I-ECommerce ikhula ngokukhawuleza kwiminyaka yakutshanje, kwaye abantu abaninzi bangcamle ubumnandi beCommerce ezisa kubo. Kodwa inyaniso kukuba asingabo bonke abanokuphumelela entsimini. Ke indlela yokuphatha ishishini iba yeyona ngxaki inkulu. Ngamanye amazwi, ungenza ntoni ukuze wahlule kubakhuphisana bakho kwaye ubambe ingqalelo yabathengi abaninzi kunye nokunyaniseka kwishishini?

Okokuqala, khetha i-niche onomdla kuyo. I-niche iya kuba nefuthe kumzamo oza kuwenza kwinkxaso yabathengi, amanani okuthengisa, kunye nokuba uya kubaphinda abathengi. Ngaphezu koko, i-niche egxininisiweyo ingcono kubaqalayo malunga nokuthengiswa kwemveliso kunye nolawulo.

The ababoneleli ukhetha unokuchaphazela iziphumo ukuya kuthi ga kwinqanaba elikhulu. Ixabiso eliphantsi liqinisekisa umda ophezulu kunye nomgangatho olungileyo kuthetha ukunyaniseka kwabathengi okuphezulu. Oku kubhaliwe Fumana iimveliso eziPhumeleleyo kwiiNtengiso ze-Facebook kunye neMizekelo yoFundo inokukunceda ekufumaneni iimveliso ezithengisa kushushu.

Le mizekelo ingentla yeyona nto ibalulekileyo yokugcina ishishini lakho likhuphisana. Kodwa ngelishwa usenokuphulukana nabathengi kunye nentengiso ngenxa yezinye izizathu. Umzekelo, abathengi banokuvala iphepha lokuhlawula ukuba lilayisha ixesha elide kwaye alibonisi ngokufanelekileyo. Ungaphoswa ziodolo kuba iivenkile zakho zingamkeli iimali ezithile okanye iindlela zokuhlawula.

Ke, ukusebenzisa izixhobo eziluncedo kunokonyusa ngokufanelekileyo inkqubo kwivenkile yakho kwaye wonge ixesha elingakumbi kwishishini lakho.

Umdlalo oTshintsha ukuKhangela iFunnel App – Intercart

I-Intercart lusetyenziso oluluncedo nolusebenzayo lweShopify kumashishini awehlayo. Injongo yalo kukunyusa izinga lakho lokuguqulwa kunye nexabiso le-odolo eliphakathi ngokuthengisa, ukwahlula ukuvavanya iifuneli zakho, njalo njalo. Le mihlathi ilandelayo izakwazisa ngokufutshane ukuba i-Intercart inokuphunyezwa njani kwiivenkile zakho zakwaShopify.

Ilogo kunye noseto olusisiseko

Into yokuqala ekufuneka uyenzile kukongeza i-Intercart kwiShopify yakho kwicandelo le-Apps. Emva koko, uya kubona amanyathelo okugqiba inkqubo yokuseta. Kwaye inyathelo lokuqala kukufaka uphawu lwevenkile kwaye ujonge useto. Uninzi lweesetingi ngokubanzi ziya kulungelelaniswa nevenkile yakho yeShopify ngokuzenzekelayo, okufuneka ukwenze kukongeza ilogo ofuna ukuseta ilogo yevenkile.

intlawulo

Into elandelayo ekufuneka uyenzile kukongeza iindlela zokuhlawula kwivenkile yakho. Phezulu ephepheni, unokongeza i-PayPal kunye ne-PayPal yokuphuma ngokukhawuleza. Obunye ubuhle be-Intercart kukuba awudingi ukufaka isicelo sentengiselwano ye-PayPal. Abantu abaninzi bayanqatshelwa kwinkqubo kuba amaxwebhu amaninzi afunekayo kwaye kufuneka ube kwishishini ixesha elithile ukuze udlule. Ngapha koko, i-Intercart ixhasa ngaphezulu kwe-100 yeendlela ezahlukeneyo zokuhlawula, kunye nemali eninzi exhaswayo.

Ivenkile yokuThengisa okulahliweyo / FB Pixel / Uhlanganiso lukaGoogle lokuHlola 

Ukulandela la manyathelo, ngoku unokudibanisa uShopify ukukhutshwa okulahliweyo, iPixel kaFacebook kunye neGoogle Analytics. Ngokwenza oku, i-Intercart iya kukhumbuza abathengi emva kweyure enye/ngosuku olunye lokushiya iinqwelo zabo ngasemva. Emva kokufumana isikhumbuzi, abanye abathengi banokubuya baqhubeke nokuqhubeka neeodolo. Ngenxa yoko, izinga lokuguqulwa liya kuphucula.

