Ukuba ukhe wasebenzisa i-Alibaba okanye ezinye iiplatifomu ezithengiswayo, usenokuba ulibonile igama elithi MOQ. Ngaba uyazi ukuba i-MOQ ithetha ntoni kwaye isebenza njani? Eli nqaku libonelela ngentshayelelo ebanzi malunga nokuba yintoni na i-MOQ.
La macandelo alandelayo abonisa ii-FAQ eziqhelekileyo malunga ne-MOQ. Ndiyathemba ukuba ulwazi esilunikezayo lunokukunceda uqonde indlela i-MOQ esebenza ngayo kunye nendlela yokuthethathethana ne-MOQ nababoneleli.
Ngoku, masiqale.
Yintoni i-MOQ?
I-MOQ, emele iMinimum Order Quantity, irekhodwe kuyo Dolophu Dictionary ukusukela ngo-2008. Yeyona mithamo imbalwa yeemveliso umthengisi azimisele ukuyithengisa kumthengi kanye. Umzekelo, ukuba imveliso ine-MOQ yeeyunithi ezili-100, ngoko kufuneka uthenge iziqwenga ezili-100 ukuze ufumane imveliso.
Ii-MOQ zidla ngokukhankanywa kwimilinganiselo eyahlukeneyo yeemveliso ezahlukeneyo. Kwiimveliso zobomi bemihla ngemihla ezincinci, i-MOQ ihlala ijikeleze i-100-200 yamaqhekeza. Kwizixhobo ezinkulu zombane, i-MOQ ihlala isezantsi kakhulu.
Ukongeza, i-MOQ ikwasetyenziswa ngokubanzi kuphawu. Ukuba abathengisi bafuna ukuprinta ilogo yabo kwimveliso, umthengisi unokuseta i-MOQ yemveliso. Ngenxa yokuba inkqubo yoshicilelo lwelogo inokubiza uhlahlo lwabiwo-mali oluninzi kunye nomsebenzi, uninzi lwababoneleli abazimisele ukuhlawula iindleko ezinjalo kumashishini amancinci.
Kutheni ababoneleli bedinga i-MOQ?
I-MOQ iqinisekisa iNzuzo yababoneleli
Uninzi lwexesha, i-MOQ isetyenziswa ngokuqhelekileyo kwishishini lentengiso ukuvumela ababoneleli ukuba baqinisekise inzuzo yabo. Ngenxa yokuba ezinye iimveliso zinengeniso ephantsi kuphela okanye azinangeniso kwaphela xa zithengisa iyunithi enye, kwaye naluphi na uhlobo lweshishini akufanele libandakanyeke kwiintengiso ezilahlekelwa yimali.
Ngaphezu koko, zininzi iimveliso ezingenayo isitokhwe esizinzileyo kwimarike. Ukuba ufuna ukuba ababoneleli bakunike ngezi mveliso, kuya kufuneka bavelise ibhetshi entsha yesitokhwe. Oku kuthetha ukuba banokufuna ukuqesha abasebenzi abaninzi kwaye bachithe ibhajethi eninzi kwiprojekthi entsha. Kule meko, ukuba ababoneleli abathengisi inani elikhulu leemveliso, abayi kukwazi ukufumana nayiphi na inzuzo.
Kwelinye icala, abathengisi abaninzi abayithandi i-MOQ kuba bakhetha ukuthengisa iimveliso nganye nganye xa bengakwazi ukuthengisa zonke iimpahla abazithengileyo. Ngaphandle koko, i-MOQ ephezulu ikwanciphisa abanini bamashishini abancinci ukuba bathengise ezinye iimveliso ezinokubakho okukhulu.
Ke, ukuseta i-MOQ ephantsi isenokungabi lolona khetho lufanelekileyo kubaxhasi ukuphuhlisa ishishini elizinzileyo. Kwaye ukuseta i-MOQ ephezulu akulunganga ukutsala abathengi. Ngoko ke kubalulekile ukuba ababoneleli bafumane i-MOQ elungeleleneyo enokwanelisa macala omabini.
