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Academy Marketing Strategies

Word-of-Mouth Marketing Strategies to Grow Your Business

Word-of-mouth marketing, also called WOM, WOMM, is still the most powerful marketing tool for most businesses. According to a recent “Global Trust in Advertising” study by Nielsen, 92% of consumers believe suggestions from friends and family more than advertising. Beyond friends and family, 88% of people trust online reviews written by other consumers as much as […]