Etsy ndi malo abwino kugulitsa zaluso ndi zaluso zanu. Koma sikokwanira kungotsegula shopu pa Etsy ndikudikirira makasitomala kuti alowe ndikuyitanitsa malonda anu. Kuti muwonjezere malonda pa Etsy, muyenera kukhala odziwa malonda. M'nkhaniyi, talemba maupangiri ndi zidule zosiyanasiyana kuti muwonjezere malonda pa Etsy ndikuwonjezera mawonekedwe azinthu zanu ndi sitolo.
Tiyeni tilowe mkati!
Konzani Mutu ndi Mafotokozedwe Amalonda Anu ndi Mawu Osaka pafupipafupi
Kuti muwonekere muzotsatira zakusaka kwa Etsy - komanso pa Google - ndikofunikira kuti mutu wanu ndi malongosoledwe anu ziwonekere. Kuchita izi kumathandizira kukopa makasitomala kuzinthu zanu. Kuti muyambe, gwiritsani ntchito Google Adwords Keyword Planner kuti mupeze mawu osakira omwe anthu amagwiritsa ntchito posaka malonda mu niche yanu.
Muthanso kusaka pa Etsy kuti mupeze mawu osakira. Mwachitsanzo, mukugulitsa ma leggings. Kuti mugwiritse ntchito mawu osakira, gwiritsani ntchito kusaka kwa Etsy ndikulemba "leggings". Kuchokera pamenepo muwona mndandanda wamawu osakira omwe ogula amakonda kugwiritsa ntchito. Nachi chitsanzo:
Lembani Kufotokozera Kwazinthu Zosintha Kwambiri
Malongosoledwe abwino ndi okakamiza azinthu asintha kwambiri kutembenuka kwanu.
Pali zolinga zazikulu zitatu zakufotokozera zamalonda:
- Kopa ndi kutenga chidwi cha shopper
- Onetsani momwe malonda angathandizire moyo wa shopper kapena momwe angathetsere vuto lawo
- Chotsani zolepheretsa kugula
Ogulitsa ambiri a Etsy amaiwala zazomwezi ndikuyamba kulemba zinthu zomwe akufuna kunena, monga utoto, kukula, ndi zina zambiri. Ndizazidziwitso zabwino, koma muyenera kudzifunsa, ndi chiyani chomwe chili kwa kasitomala wanu?
Tiyeni tiwone chitsanzo ichi kuchokera ku Dyson:
Zimasakanikirana bwino ndi zoyeretsa ndi zabwino kwa wogwiritsa ntchito. Makasitomala amadziwa momwe zimakupangitsani kusintha nyumba yawo. Pali zina zambiri zazikulu zomwe mungaphunzire momwe mungalembere mafotokozedwe okakamiza kuchokera. Lush, Dyson, Reebok, ndi ena.
Konzani kuponi yamangolo osiyidwa
Pitani ku Kutsatsa> Zogulitsa ndi Makuponi kuti mupeze ntchitoyi. Muyenera kukhala ndichinthu chosangalatsa ngati 15 mpaka 25% kuti mupeze omwe adasiya njira yobwererera kuti adzagulitse. Kutali komwe mutha kusambira, kumawonjezera mwayi woti amalize kugula. Ndi njira imeneyi, sizokhudza kuchuluka kwa ndalama zomwe mumagula pogulitsa kulikonse. Ndipafupifupi kupanga malonda ochulukirapo omwe simukadakhala nawo pakadakhala pano.
Kutumiza kwaulere
Ngati mungawonjezere mtengo pachinthucho osabweretsa mtengo wake, ndibwino kugwiritsa ntchito kutumiza kwaulere. Izi nthawi zonse zimakhala zokopa ndipo zimapangitsa anthu kufuna kugula.
Ngole zosiyidwa zogulira
Ndipamene wina amapita kukagula chinthu koma amaganiza zina. Pali china chake pa Etsy momwe mungatumizireko coupon code ya munthu yemwe watsala pang'ono kusiya ngolo musanamalize kugulitsa. Ichi ndi chinthu chabwino kwambiri ndipo chimagwira ntchito nthawi zambiri. Ndikofunika kuchotsera komwe mumapereka (10 mpaka 15% mwina), kuti mugulitse. Kugulitsa kuchotsera kuli bwino kuposa kugulitsa.
Perekani njira yobwezera komanso kubwezeretsa ndalama
Kupanga kudalirika ndi makasitomala anu ndikofunikira pakukula kokhazikika. Kupereka njira yosavuta yobwezera ndi kubwezera ndalama ndi imodzi mwanjira zambiri zopezera izi.
Chifukwa chake, onjezani ndondomeko yosabwezera yobwezera ndi kubweza pazinthu zanu. Mutha kupita mamailosi owonjezera ndikupereka ndalama kubweza popanda mtengo wotumizira kasitomala wanu. Ngati mungachite izi, muyenera kukumbukira za mtengo wake kwa inu komanso momwe mungapindulire pa phindu lanu.
Gwiritsani ntchito Social Media
Malo ochezera a pa Intaneti ndi anzanu. Etsy ndi nsanja yowoneka bwino. Chifukwa chake, ndibwino kukhazikitsa njira zapa media pamapulatifomu omwe amagwiritsa ntchito zithunzi.
