Kukonza masamba azogulitsa ndi gawo lofunikira kwambiri pasitolo yanu ya Shopify. Ndipamene mumawonetsa makasitomala anu mtengo wazinthu zanu, komanso chifukwa chake akuyenera kugula zinthuzo m'sitolo yanu. Ndipamenenso makasitomala amapanga chisankho chomaliza choyitanitsa kapena kusiya sitolo yanu.

Tsoka ilo, poyerekeza ndi chilakolako choyendetsa magalimoto kumalo ogulitsira, eni sitolo ambiri sakuchita khama mokwanira pakukhathamiritsa kwatsamba lazinthu. Chifukwa chake m'nkhaniyi, tikambirana momwe mungakwaniritsire masamba azogulitsa ndi njira 8 zotsimikizika zopangira masamba anu ogulitsa.

Njira 6 Zotsimikizika Zopangira Masamba Opanga Zotembenuka Kwambiri

1. Sinthani kuthamanga kwatsamba

Kuthamanga ndiko lingaliro loyamba pamasamba azogulitsa zanu. Pofuna kusunga asakatuli patsamba lanu ndikuchepetsa kubweza, masamba anu azinthu ayenera kukhala omvera komanso othamanga. Momwemo, nthawi yotsitsa masamba anu iyenera kukhala yochepera 3 masekondi. Kwa eni sitolo a Shopify, ndibwino kugwiritsa ntchito mapulogalamu aulere ngati Page Speed ​​Optimizer kuti afulumizitse tsamba lanu.

2. Landirani zithunzi ndi makanema apamwamba

1) Images

Chithunzi chabwino cha malonda chingathandize kasitomala wanu kusankha kuti agule mankhwalawo kapena ayi komanso zomwe muyenera kuyembekezera akafika phukusili. Chifukwa chake m'malo mogwiritsa ntchito zithunzi zomwe zili zopanda pake, perekani kwa ogula zithunzi zapamwamba zomwe zimapezeka munjira zosiyanasiyana komanso zosiyanasiyana. Ngati mukufuna kupitirira izi, lingalirani kugwiritsa ntchito njira yowonera ya 360-degree kuti mupatse makasitomala anu mawonekedwe enieni a malonda.

2) Videos

Makanema ndi njira zabwino kwambiri zosungira alendo anu ndikuwonetsa momwe zinthuzo zimawonekera m'zochitika zenizeni. Pazinthu zovuta, makanema alinso "malangizo" abwino ophunzitsira alendo zomwe zili, zomwe amachita, komanso momwe angazigwiritsire ntchito. Kupatula apo, makanema nawonso ndi abwino pa SEO, kuthandiza tsambalo kukhala lokwezeka pazotsatira zakusaka.

Dziwani kuti muyenera kusamala kuti musagwiritse ntchito zithunzi kapena makanema omwe ndi akulu kwambiri kuti tsambalo lisagwiritsidwe. Yesetsani kusunga zithunzi kapena makanema anu pazochepera kwambiri popanda kupereka nsembe.

3. Pangani mafotokozedwe okakamiza azogulitsa

1) Onjezani kutulutsa kwa malonda

Gwiritsani ntchito ndime imodzi, yokhotakhota pamwamba pa khola, ndipo ikani tsatanetsatane wofotokozera. Mutha kuwonjezera gawo lililonse mwazinthu zotsatirazi ndizolemera, malongosoledwe, ndi zithunzi kuti malongosoledwewo akhale okhutiritsa.

2) Landirani mafotokozedwe omwe amawongolera zowawa zamakasitomala

Mafotokozedwe azinthu omwe ali ndi mphamvu zogulitsa zolimba ayenera kukhala kufotokozera komwe kumakhudza zowawa zamakasitomala. Chifukwa chake muyenera kumvetsetsa zomwe kasitomala amakulimbikitsani pogula malonda anu komanso zomwe zimawalepheretsa kugula.

M'malo mounjika ziganizo zopanda tanthauzo pamodzi, yesetsani kufufuza makasitomala ndikuwona zomwe makasitomala anu amawamva ndikulemba kufotokozera kwanu moyenerera. Njira ina ndikuyang'ana masamba omwe akupikisana nawo, makamaka ndemanga zamakasitomala, ndikuwona momwe ogula omwe akupikisana nawo amakondera ndi kusakonda malondawo.

