Ukuthandwa kweTikTok kunyuke kakhulu eminyakeni yamuva, okwenza abanikazi bamabhizinisi babone amandla amakhulu okumaketha ale nkundla yezokuxhumana. Kwabaqalayo abaningi abehlayo, ukukhuphuka kweTikTok futhi kuyithuba elihle lokuqala amabhizinisi abo. Kodwa-ke, ukwehliswa kwe-TikTok kuwumqondo omusha wosomabhizinisi abaningi futhi abantu abaningi abazi ukuthi bangaqala kanjani ukuzuza ngayo.

Ngakho-ke, le ndatshana izohlinzeka ngomhlahlandlela ophelele wabantu abanentshisekelo yokuqala ibhizinisi elehlayo endaweni yesikhulumi seTikTok. Manje, ake sicwilise kukho.

Kuyini i-TikTok Dropshipping?

Ufuna ukwazi ngayo yonke ingxabano ezungeze i-TikTok? Uhlelo lokusebenza oludumile lwevidiyo yezenhlalo lwenze okokuqala ngo-2016 futhi seluhlanganise abasebenzisi ababalelwa ezigidini ezingama-80 e-United States kuphela. Ngokufinyelela okubanzi kangaka kwemakethe, akumangazi ukuthi i-TikTok isiphenduke inkundla ethembisayo yokwehla.

Njengemodeli yebhizinisi enengcuphe ephansi, enomvuzo omkhulu, i-dropshipping isivumela ukuthi sinikeze ngemikhiqizo efunwa kakhulu ngenkathi sijabulela izethameli zomhlaba jikelele. Futhi uma kukhulunywa ngokukhulisa impumelelo yokwehla, ukumaketha kweTikTok manje sekungenye yezindlela ezisebenza kahle kakhulu.

Ngokusebenzisa izethameli zomhlaba wonke ze-TikTok, unganikela ngezinto ezidingeka kakhulu futhi ulinganise impumelelo yakho ibe phezulu. Uma ubheke ukuthatha ibhizinisi lakho elehlayo uliyise kwelinye izinga, i-TikTok iyindlela yakamuva futhi enkulu kakhulu yokwenza lokho.

Impumelelo yokumaketha ku-TikTok incike ezintweni ezahlukahlukene, kufaka phakathi uhlobo lomkhiqizo wakho, uhlobo lwebhizinisi lakho, ukuqonda kwakho izethameli ozihlosile, kanye nekhono lakho lokuhlanganisa indlela yakho yesikhulumi.

Ngakho-ke kubalulekile ukuqaphela ukuthi i-TikTok inesisekelo esikhulu sabasebenzisi. Ngokusho kwe-Statista, ingxenye yabasebenzisi beTikTok baneminyaka eyi-18 kuye kwengama-29, okungenzeka kungabi inani labantu elinemali enkulu kwamanye amabhizinisi. Ngakho-ke, kungase kungaluleki ukukhangisa imikhiqizo enenani eliphezulu endaweni yesikhulumi.

Ingabe Kufanele Uqale Ukulahla ku-TikTok?

"Ingabe kufanele ngenze i-dropshipping nge-TikTok noma i-Facebook?" Ngokweqiniso, lo ngumbuzo onzima ukuwuphendula, njengoba inkundla engcono kakhulu yebhizinisi lakho ihlale incike ezimeni zakho ezihlukile. Ngenkathi amanye amabhizinisi engathola impumelelo ku-Facebook naku-Instagram, amanye angase aphumelele ku-TikTok.

Kucabange njengokugijima kwesivivinyo esincane. Okubi okungaba khona kuncane uma ungaphumeleli, kodwa imivuzo ingaba mikhulu uma wenza kanjalo. Ngakho-ke kungani ungangeni bese ubona ukuthi yini i-TikTok engayenza ngebhizinisi lakho le-dropshipping?

Izinzuzo Zokulahla ku-TikTok

Ukwehla ku-TikTok kunezinhlobonhlobo zezinzuzo zosomabhizinisi abanolwazi. Okokuqala, amapulatifomu e-TikTok asivumela ukuthi sihlole imakethe ngokushesha ngokuthinta izitayela zamanje kanye nokuthandwa ngamakhasimende.

Ngezigidi zabasebenzisi abasebenzayo, i-TikTok inikeza ithuba eliyingqayizivele lokukhulisa ukuqwashisa ngomkhiqizo nokwandisa ukufinyelela kwethu kuzithameli ezintsha.

Ukwengeza, inkundla yenza kube lula ukuxhumana namakhasimende ngokusebenzisa imiyalezo eqondile nezici zokubeka amazwana, ithuthukisa ubudlelwano obunenjongo nezilaleli zethu.

