Siyazi ukuthi ibhizinisi le-dropshipping lilula kakhulu ukuliqala, njengoba akudingeki ukuthi ubeke isitoko ngaphambili noma uphathe ukuthunyelwa, akudingi isabelomali esiningi kakhulu ukwenza isiza esiku-inthanethi futhi uqhube ibhizinisi lakho.
Nsuku zonke, kunabantu abaningi abafunda nge-dropshipping nokuqala amabhizinisi abo. Kodwa iningi lalaba baqalayo bayeke ngemuva kokungatholi ukuthengiswa emasontweni ambalwa okuqala.
Kungani isitolo sakho singenzi noma yikuphi ukuthengisa? Imayelana nokumaketha, imayelana nekhasi lomkhiqizo wakho, imayelana namanani entengo, futhi imininingwane eminingi ingenza amakhasimende akho angakwazi ukuyeka ukukhokhela isikweletu.
Manje ake sibone ukuthi yimaphi amaphutha ongawagwema angaholela ekuthengisweni okungekuhle kwebhizinisi lakho le-dropshipping.
1. I-traffic encane eya kusayithi lakho
Ngaphandle kwethrafikhi eqondisiwe, isitolo sakho ngeke sikhiqize imali engenayo. Awukwazi ukulinda amakhasimende ukuthi eze kuwe, ikakhulukazi uma usebenzisa isitolo se-inthanethi, ithrafikhi isho yonke into.
Kungasiza uma udala imikhankaso yesikhangiso ukuze udonse ithrafikhi esizeni sakho, ama-dropshippers amaningi asebenzisa izikhangiso ze-Facebook ukudweba ithrafikhi. Isikhangiso sikaFacebook siwuhlobo oluthile indlela elula yokudonsa ithrafikhi yabaqalayo, kodwa uma ungasitholi isabelomali esiningi, ziningi ezinye izindlela zokumaketha ezifana nokumaketha kwethonya, ukumaketha komphakathi noma okuqukethwe, nezinye izinketho eziningi.
Iphuzu liwukuthi, kufanele udwebe ithrafikhi eningi ngangokunokwenzeka esitolo sakho, ukukhuluma ngokuvamile, ithrafikhi eyengeziwe isho ukuthengisa okwengeziwe.
2. Okuqukethwe komkhiqizo osezingeni eliphansi
Okuqukethwe komkhiqizo ngokuvamile kuqukethe izithombe zomkhiqizo, amavidiyo, nezincazelo. Ngokuvamile, wenza isikhangiso esiyividiyo noma isikhangiso sesithombe ukuze uhehe amakhasimende kusayithi lakho, bese izivakashi zifunda kabanzi mayelana nomkhiqizo ngezithombe nezincazelo ekhasini lomkhiqizo ukuze zinqume ukuthi ziwuthenge yini umkhiqizo noma cha.
Ngakho-ke okuqukethwe komkhiqizo kubaluleke kakhulu kuzinga lokuguqulwa. Cabanga ngesikhathi usebenzisa amathani omzamo ukuheha abantu kusayithi lakho, kodwa ukuthengiswa okumbalwa okwenziwe, abantu bayahamba ngenxa yekhwalithi ephansi yezithombe zomkhiqizo nezincazelo noma ngisho nokuklama okubi kwekhasi lakho lomkhiqizo. Awufuni lokho kwenzeke.
Izithombe nezincazelo kufanele zakhelwe ukuheha abathengi entweni. Uma unezithombe eziwubuwula noma uthembele kuphela ezincazelweni zobuchwepheshe, uzolahlekelwa ukuthengisa okuningi ngoba uzohluleka ukukhiqiza intshisekelo emikhiqizweni yakho.
Bonisa imikhiqizo yakho ngama-engeli amaningi, ngezithombe zekhwalithi, futhi udale izincazelo ezihlukile ezibonisa abathengi inani lemikhiqizo nokuthi abathengi bangazuza kanjani kuyo. Futhi ukwenza ividiyo yobuciko eyingqayizivele kuyindlela edumile, okwamanje, yokubonisa umkhiqizo wakho ngokugcwele.
Ungenza okuqukethwe uwedwa, noma uye ku-Fiverr ukuze uthole umthwebuli wezithombe ochwepheshile ukuze akwenzele kona, noma vele uthole isixhumanisi encazelweni engezansi ukuze uthumele umbuzo ku-CJ ukuze uthole insizakalo enhle kakhulu yezithombe.
3. Khomba izethameli ezingafanele
Kwesinye isikhathi, ngeke uthole ukuthengiswa ngemuva kokusebenzisa imali eningi ezikhangisweni noma amathani esikhathi nomzamo ekukhangiseni okuqukethwe. Uma kunjalo, vele ume futhi uhlole. Ingabe uqondise abantu abalungile?
Qiniseka ukuthi wenza ucwaningo lwezethameli zakho njalo lapho udala umkhankaso wokumaketha ukuze ukumaketha kwakho kuqondise isixuku esifanele. Ngokwesibonelo, uma uthengisa imikhiqizo kamama neyengane, akukhona ukuhlakanipha ukuchitha isikhathi nemali ucindezela izingane zesikole, ezingezona izethameli ezifanele.
4. Hhayi amanani entengo efanele
Imikhiqizo yamanani entengo ibala kahle kakhulu ebhizinisini lakho elehlayo: uma amanani akho ephansi kakhulu, amakhasimende angacabanga ukuthi imikhiqizo yakho ingeyekhwalithi ephansi. Intengo iphezulu kakhulu, futhi bazothenga kwenye indawo.
