Xa sithetha ngedropshipping, uninzi lwabantu lunokucinga ngokuhla ukuya e-US okanye kumazwe aseYurophu. Nangona kunjalo, iLatin America (LATAM) iye yaba yenye yezona ndawo zikhula ngokukhawuleza ze-eCommerce kule minyaka. Koosomashishini baseMelika, eli lixesha elifanelekileyo lokuqala ishishini kwilizwe labo. Kubantu abalahlayo ngaphandle kweMelika, ikwalixesha elihle lokwandisa ishishini labo kumazwe ngamazwe.
Kodwa ukwakha ishishini eliphumelelayo eLatin America akulula, le marike igcwele amandla kunye nemingeni ngexesha elifanayo. Ukuba nawuphi na umnini weshishini uqala ukwenza i-dropshipping nge-zero yokuqonda imakethi yendawo, ishishini lisenokungahlali ixesha elide.
Ke ngaba kufanelekile ukwehla ukuya eLatin America? Makhe sifumane iinkcukacha ezingakumbi kula macandelo alandelayo.
Imarike ekhula ngokukhawuleza
Ukusukela ekuqaleni kwenkulungwane yama-21, ukuthenga kwi-Intanethi bekusaziwa phakathi kwaBathengi baseLatin America. Ngokhetho oluninzi lwentlawulo olukhoyo kwiimali zengingqi kunye nokunyuka kwabasebenzisi be-intanethi. Ukuthenga ngedijithali kwi-Intanethi sele kuyinto eqhelekileyo kumazwe aseLatin America.
Imakethi ye-eCommerce yaseColombia ikhula ngesantya se-31% ngonyaka, ngelixa ishishini laseArgentina likhula ngesantya se-24% ngonyaka. Ngapha koko, intengiso yentengiso yeselula eColombia naseArgentina inyuka ngeepesenti ezingama-64 kunye neepesenti ezingama-45 ngonyaka. EMexico, ingeniso yentengiso ye-eCommerce iqikelelwa ukuba ibethe i-74,159 yezigidi ngo-2025. Ezi zizwe ezintathu kuphela kwiimarike ze-33. Nangona kunjalo imeko efanayo ikhona kuwo wonke ummandla.
Ukulandela lo mkhwa, uninzi lwe-dropshippers lufuna ukwandisa ishishini labo eLatin America. Kodwa ngaxa lithile, bakufumanisa kunzima ukukala ishishini labo kula mazwe. Umzekelo, kunzima ukufikelela kubathengi basekhaya baseLatin America xa uninzi lwamazwe ngamazwe lusebenzisa ulwimi lwesiNgesi kuphela. Okwesibini, ilizwe ngalinye laseLatin America linenkqubo yalo yenkonzo yeposi kwaye kunzima ukufumana umzila wokuthumela othembekileyo okhawulezayo.
Ke, kubalulekile ukusebenza neqabane leshishini elinamava kwimakethi ye-Latin American dropshipping.
Abathengi abanokubakho abohlukeneyo
I-COVID-19 itshintshe phantse indlela yokuphila yomntu wonke kunye noqoqosho lwehlabathi. Ngokutsho kwe Statist Ingxelo ka-2021, bangaphezulu kwezigidi ezingama-400 abasebenzisi be-intanethi abakwi-intanethi kumazwe ali-17 eLatin America. Kwaye ngoku eli nani kulindeleke ukuba lonyuke nakule minyaka ilandelayo.
Kuyo nayiphi na inkampani ye-eCommerce okanye umnini wevenkile, le yimarike enkulu enesakhono esikhulu. Kodwa umbuzo ngulo, yintoni ekufuneka yenziwe ukuze ufumane abo banokuba ngabathengi?
Indawo
Uninzi lwe-dropshippers lucinga ukuba indlela yokuthengisa iqinisekisiwe ukuba iphumelele, inokusetyenziswa naphi na. Nangona kunjalo, enye indlela esebenza kubathengi base-US isenokungabi nomtsalane kubathengi baseLatin America. Ngaphandle koko, abathengi babelana ngeendlela ezahlukeneyo zokuthenga kwindawo yonke. Kubalulekile ukuba i-dropshippers iqonde iindidi zabathengi kwilizwe ngalinye elahlukileyo laseLatin America.
Ngokomzekelo, abathengi base-US bangathanda ukufunda iiblogi ezisekelwe kumxholo ukuze bathathe isigqibo sokuba bathenge imveliso. Kodwa eChile, abathengi bangathanda ukujonga iisayithi zokuphonononga endaweni yokukholelwa imixholo yeebhlog nganye.