I-MOQ Iququzelela iShishini ukuba lihambe kakuhle
Olunye uncedo lokuba ne-MOQ kukugcina imodeli yeshishini elula kumthengisi. Ngokuqhelekileyo, abavelisi kunye nemizi-mveliso bakhetha ukuthengisa iimveliso zabo kubathengi abaninzi kunokuba abathengi bathenge imveliso enye kuphela. Kuba abathengisi ngabanye banokuzisa iinkathazo ezingapheliyo abavelisi abafuna ukuziphepha.
Kule modeli, ababoneleli banokusebenzisa i-MOQ ukukhetha abathengi abafanelekileyo kwaye bahluze abathengi abangafunekiyo. Ke ngoko banokujolisa umsebenzi wabo kwiiodolo zesininzi ngaphandle kokuqesha iinkonzo ezongezelelweyo zabathengi ukujongana nabathengi.
Ke ngoko, kubaboneleli abafuna amaqabane exesha elide kunye neentengiso ezizinzileyo, ukuseta i-MOQ lukhetho oluhle lokufumana abathengi abafuna ukusebenzisana nabo.
IiNzuzo ze-MOQ kubathengi
Ke siyazi ukuba i-MOQ luluvo oluluncedo kubaboneleli, kodwa ngaba oko kuthetha ukuba i-MOQ ayilunganga kubathengi kwaphela? Nangona kunjalo, ngamanye amaxesha i-MOQ ikwaluncedo kubathengi okanye kubathengisi.
Okokuqala, kuba i-MOQ ibandakanya ukuthenga inani elikhulu leemveliso, ikwaza nezinto ezininzi eziluncedo ekuthengiseni isambuku. Umzekelo, iimveliso ezine-MOQ ephezulu zihlala zinexabiso eliphantsi kuneemveliso ezingenayo i-MOQ.
Ngaphezu koko, ukuthenga inani elikhulu leemveliso kuya kusindisa inani elikhulu leemali zokuthumela ngenqanawa kubathengi. Ngenxa yokuba ukuhambisa inani elikhulu leemveliso ngokupheleleyo yindlela eneendleko ezingaphezulu kunemveliso yokuthumela nganye nganye.
Ukongeza, iimveliso ezine-MOQ ephezulu zithembeke ngakumbi kuneemveliso ezine-MOQ ephantsi ngokomgangatho wemveliso. Ukuba umthengisi usete i-MOQ ephezulu kakhulu kwimveliso, oko kuthetha ukuba imveliso ifuna uhlahlo lwabiwo-mali oluninzi ukwenza. Ke umthengisi kufuneka athengise isixa esithile ukuze enze inzuzo, nokuba inokugxotha abo banokuba ngabathengi.
Ke ngoko, kukho abanye ababoneleli abacutha uhlahlo lwabiwo-mali lwemveliso ukuze bafumane i-MOQ esezantsi kwimveliso. Ke, banokutsala abathengi abaninzi ngee-MOQ eziphantsi. Kodwa ke, umgangatho wemveliso usenokungabi mhle njengoko ucinga ukuba unjalo. Ke ngamanye amaxesha i-MOQ ephezulu ikwayi-inshurensi yomgangatho wemveliso.
Usetyenziso lwe-MOQ
MOQ kwishishini le-Ecommerce
I-Dropshipping yindlela yokuzalisekisa ukuthengisa apho ivenkile ingagcini imveliso eyithengisayo kwisitokhwe. Xa ivenkile ithengisa imveliso, ithenga loo nto kumntu wesithathu kwaye ithunyelwe ngokuthe ngqo kumthengi. Ke, uninzi lwe-dropshippers lukholelwa ukuba akufuneki basebenze nababoneleli abane-MOQs.
Nangona kunjalo, amashishini aphumeleleyo ahlala ebhetyebhetye. Kule mihla, imakethi yehlabathi isiya ikhuphisana ngakumbi nangakumbi, kukho iitoni zabadlali abatsha abazibandakanya neshishini le-dropshipping minyaka le. Ukuba ufuna ukwenza ishishini lakho ligqame kwimarike, kufuneka uthathe lonke ithuba ukwandisa inzuzo yakho.
Kungenxa yoko le nto abantu abaninzi abaphumeleleyo bedropha izinto namhlanje betshintsha iindlela zabo zoshishino. Endaweni yokuthenga izinto nganye nganye kubaboneleli, aba dropshippers ba-odola iimveliso kubaboneleli ngevenkile. Emva koko bagcina isitokhwe seemveliso kwi-inventri yabo kwaye bathengise iimveliso kwiivenkile ze-intanethi njengeyunithi enye.
