CJ idakhala ndi maphunziro ake oyamba aulere a kanema pa CJ's Facebook Group dzulo. Demi wochokera ku CJ ndiye anali woyang'anira ndipo a David Popovich, mtsogoleri wa gulu lalikulu kwambiri la eCommerce ku Israel, ndiye anali wokamba nkhani.
Maphunzirowa adangoyang'ana pa niche ndi kupeza zinthu, komanso kumanga mtundu wa eCommerce. David mokoma mtima anafotokozera omvera zokumana nazo zamtengo wapatali, ndipo anthu ankafunsa mafunso ambiri ndipo anasiya ndemanga zabwino zambiri. Tonse timakhulupirira kuti chinali chochitika chatanthauzo kwa aliyense.
Kodi Chingwe Ndi Chiyani
Asanalankhule za chizindikiro, kuyikapo ndiye maziko a kumvetsetsa momwe mungapangire chizindikiro. Malinga ndi Wikipedia, malo amatanthawuza malo omwe mtundu umakhala m'maganizo mwa makasitomala komanso momwe amasiyanirana ndi zomwe akupikisana nawo komanso kusiyana ndi lingaliro la kuzindikira zamtundu. Chinsinsi chinali kupeza njira zosiyanitsira mtundu wanu kwa ena ndikusiya chidwi kwa makasitomala.
Lingaliro lina linali kusiyana pakati pa msika (Amazon, eBay) ndi mtundu wodziyimira pawokha (Shopify, Woocommerce): Impulsive buying VS. Kugula ndi cholinga. Kugula mopupuluma ndi chizolowezi cha kasitomala kugula zinthu popanda kukonzekera pasadakhale, pomwe kugula mwachidwi kumachitika pamene makasitomala adziwa zomwe akufuna ndikuzifufuza mwachangu.
Izi zikunenedwa, muyenera kuyesa kugwiritsa ntchito njira zosiyanasiyana zotsatsa malonda anu pa intaneti pamapulatifomu osiyanasiyana a eCommerce. Mwachitsanzo, ngati mukugulitsa chinthu chapadera kwambiri chomwe kasitomala sadziwa n'komwe kuti chinaliko, kugula zinthu mopupuluma ndi njira yopitira.
Sungani makasitomala obwereza
Ndalama zazikuluzikulu zimachokera kwa makasitomala obwereza. David adawonetsa omvera pazithunzi zamaoda ake ogulitsa pomwe kasitomala yemweyo adayika maoda angapo pakanthawi kochepa. Ndikofunika kufufuza makasitomala atsopano; komabe, kusamalira makasitomala omwe muli nawo ndikofunika kwambiri. Ndipo mtengo wamtundu ndikubweretsa makasitomalawa m'masitolo anu ndi malonda ochepa omwe akufunika.
Pangani mtunduwu kuti musiye zowonera kwa makasitomala
Momwe mungapangire chizindikiro ndikuyika chizindikiro m'masitolo anu inali mitu yofunika kwambiri kwa omvera. Kusunga kusasinthika kwa mauthenga ndi kuwonekera ndikofunikira pomanga mtundu wanu. M'malo mwake, ziribe kanthu kuti ndi mbali ziti, kusasinthika ndikofunikira popanga chizindikiro. David adawonetsa masitolo ake kwa omvera panthawi yophunzitsidwa. Mtundu wamutu wa sitolo yake ndi woyera ndi wabuluu, womwe umakhala wogwirizana mu sitolo yonse; mtundu wa mankhwala ndi mafotokozedwe nawonso amagwirizana. Iyi ndi njira yabwino yosiyira zithunzi ndi zowoneka m'malingaliro amakasitomala.
Pezani kagawo kakang'ono komwe kangakope makasitomala
Njira yopezera niche iyi ndiyothandiza komanso yoyenera kuphunzira. Choyamba, mutha kutsegula mbiri ya anthu mwachisawawa pa Facebook, poyambira. Kenako mutha kupita kugawo la Makonda muzolembazo. Mukasakatula zithunzi zomwe amakonda, mudzatha kudziwa zomwe amakonda komanso zomwe amakonda.