Iindawo zokuphuma

Ngoku kufuneka ujonge kwaye uhlaziye iindawo zokuphuma. Lo msebenzi ukubonelela ngokhetho lokudala amaqela ahlukeneyo abathengi abavela kwiindawo ezahlukeneyo zejografi kwaye wabele iqela ngalinye ngeefani zentlawulo ezahlukeneyo ngokufanelekileyo.

Abantu abasuka kwiindawo ezahlukeneyo baneendlela ezahlukeneyo zokuhlawula, abanye banokukhetha i-Shopify yakudala iphepha lokuphuma ngelixa abanye bethanda ukuphuma kwePhepha eli-1. Unokwahlulahlula uvavanyo ukuba yeyiphi na ifanis esebenza kakuhle kwindawo ethile ngokongeza iifuneli ezininzi kwiqela.

Enye inzuzo yokuvavanya ukwahlula kukuba inokwahlula i-traffic ngokunjalo. Ngokudibanisa iifunnels ezahlukeneyo kwiqela elinye, abathengi abachongiweyo kweli qela baya kukhokelelwa kwiifuneli ezahlukeneyo ukuhlawula. Ngenxa yoko, ixesha lokulayisha kwiphepha lokuphuma liya kunciphisa kakhulu.

Imisebenzi

Nje ukuba ugqibile ukuseta iindawo zokuphuma, kuya kufuneka uhlele iifuneli. Usenokuzibuza ukuba yintoni kanye kanye ifunnel?

Ifaneli iqulathe uthotho lwamanyathelo okuphuma kwaye yabelwa indawo osele uyihlaziyile ngasentla. Unokwabela iifunnels kumaqela ahlukeneyo abathengi kwaye ubavavanye ukuze ubone ukuba yeyiphi ifaneli esebenza ngcono ukunyusa imveliso kunye nokwandisa ukuthengisa.

Okubaluleke ngakumbi, unokongeza izinto ezithengiswayo kwifuneli nganye ngaphandle kwe-Shopify yakudala yokuphuma. Ukusebenzisa i-upsell ngokufanelekileyo kunokuphucula ukuthengisa kwakho ngokuphawulekayo; udala iimfuno zabathengi.

Ukuseta isaphulelo esisodwa esiya kusebenza kuphela kwii-upsells lelinye icebo elilungileyo lokukhuthaza inkuthazo yabathengi kuba unikezelo olulinganiselweyo luhlala luhenda. I-Intercart inikezela ngeendlela ezintathu ezahlukeneyo zokuthengisa, izinto zenqwelo ezithengiswayo, iimveliso ezikhethiweyo, kunye neemveliso kwiimveliso. Ungazama indlela nganye kwaye usete isaphulelo sesaphulelo esahlukileyo ukuvavanya indlela omawuhambe ngayo.  

umrhumo

I-Intercart ibonelela ngezicwangciso ezintathu zokubhaliselwa ezenzelwe abanini bamashishini abo ukusuka ekuqaleni ukuya kubantu abenza ubuncinci i-500k ngenyanga.

isiphelo

eziluncedo:

• Ixhasa iilwimi ezininzi kunye nemali emininzi
• Ixhasa iindlela ezingaphezu kwe-100 zokuhlawula
• Inyathelo ngamanyathelo isikhokelo sevidiyo
• Isantya sokulayisha
• Yahlula iiphaneli zovavanyo ukulungiselela ukuthengisa

bendlela:

• Imirhumo ephezulu yobhaliso
• Iivenkile ezintsha azamkelwa ngexesha lokuhlaziya
• Ayiloncedo ngokwendlela yokuqhuba kwezithuthi

Xa kuziwa ekuphuculeni intengiso kunye nokuphucula izinga lokuguqulwa, i-Intercart yiApp ekufuneka uye kuyo. Ukongeza, i-Intercart ayilunganga kuphela i-dropshipping.

Inkqubo yovavanyo esebenzayo yokwahlulahlula inokukugcina amandla amaninzi kunye nexesha lokulungelelanisa ivenkile ngokusebenzisa izilingo. Nangona kunjalo, ukuqhuba ishishini akunakuze kube lula, kusafuneka wenze umgudu omkhulu kulo. I-Intercart ifana nomncedisi omkhulu onokukunceda woyise imiceli mngeni emininzi kuwo wonke umsebenzi wakho.