Siyifumana njani imodeli yeshishini elehlayo?
CJDropshipping yenye yeenkampani zokuqala ezinikezela ngempahla e-China kwaye izabalazela ukubonelela ngesisombululo kuyo yonke loo nto koosomashishini abanqwenelayo. Ekuqaleni iqala njengomvelisi wamatye anqabileyo kwi-alibaba.com kunye ne-aliexpress.com, i-CJ Dropshipping yakhawuleza yakhula yaba ngumthengisi wee-niche ezininzi kwishishini kwihlabathi liphela.
Sifumene imodeli yeshishini elehlayo xa sizalisekisa iiodolo zosomashishini othile. UJuan (Co-Founder eTrafilea) usuka e-Iceland, ngelo xesha wayengumfundi kunyaka wakhe omtsha eyunivesithi ehlala ethengisa amakhulukhulu FAST kunye neFurious Necklace.
Sasizibuza ukuba kutheni umntu omnye enokuthenga iintsimbi ezininzi kangaka kwaye zithunyelwe ngeenxa zonke kwihlabathi, ngakumbi ecela ukuba angaze ayithumele loo nto nge-invoyisi. Ekugqibeleni sathetha noJuan ngeSkype kwaye kungekudala emva koko sahlela intlanganiso kwikomkhulu lethu eChina. Siye sahlala singamaqabane eshishini kwaye sathengisa izigidi zeemveliso
Ezi yayiziintsuku zokuqala zokwehla, imodeli yeshishini yayingenalo negama elifanelekileyo ngelo xesha. Kwaye ngenxa yokuba yayisentsha, ubukhulu becala yayingalawulwa. Kwakufana “nentshona yasendle,” apho kwakufunyanwa nantoni na. Kwaye njengoovulindlela abaninzi, udla ngokuya apho imali ikhona.
Ukuthengisa iimveliso ezinophawu ngokulula
Ngokubhekiselele kwi-dropshipping, oku kuthetha ukuba unokuthengisa ngokulula iimveliso ezinegama ngaphandle kokufuna ilayisenisi. Ngokuqinisekileyo yayiyindawo engwevu, kodwa siye saya kuthengisa iitoni zemigexo ye-Harry Potter. Nangona kunjalo, ekuhambeni kwexesha uJuan wayejongene nemiba ngesango lakhe lokuhlawula, kwaye kungekudala emva kokuba i-Facebook ivimbe iakhawunti yakhe. Kuye kwacaca ukuba ukusebenza kulo mmandla ungwevu akuzukuzinziseka. Kwaye uyeka ngokukhawuleza ukuthengisa izinto ezinophawu ngenxa yento esebenzayo.
Ndimele nditsho ukuba iTrafilea ikhule yayinkampani enkulu ukusukela ngo-2016. Bazizityebi ngokoqobo kwaye bazilawule kakuhle kangangokuba babenako ukukala kwisikhundla abasibambe namhlanje. Emva kokuthatha isigqibo sokutshintsha iimveliso, uJuan emva koko wagxila kwintengiso ye- ndlongo yendlovu.
Ukufumana iimveliso eziphumeleleyo
Le kodwa yayiyenye imveliso yendawo engwevu, njengoko i-IKEA yayithengisa into efana kakhulu ngelo xesha. Kodwa uJuan wayeyazi indlela yokubhengeza kwaye ndandisazi apho ziveliswa khona, ngoko ke ngokukhawuleza saba nomnye ophumeleleyo ezandleni zethu. Besithumela iipakethi ngathi ziyaphambana, ibiyimeko yokuphumelela kuthi sobabini. Ngamawaka eeyunithi ezithengiswa yonke imihla ngaloo mveliso yodwa. Uyayibona kanye indlela ekwakuphambene ngayo Apha.
