Okuvela kuqala kungenza noma kwephule ukuthengisa. Futhi njengosomabhizinisi, ufuna ukwenza isiqiniseko sokuthi wethula ibhizinisi lakho ngendlela efanele. Ukubhrenda esitolo sakho kuhamba phambili kunelogo elula, kodwa futhi kucabangela ifilosofi eyinhloko evezwa ibhizinisi lakho.
Kunemibandela eminingi eyahlukene okufanele uyiqaphele lapho wethula ibhizinisi lakho. Kulesi sihloko sethemba ukuthi sizokukhanyisela ngezinyathelo ezifanele okufanele uzithathe lapho ufaka uphawu lwe-eCommerce.
UNiche
Isihloko sentshisekelo emakethe enikeziwe singabizwa ngokuthi i-Niche. Kunamakhulu ezimakethe ezahlukene ongangena kuzo, ngayinye inezibalo zayo zamakhasimende. Ukwazi ukuthi yimiphi imikhiqizo ofuna ukuyithengisa noma ukuthi yimaphi amakhasimende ofuna ukuwafinyelela kuzonquma i-Niche ewela kuyo isitolo sakho.
Izilaleli Ezibalulekile
Obani amakhasimende akho? Ingakanani iminyaka nobulili inani labantu? Ukuba nombono ocacile wokuthi izithameli zakho eziyinhloko zingobani kuzokwenza kube lula ukulungisa umkhiqizo wakho eduze. Kufanele bazizwe sengathi isitolo sakho senzelwe bona ngqo ngoba kufanele kube njalo.
Phambana Nenzalo
Yiziphi ezinye izinto izilaleli zakho eziyinhloko ezinentshisekelo kuzo. Futhi ungakufaka kanjani lokho kumkhiqizo wakho ngobuhle.
Sebenzisa amathuluzi afana ne-Google Trends ne-Facebook Audience Insight kuzokunikeza izindlela zokuphendula le mibuzo. Yenza ucwaningo lwakho bese uzama ukuthola ukuthi iziphi izithameli zakho eziyinhloko ngaphambi kwenqubo yokwenza uphawu. Lokhu kuzokwenza kube lula ukukhomba imakethe ethile njengoba ulungiselela umkhiqizo wakho ukulingana naleyo nzalo.
Ngemva kokwenza ucwaningo oluningi ungakwazi manje ukwakha isitolo esizofanela izethameli zakho eziyinhloko. Kuleli qophelo lapho ufuna ukucabanga khona ngegama, ilogo, isiqubulo, iphalethi yombala, nethoni yezwi yesitolo sakho. Ukuba nazo zonke lezi zinto kuzonikeza umuzwa wokufana kusayithi lakho le-eCommerce kanye nezikhangiso.
Isitolo segama
Igama lakho lesitolo kufanele lihlobane ne-Niche ngandlela thize. Futhi uzosebenzisa lokhu njengegama lakho lesizinda/i-URL. Zama ukukhetha into ongayikhohlwa njengoba ufuna inamathele emakhanda abantu futhi iphindaphindeke kalula ngomlomo.
Logo
Lolu wuphawu lomkhiqizo wakho futhi kufanele lubonakale kalula. Ngokuvamile ama-logo alula ngokuma futhi awanayo imibala engaphezu kwemi-4 efakwe kuwo.
Isikhala
Kwaziwa nangokuthi umugqa wethegi. Lona umusho omfushane ongahlanganisa ifilosofi yomkhiqizo wakho iyonke. Okufushane nokumnandi kuyindlela engcono kakhulu.
Iphalethi yombala
Ezinye izinkampani zihweba ngemibala ethile yomkhiqizo wazo, nansi indlela umbala onamandla ngayo lapho kusungulwa ubunikazi. I-Starbucks inomthunzi othile oluhlaza abawusebenzisa kuyo yonke imikhiqizo yabo kanye nomfaniswano. Yenza ucwaningo oluthile ngombono wombala ohlobene nokumaketha bese uzama ukuthola imibala emihlanu ehlukene esebenza kahle komunye nomunye.
Ithoni Wezwi
Lapho ikhasimende lifunda izikhangiso zakho nezincazelo zomkhiqizo, yiliphi iphimbo lezwi elizwakala engqondweni yabo. Izimakethe zezimoto zinethoni ehlukile kunesikhangiso seDisneyland. Futhi kukuwe ukuthi unquma ukuthi yiliphi ithoni ikhasimende lakho elingalithemba kakhulu.
Sithemba ukuthi lolu lwazi lube usizo futhi lukunikeza umbono wokuthi ungabhekana kanjani nebhizinisi lakho elikhulu elilandelayo. Kubaluleke kakhulu ukucabangela ukuthi yisiphi isithombe osivezayo kubantu abangaba amakhasimende akho.
Futhi ukuklama umkhiqizo wakho ucabanga ngekhasimende kuzothuthukisa amanani akho okugcina isikhathi eside. Ikunikeza ithuba elingcono kakhulu lokufinyelela iphuzu lokusimama.
