CJ yaive neyakabudirira yemahara yemahara vhidhiyo kudzidziswa paCJ's Facebook Group nezuro. Demi anobva kuCJ ndiye aive muridzi uye David Popovich, mutungamiri wenharaunda huru yeCommerce muIsrael, aive mutauri.
Kudzidziswa uku kwainyanya kutariswa niche uye kuwanikwa kwechigadzirwa, uye eCommerce brand kuvaka. David nomutsa akagovera zviitiko zvinokosha zvakawanda kuvateereri, uye vanhu vakabvunza mibvunzo yakawanda zvikuru uye vakasiyawo mhinduro dzakawanda dzakanaka. Tese tinotenda kuti chaive chiitiko chine musoro kumunhu wese.
Chii chinonzi Branding
Usati wataura nezve branding, chinzvimbo ndicho hwaro hwekunzwisisa kuvaka brand. Sekureva kweWikipedia, chinzvimbo chinoreva nzvimbo inogara brand mupfungwa dzevatengi uye kuti inosiyaniswa sei kubva kune zvigadzirwa zvevanokwikwidza uye zvakasiyana neiyo pfungwa yekuziva brand. Kiyi yaive yekutsvaga nzira dzekusiyanisa brand yako kubva kune vamwe uye kusiya maonero kune vatengi.
Imwe pfungwa yaive musiyano pakati pemusika (Amazon, eBay) uye yakazvimirira brand (Shopify, Woocommerce): Impulsive buying VS. Kutenga nechinangwa. Kutenga zvisingaite ndiyo tsika yemutengi kutenga zvigadzirwa pasina kuronga pachine nguva, nepo kutenga nechinangwa kunoitika kana vatengi vakaziva zvavanoda uye vachizvitsvaga.
Nezviri kutaurwa, iwe unofanirwa kuyedza kushandisa nzira dzakasiyana dzekumaka dzezvitoro zvako zvepamhepo pane akasiyana eCommerce mapuratifomu. Semuenzaniso, kana iwe uri kutengesa chigadzirwa chakasarudzika icho mutengi asingatomboziva kuti chaivepo, kutenga pasina kufunga ndiyo nzira yekuenda nayo.
Chengetedza vatengi vanodzokorora
Iyo hombe mari inowanzobva kune vanodzokorora vatengi. David akaratidza vateereri zvidzitiro zveodha yechitoro chake apo mutengi mumwecheteyo akange aisa maodha akati wandei munguva pfupi. Zvakakosha kuongorora vatengi vatsva; zvisinei, kuchengetedza vatengi vauinavo kwakatonyanya kukosha. Uye kukosha kwechiratidzo kudzosa vatengi ava kuzvitoro zvako nekushambadzira kushoma kunodiwa.
Gadzira mhando kuti usiye zvinoonekwa kune vatengi
Magadzirirwo emhando uye kuisa chiratidzo muzvitoro zvako ndiyo yaive misoro yainyanya kumanikidza vateereri. Kuchengeta kuenderana mumameseji uye kuona kwakakosha pakuvaka yako brand. Muchokwadi, zvisinei kuti ndezvipi zvikamu, kuenderana kwakakosha pakugadzira brand. David akaratidza zvitoro zvake kune vateereri panguva yekudzidziswa kwepamoyo. Ruvara rwemusoro wechitoro chake chena uye bhuruu, izvo zvinoenderana muchitoro chose; rudzi rwechigadzirwa uye tsanangudzo dzinoenderanawo. Iyi inzira yakanaka yekusiya mifananidzo uye zvinoonekwa mupfungwa dzevatengi.
Tsvaga iyo niche inogona kukwezva mutengi
Iyi niche-yekutsvaga nzira inoshanda uye yakakodzera kudzidza. Chekutanga, iwe unogona kuvhura mamwe maprofiles evanhu vasina kurongeka paFacebook, kutanga. Ipapo iwe unogona kuenda kune Inoda chikamu mune iwo profiles. Nekubhurawuza mapikicha ari muKuda kwavo, unozokwanisa kuona zvinofarirwa nemunhu wacho nezvaanofarira.
Semuyenzaniso, kana ukaona akawanda mapikicha evana vevana mune imwe yemaprofile awakasarudza zvisina tsarukano, unogona kuona zviri nyore kuti munhu wacho ari imbwa kana mhuka dzinovaraidza. Naizvozvo, munhu uyu angave angave mutengi wezvipfuyo kana zvigadzirwa zvine chekuita nembwa. Nekudaro, hazvigoneke kusarudza pane niche chete zvichibva pane mumwe mutengi. Kuti uite sarudzo yekupedzisira, zvinonyanya kukosha kuunganidza mamwe mashoko.
