CJ yakhala ikugwiritsa ntchito ma webinema amoyo pafupipafupi ndi alangizi osiyanasiyana ogwetsa anzawo pagulu la Facebook la CJ. Ndipo pa Epulo 12th, CJ idapempha Ethan Dobbins, wochita bizinesi yambiri, komanso katswiri wa eCommerce yemwe ali waluso pakuphunzitsa njira zotsatsira, kuti akhale mlangizi.
Ethan adakonzekera mwatsatanetsatane PowerPoint, ndipo makamaka idafotokoza zoyambitsa mwachangu zotsatsa za Facebook. Anayankhanso mafunso ofunika kwambiri ochokera kwa omvera, ndipo tikukhulupirira kuti chinali chochitika chatanthauzo kwa aliyense. Nkhaniyi ifotokoza zina zofunika kwambiri zomwe zafotokozedwa pa webinar.
Momwe mungagwiritsire ntchito njira ya RMS kuti mupange zotsatsa zopambana?
RMS imayimira refined marketing statement. Itha kugwiritsidwa ntchito kupanga zotsatsa zopambana zamtundu uliwonse wazinthu zomwe mukugulitsa. Chithunzi chili m'munsichi chikuwonetsa mawonekedwe a RMS. Ethan adapereka chitsanzo chogwiritsa ntchito mawuwo kupanga malonda opambana.
Ngati mukugulitsa mawondo amoto, ndiye kuti omvera a niche angakhale anthu omwe ali ndi ululu wa mawondo. Chikhumbo chawo chikanakhala kuchotsa mawondo opweteka, olimba, ndi opweteka. Ndipo ululu ukhoza kukhala jekeseni wamtengo wapatali kapena opaleshoni ndi kusapeza kulikonse komwe kumabwera ndi opaleshoniyo.
Pofotokoza zonsezi, RMS ingakhale motere: Ndimathandizira anthu omwe ali ndi ululu wa mawondo kuchotsa mawondo opweteka, olimba kapena opweteka popanda jekeseni wamtengo wapatali kapena opaleshoni pogwiritsa ntchito chingwe chotenthetsera cha mawondo. Njira ya RMS imayang'ana pa zowawa za omvera onse, ndikupangitsa kuti ikhale chida chothandiza kwambiri chotsatsa. Komabe, vuto tsopano likukhala momwe mungapezere omvera a niche ndi zokhumba zazinthu zanu.
Momwe mungapezere omvera ndi zokhumba zazinthu zanu?
Mutha kuphunzira omvera omwe mukufuna komanso zomwe makasitomala anu akufuna pazogulitsa zanu ndikusaka kumodzi kokha. Ngati mukugulitsa gulu lotsutsa lomwe ndi lanyumba yochitira masewera olimbitsa thupi, ndiye njira yabwino ndikuwonera ndemanga zamakasitomala pazinthu zofananira pa intaneti. Mutawerenga ndemanga zina, mutha kugwiritsa ntchito njira ya RMS kupanga zotsatsa zanu. Mwachitsanzo, uku ndikuwunika kwamakasitomala pagulu lotsutsa. Omvera a niche ndi anthu omwe amakonda kuchita masewera olimbitsa thupi.
Zokhumba zawo zingakhale kusunga mawonekedwe kapena thanzi, ndipo chowawa ndi pamene omvera sangathe kupita ku masewera olimbitsa thupi chifukwa cha nthawi koma amafunabe kuchita masewera olimbitsa thupi. Zidzawoneka motere: Ndimathandizira anthu omwe amakonda kuchita masewera olimbitsa thupi kunyumba mosavuta ngakhale alibe nthawi yokwanira yopita ku masewera olimbitsa thupi pogwiritsa ntchito gulu lotsutsa ili. T
mfundo yofunika apa ndikuchita kafukufuku ndi kupeza mfundo zolondola. Ethan adalimbikitsa kupeza ndemanga pa Amazon chifukwa ili ndi ndemanga zambiri zamakasitomala. Ndipo onetsetsani kuti mukuyang'ana zinthu zofanana ndikupeza zokhumba ndi zowawa za omwe angakhale makasitomala.
Kodi mungapeze bwanji kuchuluka kwa anthu omwe mukufuna?
Mukangobwera ndi RMS yanu, kulemba zotsatsa zanu zomwe zapambana kumakhala kosavuta…ngakhale ndinu oyamba kumene. Ndipo popeza mukudziwa kupanga zotsatsa zopambana, zilibe kanthu kuti mumagwiritsa ntchito njira yanji yotsatsa ya Facebook poyesa zinthu, zotsatsa zopambana zidzagwira ntchito NTHAWI ZONSE mosasamala kanthu za njira. Tsopano tiyeni tipeze chiwerengero choyenera cha omvera athu.
