Ukuba uceba ukusebenzisa iAmazon ukwenza ingeniso okanye ukwandisa amashishini akho eCommerce, kwaye ufuna ukubona ukuba yeyiphi imodeli yokuzaliseka ilungile ke eli nqaku lelakho-apha sithetha ngokuthengisa kwiAmazon ngo-2022, sithelekisa iindlela ezimbini ezithandwayo zokuzaliseka. : I-Amazon FBA kwaye IAmazon Dropshipping.
Ukuthengisa kwiAmazon ngo-2022
Izibonelelo ezithengiswa kwiAmazon ngo-2022
Xa kufikwa ekuthengiseni kwiAmazon, enye yezona zibonelelo zibalulekileyo kukuba inkulu kangakanani imakethi yehlabathi iAmazon ngokwayo - ukuza kuthi ga ngoku, kukho izigidi ezingama-310 zabasebenzisi abasebenzayo behlabathi kwiAmazon, kwaye ngaphezulu kwe-197 yezigidi zabantu basebenzisa iAmazon nyanga zonke.
The US yeyona ndawo yentengiso inkulu, enezinto ezingaphezu kwama-4,000 ezithengiswa ngomzuzu ngamnye.
Ngaphezulu koko, njengoyena mthengisi mkhulu we-intanethi emhlabeni, i-Amazon yafumana inkqubo yokuthengisa ephuhliswe kakhulu kwi-intanethi kunye nokusekwa kweziseko zophuhliso, okwenza yonke into ibe lula kubathengisi ukuba bayiqale kwaye luncedo lwesibini abantu abaninzi abakhetha ukukhetha iAmazon ukuqala amashishini abo. .
I-drawbacks ethengisa kwiAmazon ka-2022
Nangona kunjalo, kunye nokwanda okungayekiyo kweAmazon, ukhuphiswano luya lusiba nzima ngoku, kwaye yinyani leyo - ngokwedatha evela. ishishini ngaphakathi, kukho abathengisi abangaphezu kwama-3700 abajoyina umdlalo yonke imihla kunyaka ophelileyo, kwaye inani liyenyuka ngo-2022.
Ngaphandle koko, ichatshazelwe ngubhubhane kunye nokunyuka kwamaxabiso, iindleko zokuthengisa kwiAmazon ziyaqhubeka nokunyuka, I-5% yentlawulo yamafutha kunye nokunyuka kwamaxabiso yongezwe kuyo yonke imirhumo ye-FBA ye-Amazon ukususela ngo-Epreli 28, 2022, ishiya uxinzelelo olungakumbi kumda wenzuzo.
Ngaba iAmazon isenenzuzo okanye hayi ngo-2022? (ingakumbi kumashishini amancinci)
Ngokumalunga nedatha yophando, impendulo isekhona, ewe. Kukho phantse izigidi ezi-2 zamashishini amancinci kunye naphakathi kwi-Amazon ngo-2022, kwaye, i-76% yabathengisi be-smb banenzuzo.
Ukuthetha ngengeniso yeentengiso, i-22% ithengisa ngaphezulu kwe-10,000 yeedola ngenyanga ngokomndilili, kwaye malunga nesinye kwisithathu sabathengisi be-amazon bafumana inzuzo engaphezulu kwe-20%, kwaye i-65% yabathengisi bafumana inzuzo yabo ephezulu kune-10% ngo-2022.
Umthombo ovela kwi-jungle scout
Izitshixo zempumelelo kwiAmazon ngo-2022
Okokuqala nokuphambili, kunokuvakala kusisiseko esihle, kodwa ngumgaqo: vumela abathengi babone ixabiso elaneleyo onokubazisa. Kwaye yinkuthazo efunwa ngabathengi phambi kokuba bacinge ngokuthenga into ethile.
Ukuchaneka ngakumbi, zininzi izicwangciso ezinokwenziwa njengokwenza unikezelo olongezelelekileyo kunye nemveliso yakho, inokuba zixhobo ezithile okanye umxholo wedijithali, okanye iinkonzo ezixhomekeke ngokwenene kwinto oyithengisayo, ukwenza abathengi bazive belungile yonke into ukuhlawula kabini;
Okanye unganyusa uphononongo olubi lwemveliso, ukubona ukuba abathengi bakhalazela ntoni kwaye yintoni indawo yabo yeentlungu, kwaye emva koko ukhulise imveliso yakho kwaye wenze ngcono amanqaku akho aphumayo acace kwiphepha leenkcukacha.
Into yesibini kukuba ufuna ukufumanisa ukuba luhlobo luni lwabathengisi abakhethwa yi-Amazon, kwaye basebenzise ithuba inkuthazo yabo ukwandisa uluhlu lwakho. Ukuqinisekisa ukuba ukwandisa inkxaso kwiqonga yindlela ebalulekileyo yokunceda amashishini akho ukuba aqhubele phambili kwaye akhuseleke.