Yayiziinyanga ezimbalwa ezimangalisayo kuzo zombini iTrafilea kunye neCJ Dropshipping. Sobabini sibonile ukukhula okumangalisayo kwiqaqobana nje leemveliso eziphumeleleyo. Andizukungena kwiinkcukacha malunga neendlela zakhe, kodwa uJuan wayeyazi ngokwenene indlela yokukhetha abaphumeleleyo. Ndiqinisekile ukuba wachitha iiyure uphando kunye nokuvavanya iimveliso kunye niches zabo. Kodwa ngelixa wayekhangela imveliso “eluhlaza” ngakumbi uJuan eTrafilea wakwazi ukufumana enye niche enkulu — UKWENZA UMZIMBA
Thina apha kwi-CJ sithetha netoni yeedrophu kwaye uninzi lwabo lufumanisa ukuba kunzima ukwenza ukuthengisa okungaguquguqukiyo unyaka wonke. Yekani ngaphandle kwe-niche enye / abaphulaphuli ekujoliswe kubo. Ngoko ingcamango yokuba imveliso inokuhlala “ihlala iluhlaza” unyaka wonke ivakala njengentsomi kubantu abaninzi.
Ingxaki kukuba abantu abaninzi bathanda ukuthengisa iimveliso ezinobomi obuncinane beshelufu. Oku kuthetha ukuba ngokuhamba kwexesha imveliso okanye i-niche iya kuba igcwele. Oosomashishini abahlakaniphile baziqhelanise ngokuthengisa unikezelo olujikelezayo lwe izixhobo ezahlukeneyo. Xa imveliso iphelisiwe bayayitshintshela enye kwaye baqale yonke inkqubo yentengiso kwakhona. Abanye batyeshela iivenkile zabo iinyanga ezininzi njengoko bethengisa kuphela kwinxalenye ethile yonyaka.
Iimveliso zokuvavanya
Ukuthengisa iimpahla zokuma ekugqibeleni yaba yi-niche ephumeleleyo kaJuan, kunye negama lakhe lokuqala i-EMPETUA. Uqale wavavanya ukusebenza kwayo esebenzisa iAliexpress. Ufumene imveliso efanelekileyo kodwa akazange aneliseke ngamaxesha angahambelaniyo okuthutha. Kamva ukhetha i-CJ Dropshipping njengoko siqhele ukufumana ukuhanjiswa kubathengi ngeveki ngokukhawuleza.
Licebo elilungileyo lokuvavanya imveliso ngeAliexpress kwaye emva koko ulinganise ngeCJ xa sele ufumene ophumeleleyo. Unokufunda ngakumbi malunga nenkqubo Apha. Akusoloko sizalisekisa amakhulu eodolo ukusuka ekuqaleni. Kwaye ndibalula impumelelo yakhe kwangoko ekuyileni imveliso ngaphambi kokusungulwa.
Emva kweeyure zophando kunye novavanyo lokubona ukuba imveliso iyasebenza na, waba neArhente zethu zoNxibelelaniso zinxibelelana nabavelisi abaninzi ukuba benze umgca wokutyikitya weempahla. Yayiyinkqubo yokulungelelanisa ubungakanani ukuze bulingane neemarike zaseYurophu nezaseMelika. Singathumela iisilhouette zokugqibela kubavelisi abohlukeneyo abasasazeke kwilizwe lonke, ukusuka eGuangzhou, eFujian, eShenzhen, eYiwu, eZhuji, naseJiangxi ukufumana amaxabiso angcono.
Xa iiprototypes zenziwe emva koko siza kujonga umgangatho ngaphambi kokuba sithumele ezona zibalaseleyo kuJuan ukuze zivunywe. Kwakungekho lula, kodwa sasisazi ukuba uJuan wayenento ekhethekileyo kwaye wayenamandla okuthengisa imveliso ngokuchanekileyo. Ngemveliso yakhe ephezulu kunye nolwazi kwintengiso ludityaniswe namandla ethu okunikezela ukuthunyelwa ngokukhawuleza, Saphinda sanomnye ophumeleleyo ezandleni zethu.
Iimfihlo kwi-brand ephumelelayo
Inye into eyayiqinisekisa impumelelo yabo ukupakishwa kwesiko. Asiphelelanga nje ekuncedeni ekufumaneni imveliso kodwa sikwanazo neemeyile zesiko kunye neepakethi ezenziwe ngokunjalo. Phantse akukho namnye okhuphisana noJuan wayenayo into enje. Oku kwamenza wagqama kwaye yanika inkampani yakhe intembeko ngakumbi. Abathengi bakhe babechukumisekile, bahlala bethumela izinto abazithengileyo kuFacebook nakwi-Instagram.
