Pehea mākou e ʻike ai i ke ʻano ʻoihana dropshipping?
ʻO CJDropshipping ʻo ia kekahi o nā ʻoihana hāʻawi drophipping mua ma Kina a hoʻāʻo e hāʻawi i kahi hopena āpau-i-hoʻokahi no nā poʻe ʻoihana makemake. I ka hoʻomaka mua ʻana ma ke ʻano he mea hana waiwai ma alibaba.com a me aliexpress.com, ua ulu koke ʻo CJ Dropshipping i kahi mea hoʻolako multi-niche no ka ʻoihana a puni ka honua.
Ua ʻike mākou i ka hiʻohiʻona ʻoihana drophipping i ka wā e hoʻokō ai i nā kauoha no kahi ʻoihana. ʻO Juan (Co-Founder in Trafilea) no Iceland, i ka manawa he haumana ʻo ia i kāna makahiki hou o ke kulanui e kūʻai mau ana i nā haneli FAST a me Furious Necklace.
Ua noʻonoʻo mākou no ke aha e kūʻai aku ai kekahi i nā lei he nui a hoʻouna aku iā lākou a puni ka honua, e noi kikoʻī ʻana ʻaʻole loa e hoʻouna i ka mea me ka invoice. Ua kamaʻilio pū mākou me Juan ma o Skype a ʻaʻole i liʻuliʻu ua hoʻonohonoho mākou i kahi hālāwai ma ko mākou keʻena nui ma Kina. Ua hele a lilo i mau hoa ʻoihana paʻa a kūʻai aku i nā huahana he miliona
ʻO kēia nā lā mua o ka drophipping, ʻaʻohe inoa kūpono o ka ʻoihana i kēlā manawa. A no ka mea hou loa, ʻaʻole i hoʻoponopono ʻia. Ua like ia me ka "wild west," kahi kokoke i nā mea āpau. A e like me ka nui o nā paionia, hele ʻoe i kahi o ke kālā.
Kūʻai maʻalahi nā huahana branded
I ka ʻōlelo o ka drophipping, ʻo ia ka mea hiki iā ʻoe ke kūʻai maʻalahi i nā huahana branded me ka ʻole o ka laikini. ʻOiaʻiʻo he wahi hina, akā ua hele mākou e kūʻai aku i nā tona o nā lei Harry Potter. Eia naʻe, ma hope o ka manawa ua kū ʻo Juan i nā pilikia me kāna ʻīpuka uku, a ʻaʻole i liʻuliʻu ma hope o ka pāpā ʻana o Facebook i kāna moʻokāki. Ua ʻike maopopo ʻia ʻaʻole e hoʻomau ka hana ʻana i loko o kēia wahi hina. A haʻalele koke i ke kūʻai aku ʻana i nā mea kūʻai hōʻailona no ka makemake i kahi mea kūpono.
Pono wau e ʻōlelo ua ulu ʻo Trafilea i hui nui mai ka 2016. He mau haku maoli lākou no ke kālepa ʻana a mālama maikaʻi iā lākou iho i hiki ai iā lākou ke kaupaona i ko lākou kūlana i kēia lā. Ma hope o ka hoʻoholo ʻana e hoʻololi i nā huahana, a laila kālele ʻo Juan i ke kālepa ʻana i ka kahe ʻolua.
Ke ʻimi nei i nā huahana lanakila
ʻO kēia naʻe kekahi huahana ʻāpana hina, ʻoiai ke kūʻai aku nei ʻo IKEA i kahi mea like loa i kēlā manawa. Akā ua ʻike ʻo Juan i ka hoʻolaha ʻana a ʻike wau i kahi e hana ʻia ai lākou, no laila ua loaʻa koke iā mākou kekahi lanakila ma ko mākou mau lima. Ke hoʻouna nei mākou i nā pūʻolo e like me ka pupule, he kūlana lanakila-lanakila no māua ʻelua. Me nā tausani o nā ʻāpana i kūʻai ʻia i kēlā me kēia lā no kēlā huahana wale nō. Hiki iā ʻoe ke ʻike pono i ka pupule maanei.
He mau mahina maikaʻi loa ia no Trafilea a me CJ Dropshipping. Ua ʻike mākou ʻelua i ka ulu nui ʻana mai ka liʻiliʻi o nā huahana lanakila. ʻAʻole wau e hele i nā kikoʻī e pili ana i kāna mau hana, akā ʻike maoli ʻo Juan i ke koho ʻana i nā mea lanakila. Manaʻo wau ua hoʻohana ʻo ia i mau hola e noiʻi a hoʻāʻo i nā huahana a me kā lākou niches. Akā i ka ʻimi ʻana i kahi huahana ʻoi aku ka "evergreen" hiki iā Juan ma Trafilea ke loaʻa i kahi niche nui - HELE ANA KINO
Ke kamaʻilio nei mākou ma CJ me ka nui o nā dropshippers a ʻike ka hapa nui o lākou he paʻakikī ke hana kūʻai mau i ka makahiki holoʻokoʻa. E waiho wale mai i hoʻokahi niche/target audience. No laila, ʻo ka manaʻo e hiki ai i kahi huahana ke noho "evergreen" i ka makahiki holoʻokoʻa e like me ka moʻolelo i ka hapa nui o nā poʻe.
