Kuyaziwa kabanzi ukuthi brand kubalulekile ukwehlisa ibhizinisi. Ukwakha umkhiqizo ngempumelelo, ngaphandle kwe- uphawu lomkhiqizo noma ukwakhiwa kwegama lomkhiqizo, kuyadingeka futhi kubalulekile ukubhala uhlelo lomkhiqizo ukwenza amasu omkhiqizo kangcono. Ngokuqondile, uhlelo lomkhiqizo olubhalwe kahle lugxile ekuthembekeni komkhiqizo wenhlangano, izinsiza, namaqhinga lapho kufanele baye khona ukuze umkhiqizo ufinyelele imigomo yawo. Ihlanganisa imisebenzi efana nokumaketha, ukuthengisa, nokuthuthukiswa komkhiqizo futhi ichaze lokho iqembu ngalinye okudingeka likwenze ukuze umkhiqizo uphumelele. Ngaphezu kwalokho, ibeka imigomo okufanele isekelwe yimisebenzi nezezimali. Ngakho wonke umuntu ushayela ngokumelene nombono ofanayo, izindaba ezibalulekile, amasu, namaqhinga. I-athikili izokwethula ukuthi ungabhala kanjani uhlelo lomkhiqizo wesitolo sakho se-dropshipping.
Uhlelo lomkhiqizo olusebenzayo luphendula ukuthi sikuphi, kungani silapha, singakuphi, ukuthi sifika kanjani lapho, nokuthi yini okudingeka siyenze. Ngokuphendula le mibuzo emihlanu yamasu, uzothola ukuthi unokuhlaziywa kwakho, imibuzo esemqoka, umbono, izinhloso, isu, ukwenza, nokulinganisa. Ungabhala amaphoyinti ezinhlamvu ezingama-2-3 embuzweni ngamunye futhi uzoba nohlaka olunolaka olungeluhle lokuqinisekisa ukuhamba kohlelo lonke.
1. Umbono / Inhloso / Izinjongo
Kunesisho sika-Yogi Berra, umgadli we-baseball okhokhelwayo waseMelika, “uma ungazi ukuthi uyaphi, ungase ungafiki lapho”. Umbono uphendula ngokuthi “singaba kuphi” ngokulingana kokulangazelela (ukunweba) kanye neqiniso (impumelelo). Ungakwazi futhi ukukuqonda njengenhloso yesikhathi eside noma umgomo ochaza impumelelo yakho.
Umbono omuhle kufanele ukujabulise kakhulu kunokuba ukwethuse kancane. Ngokufanelekile, iwuphawu kanye nenani, elincomekayo futhi elilinganisekayo ngokulandelanayo. Okungenani iminyaka engu-5-10 noma ngaphezulu kunombono ongahlala. Futhi umbono kufanele ube lula kuwo wonke umuntu ukuthi awuqonde futhi ahlangane. Ungahlanganisi umbono nomsebenzi. I-mission icacile kakhulu nokuthi uzofika kanjani lapho ofuna ukuba khona.
2. Ukuhlaziywa Kwesimo
Ukuhlaziywa kwesimo kuyisisekelo sohlelo lokumaketha oluphendula ngokuthi “lapho sikhona” emakethe. Kubandakanya ukuhlolwa okuphelele kwezinto zangaphakathi nezangaphandle ezithinta ibhizinisi, njengesigaba, umthengi, izimbangi, amashaneli, umkhiqizo, nesimo semakethe samanje esifana nenani umkhiqizo wakho ohlose ukuliletha kumaki. Ungafingqa ukuthi yini eqhuba ibhizinisi, nokuthi yini elibambile bese ubeka ubungozi namathuba angakasetshenziswa. Zama ukusebenzisa I-SWOT indlela yokuhlaziya futhi ugxile emaphuzwini aphezulu angu-3-4 ahlanganisa amandla, ubuthakathaka, amathuba, nezinsongo. Ngokwenza umbono wenhlangano, uzoba nokuqonda kangcono izici ezizoba nomthelela ekusaseni layo.
3. Izinkinga Eziyinhloko
Izinkinga ezisemqoka ziphendula ngokuthi "kungani ulapha" futhi zingatholakala ngokuphendula imibuzo emine.
HatYini i-CORE STRENGTH brand yakho enganqoba kuyo?
②Umthengi wakho uxhumeke ngokuqinile kanjani kumkhiqizo wakho?
HatYini isikhundla sakho sokuncintisana samanje?
HatYINI ISIMO samanje sebhizinisi obhekene nalo umkhiqizo wakho?
Ngemva kokuba nokuhlaziya okujulile kwezimpendulo zemibuzo emine, uzoba nesiqalo esihle ezindabeni zakho zokuncintisana, zomkhiqizo, zabathengi, nezimo.
4. Amasu
Amaqhinga aphendula ngokuthi “ufika kanjani lapho”. Udinga ukukhetha ezingeni lamasu lapho ubhekene nezinsiza ezilinganiselwe ngokuya ngamadola, isikhathi, abantu, kanye nokusebenzisana. Ikhasimende lingase lihlangabezane nezikhathi ezihlukene zomkhiqizo wakho, kusukela kokungaziwa, ukungabi nandaba, ukuthenga, njengalo, ukwethembeka. Futhi ngezikhathi ezahlukene, kufanele wenze amasu ahlukene.
Uma amakhasimende engaziwa mayelana nomkhiqizo wakho, kufanele ubambe ukunaka kwawo ngokwethula imicimbi, izikhangiso, njll. Ukuze amakhasimende abone umkhiqizo esixukwini. Esigabeni sokunganaki, gxila ekutholeni isikhundla somkhiqizo wakho emiqondweni yabathengi bese ubadalele inketho. Bese amakhasimende angaba nentshisekelo yokuthenga imikhiqizo yomkhiqizo wakho. Okwamanje, kufanele uthathe umsebenzi wamasu wokuhlukanisa umkhiqizo wakho nephakethe ukuze wakhe ukwethembana kulandela ukuthenga ngakunye okujabulisayo. Ngemva kokuthenga, amakhasimende angase awuthande umkhiqizo wakho. Ungangabazi ukushayela ukuxhumana okujulile nabo. Ekugcineni, amakhasimende angase athembeke kumkhiqizo wakho futhi kufanele uzame ukwenza amakhasimende akho athembekile akhulume egameni lomkhiqizo, bese uvumela amakhasimende ukuba abe abalandeli bomkhiqizo abagqugquzelwe njengabameli.
I-5. Yenza& Kala
Yenza izimpendulo "Yini okudingeka siyenze". Ihambelana nomsebenzi wokwenza ukumaketha necebo lomkhiqizo. Akungabazeki ukuthi ukwenziwa kudinga ukwakha isibopho nabathengi abaxhumana nomphefumulo womkhiqizo, ukusungula idumela lomkhiqizo wakho ngokuya ngokuma okuhlukile, ukuthonya abathengi ukuthi bashintshe indlela abaziphatha ngayo bacabange, bazizwe noma benze okuthile, njll. izoqina. Ungaqala nge Inqubo Yokuthenga Kwabathengi lokho kungafanisa ukwenziwa Kwentengiso komkhiqizo wakho nalapho umthengi wakho emi khona nomkhiqizo wakho. Gxila emisebenzini yakho yokumaketha ngokuqhathanisa umthelela wesu ngalinye ebhizinisini kanye nezinga lobunzima lokulisebenzisa. Khona-ke uzokwazi ukuthi yikuphi okuzoba kuqala okufanele ukwenze.
