I-eCommerce News Weekly Update Vol 35. Kule veki silungiselele iindaba ezintlanu zeCommerce ukuze ubambe.

Izaqhwithi zamaxesha onyaka Qhubeka nokubetha i-US, i-eBay izaKwandisa iNkqubo yoKhuseleko loMthengisi

Ekupheleni kukaJanuwari walo nyaka, ngenxa yefuthe lemozulu embi kummandla we-East Coast e-United States, i-eBay ibhengeze ukuba iya kukhusela imilinganiselo yokusebenza kwabathengisi kulo mmandla.

Kule nkalo, i-eBay incoma ukuba abathengisi abahlala kwiindawo ezichaphazelekayo kwaye abanakho ukuthumela ukunxibelelana nabathengi kwangaphambili kwaye babazise ngeenyani, ukuba ixesha elilindelekileyo lokufika lokufika libambezelekile, abathengisi banokwandisa ixesha lokucubungula uluhlu.

Ukuba ishishini lomthengisi lichaphazelekayo, i-eBay iya kukhusela ngokuzenzekelayo imilinganiselo yokusebenza yomthengisi, kubandakanywa izinga lokulibaziseka lokuthumela, ukulandelela okusebenzayo kolwazi lokulayisha i-oda, njl.

Intengiso yeZinto zokudlala zase-US ukuya kuthi ga kwi-28.6 yeebhiliyoni zeedola ngo-2021

Inkampani yophando ye-NPD yaqaphela ukuba i-US intengiso ye-toy ivenkile ye-28.6 yeebhiliyoni zeedola ngo-2021, inyuke ngeepesenti ezili-13, okanye i-3.2 yeebhiliyoni zeedola, ukusuka kwi-25.4 yeebhiliyoni zeedola ngo-2020; ukwanda kweepesenti ezisi-8 xa kuthelekiswa no-2020; kunye nexabiso lokuthengisa eliphakathi kwe-12.37 yeedola, ukunyuka kweepesenti ezi-4 ukusuka ngo-2020.

Izinto zokudlala zangaphandle nezemidlalo ziyaqhubeka ukuba lelona nqanaba likhulu, kunye nentengiso ye-5.9 yeebhiliyoni zeedola ngo-2021, kunye neethoyi zokuhlola kunye nezinye izinto zokudlala ziye zakhula kakhulu kumthamo omncinci wenkawu, kwi-557 yezigidi zeedola. Uphononongo kunye nezinye izinto zokudlala zine-CAGR enkulu ye-24% xa kuthelekiswa no-2019, ilandelwa yimidlalo / iipuzzle kwi-23%.

U-Etsy wokuTyala i-50 yezigidi zeedola kwiNkxaso yoMthengi

Ukulandela isibongozo sabathengisi abangaphezu kwama-20,000 abacela u-Etsy ukuba aphucule inkxaso yakhe yabathengi kubathengisi, u-Etsy ubhengeze ukuba uza kutyala imali ezizigidi ezingama-50 zeedola ngo-2022 ukuphucula inkxaso yabathengi kubathengi kunye nabathengisi kwaye inkampani isebenzela ukukhulisa inkxaso ukuhlangabezana nokutshintsha. iimfuno zabathengisi bayo.

U-Etsy uthi okwangoku wenza, kubandakanywa ukusebenzisa iteknoloji ukuphucula inkxaso: njengokwandisa iziko loncedo lomthengisi kunye nokuphucula amaphepha ayo okuhamba; ukwenza kube lula ukuba abathengisi bafikelele kumanqaku kunye nomxholo wokulawula ngcono iiakhawunti zabo kunye nokuzenzela ngokwabo ukusombulula imiba encinci enokuthi ivele, njl.

I-Amazon Platform I-93% yabathengisi ngenxa yeengxaki ze-Supply Chain Umonakalo weNgeniso

Ngokophando olutsha lwe-Jungle Scout, i-93% yabathengisi base-Amazon bathi ukuphazamiseka kwe-supply chain kubangele ukuba balahlekelwe yingeniso, kunye namashishini amaninzi afumana ukulibaziseka koluhlu lweenyanga ezi-2 okanye ngaphezulu.

Amashumi amane anesihlanu eepesenti amashishini amancinci aqikelela ukuthengiswa kwawo okulahlekileyo ngenxa yemicimbi yokubonelela ukuba ibe ngaphantsi kwe-5,000 yeedola, kodwa i-30 yepesenti ilahlekelwe phakathi kwe-$ 5,001 kunye ne-25,000 yeedola iyonke.

Nangona i-US supply chain iye yaphela kulo nyaka, kusekho ukusilela kweenqanawa ze-container kuNxweme oluseNtshona, ukunqongophala kweemveliso kunye nabasebenzi, kunye nokunyuka kweendleko zokuthutha kuseyingxaki.

Ixabiso lilonke lokuBuyisa kwe-US ngo-2021 lidlula i-760 yezigidigidi zeedola, kunye ne-10% ekuBuyiselweni kobuqhophololo.

Ukuthengiswa kweentengiso zase-US zifikelela kwi-458.3 yezigidi zeedola ngo-2021. Kule nto, ixabiso leentengiso ezibuyiselwe kubathengisi laliyi-761 yeebhiliyoni zeedola, okanye malunga ne-16.6% yexabiso lilonke leentengiso.

Kwaye kwezi mpahla zibuyisiweyo, i-778.4 yeebhiliyoni zeerandi (10.3%) yayiyimbuyekezo yobuqhophololo. Oku kuthetha ukuba kwi-$ 100 nganye yempahla ebuyisiweyo eyamkelweyo, abathengisi balahlekelwe yi-$ 10.30 ngenxa yobuqhetseba obubuyisela.

Iindidi ezinembuyekezo embi kakhulu ziyafana nezo zango-2020: iinxalenye zemoto (19.4%), iimpahla (12.2%), kunye nefenitshala yophahla kunye nefenitshala (11.5%)