Posachedwapa, pali zosintha zina pa zotsatsa za Facebook kuyambira pa Seputembara 21, 2021. Zosintha zatsopano za FB Ads zitha kubweretsa zovuta kwa otsatsa omwe akuyesera kugwiritsa ntchito deta ya omvera kuti awonjezere kuzindikira kwamakasitomala. Ndipo m’nkhaniyi, tiyeni tikambirane za kusintha kumene kudzatibweretsera.
Zosintha pa Kukula kwa Targeting
Facebook idzagwiritsa ntchito kukulitsa kwa Targeting ku Kuunika Mwatsatanetsatane (kuphatikiza kuchuluka kwa anthu, chidwi, kapena machitidwe) ndikuwonjezeka kowoneka motengera magwiridwe antchito.
Kusintha pa Zosintha za API
Mudzafunsidwa kukhazikitsa API yosinthira pansi pazosankha za Pixel.
| Pezani zambiri zamalangizo a malonda a FB Pano! |
Pazosintha pakukula Kwama Targeting
Ambiri: Mpaka pano, gawo la Kutsatsa kwa Facebook maakaunti amatha kuthamanga pansi pa zosintha zam'mbuyomu za omvera, pakadali pano, ena ayamba kale kutsegula kukulitsa kwa omvera atsopano. Kuchokera pakuwona kwa nthawi yayitali, zomwe zikuchitika pamapeto pake zidzatembenukira ku njira yowonjezera ya omvera atsopano ndipo izi sizikhoza kuzimitsidwanso.
Kukula Kwatsatanetsatane Kowonjezera ndi Kukula Kwowoneka
Malinga ndi kufotokozera kuchokera pa Facebook:
"Kukulitsa zolinga kungathandize kukonza kampeni yanu polola makina athu kufikira gulu lalikulu la anthu kuposa momwe mumafotokozera mwatsatanetsatane zomwe mwasankha.
Mutha kugwiritsa ntchito njirayi mukafuna kuti tiwonetse malonda anu kwa anthu ena omwe tikuganiza kuti angakupezereni zambiri kapena / kapena zotsika mtengo. Makina athu amakwaniritsa kuwongolera pamene atsimikiza kuti kutero kumatha kukonza magwiridwe antchito.
Kutengera ndi kampeni yanu, kukulitsa kumathandizidwa (ndipo sikungasinthidwe) kapena kuzimitsidwa pokhapokha (koma kungatheke). ”
Mtundu wakale wa Zambiri Zotsata umatsegulidwa mwachisawawa, komabe zitha kuzimitsidwa pamanja. Koma m'makonzedwe osinthidwa, mwayi sungathe kutsekanso.
Zofotokozera zovomerezeka
Malongosoledwe aboma ali ngati: "Makina athu operekera malonda amagwiritsa ntchito kuchuluka kwa anthu, zokonda zanu, ndi machitidwe omwe mumasankha powunikira mwatsatanetsatane ngati chitsogozo pakuperekera kwa malonda, komanso kuwunika mozama magwiridwe antchito.
Ngati makina athu apeza mwayi wabwino wogwiritsira ntchito kunja kwa omvera anu, kuwongolera kukulitsa kumatipatsa mwayi wopanga zosintha zomwe zikuwonetsa komwe tikuwona magwiridwe antchito ake ndipo titha kukulitsa omvera anu kukhala ndi mwayi wofananira. ”
Kunena mwachidule: Facebook imaneneratu kuti otsatsa amayembekeza kuwona momwe kampeni ikuyendera ikhala yofanana kapena kusintha.
Ngati mukufuna kuyesa, mutha kuyendetsa zitsanzo zotsatsa ndikudikirira kuti muwone zotsatira zake. Kuti muchepetse kuchuluka kwa zomwe mukufuna, mutha kuyambira komwe kuli, zaka, jenda, ndi chilankhulo.
Momwe Conversions API imagwirira ntchito
Malinga ndi malongosoledwe aboma: "The Kutembenuka API lakonzedwa kuti lipange kulumikizana kwachindunji komanso kodalirika pakati pa zambiri zotsatsa (monga zochitika patsamba ndi kutembenuka kwaposachedwa) kuchokera pa seva yanu, tsamba la webusayiti kapena CRM kupita ku Facebook. Izi zotsatsa zamalonda zimathandizira kusintha kwamphamvu pakutsatsa, kukhathamiritsa, ndi kuyeza pa Facebook kuti zotsatsa zanu ziwonetsedwe kwa anthu omwe ali ndi chidwi nawo.
Pali njira zingapo zomwe mungagwiritse ntchito kukhazikitsa Conversions API. Kuphatikiza kambiri sikufuna wopanga mapulogalamu, ndipo ngati mugwiritsa ntchito nsanja yamalonda monga Shopify mutha kukhazikitsa Conversions API mwakungodina pang'ono. ”
Mudzafunsidwa kukhazikitsa API yosinthira pansi pazosankha za Pixel. Ndipo, ndizomwe ogwiritsa ntchito amalimbikitsa kuti achite popeza zikhala zabwino kuti Pixel ajambule zambiri zomwe zikusowa ndikusintha zotsatsa pa intaneti.
