Pandemic Chikoka & Global Trend

Mu Julayi 2020, Walmart yalengeza kuti ikufuna kutseka malo ogulitsira pa Thanksgiving. Chomwechonso Kalabu ya Sam. Tonsefe tikudziwa kuti tsiku lotsatira Thanksgiving ndi Crazy Black Friday. Mliri wa COVID-19 walowa mchikondwerero cha fever koma m'misika yamatope ndi njerwa zokha, pomwe makasitomala ambiri adayamba kugula zinthu pa intaneti.

Chifukwa cha mliriwu, Amazon ndi eCommerce ina yayikulu idachepetsa mtengo wotsatsa pa Facebook, Google, kapena misika ina yapaintaneti.

Pankhaniyi, kuchuluka kwa magalimoto kumayendetsedwa kumasitolo odziyimira pawokha. Malinga ndi kafukufuku wa Rakuten Intelligence, kuchuluka kwa kuyitanitsa pa intaneti kuchokera kwa ogulitsa zakudya zonse kudakwera 210.1% kuyambira pa Marichi 12 mpaka Marichi 15 mu 2020, poyerekeza ndi nthawi yomweyi chaka chatha. Mosakayikira, zida zopewera zidakhala zogulitsa zotentha za No.1 mgawo lachiwiri.

Malinga ndi Global-e, wogulitsa yemwe amathandiza amalonda a pa intaneti kugulitsa pa intaneti padziko lonse lapansi, kugulitsa pa intaneti padziko lonse lapansi kwakwera ndi 21% kuyambira Januware 1 mpaka Juni 14 mu 2020 poyerekeza ndi nthawi yomweyi chaka chapitacho. 

Ngakhale kuchepa kwapang'onopang'ono kumadera ena mliriwu utafika pachimake, malonda abwereranso m'maiko ambiri. Mu Meyi 2020, kugulitsa pa intaneti padziko lonse lapansi kudakula ndi 42%, pomwe Juni akuwonetsa zomwe zikukula bwino. 

Zambiri zoti muwerenge: Global cross-border eCommerce imakula 21%

Kuyang'ana pakuwonjezekaku kukuwonetsa kuti gawo lalikulu la zoperekazo ndi zochokera m'masitolo odziyimira pawokha, ndipo nsanja zingapo zazikulu zamsika zidasintha ndondomeko zawo pafupipafupi.

Kupatula apo, ma komisheni, chindapusa, komanso chindapusa cha PPC chikuchulukirachulukira, zomwe zikupangitsa kuti mtengo wokopa anthu ambiri abwere m'misika. Komanso, ogulitsa pamisika amakhala ndi phindu locheperako. Chifukwa chake, ogulitsa ambiri amasankha kutsegula masitolo awo odziyimira pawokha pa intaneti.

Zambiri zoti muwerenge: Amazon Imaletsa Ogulitsa Kuchokera ku Dropshipping, Kodi Otsika Angapeze Bwanji Njira?

Ubwino Wokhala ndi Sitolo Yapaintaneti

Zonsezi, eCommerce kapena kudutsa malire eCommerce ikukwera. Koma kwa ogulitsa odziyimira pawokha, ndizovuta kwambiri kusonkhanitsa ndikupeza nkhokwe zamakasitomala pochita bizinesi pamisika ya eCommerce.

Kumbali inayi, mutha kukulitsa gulu lamakasitomala anu ndikusonkhanitsa zinthu zonse zamakasitomala zomwe zili m'manja kuti mupange kuzindikira kwamtundu wanu pakati pawo. Mutha kutumiza maimelo kwa makasitomala anu kuti agulitsenso patchuthi china kapena zinthu zatsopano zikakhazikitsidwa. Ogulitsa omwe ali ndi vuto lothana ndi katundu wosagulitsidwa akhoza kulemba malonda awo pamasitolo odziimira pa intaneti.

Nthawi zambiri, pali zabwino zingapo pakupanga sitolo yodziyimira pa intaneti:

1. Palibe malire okhazikitsa webusayiti ndipo ndalama zolipirira ndizotsika kwambiri.
2. Simukusowa laisensi yamalonda, imelo adilesi ikhoza kugwira ntchitoyo.
3. nkhani za nsanja: palibe kulumikizana, kukopera, nkhani zamalonda.
4. Simuyenera kuda nkhawa ndi kutsekedwa kwa sitolo mokakamiza kapena chindapusa, ndipo simuyenera kusungitsa katundu pasadakhale.
5. Mutha kuyamba mwachangu ndi dongosolo losavuta komanso ndalama zochepa; chidziwitso chochepa chokhudzana ndi eCommerce chikufunika.
6. PayPal ndiye njira yolipirira wamba, kutumiza pawokha kapena kunja kosungirako katundu ndikololedwa.
7. Mutha kulumikizana ndi maakaunti ena kuti mugwiritse ntchito limodzi.

Komabe, ogulitsa ena amanena kuti ngakhale kuti masitolo odziimira okha alibe malamulo ambiri, mavuto monga malipiro apamwamba okonzekera komanso kuvutika kuyendetsa magalimoto ku mawebusaiti ndizovuta kwa ogulitsa payekha. M’malo mwake, akatswiri amakhulupirira kuti ngati munthu angakwanitse kulipira ndalama zoyendetsera bizinesiyo mwa munthu wina, angakwanitsenso kulipirira sitolo yodziimira payekha.

Masiku ano, sitolo yodziyimira pawokha imakhala njira yotchuka kwambiri kwa ambiri ogulitsa pamalire a eCommerce. Ndipo kukhala ndi malo ogulitsira pa intaneti kumathandiza anthu kutenga mfundo zatsopano zokula phindu. Kuphatikiza apo, ndizothandiza kutsatsa malonda ndikumamasula ku malamulo okhwima pamisika ina.