Iwe unofanirwa kufunga nezve chiitiko ichi chekuunganidza ruzivo sechiitwa chemazuva ese, uye kana iwe uine akatenderedza 300 zvidimbu zveruzivo, unogona kutsvaga mapatani ari murondedzero, uye mapatani ndiyo niches yaungasarudza. Nekusarudza niche nenzira iyi, unogona kuona zvinofarirwa nevanhu kuitira kuti zvive nyore kuwana kana kutogadzira kudiwa.
Vaka nharaunda kuchengetedza vangangove vatengi
Kuvaka nharaunda kukwezva nekuchengetedza vatengi. Uye iwe unonyatsoda kunzwa kuti chii chishuwo chiri munharaunda. Akakurudzira kutanga nenharaunda yakamanikana uye yakatarisa uko munhu wese ane zvido zvakafanana, uye iwe unogona kugovana zvirimo zvirimo kuti vanhu vaone, uye vagadzire hurukuro. Vese vanhu vari munharaunda vangangove vako ramangwana vatengi.
Tsvaga zvigadzirwa zvinokunda uye dzimwe nzira dzekuvandudza AOV
Maitiro ekuwana chigadzirwa chinokunda chagara chiri chinetso chakakurumbira muindasitiri inodonhedza, uye hezvino zvinyorwa zviviri zvinobatsira zvinogona kubatsira:
- 12 Mawebhusaiti ekuti Uwane Zvinogadzira Zvigadzirwa zveDropshipping
- 5 Anoshamisa Mawebhusaiti ekutsvagisa Chigadzirwa Dhata-Chigadzirwa Ongororo
Uyezve, kune dzimwe nzira, kunyangwe iwe usingakwanise kuwana akawanda anokunda zvigadzirwa. Chigadzirwa chinokunda chinogona kukubatsira kuti uwane mari yakawanda, asi mushure memazuva mashoma, vakwikwidzi vaibva vatanga kutengesa zvinhu zvakafanana votora chikamu chepurofiti.
Ipapo waizofanira kutsvaga chimwe chigadzirwa chinopisa-chinotengesa kuti udzokorore maitiro. Nekudaro, kuwana zvigadzirwa zvekuhwina hazvisi nyore. Kugadzira yakakosha uye yakasarudzika inopa kune mutengi zvingave zvinobatsira dzimwe nguva. Inogona kunge iri yekuwedzera kukosha-yakawedzerwa bundle kana kuderedzwa kana kutumira kwemahara kweodha. Chinangwa chekupedzisira pano ndechekusiyanisa zvitoro zvako kubva kune vamwe vakwikwidzi uye kugadzirisa iyo AOV.
Chigadzirwa chakanakisa + ruzivo rwekutenga + nekukurumidza kutumira = kupfuura zvinotarisirwa (uye yakanaka chipo kana kodhi yekodhi inogona kubatsira nguva dzose). Iyi fomula inosanganisira zvinhu zvitatu zvakakosha kwazvo mukudonha kwese, uye David akazvitsanangura panguva yekudzidziswa kwehupenyu. Mamwe mashoko anogona kuwanikwa mu yakanyorwa vhidhiyo yekudzidzisa.
Mashoko ekupedzisira
Kana iwe wakapotsa iyo yekurarama chikamu uye uchiri kuda kuona iyo yakazara vhidhiyo, isu takarekodha pano. Ndokumbira utore CJ's Facebook peji kutanga usati wawana vhidhiyo: https://www.facebook.com/groups/cjdropshipping. Pamusoro pezvo, CJ ichagara ichitambira yemahara yekudzidzisa vhidhiyo mune ramangwana, uye isu tinoronga kuita chiitiko chinotevera munaKurume 18th, 2021.
Musoro weiyo yechipiri mhenyu vhidhiyo yekudzidziswa yakanyorwa pazasi uye ichave iri pamawaniro ekuwana zvigadzirwa zvekuhwina uye kudonhedza Q&A. Ndapota huya ubatane nesu kuti tigoverane uye tidzidze. Ndinovimba uchave nebasa riri nyore uye riri nani rekudonha!
CJ Facebook Boka Rarama Webinar naDavid Popovich EP.2
Maitiro ekuwana zvigadzirwa zvinokunda | Kudonhedza Q & A.
Mutauro: Chirungu
Date & Time: 5:00-6:00 pm (GMT+8, Beijing Time)March 18, 2021
Mubvunzo-tenzi: Demi kubva kuCJdropshipping
Mentor: David Popovich -Mutungamiriri wenzvimbo hombe yeCom muIsrael