Ngokwenza oku, ii-dropshippers zinokufumana inzuzo engakumbi kuba ukuthenga iimveliso ezininzi kukonke kunexabiso eliphantsi kunokuthenga nganye nganye. Kwelinye icala, ababoneleli nabo banako ukufumana inzuzo enkulu kuba banokuthengisa iimveliso nge-MOQ elindelekileyo.
Kule meko, bobabini ababoneleli kunye ne-dropshipper banokufumana inzuzo enkulu kuba banokuthengisa iimveliso kumda wengeniso ephezulu.
MOQs kuMveliso
Kula macandelo angentla, siye sakhankanya ukuba ukuba kukho into ekhoyo, ngoko ke ababoneleli kufuneka bamise i-MOQ ukwenza ibhetshi entsha yesitokhwe. Oku kusebenza kwiimveliso esele zikhona kwimarike kwaye kusebenza nakwiimveliso ezingekaziswa emarikeni.
Umzekelo, ukuba ungusomashishini ofuna ukuphuhlisa iimveliso ezintsha kraca ngoyilo lwangaphambili, kuya kufuneka ufumane umenzi okwaziyo ukwenza iimveliso ezisemgangathweni ngokoyilo lwakho.
Emva kokuba ufumene umzi-mveliso okanye indawo yokusebenzela enokwenza imveliso oyifunayo, umenzi wayo uya kubala ukuba yimalini na iindleko eziya kusekelwa kwiimfuno zakho. Kwangaxeshanye, umthengisi uya kukuxelela i-MOQ efunekayo ukwenza imveliso. Kwiimveliso zobomi bemihla ngemihla, i-MOQ ihlala ijikeleze amaqhekeza angama-500-1000.
Le MOQ inokuvakala iphezulu kodwa eneneni yi-MOQ eqhelekileyo kumzi-mveliso. Kuba ukwenza imveliso entsha kraca kuthetha ukuba umzi-mveliso kufuneka ulungise abasebenzi abatsha, umatshini omtsha, kunye nentaphane yezinto ezikrwada. Ukuba inzuzo ayanelisi ngokwaneleyo, ngoko ke i-factory ayiyi kukwazi ukwenza iprojekthi kulo mlinganiso.
Ke ngoko, ukuqala ishishini ngesixa esikhulu se-MOQ kukwaqinisekisa intsebenziswano yexesha elide phakathi kwakho nomthengisi, nto leyo enceda ukwenza ubambiswano oluhle lweshishini.
MOQs kwi-Branding
I-MOQ ikwasetyenziswa ngokubanzi ekuphawuleni iimveliso ezithile. Umzekelo, ukuba ufuna ukuprinta ilogo yeshishini lakho kwiimveliso zakho, unokucela umthengisi okanye ufumane umzi-mveliso onokukwenza ngokuchitha imali eyongezelelweyo. Emva koko umthengisi uya kukunika inombolo ethile ye-MOQ ukukuxelela ukuba zingaphi iziqwenga ezinokuthi zivelise kwipakethi enye.
Oku kungenxa yokuba, kwizinto ezinexabiso eliphantsi njengezincamathelisi okanye ukupakishwa, iifektri ziya kuzivelisa kuphela ngobuninzi ukunqanda ilahleko kwingeniso okanye inkcitho yabasebenzi. Ngokuqhelekileyo i-MOQ efanelekileyo yezitikha ezinombala omnye ukusuka kumzi-mveliso wokupakisha yi-500pcs - 1000pcs.
Ngaphandle koko, kwishishini le-dropshipping, unokufumana abanye ababoneleli ukuba benze ngokwezifiso iimveliso zakho ngoyilo olutsha okanye uvelise iimveliso ezintsha ngokweplani yakho. Nangona kunjalo kule meko i-MOQ kunye neendleko ziya kuba yindlela ephezulu kakhulu.
Ke kubaqalayo abalahlayo, kungcono ukuqala ngeenketho zokupakisha eziphantsi ze-MOQ zophawu.