3) Ganizirani tsamba la SEO

Kumbukirani, sikuti mukungolembera omvera anu okha komanso omwe amakwawa pa intaneti. Kwa ogulitsa pa intaneti, SEO (kukhathamiritsa kwa injini zosaka) ndichinthu chofunikira chomwe chingakhudze kuchuluka kwa magalimoto m'masitolo. Kuti muwongolere masanjidwe osaka, mutha kukhathamiritsa mafotokozedwe azinthu. Ndi njira yabwino yoyika mawu osakira patsamba lanu omwe ali ndi mawu osaka kwambiri.

4. Onjezani maumboni ochezera

Umboni wachitukuko ndi lingaliro lamalingaliro momwe ogula amasintha malingaliro awo kutengera zomwe anthu ena akuchita. Mitundu yamaumboni amtundu wa anthu imaphatikizira mavoti amakasitomala omwe ali patsamba kapena osakhala nawo, maupangiri odziwika, umboni wa akatswiri, maumboni, ndi zina zambiri.

Akamagula pa intaneti, makasitomala sangathe kugwira, kugwira kapena kudziwonera okha. Ichi ndichifukwa chake umboni wokhudzana ndi chikhalidwe, monga chitsimikizo chowona, cha chipani chachitatu, ukhoza kukhala ndi chiyambukiro chachikulu pa zosankha zogula makasitomala.

Powonjezera maumboni ofunikira komanso ofunikira patsamba lanu lazinthu, mutha kupanga chidaliro chamtundu ndikukulitsa kutembenuka kwapaintaneti.

Njira yosavuta yochitira izi ndi kuyamba kutumiza maimelo kwa makasitomala anu kuti awonenso kapena kugwiritsa ntchito zomwe akumana nazo akagula. Mukakhala ndi umboni wokwanira wokhudzana ndi chikhalidwe cha anthu, mutha kuyika patsamba lanu lazomwe mungapangire kuti malingaliro anu akhale okhutiritsa.

5. Gwiritsani ntchito kutsatsa & kugulitsa

Kukweza kumatanthauza kunena chinthu kapena ntchito yodula kuposa yomwe mlendo akuwonera. Kugulitsa pamitanda ndikuwonetsa zidutswa zowonjezera kulimbikitsa ogula kuti azigula limodzi. Njira ziwirizi zimatha kulumikiza zinthu zowonjezera ku zomwe kasitomala akuyang'ana ndikuwonjezera kutembenuka komanso kuchuluka kwa dongosolo.

Chinthu chimodzi choyenera kudziwa ndikuti kugulitsa kapena kugulitsa pamtengo sikungagwiritsidwe ntchito mopanikizika kwambiri, apo ayi alendowo atha kukhala omangika.

Kwa eni sitolo a Shopify, pali njira yabwino yogulitsira ndikugulitsa, yomwe ndi kugwiritsa ntchito mapulogalamu. Mwachitsanzo, "Mukhozanso kukonda", "ogulidwa pafupipafupi", "zogulitsa zambiri", ndi zina zambiri.

6. Konzani bwino pafoni

Malinga ndi Statista, gawo lazamalonda ogulitsa pamalonda pamalonda onse ogulitsa ku e-commerce aku US akuyembekezeka kufikira 53.9%. Kufunika kwa malonda ogulitsa mafoni sikunganyalanyazidwe. M'malo mwake, palinso mawu omwe amatchedwa "m-commerce". Chifukwa chake ngati mukufuna masamba anu azinthu kuti akwaniritse mitengo yotembenuka, muyenera kukwera sitima ya "m-commerce".

Pali omanga masamba ambiri omwe angakuthandizeni kusinthira tsamba lanu mosavuta kuti mugwiritse ntchito mafoni. Koma muyenera kudziwa kuti ndi magawo ati omwe muyenera kuyang'ana mukamagwiritsa ntchito mafoni. Kwa oyamba kumene, pali zinthu 4 zofunika kuziganizira:

• Konzani zolinga zanu zapampopi kuchokera pamalingaliro a ogwiritsa ntchito (UX)
• Chepetsani malo anu ogulitsira ku (Mwachitsanzo, muchepetse kuchuluka kwa mayendedwe)
• Konzani zolemba pamasamba kuti muziwerenga mosavuta
• Sungani batani lanu loyitanitsa kuti lizioneka nthawi zonse

Mawu Final

Tsamba lazogulitsa ndi pomwe makasitomala amapangira chisankho chomaliza chofuna kugula malonda. Ngakhale tsamba lazogulitsidwa molakwika kapena losakhazikika limakhumudwitsa makasitomala anu ndikuletsa kuti agule, tsamba lazogulitsa lokhazikika limakusiyanitsani ndi mpikisano wanu ndikusintha alendo obwera kutsamba lanu kukhala ogula kuposa kale.