Ububi beTikTok Dropshipping

Kodwa-ke, kukhona nezithiyo ezithile zeTikTok dropshipping. Okokuqala, khumbula ukuthi i-TikTok iyinkundla yeselula kuphela, okusho ukuthi ngeke ukwazi ukukhomba abasebenzisi bedeskithophu. Uma ufuna ukufinyelela kubo bobabili abasebenzisi beselula nabedeskithophu, Izikhangiso ze-Facebook zingase zibe inketho engcono.

Enye into okufanele uyiqaphele ukuthi akuvamile ukuthi izikhangiso zingavunyelwa ku-TikTok. Inkundla beyaziwa ngokucubungula amavidiyo noma ukuphika izikhangiso ngokushesha ngaphandle kwencazelo enkulu. Uma ungena kulolu daba, isevisi yamakhasimende ingase ingabi wusizo kakhulu, ngakho-ke zilungiselele ukuzixazulula ngokwakho.

Okokugcina, ngenkathi izethameli ze-TikTok zingaba i-con kuye ngebhizinisi lakho nomkhiqizo, asikuboni njenge-con uma kukhulunywa nge-TikTok Ads. Ngezikhangiso ze-TikTok, unokulawula okwengeziwe kokuthi uqondise bani, ngakho-ke kubalulekile ukuthi ucabangele isu lakho lokukhangisa.

Amasu Okumaketha weTiktok

Uma kukhulunywa ngemikhiqizo yokukhangisa ku-TikTok, kunezindlela ezimbalwa ezibalulekile okufanele uzicabangele. Yize lezi zindlela zingase zifane namanye amaqhinga okuthengisa owazi - njengezikhangiso ze-Facebook noma abagqugquzeli be-Instagram - ngayinye iza nokucatshangelwa okuhlukile.

Ukuzuza kakhulu kulawa maqhinga ajwayelekile okuthengisa futhi ukhulise ukubonakala kwebhizinisi lakho le-TikTok dropshipping, nanka amathiphu ambalwa abalulekile okufanele uwakhumbule:

Setha ama-Livestreams

I-algorithm ye-TikTok ayibikezeleki, ngakho ukubamba ukusakazwa bukhoma okungashintshi kungasiza ukudonsa ukunaka kwezithameli. Hlela ukusakaza bukhoma okuhehayo nokujabulisayo ukuze ugcine ababukeli benentshisekelo.

I-Influencer Marketing

Ukumaketha kwe-Influencer kungenye yezindlela ezisebenza kahle kakhulu zokuthuthukisa ibhizinisi lakho le-dropshipping. Uma umgqugquzeli enesisekelo sabalandeli abaningi kanye nabalandeli abaningi.

Bangakusiza ukuthi uphromothe imikhiqizo yakho futhi uthole ithrafikhi esheshayo ngokukhiqiza okuqukethwe okuyikhwalithi. Kungase kube ngcono kunokuqalisa umkhankaso wesikhangiso. Ngaphezu kwalokho, abagqugquzeli bayakwazi ukubamba ukunaka kwezithameli futhi bakusize wenze umkhiqizo wakho ubonakale kakhudlwana.

Izipho & Imincintiswano

I-giveaways nemiqhudelwano iyindlela ehlala iluhlaza yokubamba ukunaka koquqaba, ngisho ukuthi...Ubani ongathandi izinto zamahhala?! Hlanganisa iziphiwo ezijabulisayo nezinselele ze-hashtag futhi unendlela yokupheka yokuya ngegciwane.

Imihlahlandlela yakho yokungena komnikelo we-TikTok kufanele igcinwe ilula. Xoxa ngemithetho ekuvidiyo yakho ye-TikTok futhi ukhulume nayo kafushane kumagama-ncazo wevidiyo.

Ngokuvamile, umncintiswano ungase ucele ukuthi abantu bakulandele, basebenzise i-hashtag yakho, babeke amazwana kuvidiyo yakho, bamake othile, noma i-duet noma bathunge ividiyo yakho. Uzodinga futhi umnqamulajuqu wokufaka onesikhathi sokugcina nendawo yesikhathi.

Ukusetha Isitolo sakho Sokulahla

I-TikTok iyinkundla enhle yokumaketha lapho ungathumela khona okuqukethwe okuhlukahlukene ukuze uhehe abangaba amakhasimende. Kodwa-ke, njengenkundla yezokuxhumana, amakhasimende akho awakwazi ukuthenga izinto ngokuqondile ku-TikTok. Ngakho-ke uma ufuna ukwenza i-dropshipping ku-TikTok, usadinga ukuvula isitolo esiku-inthanethi futhi uqondise kabusha amakhasimende asuka ku-TikTok aye esitolo sakho.