I-MOQs kuMfezeko kunye neZitora
Kubarhwebi be-eCommerce abafuna ukukala amashishini abo, babe nezabo iindawo zokugcina kunye namaziko okuzaliseka lukhetho olukhulu. Ukuba nendawo yakho yokugcina impahla akuthinteli kuphela iingxaki zesitokhwe kodwa kukwaququzelela kakhulu ixesha lokuthumela ngenqanawa.
Nangona kunjalo, indawo yokugcina impahla ayisimahla kwaye ifuna ukuba utyale ixesha kunye nomzamo wokusebenza. Ke ngoko, amaziko amaninzi okuzaliseka abonelela ngenkonzo yawo kuphela kubaxumi abathembekileyo.
Kule mihla, ukuba ufuna ukufumana indawo yokugcina kwaye uyisebenzise ukugcina iimveliso zakho, kuya kufuneka uhlawule isixa esikhulu seendleko zokugcina iimpahla zokulawula isitokhwe. Ngaphaya koko, amaziko amaninzi okuzaliseka aya kufuna ukuba uthenge isitokhwe esaneleyo ukuze bakwazi ukulawula isitokhwe ngokulula ngelixa unengeniso enokwenzeka.
Masithathe iCJ Dropshipping njengomzekelo. I-CJ Dropshipping ineendawo zokugcina ezi-2 e-US, enye iseNew Jersey kwaye enye iseCalifornia. Ezi zixhobo ze-2 zivulelekile kubaxhasi bethu kwaye akukho ntlawulo yokugcina kwiinyanga zokuqala ze-3, unokuzisebenzisa ukuba ube nexesha lokuthumela i-3-5 kwiimveliso zakho kubathengi base-US.
Nangona kunjalo, ukuze usebenzise inkonzo yethu, ubuninzi bemveliso yakho kufuneka bufikelele kwiiyunithi ezili-100 ubuncinane. Kuba ukuba wonke umntu unokusebenzisa indawo yokugcina impahla ngokugcina iyunithi enye yemveliso, ke isitokhwe siya kuba nzima ukulawula abasebenzi bethu base-US.
MOQs kuShipping
Igama elithi MOQ ngamanye amaxesha lisetyenziswa ekuthumeleni kwakhona. Umzekelo, ezinye iinkampani zolungiselelo ziya kuvuma ukuthumela ezinye iimveliso ukuba ubunzima bubonke okanye ubungakanani bemveliso bufikelele kwimfuno yenani. Oku kuqhelekileyo kwishishini lokuthumela, ngakumbi kwiindlela zokuthumela elwandle.
Ngaphaya koko, ezinye iinkampani zolungiselelo zibonelela ngamaxabiso athotyiweyo okuthumela abathengi abafikelele kwi-MOQ yabo. Ke, ukuba ufuna ukuhambisa imithwalo enkulu yeemveliso ngokuthunyelwa elwandle okanye ufuna isaphulelo sokuhambisa kwi-courier, kuya kufuneka ulungele ukuthatha i-MOQ yabo.
Uthethathethana njani ne-MOQ nababoneleli?
Uthetha-thethwano bubugcisa beshishini, abaninzi abehlayo abanakufumana elona xabiso lilungileyo kuba abakhe baxoxisane nomthengisi. Kumashishini okwehla, i-MOQ ikwaligama ekunokuxoxwa ngalo.
Ngamanye amaxesha ukuba ufuna ngokwenene ukuthengisa imveliso ethile kodwa ungafuni ukuthenga ngobuninzi kumthengisi, ke idropshipper inokuthetha-thethana nomthengisi ukubuza ukuba angayenza na i-MOQ ibe sezantsi.
Amaxesha amaninzi, umthengisi akayi kutshintsha imfuno ye-MOQ kuba umthengisi akazi ukuba ngenene uliqabane elinokubakho kwishishini okanye umthengi oqhelekileyo. Kodwa ukuba unokuzisa izinto ezithile ukubonisa umthengisi isikali seshishini lakho, ngoko kunokwenzeka ukuba umthengisi enze okungafaniyo.
Nazi iindlela ezininzi onokuthi uzenze ukubonisa umthengisi ukuba ungumxhasi othembekileyo ofuna intsebenziswano yexesha elide.