ʻO ka pilikia, ʻo ka hapa nui o ka poʻe e kūʻai aku i nā huahana liʻiliʻi ke ola. ʻO ke ʻano o ka manawa e lilo ka huahana a i ʻole niche i saturated. Ua hoʻololi ka poʻe ʻoihana akamai ma ke kūʻai ʻana aku i kahi lako hoʻololi o nā hāmeʻa ʻokoʻa. Ke hoʻoheheʻe ʻia kahi huahana hoʻololi lākou ia mea no kekahi a hoʻomaka hou i ke kaʻina hana hoʻolaha holoʻokoʻa. Mālama wale kekahi i kā lākou hale kūʻai ponoʻī no nā mahina he nui no ka mea kūʻai aku wale lākou i kekahi mahele o ka makahiki.
Nā huahana hoʻāʻo
ʻO ke kūʻai aku ʻana i nā lole hoʻohiwahiwa ʻo ia ka niche lanakila a Juan, me kāna hōʻailona mua ʻo EMPETUA. Ua hoʻāʻo mua ʻo ia i kona hiki ke hoʻohana iā Aliexpress. Ua loaʻa iā ia ka huahana kūpono akā ʻaʻole i ʻoluʻolu i nā manawa hoʻouna ʻole. Ma hope ke koho ʻana no CJ Dropshipping e like me ka mea maʻamau e hiki iā mākou ke loaʻa i nā mea kūʻai aku i hoʻokahi pule wikiwiki.
He hoʻolālā maikaʻi ia e hoʻāʻo ai i kahi huahana me Aliexpress a laila hoʻohālikelike me CJ i ka manawa e loaʻa ai kahi lanakila. Hiki iā ʻoe ke heluhelu hou aʻe e pili ana i ke kaʻina hana maanei. ʻAʻole pinepine mākou e hoʻokō i nā haneli o nā kauoha mai ka hele ʻana. A manaʻo wau i kona kūleʻa koke i ka hoʻolālā maoli ʻana i ka huahana ma mua o ka hoʻomaka ʻana.
Ma hope o nā hola o ka noiʻi ʻana a me ka hoʻāʻo ʻana e ʻike inā pono paha ka huahana, ua loaʻa iā ia kā mākou Sourcing Agents e hoʻopili i nā mea hana he nui e hana maʻamau i kahi laina inoa o ka shapewear. He kaʻina hana ia o ka hoʻoponopono ʻana i nā nui e kūpono i nā mākeke ʻEulopa a me ʻAmelika. E hāʻawi mākou i nā silhouettes hope loa i nā mea hana like ʻole i hoʻopuehu ʻia ma ka ʻāina nui, mai Guangzhou, Fujian, Shenzhen, Yiwu, Zhuji, a me Jiangxi e ʻike i nā kumukūʻai maikaʻi loa.
Ke hana ʻia nā prototypes e nānā mākou i ka maikaʻi ma mua o ka hoʻouna ʻana i nā mea maikaʻi loa iā Juan no ka ʻae ʻia. ʻAʻole maʻalahi, akā ʻike mākou he mea kūikawā ko Juan a ʻoi aku ka hiki ke kūʻai aku i ka huahana me ka pololei. Me kāna huahana kiʻekiʻe a me kāna ʻike i ka hoʻolaha hoʻolaha i hui pū ʻia me kā mākou hiki ke hāʻawi ʻoi aku ka wikiwiki o ka hoʻouna ʻana, ua lanakila hou kekahi ma ko mākou mau lima.
Nā mea huna i kahi hōʻailona holomua
Hoʻokahi mea i hōʻoiaʻiʻo i kā lākou kūleʻa hoʻopili maʻamau. ʻAʻole wale mākou i kōkua i ka loaʻa ʻana o ka huahana akā ua hana pū mākou i nā leka uila a me nā pack-in. ʻAʻohe o nā mea hoʻokūkū o Juan i loaʻa kekahi mea like me kēia. ʻO ia ka mea i kū ai ʻo ia a hāʻawi i kāna ʻoihana i ʻoi aku ka hilinaʻi. Pīhoihoi kāna mau mea kūʻai, hoʻolaha pinepine i kā lākou kūʻai ʻana ma Facebook a me Instagram.