Ngaphezu koko, ufuna ukukhetha imodeli yokuthengisa efanelekileyo kwishishini lakho ukuphepha iindleko ezingeyomfuneko. Ukuze ube nokukhuphisana, zininzi iinkqubo onokufuna ukuziphucula, ixabiso lemveliso ephantsi, umthengisi ongcono, ukuthunyelwa, iwaranti, njl.
Kodwa kunzima ngakumbi kubanini be-smb ukuba banakekele yonke into. Ekuqaleni, sinokukhetha ukhetho lokuzaliseka olulungele ishishini lakho.
I-Amazon FBA
Ukuzalisekiswa yiAmazon yinkonzo yozalisekiso eyenzelwe wena enikezelwa yiAmazon. Inkonzo ibandakanya isivumelwano esipheleleyo sokupakisha-ukusuka ekugcinweni kweemveliso kwindawo yokugcina impahla ukuya ekupakisheni, ukuleyibheli, nokuzithumela ngenqanawa kubathengi.
Nokuba imisebenzi yenkxaso yabathengi iphathwa yiAmazon ngokunjalo.
Into ekufuneka uyenzile kukuthumela izinto zakho kumaziko okuzaliseka eAmazon.
IiPros zeAmazon FBA
- Izandla kakhulu xa uqhuba ishishini lakho kwi-intanethi
- Amaxabiso aphantsi okuthumela ngenqanawe
- Akukho mfuneko yokuba ube ne-tech-savvy okanye uguqulelo olungcono ukusuka ku-0 ukuya ku-1
- Okuthandwa ngakumbi kubathengi ngokufumana ukufikelela kwi-Amazon Prime
- Amathuba amaninzi okukhula kunye nenkxaso evela kwi-Amazon
Ke elinye lawona macandelo alungileyo eAmazon FBA kukuba ikhutshiwe kakhulu, ushiya uluhlu lwakho kunye nokuthunyelwa kothembekileyo.
I-Amazon inyamekela yonke into, kunye neenkonzo zabathengi, ngoko ke ukhululekile kwezi nkqubo ukuze ukwazi ukugxila kwintengiso. Ukwathanda ukubona iireyithi zokuthumela ezisezantsi ezixhamla kwisikali esikhulu sokuzaliseka kwe-Amazon.
Ngaphezu koko, awudingi ukuba ube yitekhnoloji-savvy okanye uguqulelo lokufunda ukusuka ku-0 ukuya ku-1 ukuze uthengise e-Amazon, uluhlu lwakho lufumene ithuba lokufikelela kubasebenzisi beNkulumbuso yaseAmazon, abanokuthi bathenge eqongeni.
Okwangoku, abathengisi be-AMZ FBA bavame ukuba namathuba amaninzi okukhula. ungaqhuba ukukhangisa okuhlawulwayo, udale isazisi sophawu ngokusebenzisa iivenkile, umxholo, njl njl kwaye ufumane ukunyusa kwi-traffic yakho - kukholelwa ukuba i-Amazon iya kukhulisa uluhlu lwakho ukuba uthengisa nge-FBA.
Iingxaki zeAmazon FBA
- Umrhumo ophezulu wangaphambili kufuneka uhlawule iAmazon kuqala
- Inkunzi eninzi njengokulungisa uluhlu kunye nokugcinwa ukuze uqalise ukuthengisa
- Amazinga aphezulu okubuya kunye nokuthumela okongeziweyo
- Kunzima ukwakha ubudlelwane babathengi
Ukuthetha ngayo, i-drawback yokuqala ecacileyo ye-Amazon FBA inokuba, umrhumo ophezulu ongaphambili kufuneka uhlawule kuqala, kubandakanywa ukuphathwa kwe-odolo, ukukhetha & ukupakisha, ukuthumela, kunye nokugcinwa, kwaye zonke ezi zinokuzisa uxinzelelo kumda wenzuzo.
Ngaphandle kweentlawulo ezivela eAmazon, abathengisi kufuneka bathenge uluhlu lwempahla kwaye bayithumele kwindawo yokugcina impahla yaseAmazon ukuze baqalise ukuthengisa.
Ngapha koko, iAmazon ibeka amava abathengi kuqala, kulula kakhulu kubathengi ukubuyisela iimveliso ukuba abanelisekanga ngabo.
Kubathengisi, iireyithi zembuyekezo zinokuba phezulu, kwaye awunakukhetha ngaphandle kokutya iindleko. KwiAmazon, kunzima kubathengisi ukwakha ubudlelwane obunzulu kunye nabathengi kuba iAmazon ibamba ulwazi lwabo kodwa ingenguwe.
IAmazon Dropshipping
Ukulahla lolunye uhlobo olwahlukileyo lokuzaliseka olugxile kwimfuno. Abathengisi kufuneka bazise umthengisi kuphela xa befumana iiodolo, kwaye umthengisi emva koko athumele imveliso ngokuthe ngqo kumthengi waseAmazon egameni lakho.