Bonisa uMyinge weodolo yakho kuMboneleli
Enye yeendlela ezikhawulezayo nezisebenzayo zokwenza ukuba umthengisi aqonde isikali seshishini lakho kukubonisa isixa sakho seodolo yemihla ngemihla okanye yenyanga kumthengisi. Ngenxa yokuba inani leodolo libonisa ukuba zingaphi iintengiso ezinokuthi zivelise ishishini lakho ngexesha elifutshane. Kwaye ngokwesiqhelo, ababoneleli bakhetha ukusebenza kunye nabathengi abanexabiso eliphezulu lemihla ngemihla.
Ngaphandle koko, ukwabelana ngolwazi oluyinyani kunye nomthengisi kuya kukunceda ukuba uzuze ukuthenjwa ngumthengisi. Nokuba ishishini langoku alifiki kwisivumelwano esifanayo, ekugqibeleni, ushiye umbono olungileyo kumthengisi ngentsebenziswano enokwenzeka yexesha elizayo.
Nangona kunjalo, le ndlela inokuba luncedo kuphela kwiidrophu ezinamava okanye oosomashishini be-eCommerce abasele befikelele kwinqanaba lokunyusa ishishini labo. Ukuba ungumqali weshishini ongekaqalisi ukufumana nayiphi na intengiso okwangoku, kuya kuba nzima ukufumana ingqalelo yomthengisi.
Cela uMboneleli ngeSampuli yeMveliso
Ukuba uza kuvavanya okanye uthenge iimveliso ezitsha zokwehla, kuya kuba lukhetho oluhle ukufumana iisampulu kumthengisi. Ngenxa yokuba kuyingozi ukuthenga imveliso ngamanani amakhulu ngaphandle kokwazi umgangatho wayo wokwenene.
Uninzi lwexesha, ukujonga imifanekiso yomzekelo akwanelanga ukuqinisekisa ukusebenza kwemveliso yangempela. Ke eyona ndlela ilungileyo yokufumanisa ukuba imveliso ilungile na njengoko umboneleli echazwe kukufumana ngokwasemzimbeni nokuyijonga. Nokuba awukwazi ukufumana isampulu yokwenyani yemveliso, ubuncinci kufuneka umthengisi akuthumelele ividiyo ebonisa ukuba injani imveliso yokwenyani.
Nangona kunjalo, ukufumana iisampuli akukho lula. Ngapha koko, injongo yantlandlolo yokuba ababoneleli baseke i-MOQ kukuqinisekisa ukuba bafumana inzuzo eyaneleyo. Kwaye kuya kubiza kakhulu kumthengisi xa kuthengwa imathiriyeli ekrwada kwaye ehlawulela abasebenzi. Ke ngoko, ukuthumela iisampulu kuthetha ukuba umboneleli kufuneka achithe ixabiso eliphezulu ekwenzeni inani elincinci leemveliso kuqala, kwaye kusenokungabi nangeniso kwaphela kumthengisi.
Ke, uninzi lwababoneleli abazimisele ukuthumela iisampulu kubathengisi ekuqaleni, kwaye abanye ababoneleli baya kuthumela iisampulu kuphela ngokukuhlawulisa imali ephezulu eyongezelelweyo yesampula.
Sekunjalo, ukucela isampuli yindlela efanelekileyo ukuba ufuna ukuthethathethana ne-MOQ kunye nomthengisi. Okokuqala, ukufuna iisampulu kubonisa isimo sakho sengqondo esinzulu malunga neshishini. Emva koko ukuba umthengisi uyala okanye uyathandabuza ukwabelana nawe ngeesampuli zeemveliso, ngoko unokubuza ukuba umthengisi unokunciphisa i-MOQ.
Ukufuna iMveliso eDityanisiweyo
Ukuba ubona ukubakho kwimveliso kwaye ufuna ukuyithengisa, kunokwenzeka kakhulu ukuba nabanye abantu abalahlayo abacinga ngokufanayo nawe. Kwakhona, kubaboneleli abaninzi, akukhathaliseki nokuba ngubani umxhasi wabo. Ngethuba nje umxhasi ekwazi ukulandela i-MOQ, banokubonelela ngemveliso.