Tiyeni titenge chingwe cholimba cha bondo ngati chitsanzo kachiwiri. Ngati mukufuna kupeza chiwerengero cha anthu omwe mukufuna kuti mutengere mankhwalawa, sankhani mawu oyamba omwe amabwera m'maganizo mwanu. "Bondo" mwina likhoza kutuluka poyamba ngati mawu ofunika kwambiri pa mankhwalawa. Ndipo mutha kusaka mawu oti "bondo" pa Facebook Audience Insights. Pansipa pali zotsatira zomwe Facebook imatiwonetsa za omvera athu pansi pa mawu akuti "bondo". Dera la imvi limayimira anthu pa Facebook ndipo dera la buluu ndi omvera atsopano.
Monga mukuonera, anthu ochepera zaka 35 safuna kufufuza zinthu zokhudzana ndi mawondo, koma anthu azaka zapakati pa 35 mpaka 65+ ndi omwe amatha kutero. Ndipo palibe kusiyana kwakukulu pakati pa jenda. Pazogulitsa izi, muyenera kuchita amuna onse azaka zapakati pa 35 mpaka 65+. Nthawi zambiri, ngati opitilira 75% mwa omvera anu ndi amuna kapena akazi, tchulani jenda; Ngati 75% ya anthu amsinkhu wanu ali ndi zipilala zazaka 2-4, tchulani zakazo.
Momwe mungakhazikitsire ndikuyesa chinthu?
Mukamaliza ndi kukonzekera konse, ndi nthawi yoyesa malonda. Ethan adapanga chithunzi cha mtengo kuti awonetse njira yake yoyesera mankhwala.
Kampeni: Mulingo wapamwamba wotsatsa wanu, ndipamene mungasankhe chomwe cholinga chanu ndikutsatsa kwanu. Poterepa, ndikuti mugule, zomwe zikutanthauza kusintha.
Malonda: Gawo lachiwiri la kutsatsa kwanu. Apa ndipomwe mumasankha omwe mukutsatsa, komwe mukufuna kuti malonda anu awonekere, komanso kuchuluka kwa zomwe mukufuna kuwononga.
Malonda: Apa ndipamene mumapanga chithunzi chanu, kanema, kapena kutsatsa kwa carousel, ndikulemba mutu wankhani ndi kukopera koyambirira. Izi ndi zomwe zotsatsa zanu ziwona mukamatsatsa malonda anu kwa iwo. Ethan adaperekanso njira yake yoyesera, zikuwonetsedwa pachithunzichi.
Ndi liti kupha kapena kukulitsa ma seti otsatsa?
Pali malamulo ena omwe Ethan adanena kuti muyenera kutsatira popha kapena kukulitsa malonda.
Choyamba, malamulo a kupha ma ad seti:
- Ngati zotsatsa zawononga $5 osadina ulalo 5 kapena kuwonjezera pangolo / kugula, mumapha.
- Ngati zotsatsa zawononga $ 10 popanda kuwonjezera pa ngolo kapena kugula, mumapha.
- Ngati zotsatsa zawononga $ 15 kapena 50% yamtengo wanu wopumira, mumapha.
Mtengo wa Breakeven = Mtengo wanu - mtengo wanu wogulitsa
Ngati mukugulitsa mkanda wa $50 ndipo wogulitsa akulipira $5. Mtengo wanu wopumira ndi $45. Chifukwa chake muzochitika zotsatsa, ngati zotsatsa zanu zidawononga 50% yamtengo wanu wopumira ($ 22.50), osagulitsa, mumapha.
Malamulo owonjezera ma seti a malonda:
1. Pambuyo pa masiku awiri oyambirira oyesa malonda, ngati muli ndi zotsatsa zambiri zomwe mwagula, muyenera kupitiriza kutsatsa malondawo.
2. Tsiku lililonse, Ethan amalenga anthu 2 atsopano pa $5 patsiku zomwe zimayesa zokonda zatsopano. Pazinthu zilizonse zopambana, mukufuna kuyesa zokonda za 50, dzina lamasewera likupeza zopindulitsa zambiri momwe mungathere. Onetsetsani kuti mwapha zotsatsa zomwe sizikukwaniritsa malangizo omwe atchulidwa.
3. Ngati zotsatsa zagula 2 kapena kupitilira apo, muyenera kufananiza zotsatsazo ndikuwirikiza kawiri ndalama zomwe zili patsamba latsopanolo ndipo musasinthe zotsatsa zoyambilira.
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Ethan nayenso anachita kampeni yeniyeni pa webinar, ndipo ngati mwatsoka mwaphonya gawo lamoyo ndipo mukufunabe kuwona kampeni kapena kanema wathunthu, tili nawo Pano. Chonde lowani nawo pagulu la Facebook la CJ musanatuluke kanemayo: https://www.facebook.com/groups/cjdropshipping.
Kuphatikiza apo, CJ izikhala ndi ma webinars aulere mtsogolomo, ndipo tikukonzekera kukhala ndi chochitika chotsatira pa Epulo 19.th, 2021. Zambiri mwatsatanetsatane watsamba latsambali zikuwonetsedwa pansipa. Chonde bwerani mudzatiphatikize kugawana ndi kuphunzira. Tikukhulupirira kuti mudzakhala ndi ntchito yosavuta komanso yotsika bwino!