Ukuba uyazibuza ukuba i-dropshipping isemthethweni kwiAmazon, impendulo nguewe, IAmazon ivumela ukwehla kwindawo yabo yentengiso ukuba ulandela imithetho yabo.
IiPros zeAmazon Dropshipping
- Enye yeendlela ezilula zokuqalisa ukuthengisa kwi-intanethi kunye nezithintelo ezisezantsi
- Umngcipheko ophantsi kunye neendleko zokuqalisa kuba akukho mfuneko kwimirhumo emikhulu yangaphambili
- Akukho mfuneko yokuthenga uluhlu
- Akukho mfuneko yokufumana indawo yokugcina impahla
Ke xa kufikwa kwizinto ezilungileyo zokwehla kweAmazon, inokuba yenye yezona ndlela zilula zokuqalisa ukuthengisa kwi-Intanethi, umqobo wokungena usezantsi kakhulu, kwaye umngcipheko weendleko zangaphambili usezantsi kakhulu kuba akukho mfuneko yokuqalisa okukhulu. iindleko.
Konke okufuneka ukwenze kukufumana umthengisi othembekileyo kwaye baya kuzalisekisa iiodolo zakho. Akukho mfuneko yokuba uthenge uluhlu lwempahla okanye, ukuba uyakwenza, unokufumana abathengisi abanokukugcina uluhlu lwempahla ngaphandle kweendleko ezongezelelweyo.
Ngamafutshane, i-dropshipping yimodeli ekulula ukuyiqala yabaqalayo abanamava amancinci.
Iingxaki zeAmazon Dropshipping
- Ulawulo oluncinci ekusebenzeni komyalelo
- Umngcipheko wokuphelelwa kwesitokhwe kunye nokuphononongwa kakubi kwabathengi
- Umsebenzi onzima ekugcineni ukhuseleko lweakhawunti yeAmazon
- Umda wengeniso engazinzanga
Ukulula ngamanye amaxesha kuza kunye nomngcipheko ngokunjalo, kubathengisi abakhetha i-dropshipping, umthengisi othembekileyo ubalulekile. Kuba kunokwenzeka ukuba ube nolawulo oluncinci malunga nokusetyenzwa kweodolo, akufuneki ukuba ubone okanye uchukumise imveliso, umthengisi uyenza yonke le misebenzi.
Ngamanye amaxesha awukwazi ukufumana uhlaziyo lwexesha lokwenyani xa isitokhwe siphela, kodwa awazi kwaye iodolo entsha ingena, nto leyo yimeko iAmazon engayamkeliyo, kwaye kunzima ukunciphisa umngcipheko womthengi ohluphekayo. uphononongo njengoko ungazi ukuba ulawulo lomgangatho lwenziwa njani.
Kwaye zonke ezi zinokuba zizoyikiso kukhuseleko lweakhawunti yakho yomthengisi, kuba uyazi ukuba iAmazon inomgaqo-nkqubo ongqongqo womthengisi.
Kwakhona, ingeniso yakho yengeniso isenokungazinzi kuba uya kuba nokulahla ixabiso ukuze uphumelele ibhokisi yokuthenga ngexesha elinye iAmazon ithatha inxalenye yengeniso yakho kwaye kufuneka ulungiselele iindleko ezongezelelweyo ngokwakho, emva koko unokufumana umyinge wengeniso obhityileyo phaya.
Leliphi elilungele ishishini lakho?
Ukuba ufuna ukwazi malunga nesiphelo kuqala, zibuze ukuba yintoni injongo yakho yokuthengisa kwiAmazon? Loluphi uhlobo lomngcipheko olwamkelekileyo kuwe?
Ukuba ucwangcisa ukuthengisa okukhuselekileyo ukukhula ngokuthe ngcembe, iAmazon FBA inokuba lukhetho lwakho, okanye ukuba ukulungele ukuthatha umngcipheko wokusungula ishishini lakho ukuze uvavanye yonke into ngokukhawuleza ngaphandle kweendleko zangaphambili, ke ukulahla iAmazon yindlela yokuhamba. .
Ekugqibeleni, kukho into enye yokwazi ukuba ishishini le-eCommerce liyaqhubeka nokuya phambili nangexesha lokudodobala koqoqosho, kuba abantu basafuna ukuthenga into abayifunayo kwaye ngoku ukuthenga kwi-Intanethi kubumba imikhwa yethu yemihla ngemihla, kuya kubakho abantu abaninzi abathengayo kwi-Intanethi. .
Nangona oko akuthethi ukuba ukuthengisa kwiAmazon kulula njengoko kwakunjalo kwiminyaka eyadlulayo, amathuba amatsha kunye neendlela zokudlala umdlalo zihlala zivela, kwaye kuhlala kukho abantu abawulungelelanisayo kwaye basebenzise yonke into abanayo.
