Intengiso okanye iNtengiso yinxalenye enkulu yeshishini lakho, kwaye kubalulekile ukwazi zonke iinketho ezikhoyo kuwe. Intengiso ikuvumela ukuba ufikelele kubathengi kunye nabathengi kwihlabathi liphela kwaye unokunceda ukwakha uphawu lwakho ngelixa uqhuba ukukhula. Oku kulandelayo kuya kukwazisa iindlela ezili-12 ezibalulekileyo zokuthengisa ukukunceda ufumane abaphulaphuli.
Oku kubandakanya iNtengiso ye-imeyile, iNtengiso yoMxholo, iNtengiso yeeNdaba zoLuntu, iNtengiso yeLizwi loMlomo, iNtengiso yamava, iNtengiso yeeNjini zokuThengisa, iNtengiso yoMnyhadala, iNtengiso yoBudlelwane, iNtengiso yoMntu, iNtengiso yeNtengiso, iCo-Branding Marketing, kunye neNtengiso yokuKhuthaza.
1. I-imeyili yokuThengisa
Amashishini amaninzi amakhulu asebenzisa ukuthengisa nge-imeyile njengendlela ethe ngqo nesebenzayo yokunxibelelana nabathengi. Ungathumela ii-imeyile eziqulethe iintlobo ezahlukeneyo zomxholo kuluhlu lwababhalisi, njengolwazi malunga nokuthengisa, izaphulelo, iikhowudi zekhuphoni, ukuthengiswa kwemveliso kunye nokunye.
Lo mxholo unokusebenzela ukuvelisa itrafikhi yewebhusayithi, ukukhokela, okanye ukubhaliswa kwemveliso kwishishini. Ii-imeyile zentengiso ezisebenzayo zinokuguqula amathuba okuba abathengi, kwaye zijike abathengi bexesha elinye babe ngabalandeli abathembekileyo, abakhohlakeleyo. Kwimiboniso yorhwebo yoshishino, abacebisi be-IBM bahlala bebonwa betshintshiselana ngolwazi lwe-imeyile kunye nethemba labo. Kwaye kukho iingxelo ezibonisa i-imeyile ineyona ROI iphakamileyo yalo naliphi na ijelo lokuthengisa elikhoyo.
2. UkuThengiswa kweMpahla
Ukuthengiswa komxholo kulungile ukwenza i-buzz. Ibandakanya ukuyilwa kunye nokusasazwa kwemathiriyeli ye-intanethi enokuthi ingakhuthazi ngokuthe ngqo uphawu oluthile kodwa ivelise umdla kwiimveliso okanye iinkonzo zayo.
Ngokwesiqhelo kwihlabathi le-eCommerce, udla ngokubona iividiyo "zophononongo lwemveliso". Nangona kunjalo olu hlobo lokuthengisa alukhawulelwanga kule fomati, ihlala ingena kwiibhlog kunye nezithuba zemidiya yoluntu. Nangona le ndlela ayiyi kuqinisekisa ukuguqulwa ngokuqinisekileyo iya kuqhuba i-traffic. Enokukubeka phezulu kwiinjini zokukhangela ekuhambeni kwexesha ngelixa usakha abaphulaphuli.
Sicebisa ukubandakanya le ndlela kwizigaba zokuqala zamaphulo akho entengiso. Kodwa hayi iindlela ezikhethekileyo zentengiso, inxalenye nje enye kwinkqubo xa iyonke.
3. I-Social Media Marketing
Ishishini ngalinye lineakhawunti yemidiya yoluntu ehlala isetyenziselwa ukuthengisa iimveliso okanye iinkonzo zayo. I-Facebook, Twitter, Youtube, kunye ne-Instagram zihlala zezona ndlela zilungileyo zokufikelela kubathengi bakho abanokubakho. Iqonga ngalinye lahlukile kwaye lidla ngokulungiselela uhlobo oluthile lomxholo.
KuFacebook, iiblogi zingumxholo ophambili. Kwi-Youtube, ividiyo ilawula. Kwaye kwi-Instagram, imifanekiso iphumelele imini. Uninzi lwamaqonga eendaba ezentlalo nawo anezixhobo ezakhelwe ngaphakathi zokuhlalutya idatha, ezenza ukuba iinkampani zilandele umkhondo wenkqubela phambili kunye nokubandakanyeka kwamaphulo eentengiso.