Ke oku kuthetha ukuba unokusebenzisana nabanye abantu abafuna imveliso efanayo, kwaye ngamanye amaxesha umntu okhuphisana naye unokuba liqabane lakho. Kuba nobabini wena kunye nomntu okhuphisana naye nifuna imveliso efanayo, ningathenga imveliso kunye ukufikelela kwi-MOQ.
Ngaloo ndlela, umthengisi unokuvelisa imveliso ngaphandle komngcipheko wokulahlekelwa inzuzo, kwaye unokufumana imveliso nge-MOQ ephantsi njengomthengisi ngamnye. Oku kunokuba sisisombululo sokuphumelela kubaboneleli kunye nabathengisi.
Ukongeza, ukuba awufuni ukwabelana ngesicwangciso sakho seshishini okanye awufumani nabani na onokusebenzisana naye, ungazama nokubuza umthengisi ukuba kukho abanye abathengi aba-odole imveliso efanayo.
Ukuba sele kukho abanye abathengisi abakwaziyo ukuthenga imveliso elandela i-MOQ, unokucela umthengisi ukuba enze ezinye iimveliso ngebhetshi eyalelwe ngabanye abantu. Emva koko kunokwenzeka ukuba umthengisi uyasivuma isicelo sakho kwaye akuxelele ukuba ulinde ibhetshi yonke ukuba igqibezele imveliso.
Kusenokufuneka ulinde ixesha elongezelelweyo ukuze imveliso igqitywe, ngoko ke kufuneka uqinisekise ukuba ishishini lakho linokulinda imveliso ukuba uza kusebenzisa le ndlela.
Jonga i-MOQ kwezinye iiPlatifomu
Kanye njengokuba unokuthelekisa ixabiso elinikezelwa ngababoneleli abahlukeneyo abavela kumaqonga ahlukeneyo, unokuthelekisa i-MOQ kwiiwebhusayithi ezahlukeneyo. Kuba ababoneleli abahlukeneyo basebenza ngeefektri ezahlukeneyo kwaye umzi-mveliso ngamnye unomgangatho wawo we-MOQ.
Ke, unokuzama ukuthetha nababoneleli abaninzi kangangoko kunokwenzeka kumaqonga ahlukeneyo ukuze ufumane i-MOQ efanelekileyo onokuthi uyihlawule.
Ukuba kukho umthengisi ofuna ngokwenene ukusebenza naye, kodwa imveliso ye-MOQ iphezulu. Ungathethathethana ne-MOQ nalo mthengisi ngokukhankanya i-MOQ ephantsi oyifumana kwabanye ababoneleli. Ukuba abanye ababoneleli banokuvelisa imveliso nge-MOQ ephantsi, kunokwenzeka kakhulu ukuba umthengisi ojolise kuye angayenza ngokunjalo.
Ukongeza, ukuba awuyazi ukuba yeyiphi iqonga onokuthi uwasebenzise ukufumana abona baboneleli bangcono, ungajonga iiplatifomu ezithengiswayo ezinje nge Alibaba, Ukulahla kweCJ, Yenziwe etshayina or AliExpress
Zonke ezi ndlela zingentla zezinye iindlela ezincinci onokuzisebenzisa ukuze ufumane olona nikezelo lubalaseleyo kubaxhasi. Ukuba unawo nawaphi na amanye amaqhinga awodwa kuthethwano lweshishini, unokuwasebenzisa ukukhulisa isicwangciso sakho soshishino.
isishwankathelo
I-MOQ yenye yezona zinto zibalulekileyo zeshishini kwi-eCommerce. Isetyenziswa rhoqo kwiimeko apho abathengi okanye abathengisi kufuneka bathenge iimveliso ngobuninzi kubaxhasi.
Ukunceda ngakumbi nangakumbi i-dropshippers ukuba iqonde umbono opheleleyo we-MOQ. Eli nqaku licacisa ukuba yintoni i-MOQ ngokucacisa inkcazo yayo, izibonelelo, iingxaki, kunye nokusetyenziswa kweshishini.
Siyathemba ukuba esi sikhokelo sipheleleyo se-MOQ kwi-eCommerce siphendula yonke imibuzo yakho malunga ne-MOQ. Ukuba uneminye imibuzo, nceda uzive ukhululekile ukuqhagamshelana ne-imeyile yethu esemthethweni okanye indawo yokuncokola kwi-intanethi ukusazisa.
