Imibono yokuqala inokwenza okanye yaphule intengiso. Kwaye njengosomashishini, ufuna ukuqiniseka ukuba ubonisa ishishini lakho ngokupheleleyo. Ukubhengeza ivenkile yakho kuya phambili kunelogo elula, kodwa ikwaqwalasela intanda-bulumko engundoqo eboniswa lishishini lakho.
Kukho iindlela ezininzi ezahlukeneyo onokuthi uziqonde xa unikezela ngeshishini lakho. Kweli nqaku sinethemba lokukukhanyisela ngamanyathelo afanelekileyo ekufuneka uwathathe xa usenza uphawu lwe-eCommerce.
Niche
Isihloko somdla kwimarike enikeziweyo sinokubizwa ngokuba yiNiche. Kukho amakhulu eemarike ezahlukeneyo onokuthi ungene kuzo, nganye inedemografi yabathengi. Ukwazi ukuba zeziphi iimveliso ofuna ukuzithengisa okanye ngabaphi abathengi ofuna ukufikelela kuzo kuya kuqinisekisa i-Niche ivenkile yakho ewela kuyo.
Abaphulaphuli abangundoqo
Ngoobani abathengi bakho? Yeyiphi iminyaka kunye nesini ngokwedemografi? Ukuba nombono ocacileyo wokuba ngoobani abaphulaphuli bakho abaphambili kuya kwenza kube lula ukulungisa ibhrendi yakho ngeenxa zonke. Bafanele bazive ngathi ivenkile yakho yenzelwe bona ngokukodwa kuba kufanele ukuba ibe njalo.
Ukuwela uMdla
Zeziphi ezinye izinto abaphulaphuli bakho abanomdla kuzo. Kwaye ungayifaka njani loo nto kwi-brand yakho ngobuhle.
Sebenzisa izixhobo ezinje ngeTrends zikaGoogle kunye neFacebook yabaphulaphuli ukuqonda kuya kukunika iindlela zokuphendula le mibuzo. Yenza uphando lwakho kwaye uzame ukuqonda ukuba ngoobani abaphulaphuli bakho abaphambili phambi kwenkqubo yokwenza uphawu. Oku kuyakwenza ukuba kube lula ukujolisa kwintengiso ethile njengoko uyilungisa i-brand yakho ukuze ilingane naloo mdla.
Emva kokuba wenze uphando oluninzi ngoku unokwakha ivenkile ukuze ilungele abaphulaphuli bakho abaphambili. Kukweli nqanaba apho ufuna ukucinga ngegama, ilogo, isilogeni, ipalethi yombala, kunye nethoni yelizwi kwivenkile yakho. Ukuba nazo zonke ezi zinto kuya kunika imvakalelo yokufana kwindawo yakho yeCommerce kunye neentengiso.
Ivenkile yegama
Igama lakho levenkile kufuneka linxulumane neNiche ngendlela ethile. Uya kube usebenzisa le njengeGama lakho leDomain/URL. Zama ukukhetha into ekhumbulekayo njengoko ufuna ukuba ibambelele ezintloko zabantu kwaye iphindaphindwe ngokulula ngomlomo.
Akukho mlinganiselo
Olu luphawu lophawu lwakho kwaye kufuneka lubonakale lula. Ngokuqhelekileyo iilogo zilula ngokwemilo kwaye azinayo imibala engaphezu kwe-4 ebandakanyiwe kuzo.
IsiGama
Ikwabizwa ngokuba ngumgca wethegi. Esi sisivakalisi esifutshane esinokushwankathela ifilosofi yophawu lwakho iyonke. Imfutshane kunye neswiti yeyona ndlela ilungileyo.
Umbala wePallet
Ezinye iinkampani zimpawu zorhwebo ngemibala ethile yohlobo lwazo, nayile ndlela umbala onamandla ngayo xa usungula isazisi. I-Starbucks inombala othile oluhlaza abawusebenzisa kuzo zonke iimveliso zabo kunye neeyunifomu. Yenza uphando kwithiyori yemibala enxulumene nentengiso kwaye uzame ukufumana imibala emihlanu eyahlukeneyo esebenza kakuhle komnye nomnye.
Ithoni yeLizwi
Xa umthengi efunda iintengiso zakho kunye neenkcazo zemveliso, leliphi ilizwi elivelayo ezingqondweni zabo. Ukuthengisa kweemoto kunethoni eyahlukileyo kunentengiso yeDisneyland. Kwaye kukuwe ukuba yintoni ithoni onokuyithemba kakhulu umthengi wakho.
Siyathemba ukuba olu lwazi lube luncedo kwaye lukunika ingcamango yendlela yokufikelela kwilinge lakho elikhulu elilandelayo. Kubaluleke kakhulu ukuqwalasela ukuba ngowuphi umfanekiso owubonisayo kubathengi bakho abanokubakho.
Kwaye ukuyila ibhrendi yakho ngomthengi engqondweni kuya kuphucula amaxabiso akho okugcina ixesha elide. Ikunika ithuba elingcono kakhulu lokufikelela kwinqanaba lozinzo.