Mwachitsanzo, ngati muwona zithunzi zambiri za ana agalu mu imodzi mwazambiri zomwe mwasankha mwachisawawa, mutha kudziwa mosavuta kuti munthuyo ndi agalu kapena ziweto. Chifukwa chake, munthuyu akhoza kukhala kasitomala wazinthu zokhudzana ndi ziweto kapena galu. Komabe, sizingatheke kusankha pa niche pokhapokha potengera kasitomala mmodzi. Kuti mupange chisankho chomaliza, ndikofunikira kwambiri kusonkhanitsa zambiri.
Muyenera kuwona izi ngati zochitika zatsiku ndi tsiku, ndipo mukakhala ndi zidziwitso pafupifupi 300, mutha kuyang'ana mawonekedwe omwe ali pamndandandawo, ndipo mawonekedwe ake ndi ma niche omwe mungasankhe. Posankha niche motere, mutha kuwona zokonda za anthu kuti zikhale zosavuta kupeza kapena kupanga zofuna.
Pangani gulu kuti musunge makasitomala omwe angakhale nawo
Kupanga gulu lokopa ndikusunga makasitomala. Ndipo mukufunikiradi kumva zomwe chilakolako chili m'deralo. Adatinso kuti ndiyambe ndi gulu locheperako komanso lolunjika pomwe aliyense ali ndi zokonda zofanana, ndipo mutha kugawana zomwe zili zofunikira kuti anthu awone, ndikupanga zokambirana. Anthu onse m'derali atha kukhala makasitomala anu amtsogolo.
Pezani zinthu zopambana ndi njira zina zosinthira AOV
Momwe mungapezere malonda opambana nthawi zonse amakhala vuto lotchuka m'makampani otsika, ndipo nazi nkhani ziwiri zothandiza zomwe zingakhale zothandiza:
- Mawebusayiti 12 Pezani Zogulitsa Zogulitsa pa Dropshipping
- Mawebusayiti Ochititsa Chidwi a 5 kuti Azonde Kafukufuku Wazogulitsa Zinthu
Komanso, pali njira zina, ngakhale simungapeze zinthu zambiri zopambana. Chinthu chopambana chikhoza kukuthandizani kupeza ndalama zambiri, koma patapita masiku angapo, ochita nawo mpikisano amayamba kugulitsa zomwezo ndikuchotsapo phindu.
Ndiye mumayenera kupeza china chogulitsa chotentha kuti mubwereze ndondomekoyi. Komabe, kupeza zinthu zopambana sikophweka. Kupanga chopereka chapadera komanso chapadera kwa kasitomala kungakhale kothandiza nthawi zina. Itha kukhala katundu wowonjezera wowonjezera kapena kuchotsera kapena kutumiza kwaulere kuyitanitsa. Cholinga chomaliza apa ndikusiyanitsa masitolo anu ndi omwe akupikisana nawo ndikuwongolera AOV.
Zogulitsa zabwino kwambiri + kugula bwino kwambiri + kutumiza mwachangu = mopitilira chiyembekezo (ndipo mphatso yabwino kapena nambala yama coupon ingathandize nthawi zonse). Fomuyi ikuphatikiza zinthu zitatu zofunika kwambiri pakutsika konse, ndipo David adazifotokoza panthawi yamaphunziro amoyo. Zambiri zitha kupezeka mu kujambula maphunziro a kanema.
Mawu otsiriza
Ngati mudaphonya gawoli ndipo mukufunabe kuwona kanema wathunthu, talemba Pano. Chonde lowani patsamba la Facebook la CJ musanatuluke kanemayo: https://www.facebook.com/groups/cjdropshipping. Kuphatikiza apo, CJ nthawi zonse imalandira maphunziro aulere aulere mtsogolo, ndipo tikukonzekera kudzakhala ndi chochitika chotsatira pa Marichi 18th, 2021.
Mutu wamaphunziro achiwiri apakanema apakanema walembedwa pansipa ndipo ukhala momwe mungapezere zopambana ndikutsitsa Q&A. Chonde bwerani mudzatigwirizane kuti tigawane ndi kuphunzira. Ndikukhulupirira kuti mudzakhala ndi ntchito yosavuta komanso yabwinoko yosiya!
CJ Facebook Gulu Live Webinar ndi David Popovich EP.2
Momwe mungapezere zopambana | Kutaya Q & A.
Chilankhulo: Chingerezi
Date & Time: 5:00-6:00 pm (GMT+8, Beijing Time)March 18, 2021
Wofunsa mafunso: Demi ochokera ku CJdropshipping
Mlangizi: David Popovich-Mtsogoleri wa gulu lalikulu kwambiri la eCom ku Israel