Uma uhlanganisa izindleko zentela nezokuthutha, kuba inselele nakakhulu. Ucwaningo lwemakethe kanye nokuhlola kanye namaphutha kungakusiza ukuthi uthole indawo emnandi yentengo oyidingayo ukuze uyizuze futhi ugcine amakhasimende.
Bheka ividiyo yethu yangaphambilini kumawebhusayithi ayi-5 ukuze inhloli idatha yomkhiqizo. Kulawa masayithi, uyakwazi ukuhlola amanani oncintisana nawe futhi unikeze intengo yokuncintisana.
5. Izindleko zokuthumela ezifihlekile
Kukhona okuthakazelisayo okuthandwayo kokuthenga ku-inthanethi: amakhasimende azimisele kakhulu ukuthenga into enenani elingu-$40 ngokuthunyelwa kwamahhala kunento efanayo enenani lama-$35 ngezindleko zokuthumela ezingu-$5. Ngakho-ke uma amakhasimende akho ebona izindleko zokuthumela ezifihliwe lapho ephuma, athanda kakhulu ukushiya inqola.
Amanani okuthumela ngemikhumbi angesinye sezizathu ezinkulu zokushiywa kwenqola yokuthenga, abantu abazimisele ukukhokhela ukuthunyelwa. Kodwa kuyindaba elula ukuyilungisa, vele ungeze izindleko zokuthumela enanini lomkhiqizo noma usethe ukuthunyelwa kwamahhala kwama-oda angaphezu kuka-$49 noma angu-$99.
6. Alukho ulwazi lokuxhumana
Ulwazi lokuxhumana lungase lubonakale njengemininingwane encane, kodwa luyisethi ebaluleke kakhulu yokwakha ukwethembana kumakhasimende akho. Amakhasimende awanawo umuzwa wokuphepha uma engakwazi ukuxhumana ngesikhathi nomthengisi uma kunenkinga, futhi ukuntuleka kokuphepha kuholela ezinqoleni ezilahliwe.
Kungakho isevisi yamakhasimende ibaluleke kakhulu kumabhizinisi e-e-com. Qiniseka ukuthi amakhasimende angakufinyelela kalula, futhi aphendule njalo okokuqala ngqa
7. Inqubo eyinkimbinkimbi yokuphuma
Inqubo yokukhokha eyinkimbinkimbi, enezinyathelo eziningi iyinto ekhungathekisayo kumakhasimende. Ngokuvamile, ngaphezu kwama-80% amakhasimende angaba khona ahambile isinyathelo ngasinye enkokhelweni yokugcina.
Ngakho-ke uma ufuna ukukhuphula izinga lomsebenzi, udinga ukudala inqubo yokuphuma emfushane kakhulu. Ngokufanayo, ungalokothi udinge ukubhaliswa ukuze uphume.
Vumela amakhasimende ukuthi enze inqubo futhi akhethe inketho yokubhalisa futhi alondoloze ulwazi lwawo ekugcineni, uma kwenzeka efuna ukubuya futhi. Ungathola izinketho eziningi zokuphuma lapha.
8. Ukuzulazula okungekuhle
Ezinsukwini zamanje, njengoba cishe wonke umuntu ene-smartphone, ukuthenga ku-inthanethi nge-smartphone kuyimfashini, futhi abantu abaningi ngokwengeziwe bazothenga ku-inthanethi ngama-smartphone. Uma isitolo sakho se-inthanethi sinezinkinobho ezincane, izithombe zemikhiqizo emincane, noma idizayini ephithene, ukuzulazula kungaba nzima ngendlela emangalisayo.
Okuqondiwe okuthepha kancane kwenza kube nzima ukushaya isixhumanisi esiqondiwe noma inkinobho kusikrini seselula esishwabene, esingalimaza umuzwa wokuthenga futhi sishayele amakhasimende kwenye indawo.
Ngakho qiniseka ukuthi idizayini yakho yeselula iyasabela, enezithombe ezinkulu nezinkinobho ezinosayizi ofanele. Njengoba i-Google incoma ukuthepha okuqondiwe nezinkinobho okungenani ezingamaphikseli angu-48 ubude/ububanzi.
9. Awuhlangani namakhasimende akho
Ukuzibandakanya kubalwa kakhulu ebhizinisini le-dropshipping. Kungakhathaliseki ukuthi udlala izikhangiso noma wenza ukumaketha kokuqukethwe, ukumaketha kwenkundla yezokuxhumana, nokunye, ukuzibandakanya okwengeziwe kusho ukusebenza okungcono.
Isibonelo, njengezimo engabelana ngazo kule vidiyo, umthengisi wokuthunyelwe uthole ukubandakanyeka okukhulu futhi waphendula amazwana angezansi kokuthunyelwe ngakunye. Imibuzo yayinjengokuthi, ungakanani umkhiqizo? Ngingayithola kuphi? Kuthunyelwani endaweni ethile? Nokufana nalokhu.
Ngokuphendula imibuzo, umdayisi wakha ukwethembana nezithameli, futhi wathumela izethameli ekhasini lomkhiqizo ngokushiya isixhumanisi kuwo wonke amazwana. Ngaphandle kwalokho, Ukubandakanya amakhasimende akho nabalandeli ezinkundleni zokuxhumana noma ibhulogi kuyindlela yokonga isabelomali yokugcina umkhiqizo wakho uphambili futhi uphakathi nokubagcina bebuya.
