chimwe chakanyatso kuvimbisa kubudirira kwavo chaive tsika yokugadzira. Hatina kungobatsira chete kugadzira chigadzirwa asi isu takanga tine tsika dzekutumira matsamba uye pack-ins dzakagadzirwawo. Hapana kana mumwe wevakwikwidzi vaJuan aive nechinhu chakadai. Izvo zvakaita kuti amire uye akapa kambani yake kuvimbika. Vatengi vake vakafadzwa, kazhinji vachitumira zvavakatenga paFacebook ne Instagram.
Muna 2017, EMPETUA yaingodonhedza zvikamu kubva kuChina. Izvi zvinoreva kuti maodha aiwanzotora mazuva makumi maviri+ kuti asvike. Vakanga vachiwana zvichemo, izvo zvisina kumbobvira zvakanakira bhizinesi. Muna 20 vakavavarira kutora imwe nzira yepamba yekudonha.
Isu pano paCJ takanga tavhura nzvimbo yedu yekutanga yekuzadzika muUS panguva iyoyo. Saka zvakasikwa, takaona imwe yekukunda-kukunda mamiriro kune wese munhu. Vakabvunza vatengi vavo veAmerica kana vachizobhadhara 5 madhora akawanda kune 2-5 zuva rekutumira. Uye miuyo yakapa hungu anoshamisa. Mukati memwedzi ye3 vakanyora zvekare uye vakaendesa zvese zvavainge vawana kuUS uye vakatumirwa chete kumusha.
Kuyera bhizinesi neyakakwana yekushambadzira zano
Parizvino anozivikanwa saShapermint, Juan akakwanisa kukwidza bhizinesi rake kubva papfungwawo kuenda kune imwe yemakambani akabudirira e-commerce pawebhu. Zvaisaita pundutso pakutanga uye zvaidawo mari yakawanda yekumberi.
Asi nekushambadzira kwepamusoro uye chigadzirwa chakagadzirwa, Juan akakwanisa kuvaka mwero wepamusoro wekuchengetedza vatengi. Kwete chete aive nechigadzirwa chaunogona chete kuwana kuburikidza neShappermint, asi vatengi vaiwanzotenga akawanda mayunitsi gore rese. Zvingori nekuti akakwanisa kuvaka kuvimbika kwechiratidzo chake.
Uchishandisa musanganiswa weFB/IG ads, email marketing, uye kuonekwa pamanetiweki makuru uye zvinyorwa, Shappermint inotonga chaizvo muviri kuumba niche. Uye nerubatsiro rwakasiyana rwevatengi, anokwanisa kuchengeta vatengi vachifara uye nekudaro mukana wekudzoka kuzotenga kwakawanda kumberi.
Sezvazvakamira iye zvino uye mune ramangwana, mhando chete dzinokwanisa kusvika padanho rekusimudzira. Zvingava huchenjeri kubatanidza izvi muhurongwa hwako hwose. Zvakakosha kuti vemabhizinesi vave neimwe nzira yeBranding Guideline, Marketing Strategy, uye Scaling Strategy vasati vatanga bhizinesi idzva.
Aya magwaro matatu achakubatsira iwe kusvika padanho repamusoro rekubudirira kwako pachako. Kunyangwe vangangochinja nekufamba kwenguva, zvinogara zvakanaka kutanga kubva kune imwe nzvimbo. Zvakakoshawo kufunga kuti unogadzirisa sei bhizinesi rako. Nechinguvana, unogona kudzika zvakapetwa pamutengo pachikamu chimwe nechimwe, asi kana ukagadzira zvakanaka mutengi anogona kutenga akawanda mayunitsi pakutengeserana uye kudzoka kune zvimwe kudzika mutsetse.
Izvi zvinogona kugadzirwa se(Branding strategy=Imari shoma pakutenga kamwe chete+Mahombe emariji pamayuniti akawanda anotengeswa pakutengeserana+Kuchengetwa kweMutengi zvichibva paKuvimbika kweBrand) Uyu unongova muenzaniso mumwe chete wezvisingaperi zvingangoitwa pakugadzirisa bhizinesi neshanduko mafeni. Isu pano paCJ dropshipping tinokuteterera kuti utarise chimiro chinokuitira zvakanyanya.