Phakathi kwamapulatifomu ahlukahlukene e-dropshipping, ungakhetha leyo oyithandayo ukuqala ukumisa isitolo sakho se-dropshipping. Futhi ngaphambi kokwenza isinqumo sakho, kufanele futhi uhlole ukuthi ipulatifomu iyakweseka yini ukuhlanganiswa kweTikTok.

Ngemuva kokuthi usethe isitolo sakho esehlisayo, ungafinyelela kuMphathi Wesitolo ngokusebenzisa isixhumi esibonakalayo se-TikTok For Business ukuze uphathe isikhombimsebenzisi sakho sesitolo nohlu lwemikhiqizo.

Isitolo seTikTok Shopify

Ukuhlanganiswa kukaShopify nezimakethe ezahlukahlukene kwenza kube lula kubathengisi ukuxhuma inkundla yabo nesitolo sabo se-inthanethi. Ngokuduma kwayo, Thenga okokwehlisa inamandla okuletha ithrafikhi yekhwalithi ephezulu.

Kodwa-ke, kwabaqalayo, kungase kube nzima ukugxumela ngqo ku-Shopify yesikhulumi ngaphandle kwesipiliyoni nokutshalwa kwezimali. Isitolo sakwa-Shopify esiphumelelayo sidinga ukutshala imali ekukhangiseni okukhokhelwayo ku-Google kanye nesu elihle le-SEO lokuklelisa emiphumeleni yosesho.

Kodwa ukuhlanganisa Shopify nge TikTok yisiguquli somdlalo. Ikhono le-TikTok lokuxhumana nezigidi zabasebenzisi abakhuthele nsuku zonke likwenza kube inkundla ethembisayo yokukhomba izethameli zakho futhi ibanikeze imikhiqizo emihle isebenzisa okuqukethwe okushukumisayo. Njenge-dropshipper, ukudala imikhankaso yesikhangiso elula ku-TikTok kuba lula.

I-Shopify inika amandla ulwazi lokuthenga ngaphakathi nohlelo, okuvumela abathengisi ukuthi babeke imikhiqizo yabo kokuphakelayo kokutholwa kwenkundla, kukhuphula ukufinyelela kwezentengiselwano ze-TikTok.

Ngaphezu kwalokho, abakwaShopify kanye neTikTok babambisene ukuletha izixhumanisi zomkhiqizo kubathengisi bakwaShopify. Lokhu kwenza abathengisi bakwazi ukumaka imikhiqizo kokuthunyelwe kwe-TikTok okuphilayo futhi kuvumela umphakathi ukuthi uthenge ngokuqondile endaweni yangaphambili yesitolo somthengisi noma uchofoze umkhiqizo omakiwe kuvidiyo emfushane ye-TikTok, uyisa umsebenzisi ngqo esitolo esiku-inthanethi somthengisi ukuze akhokhe.

TikTok WED2C Isitolo

WED2C ingenye yalezi zinkundla ze-eCommerce ongazisebenzisa ukuqala ibhizinisi kuTikTik. Ihlanganisa imisebenzi yokunikezwa komkhiqizo, ukuthumela, nokumaketha, futhi ikuvumela ukuthi uvule isitolo sakho ngenqubo elula.

Uma usubhalise isitolo sakho endaweni yesikhulumi, ungathumela noma yisiphi isixhumanisi somkhiqizo kusuka ku-WED2C kumakhasimende akho. Ngaso sonke isikhathi lapho amakhasimende akho ethenga umkhiqizo nge-URL yesitolo sakho noma isixhumanisi somkhiqizo, uzothola inzuzo ngemuva kokuthi inkundla idonse intengo yomkhiqizo nezindleko zokuthumela.

Ngokungafani no-Shopify, ukusebenzisa i-WED2C akudingi ukuthi ukhokhe izindleko zanyanga zonke zokunakekela isitolo. Udinga kuphela ukuqedela inqubo elula yokubhalisa futhi usethe izintengo zesitolo sakho ngaphambi kokuthengisa. Ngakho-ke, i-WED2C iyinkundla enhle yabadonsi abafuna ukuqala ibhizinisi elehlayo ngezindleko ezi-0.

Thola Abahlinzeki Bakho Be-Dropshipping

Ngenkathi iTikTok inikezela ngenkundla enhle yokukhangisa nokukhuthaza ibhizinisi lakho elehlayo, okwamanje ayinikezi ukucubungula ama-oda nezinsizakalo zokuthumela njengezinye izimakethe ezidumile njenge-Amazon neWalmart.