Mwachitsanzo, mutha kugwiritsa ntchito Instagram ndi Pinterest kutsatsa shopu lanu la Etsy. Kumbukirani kuti awa ndi malingaliro chabe. Muthanso kugwiritsa ntchito malo ena ochezera pa TV.
Onani zabwino zonse zomwe nsanja ingapereke ndikuzigwiritsa ntchito pazinthuzi. Mwachitsanzo, kukhala pini pa Pinterest kumatha kuyendetsa magalimoto ambiri m'sitolo yanu.
Zopereka zaulere
Ndani sakonda kutenga zinthu kwaulere? Tengani mwayi wazomwezi zokhudza chilengedwe cha anthu kuti mupange mphekesera za malo ogulitsira pa intaneti ku Etsy ndikukopa makasitomala atsopano omwe angathenso kuchita nawo mpikisano komanso zopereka.
Mutha kupereka mphatso yapaderadera yazinthu zina zopangidwa ndi manja kwa aliyense amene angayankhe pazolemba zanu ndikugawana nawo pazanema. Mwanjira imeneyi, imakulitsa kufikira kwa tsamba lanu ndikudziwitsa za ukatswiri wanu.
Limbikitsani Obwerezabwereza
Poyerekeza ndi kupeza makasitomala atsopano, kufikira ogula obwereza kungakhale kosavuta. Chifukwa chake, kupatula kuti mupeze makasitomala atsopano nthawi zonse kuti bizinesi yanu izikula, nthawi zonse muziyesetsa kwambiri kuti mukhalebe ndi ubale wabwino ndi makasitomala anu apano.
Choyamba, limbikitsani ogula kuti alowe nawo mndandanda wamakalata anu. Phatikizani ulalowu ndi zidziwitso zanu zotumizira, m'maphukusi anu, ndipo ngakhale pangani chifukwa-monga maphunziro kapena kusankha kuti ayendere blog yanu.
Muthanso kulimbikitsanso mwayi woti kasitomala wanu abwerere ndi coupon yothokoza. Nambala iyi yama coupon imatumizidwa patadutsa maola 24 makasitomala akamaliza kugula. Zimaphatikizapo kuchotsera kapena kupereka kwapadera pogula kwawo kotsatira. Mutha kukhazikitsa coupon yothokoza pagawo Lotsatsa la shopu lanu la Etsy.
Yesani Etsy Ads
Inde, zimawononga ndalama, koma kutsatsa kwa Etsy ndi imodzi mwanjira zachindunji kwambiri zoyikitsira malonda anu patsogolo pa makasitomala omwe angathe kukhala nawo.
Njira zina zosavuta kugwiritsa ntchito kutsatsa kwa Etsy:
- Lengezani ogulitsa anu poyamba popeza ogula amakonda kudina ndi kugula
- Kenako limbikitsani malonda anu apakati (omwe amapeza malonda koma osachuluka)
- Yang'anani nthawi zonse, makamaka poyambira, ndikuzimitsa zinthu zomwe sizigulitsidwa (makamaka zowoneka bwino komanso zosagulitsa)
- Onetsetsani kuti mtengowo sukuposa phindu lanu
- Chida chabwino chomwe mungagwiritse ntchito mukagulitsa ngati ogula amatha kusintha
Mukhoza kuwerenga zambiri zokhudza Makina otsatsa a Etsy posankha ngati ili njira yoyenera kuti mugwiritse ntchito kuti muwonjezere malonda pasitolo yanu ya Etsy.
Konzani Mndandanda wa Maimelo
Ngati simunatumizeko maimelo kwa makasitomala anu, lembani imelo yolimbikitsa kuti mndandanda wanu udziwe zomwe shopu yanu ikuchita ndikupepesa chifukwa chokhala chete. Pambuyo pake, tumizani imelo sabata yotsatira. Kenako china. Ndipo wina. Mpaka pomwe mndandanda wanu uzimva bwino kuchokera kwa inu. Ndipo ngati mupanga maimelo anu kukhala amtengo wapatali, amadzafika pamndandanda wamakasitomala anu kuti adzatsegulidwe.
Sakani Opikisana Nanu
Mwa kuwunika omwe akupikisana nawo pafupipafupi, mutha kudziwa momwe amagulitsira ndikusanja malonda awo. Mwachitsanzo, ndi mawu amtundu wanji omwe akugwiritsa ntchito komanso komwe mawu awa akuyikidwa m'matchulidwe ndi kufotokozera pamndandanda. Kuphatikiza apo, mutha kuwunikiranso zomwe mungachite bwino kutengera mtundu wazogulitsa, kulongedza, kutumiza ndi kutumiza ndondomeko. Zinthu zazing'ono izi zikuthandizani kuti mukhale osiyana ndi omwe akupikisana nawo.
Maganizo Final
Simuyenera kuchita chilichonse nthawi imodzi, mutha kugwiritsa ntchito maupangiri awa kamodzi, kuti muwone zomwe zikukuyenderani bwino ndi zomwe mukugulitsa. Ingokumbukirani, dziwani msika womwe mukufuna, kujambulani zithunzi zosangalatsa, kulumikizana ndi omvera anu, ndikulumikizana ndi ogulitsa ena a Etsy.