Ngo-2017, i-EMPETUA yayisele ikhuphe iiyunithi ezisuka e-China kuphela. Oku kuthetha ukuba iiodolo zidla ngokuthatha iintsuku ezingama-20+ ukufika. Babefumana izikhalazo, nto leyo engazange ilunge kwishishini. Ngo-2018 bajonge ukuthatha indlela yasekhaya ngakumbi yokwehla.
Thina apha e-CJ sasivule iziko lethu lokuqala lokuzaliseka e-US ngelo xesha. Ke ngokwendalo, sabona enye imeko yokuphumelela wonke umntu. Babuza abathengi babo baseMelika ukuba baya kuhlawula iidola ezi-5 ngaphezulu kwi-2-5 yokuhambisa usuku. Kwaye iziphumo zavelisa ewe omangalisayo. Kwisithuba seenyanga ezi-3 baphinda baphawula kwaye bahambisa lonke uluhlu lwabo e-US kwaye bathunyelwa ekhaya kuphela.
Ukulinganisa ishishini ngesicwangciso esigqibeleleyo sokuthengisa
Ngoku eyaziwa ngokuba yiShapermint, uJuan wakwazi ukukala ishishini lakhe ukusuka kumbono nje ukuya kwenye yezona nkampani ziphumeleleyo zorhwebo kwiwebhu. Ibingenangeniso ekuqaleni kwaye ifuna utyalo-mali lwangaphambili.
Kodwa ngokuthengisa okuphezulu kunye nemveliso eyenziwe ngokwezifiso, uJuan wakwazi ukwakha izinga eliphezulu lokugcinwa kwabathengi. Akazange abe nemveliso kuphela onokuyifumana ngeShappermint, kodwa abathengi bahlala bethenga iiyunithi ezininzi unyaka wonke. Kungenxa yokuba wakwazi ukwakha ukuthembeka kohlobo lwakhe.
Ukusebenzisa indibaniselwano yeentengiso ze-FB/IG, ukuthengiswa kwe-imeyile, kunye nokubonwa kuthungelwano olukhulu kunye noshicilelo, iShappermint ilawula ngokoqobo i-niche yokubumba umzimba. Kwaye ngenkonzo yabathengi ekhethekileyo, uyakwazi ukugcina abathengi bonwabile kwaye ngenxa yoko kunokwenzeka ukuba babuyele ukuthenga okuninzi ngakumbi ezantsi kumgca.
Njengoko imi ngoku nakwixesha elizayo, ziimpawu kuphela ezikwaziyo ukufikelela kwinqanaba lokuzinza. Kuya kuba bubulumko ukubandakanya oku kwisicwangciso sakho sonke. Kubalulekile koosomashishini ukuba babe nohlobo oluthile lweSikhokelo sokuThengisa, iQhinga lokuThengisa, kunye neQhinga lokuKhawulezisa phambi kokuba baqalise ishishini elitsha.
La maxwebhu ama-3 aya kukunceda ufikelele kwinqanaba eliphezulu lempumelelo yomntu. Nangona zinokutshintsha ngokuhamba kwexesha, kuhlala kulungile ukuqala kwindawo ethile. Kukwabalulekile ukuqwalasela indlela olimisa ngayo ishishini lakho. Ngephanyazo, unokuphinda kabini ixabiso leyunithi nganye, kodwa ukuba ufake uphawu ngokuchanekileyo umthengi unakho ukuthenga iiyunithi ezininzi ngentengiselwano nganye kwaye abuyisele ngaphezulu ngakumbi ezantsi emgceni.
Oku kunokuqulunqwa ngokuthi (Isicwangciso sokwenza uphawu=Imali encinci kwintengo enye+Iindawo ezinkulu kwiiyunithi ezininzi ezithengiswa ngokwentengiselwano+Ukugcinwa koMthengi okusekwe kwi-Brand Credibility) Lo ngumzekelo omnye kuphela wamathuba angenasiphelo endlela yokuqulunqa ishishini kunye neefuneli zokuguqula. Thina apha kwi-CJ dropshipping siyakucela ukuba utshate isakhiwo esikusebenzela kakuhle.