Ngakho-ke, kubalulekile ukuthola umphakeli onokwethenjelwa ongakunikeza ukwesekwa kokutholwa komkhiqizo, ukucutshungulwa kwe-oda, nokuthunyelwa komhlaba wonke ukuze kukale ibhizinisi lakho ngempumelelo. Ukusiza ngalokhu, sihlanganise uhlu lwezinkundla ezingcono kakhulu ze-dropshipping ezingakusiza ngalezi zinsizakalo:

Ukwehla ku-TikTok nge-CJdropshipping 

I-CJdropshipping iyinkundla ehlukile ye-dropshipping esebenza emhlabeni wonke enezindawo zokugcina izimpahla ezihlakazeke ezifundeni ezahlukahlukene. Ipulatifomu ilayishwe ngezinsiza eziningi ezisezingeni eliphezulu ezenza impilo ibe lula kubathengisi.

Lezi zinsizakalo zihlanganisa ukukhishwa komkhiqizo, ukugcwaliseka kwe-oda, kugcinwa, emaphaketheni, kanye nokuthunyelwa kwephasela. Nge-CJ Dropshipping ehlanganiswe ku-akhawunti yakho yakwa-Shopify, ungangenisa futhi uphathe i-inventory yakho kalula, uqinisekise umuzwa ongenamthungo nongenazinkathazo.

Ukwehla ku-TikTok nge-Aliexpress

Dropshipping nge I-Aliexpress kungenye inketho ongayisebenzisa ukuthola abahlinzeki besitolo sakho seTikTok. Njengenye yamapulatifomu adala kakhulu abathengisi be-dropshipping, i-Aliexpress ingahlinzeka ngazo zonke izinsizakalo eziyisisekelo zabaqalayo abalahla phansi.

Ngaphandle kwalokho, i-Aliexpress iqoqe isizindalwazi esikhulu lapho ungathola khona izinkulungwane zabahlinzeki abahlukahlukene emhlabeni wonke. Ngakho-ke kungakhathaliseki ukuthi hlobo luni lwemikhiqizo ofuna ukuyithengisa, ungahlala uthola umphakeli ohlinzeka ngesigaba esifanayo.

Kodwa-ke, ngokungafani namapulatifomu athile ahlukile anikezela ngezinsizakalo zokwehla ngokwezifiso, abahlinzeki ku-AliExpress ngokuvamile abahlinzeki nganoma iyiphi insizakalo ekhethekile yama-dropshippers. Ngakho-ke uma ufuna ukuthola abahlinzeki abahlinzeka ngezinsizakalo ezithile zokugcwalisa, i-AliExpress ingase ingabi inketho engcono kakhulu.

Kafushane, ukwehla nge-AliExpress kuyindlela enhle kakhulu yokuqala ibhizinisi lakho eliku-inthanethi ngokuzibophezela okuncane kwezezimali. Nokho, ukuze uphumelele kule makethe yokuncintisana, kubalulekile ukuba uzihlukanise futhi unake imininingwane emincane engenza umehluko.

Isiphetho

I-TikTok isiguqule isimo senkundla yezokuxhumana, yadlula amanye amapulatifomu ngokuya ngethrafikhi eku-inthanethi. Ngezigidigidi zabasebenzisi abazibandakanya nokuqukethwe ohlelweni lokusebenza, iTikTok akuyona nje inkundla yokuzijabulisa kodwa futhi iyimayini yegolide yabathengisi.

Ngenxa yethrafikhi nokuzibandakanya kwayo okuyingqayizivele, nangosizo lokuhlanganiswa kwebhizinisi le-Shopify ngethebhu ethi Thenga, amabhrendi angakhangisa kalula ngemikhiqizo yawo. Lokhu kwenza i-TikTok Dropshipping ibe yithuba elisha elijabulisayo lezitolo eziku-inthanethi ukuze zifinyelele amakhasimende angaba khona.

Ukuze ungene kulokhu okungaba khona, kubalulekile ukuqonda i-algorithm ye-TikTok, indawo yemakethe yakho, kanye nohlobo lokuqukethwe oluthinta izethameli zakho. Ungafinyelela ukudalulwa ngezikhangiso ezikhokhelwayo, ngokusebenzisana nabathonya abafanelekile, noma ngokugxila ekufinyeleleni okuphilayo. Isihluthulelo sempumelelo ukungaguquguquki ekuthumeleni okuqukethwe kwekhwalithi ephezulu.