Kuyaziwa ngokubanzi ukuba uhlobo kubalulekile ukuyeka ishishini. Ukwakha uphawu ngokuchanekileyo, ngaphandle kwe- uphawu lwebrand okanye uyilo lwegama lebhrendi, kuyimfuneko kwaye kubalulekile ukubhala isicwangciso sophawu lokuphumeza Iindlela zokwenza uphawu ngcono. Ngokuthe ngqo, isicwangciso sophawu esibhalwe kakuhle sijolise kwintengiso yophawu lombutho, izibonelelo, kunye namaqhinga kwicala ekufuneka behambe ngalo ukuze uphawu lufezekise iinjongo zalo. Idibanisa imisebenzi efana nokuthengisa, intengiso, kunye nophuhliso lwemveliso kwaye ichaza ukuba iqela ngalinye kufuneka lenze ntoni ukuze uphawu lube yimpumelelo. Ngaphezu koko, ibeka iinjongo ekufuneka imisebenzi kunye nemali ixhase. Ke ngoko wonke umntu uqhuba ngokuchasene nombono ofanayo, imiba ephambili, amaqhinga, kunye namaqhinga. Inqaku liza kwazisa indlela yokubhala isicwangciso sophawu kwivenkile yakho eyehlayo.
Isicwangciso sophawu olusebenzayo siphendula ukuba siphi, kutheni silapha, apho sinokubakho, sifika njani apho, kwaye kufuneka senze ntoni. Ngokuphendula le mibuzo mihlanu yesicwangciso, uya kufumanisa ukuba unolwakho uhlalutyo, imibuzo ephambili, umbono, iinjongo, isicwangciso, ukwenziwa kunye nemilinganiselo. Ungabhala amanqaku ama-2-3 embumbulu kwimibuzo nganye kwaye uya kuba nesicatshulwa esilula sokuqinisekisa ukuhamba ngokubanzi kwesicwangciso.
1. Umbono / Injongo / iinjongo
Kukho intetho kaYogi Berra, umbambisi webaseball oyincutshe waseMelika, “ukuba akuyazi apho uya khona, ungangafiki”. Umbono uphendula "sinokuba phi" kunye nokulinganisela komnqweno (ukuzolula) kunye nenyani (impumelelo). Unokuyiqonda kwakhona njengenjongo yexesha elide okanye injongo echaza impumelelo yakho.
Umbono olungileyo kufuneka ukuvuyise kakhulu kunokuba ukoyike kancinci. Ngokufanelekileyo, isemgangathweni kunye nobungakanani, obuxabiseke kwaye bunokumetwa ngokulandelelanayo. Ubuncinci iminyaka emi-5-10 okanye ngaphezulu kunokuba umbono ungahlala. Kwaye umbono kufuneka ube lula kuye wonke umntu ukuba awuqonde kwaye ajikeleze. Musa ukudibanisa umbono kunye nobuthunywa. Uthumo luchaneke ngakumbi kwaye malunga nokuba uya kufika njani kwindawo ofuna ukuba kuyo.
2. Uhlalutyo lwemeko
Uhlalutyo lwemeko sisiseko sesicwangciso sokuthengisa esiphendula "apho sikhona" kwimarike. Ibandakanya uphononongo olucokisekileyo lwemiba yangaphakathi neyangaphandle echaphazela ishishini, njengodidi, umthengi, abo bakhuphisana nabo, amajelo, uphawu, kunye nemeko yangoku yemarike efana nexabiso lemveliso yakho elijonge ukulizisa kuphawu. Ungashwankathela ukuba yintoni eqhuba ishishini, kwaye yintoni elibambileyo emva koko ubeke imingcipheko kunye namathuba angasetyenziswanga. Zama ukusebenzisa SWOT indlela yokuhlalutya kunye nokugxila kumanqaku aphezulu angama-3-4 agubungela amandla, ubuthathaka, amathuba, kunye nezoyikiso. Ngokwenza isishwankathelo sombutho, uya kuba nokuqonda okungcono kwizinto eziza kuba nefuthe kwikamva labo.
3. Imiba ephambili
Imiba ephambili iphendula "kutheni ulapha" kwaye unokufunyanwa ngokuphendula imibuzo emine.
HatYINTONI AMANDLA AQINILEYO uphawu lwakho olunokuphumelela kuyo?
OwUQHUBEKE ngokuqinileyo njani umthengi wakho kuhlobo lwakho?
HatSithini isikhundla sakho sokhuphiswano?
HatYINTONI IMEKO yeshishini yangoku uphawu lwakho ebusweni?
Emva kokuba nohlalutyo olunzulu lweempendulo zemibuzo emine, uya kuba nesiqalo esihle kukhuphiswano lwakho, uphawu, umthengi, kunye nemiba yeemeko.
4. Amaqhinga
Ubuchule buphendula “indlela yokufika apho”. Kuya kufuneka wenze ukhetho kwinqanaba lobuchule xa ujongene nezixhobo ezinqongopheleyo malunga needola, ixesha, abantu kunye nentsebenziswano. Umthengi unokufumana amaxesha ahlukeneyo ohlobo lwakho, ukusuka kokungaziwa, ukungakhathali, ukuthenga, njengayo, ukunyaniseka. Kwaye ngamaxesha ahlukeneyo, kufuneka wenze izicwangciso ezahlukeneyo.
Xa abathengi bengaziwa malunga nebhrendi yakho, kufuneka ubambe ingqalelo yabo ngokuqalisa iminyhadala, iintengiso, njl.njl. Ke abathengi baya kubona uphawu kwisihlwele. Kwinqanaba lokungakhathali, gxila ekusekeni indawo yebhrendi yakho ezingqondweni zabathengi kwaye wenze ukhetho kubo. Ke abathengi banokuba nomdla wokuthenga iimveliso zebrand yakho. Okwangoku, kuya kufuneka uthathe umsebenzi wobuchule ukwahlula ibhrendi yakho kwipakethi ukuze wakhe intembeko emva kokuthenga ngakunye okonwabileyo. Emva kokuthenga, abathengi banokuthanda uphawu lwakho. Musa ukuthandabuza ukuqhuba uxhulumaniso olunzulu kunye nabo. Okokugqibela, abathengi banokunyaniseka kwibhrendi yakho kwaye kuya kufuneka uzame ukwenza abathengi bakho abathembekileyo bathethe egameni lebrendi, emva koko uvumele abathengi ukuba babe ngabalandeli bohlobo oluhlanganisiweyo njengabameli.
5. Yenza& Linganisa
Yenza iimpendulo "Kufuneka senze ntoni". Ihambelana nomsebenzi wokwenza intengiso kwisicwangciso-qhinga sophawu. Alithandabuzeki elokuba ukwenziwa kufuna ukwenza ubudlelwane kunye nabathengi abanxibelelana nomphefumlo webhrendi, ukuseka igama lophawu lwakho ngokusekwe kwindawo eyahlukileyo, nefuthe kubathengi ukuba batshintshe indlela abaziphatha ngayo bacinge, bazive okanye benze izinto, njl. uya komelela. Ungaqala nge Inkqubo yokuthenga abathengi enokuthi ifanise ukwenziwa kweNtengiso yohlobo lwakho apho umthengi wakho umi khona nebrand yakho. Gxininisa kwimisebenzi yakho yokuthengisa ngokuthelekisa impembelelo yesicwangciso ngasinye kushishino kunye nenqanaba lobunzima lokuphumeza. Emva koko uya kwazi ukuba yeyiphi eya kuba yinto ephambili ukuyenza.