I ka makahiki 2017, ʻo EMPETUA wale nō nā ʻāpana drophipping mai Kina. ʻO ia hoʻi, ʻoi aku ka lōʻihi o nā kauoha i 20+ mau lā a hiki mai. Loaʻa iā lākou nā hoʻopiʻi, ʻaʻole maikaʻi no ka ʻoihana. I ka makahiki 2018 ua manaʻo lākou e lawe i kahi ala ʻoi aku ka home i ka dropshipping.
Ua wehe mākou ma CJ i kā mākou kikowaena hoʻokō mua ma US a puni kēlā manawa. No laila, ʻike mākou i kahi kūlana win-win no kēlā me kēia. Ua nīnau lākou i kā lākou mea kūʻai aku ʻAmelika inā e uku lākou i 5 kālā hou aku no ka hoʻouna ʻana i nā lā 2-5. A ua hāʻawi mai nā hopena i ka ʻae kupaianaha. I loko o 3 mau mahina ua hōʻailona hou lākou a hoʻoneʻe i kā lākou mea waiwai āpau i ka US a hoʻouna wale ʻia ma ka home.
Hoʻonui i ka ʻoihana me ka hoʻolālā kūʻai kūpono
I kēia manawa i kapa ʻia ʻo Shapermint, ua hiki iā Juan ke hoʻonui i kāna ʻoihana mai ka manaʻo wale i kekahi o nā ʻoihana e-commerce kūleʻa loa ma ka pūnaewele. ʻAʻole i loaʻa ka loaʻa kālā i ka wā mua a koi ʻia nō hoʻi i ka hoʻopukapuka kālā mua.
Akā me ke kūʻai aku ʻana a me kahi huahana i hana maʻamau, ua hiki iā Juan ke kūkulu i kahi kiʻekiʻe o ka mālama ʻana i nā mea kūʻai aku. ʻAʻole wale i loaʻa iā ia kahi huahana hiki iā ʻoe ke loaʻa ma o Shappermint wale nō, akā kūʻai pinepine nā mea kūʻai aku i nā ʻāpana he nui i ka makahiki. No ka mea hiki iā ia ke kūkulu i ka hilinaʻi o kāna brand.
Ke hoʻohana nei i ka hui pū ʻana o nā hoʻolaha FB/IG, ke kūʻai aku ʻana i ka leka uila, a ʻike ʻia ma nā pūnaewele nui a me nā paʻi ʻana, ʻo Shappermint ka mea i hoʻomalu maoli i ka niche kino. A me ka lawelawe kūʻai kūʻokoʻa, hiki iā ia ke mālama i ka hauʻoli o nā mea kūʻai aku a no laila e hoʻi hou aku no nā kūʻai hou aku ma lalo o ka laina.
E like me ke kū nei i kēia manawa a i ka wā e hiki mai ana, hiki i nā hōʻailona ke hiki i kahi pae o ka hoʻomau. He mea naʻauao ke hoʻokomo i kēia i kāu hoʻolālā holoʻokoʻa. He mea nui i ka poʻe ʻoihana ke loaʻa i kekahi ʻano o Branding Guideline, Marketing Strategy, a me Scaling Strategy ma mua o ka hoʻomaka ʻana i kahi ʻoihana hou.
Na kēia mau palapala 3 e kōkua iā ʻoe e piʻi i kahi kiʻekiʻe o ka holomua pilikino. ʻOiai e loli paha lākou i ka manawa, maikaʻi mau ke hoʻomaka mai kahi wahi. He mea nui hoʻi e noʻonoʻo i ke ʻano o kāu hoʻolālā ʻana i kāu ʻoihana. No ka manawa koke, hiki iā ʻoe ke pālua i ke kumukūʻai no kēlā me kēia ʻāpana, akā inā ʻoe e hōʻailona pololei i ka mea kūʻai aku e kūʻai aku i nā ʻāpana he nui i kēlā me kēia kālepa a hoʻi hou i lalo o ka laina.
Hiki ke hoʻohālikelike ʻia e like me (Branding Strategy = Ka liʻiliʻi o ke kālā ma kahi kūʻai hoʻokahi + ʻO nā palena nui ma nā ʻāpana he nui i kūʻai ʻia i kēlā me kēia kālepa + Paʻa ʻana o nā mea kūʻai aku ma muli o Brand Credibility) ʻO kēia wale nō kahi hiʻohiʻona o nā mea hiki ʻole i ke ʻano o ke kūkulu ʻana i nā ʻoihana a me ka hoʻololi ʻana. Ke noi aku nei mākou ma CJ drophipping iā ʻoe e kiʻi i kahi hoʻolālā e hana maikaʻi loa iā ʻoe.