Kwakhona, abathengi baseBrazil okanye eMexico badla ngokuwathemba amanqaku ngaphezu kwezithuba okanye iintengiso kwimidiya yoluntu. Amanqaku anxulumene neendaba zamva nje aya kusebenza ngakumbi ukutsala abathengi.
Ngoko ke, kubalulekile ukubonelela ngephepha elilodwa lemveliso eliguqulelwe kulwimi lwendawo. Kuba abathengi baseLatin America bakhetha ukukhangela kwaye bajonge iimveliso ngolwimi lwabo lokuqala endaweni yesiNgesi.
Kuba lo mahluko ukho, i-dropshipper kufuneka yenze uphando olupheleleyo malunga nentengiso ekujoliswe kuyo kwangaphambili. Emva kokwenza uphando, i-dropshipper kufuneka ithathele ingqalelo iindlela zokuthengisa. Kuba inkqubo yendawo ibalulekile ekwakheni ukuthembana phakathi komrhwebi kunye nabathengi.
Beka injongo phambili
Xa abarhwebi besandisa ishishini labo kule mimandla, ukubeka injongo ephambili kukwasisicwangciso esiluncedo.
Kule mihla, abantu abaninzi ngakumbi kwihlabathi liphela abathengi kuphela imveliso kodwa bathengela amava okanye umbono endaweni yoko. Oku kuyafana nakubantu baseLatin America ngokunjalo.
EBrazil naseMexico, iinkampani ezixhasa imibutho yesisa okanye ezithengisa iimveliso ezilungele indalo zinokwamkelwa ngakumbi luluntu lwasekuhlaleni. Kubonisa ukuba ukukhathalela indalo ayiseyonto “emnandi ukuba nayo” kwiinkampani okanye kubathengisi ngabanye. Phantse “kufuneka ubenayo” ukuqala ishishini elinempumelelo kule mihla.
Ngaphandle koko, uphando lubonise oko Iinkampani eziqhutywa yimishini zihlala zinentengiso ephezulu okanye ukusebenza kakuhle. Ke ikwayindlela enenzuzo yokwenza inzuzo ethe kratya kwaye uvumele abathengi baqaphele kwaye bacengceleze iibrendi ezintsha. Ke, ukuba i-dropshippers ifuna ukungena kwimakethi yaseLatin America, ukubeka injongo ephambili kuya kubanceda kakhulu ekuqaleni.
Amazwe agqwesileyo okuthumela eLatin America
Brazil
- Abemi: 212.6 yezigidi
- Ingeniso yemarike ye-eCommerce: $15.59 zigidi
- Umndilili wengeniso ngomsebenzisi ngamnye (ARPU): $379
IBrazil inabemi abazizigidi ezingama-212.6. Ekupheleni kuka-2020, imali yentengiso ye-eCommerce ifikelele kwi-15.59 yeebhiliyoni zeedola. Kwaye umndilili wengeniso ngomsebenzisi ngamnye ufikelele kwi-379 yeedola eBrazil.
Ngaphandle koko, ngokwamkelwa okubanzi kokugubungela inethiwekhi, uninzi lwabantu baseBrazil bayakwazi ukufikelela kwi-intanethi kwaye bathenge iimveliso ngeewebhusayithi ezahlukeneyo. Emuva ngo-2020, iipesenti ezili-14 zazo zonke iimveliso ezithengiswa eBrazil zathengwa kwii-smartphones kunye neelaptops.
Kwixesha elidlulileyo, izizathu ezahlukeneyo zembali zenza ukuba imveliso yokuthumela eBrazil ibe yinto enzima kakhulu ukuyenza. Imizi-mveliso emininzi yamazwe ngamazwe ayiphumelelanga ukudibanisa ishishini labo lokuthotywa kule marike. Ke kubambalwa abakhuphisana abangena kwimarike, ishishini le-eCommerce laseBrazil alikhuphisani kakhulu kunase-US kunye namazwe e-EU ngoku.
Mekhsikho
- Abemi: 128.9 yezigidi
- Ingeniso yemarike ye-eCommerce: I-USD 15.8 yezigidigidi
- Umndilili wengeniso ngomsebenzisi ngamnye (ARPU): $334
Umzi-mveliso wokulahla ukhula ngokuqhubekayo eMexico. Ngonyaka ka-2020. malunga ne-15.8 yeebhiliyoni zengeniso zenziwe kwi-eCommerce market. Kwaye ngokomyinge ngamnye umsebenzisi unokuvelisa i-$ 334 kwingeniso.