Kwaye iinkampani ezifana ne-Southwest Airlines zinamasebe abantu abangaphezu kwama-30 abanoxanduva oluphambili kukusebenzisana ngokusebenzayo nabathengi kumajelo osasazo oluntu.
4. ILizwi-le-Mouth Marketing
Intengiso yeLizwi-ngomlomo kukugqithiswa kolwazi ukusuka komnye umntu ukuya komnye ngonxibelelwano lwe-intanethi kunye nonxibelelwano lwe-intanethi. Oyena nobangela uxhaphakileyo kuxa umthengi efumana into engaphaya koko kulindelweyo.
Nokuba yimveliso okanye inkonzo ngokwayo okanye intsebenziswano phakathi kweshishini kunye nomthengi. Uya kuhlala ubona iziphumo zentengiso yegama-ngomlomo xa umthengi esabelana ngamava akhe kwimidiya yoluntu okanye kwiposti yebhlog. Abantu bayathanda ukwabelana, ngakumbi izinto ezinento yokwenza nefandom yabo. Kwaye abathengi abaninzi bafumana intsingiselo yokwabelana ngamabali eemveliso zabo abazithandayo kunye neenkonzo.
Iwebhusayithi yophononongo ephindwe kabini njengobungqina bentlalontle nayo iluhlobo lwelizwi lomlomo. Inokukunceda ukutsala kwaye uguqule abathengi abaninzi.
5. Amava okuThengisa
Ukuthengisa amava yindlela emema abathengi ukuba bathathe inxaxheba ekuveleni kwe-brand ngokusebenzisana ngokuthe ngqo. Ngamanye amazwi, ibhekisa kumbono wokusebenzisa amava okwenene ukwenza ikhonkco elikhumbulekayo phakathi komthengi kunye nophawu.
Cinga ngokokhuphiswano, ukudibana, okanye uMdlalo weNyinene ongomnye. Ngala mava athi ekugqibeleni aqhube ulwazi lophawu, ukunyaniseka, kunye nokuzibandakanya ngokweemvakalelo. Ngaphaya koko, kusetyenziswa uthatho-nxaxheba, izandla, kunye nezinto ezibonakalayo ezibonakalayo, ishishini linokubonisa abathengi balo kungekuphela nje into enikezelwa yinkampani, kodwa into eliyimeleyo.
6. Intengiso yeeNjini zokuKhangela
Ukuthengiswa kweenjini zokukhangela yindlela yokuthengisa yedijithali esetyenziselwa ukwandisa ukubonakala kwewebhusayithi kumaphepha eenjini zokukhangela. Ukudala umxholo oyingqayizivele, oxabisekileyo, kunye nedatha eqhutywa yidatha inokwenza umxholo wakho ube nomtsalane ngakumbi kwiinjini zokukhangela.
Unokwenza kwakhona i-ROI enkulu ngokusebenzisa injini yokukhangela. Kusebenza ngokufanelekileyo ukwenza iithegi zakho zemeta, imifanekiso, kunye nezinye izinto ezikwiphepha ukuze abantu bafumane umxholo wakho ngamagama angundoqo anomsila omde. Ikwabandakanya ukukhangisa kwe-PPC okuyinkqubo yokufumana i-traffic website ngokuthenga iintengiso kwiinjini zokukhangela kwaye ihlawulwe ngokucofa.
7. Intengiso yezeMisitho
Intengiso yoMsitho kuxa ishishini liphuhlisa umboniso onemixholo, umboniso, okanye umboniso wokukhuthaza imveliso, inkonzo, isizathu, okanye umbutho ngokuxhasa uthethathethwano nomntu.
Ukuphuhlisa imisitho kuyindlela enhle yokufumana ingqalelo kunye nokuqhuba ukuthengisa kwaye kunefuthe elihle lokunxibelelana. Abathengi bahlala befuna isizathu sokuthenga kwaye iminyhadala ihlala inika isizathu esifanelekileyo. Imisitho ingenzeka kwi-intanethi okanye ngaphandle kweintanethi kwaye inokuthatha inxaxheba, ibanjwe, okanye ixhaswe.