Ngokutsho kwe-Statista, ngaphezulu kwesibini kwisithathu sabathengi be-intanethi baseMexico bathe bathenga kanye kwindawo yamazwe ngamazwe.
Ngaphezu koko, kule mihla ngaphezulu kwe-71% yabemi baseMexico bayakwazi ukufikelela kwi-intanethi, okuthetha ukuba abantu abazizigidi ezingama-90 baye baba ngabasebenzisi be-intanethi. Ke, iMexico ayifanelanga ukuba ingahoywa ukuba uceba ukwandisa ishishini lakho kwihlabathi liphela.
Imingeni kunye nobunzima
Ukuthumela ngenqanawa akufike ngexesha
Xa kuziwa ekuthumeleni, eyona ngxaki inkulu kwimizila yenqanawa yaseLatin America ihlala ilixesha elide lokuthumela. Inkonzo yeposi engathembekiyo, umgaqo-nkqubo wezithethe ezintsonkothileyo, kunye neendlela ezilinganiselweyo zokuthumela, zonke ezi zinto zenza iimveliso zokuthumela eLatin America zibe ngumsebenzi onzima.
Ke, ngamanye amaxesha abathengi banokufuna ukulinda iiveki ezi-1-2 ezongezelelweyo ukuze bafumane imveliso abayiodolileyo. Ke nangona uninzi lweenkampani ezithumela ngenqanawa zisithi kuyakuthatha iiveki ezi-2 zothutho oluqikelelweyo ukuhambisa imveliso, ixesha lokuthumela lisenokwandiswa.
Ke, ukuze unikeze amava okuthenga angcono kakhulu kubathengi, kubalulekile ukusebenza kunye nenkampani enamava kunye neengcali zokuthumela ngenqanawa. Ukuba kuyimfuneko, i-dropshipper inokuphinda iqhagamshelane okanye iqeshe ingcaphephe ye-dropshipping yendawo ukuze ifumane ulwazi lwamva nje lokuthumela kunye nohlaziyo lomgaqo-nkqubo wasekhaya.
Iimveliso azibonakali njengoko kuchaziwe
Kwimizi-mveliso eyehlayo, akuyomfuneko ukuba abathengisi babambe eyona mveliso ezandleni zabo. Ke ngamanye amaxesha nabathengisi abazi ukuba zikhangeleka njani iimveliso zabo. Le ngxaki mhlawumbi ikwindawo yonke yee-dropshippers kwihlabathi liphela.
Kubathengi baseLatin America, oku kuyingxaki ebalulekileyo. Xa abathengi befumana iimveliso ezingahambelani nolindelo lwabo, kunokwenzeka kakhulu ukuba baya kuyibuyisela imveliso okanye bacele ukubuyiselwa imali. Ke ngaphambi kokuba iidropshippers zithathe isigqibo malunga nokuba zeziphi na iinqanawa, kubalulekile ukujonga umgangatho kunye nenkangeleko yeemveliso.
Ukuba kunzima kakhulu kumrhwebi ukujonga imveliso ngokuthe ngqo, umrhwebi unokubuza inkampani yokuthumela ngenqanawa okanye iarhente ethembekileyo eyehlayo ukuba iqinisekise umgangatho weemveliso. Kwaye kuya kuba ngcono ukuba umthengisi unokubonelela ngeenkonzo zasemva kwentengiso ezinjengokubuyisela okanye ukubuyisela imali ukuba umthengi uzifumene ngokwenene iimveliso eziyingxaki.
Ngaba kufanelekile ukulahla kwiLatin America?
Okokugqibela, emva kokujonga lonke olu lwazi lungasentla, siza kumbuzo ekuqaleni: Ngaba kufanelekile ukuhla uye eLatin America?
Ngokwembono yeCJ Dropshipping, siyakholelwa ukuba iLatin America yintengiso enkulu yokwandisa ishishini lethu. Ngokusekwe kumava okuhambisa iimveliso ezahlukeneyo kumazwe aseLatin America, iCJ Dropshipping iyakwazi ukufumana ezona nkampani zithumela imithwalo zibonelela imigca yokuthumela ngokukhawuleza ukuya eBrazil naseMexico
Nangona kunjalo, iinkampani ezinkulu ezinje ngeAmazon kunye neAliexpress zilawule imakethi ye-eCommerce yaseLatin America, kodwa kusekho indawo eninzi yeevenkile ezizimeleyo kunye namashishini amancinci okuphuhlisa. Akunzima ukuqikelela ukuba abathengisi abaninzi ngakumbi baya kufumana iindlela zokoyisa ubunzima kwaye babe ngabaphumeleleyo kule marike ichumileyo.