8. Intengiso yobudlelwane
Intengiso yobudlelwane igxile ekwakhiweni kobudlelwane kunye nabathengi bayo kunye nokuba nokuzibandakanya kwabathengi ixesha elide. Ingaphantsi kwentengiselwano kuneendlela zokuthengisa zemveli.
Ayijoliswanga ngelaser ekuvaleni intengiso enye okanye ukwenza uguqulo olunye. Injongo yokuthengisa ubudlelwane kukudala unxibelelwano oluqinileyo, olunovakalelo, umthengi kwi-brand enokukhokelela kwishishini eliqhubekayo, ukunyuswa kwelizwi lasimahla, kunye nolwazi oluvela kubathengi abanokuvelisa izikhokelo.
Abathengi abathanda ibhrendi yakho ngakumbi kwaye banokunyaniseka kohlobo nabo baya kuchitha imali eninzi ngebhrendi yakho.
9. Intengiso eqondene nawe
Intengiso eyenzelwe wena, ekwabizwa ngokuba yintengiso yomntu omnye okanye umntu, kukubonelela ngokwahlulahlulo kwemveliso okanye ukuhambisa imiyalezo yomntu ngamnye kubathengi abohlukeneyo ngokweemfuno zabo okanye ukukhetha kwabo.
Ukwenza okuthandwa nguwe kuzama ukwenza umnikelo okhethekileyo kumthengi ngamnye. Intengiso yobuqu yeyona ndlela igxininisiweyo yokuthengisa ekujoliswe kuyo kunokuba ibhenele kuluntu olubanzi okanye abaphulaphuli. Injongo yayo kukubandakanya ngokwenene abathengi okanye abathengi abanokuba ngabathengi ngokunxibelelana nomntu ngamnye.
Le ndlela ikholisa ukusebenza ngcono kwizinto ezinamatikiti amakhulu okanye iinkonzo kwaye ihlala isebenza ngokuhambelana nentengiso yobudlelwane.
10. Isizathu sokuThengisa
Isizathu sokuthengisa sifuna intsebenziswano ezuzisa amaqela omabini. Ayincedi kuphela inzuzo engenzi nzuzo kunye nezizathu ezifanelekileyo kodwa ikwanceda iibrendi zahlula kwaye ziqhube ishishini.
Luhlobo loxanduva loshishino lwentlalo, apho iphulo lokuthengisa lenkampani linenjongo ezimbini zokwandisa inzuzo ngelixa liphucula uluntu. Oko kukuthi, ukwenza inzuzo, iibrendi ezinamandla zehlabathi zinezixhobo zokwazisa ngemibutho engenzi nzuzo, ngelixa zikwanyusa imveliso yazo.
Umzekelo omhle wale nto yi-Toms Shoes eyakha umthengi oqinileyo olandela kunye nodumo lokubuyisela ngokunikezela ngesihlangu samahhala kumntu onesidingo sokuthengwa kwezihlangu ezenziwe ngabathengi babo.
11. Ukuthengisa ngokuthengisa uphawu
I-Co-branding marketing ibhekisa kwintsebenziswano phakathi kwemibutho emibini enomdla ofanayo kunye nabaphulaphuli kodwa ingakhuphisani ngokuthe ngqo. Bafumana ukufikelela kubalandeli bomnye nomnye ngokuthengisa ngokubambisana.
Inceda iibrendi zombini ngakumbi xa zidibana, kunokuba xa zinyuswa ngokwazo. Inokuba yindlela esebenzayo yokwakha ishishini, ukonyusa ulwazi, kunye nokuqhekeza kwiimarike ezintsha.
12. Intengiso yokwazisa
Intengiso yokuthengisa yenzelwe ukukhuthaza umthengi ukuba athenge. Ibandakanya inkuthazo eyohlukeneyo efana nezaphulelo zexeshana, iikhuphoni, kunye nentengiso ephezulu.
Injongo yokuthengisa intengiso kukunyusa isibheno sayo sokuvelisa intengiso. Kwaye intengiso yokuthengisa inenzuzo yokuba nexabiso kubo bobabini abathengi abatsha kunye nabathengi abakhoyo. Inika abathengi abatsha isizathu sokuzama imveliso okokuqala ngelixa besakha ukunyaniseka kubathengi abakhoyo.
